Taking Branding to the

Next Level

Voodoo Creative

6/9 Beaconsfield St. Fyshwick, 2609

Canberra, ACT

02 6282 0888

info@voodoocreative.com.au

Branding is neither an exact science, nor is it exactly an art. It is mostly

keeping one’s ear to the ground and making educated predictions of what strategies

will work. It may sound simple, but the process actually involves social analytics and

historical fact checking; gut instincts rarely turn out well.

In an industry that seems to be always in flux, how can anyone get anything

done, much less get ahead of the competition? This is where marketing lends a

helping hand: by studying the biggest trends of marketing products, advertisers can

create a brand image that will fit them perfectly, and spread it more effectively.

Many advertisers and industry observers

have been making predictions on what will

work and what will not for the coming year,

and many of them have the right arguments

to back them up. As long as advertisers

design their brand images along these lines,

they can be confident that their audiences will

react positively to their work.

First, focus on aligning the brand with content marketing. Customers

continuously turn to original and valuable content as indicators of a company’s

authority and credibility to a certain subject. Anyone in branding knows that those

are two things most people do not associate with advertising, so getting them would

be an amazing boost.

Second, companies cannot trust a good

campaign to work more than once. The trick

Coca-Cola pulled with the Red Santa Claus is

something that will never happen again,

especially when social media makes everything

feel stale after a week of international exposure.

Brands should be ready for this and employ

multiple strategies. Diversity is the name of the

game in social media.

Third, content does not necessarily mean text. More than seventy percent of

companies are using more images in their marketing strategies, which is not really

news to anyone in advertising. What is new is how brands can use images to

complement content instead of the other way around. Advertisers like to use

images because they deliver a message without taking up space or time. For

content to remain authoritative, however, images need to take a back seat and

settle for a supporting role.

SOURCES:

http://www.entrepreneur.com/article/159814

http://www.voodoocreative.com.au/branding-strategy

http://www.socialmediaexaminer.com/social-media-trends/

Branding is a competitive

business, but these strategies

should make the job much easier

for anyone who understands the

nature of the job and how it

works.