Taking FLYHT: Crossing the Chasm

Amandeep AroraAchint Malhotra

Nidhin R.Pikun Pattnaik

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• Originally, AeroMechanical Services• Founded by 3 entrepreneurs in 1998 having

experience in avionics, aircraft systems and general business

• Manufacturing a range of aircraft monitoring products

• Vision – Extract real time flight information.

About FLYHT

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Competitive Advantage

Existing radio based solutions couldn’t handle volume of real time information

FLYHT:•Two way voice communication and real-time satellite monitoring of airplane data

•Cost saving due to less data extraction time

•Lead to increased safety and data analysis capabilities for aerospace industry

•First movers in the market

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Market characteristics

Sell products into maintenance and operations

Majority customers in charter operations in Africa, Middle East places

Key motivators: Traditional communications aren’t available - Lot of these customers – oil & gas, United Nations have contractor requirements to have a satellite tracking device onboard.

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Possible way forward

Making AFIRS 220 compatible with incumbent technology (ACARS) – reduce transition and re-training costs

Provide more economical training programs with existing big airline companies

Target newer airlines which would have low switching costs adopting FLYHT.

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