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User Experience Webinar Series ~ presented by Kristiana Burk. Taking it to the Next Level: Layered Content. Remember 3 Guiding Principles of Generation X & Y. technology is personal one word sums it up: infotainment they expect you to come to them. Experience. - PowerPoint PPT Presentation
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Taking it to the Next Level: Layered Content
User Experience Webinar Series~ presented by Kristiana Burk
Remember 3 Guiding Principles of Generation X & Y
technology is personal
one word sums it up: infotainment
they expect you to come to them
They Can’t Live Without…
Experience
Transparency
Reinvention
Connection
Expression
Taken from Mind Your X’s and Y’s by Lisa Johnson – http://reachgroupconsulting.com/reach-x-and-y/mind-you-xs-and-ys
Reaching Out…
- short and sweet- quirky and consumable- remember: I want to share!- go where they are- get them involved / turn it into a cause
What is Layered Content?
Content placed over the top of “core content” on your site with the strategic intent of: - being “sticky” - engaging the user
- teasing or highlighting deeper core content
Types of Layered Content
- polls- quizzes- factoids- slideshows- image galleries- video
- grab n’ go lists- rss feeds- top 10 lists- podcasts- blogs- quotes
Layered Content Examples:
Layered Content Examples:
Layered Content Examples: www.discovery.com
Example Grab n’ Go Topic
News
Background Info
Images
Timeline
Quotes
Example Grab n’ Go Topic
Images
Background Info
Web Links
Articles
Videos
Layered Content Examples: LibGuides
http://libguides.lmu.edu/election08 http://jwu-ri.libguides.com/climatechange
Layered Content Examples: Johnson & Wales
http://jwu-ri.libguides.com/climatechange
Layered Content Examples: Go Where They Are
http://libraryguides.saic.edu/home
Modules in LibGuides to Get You Started
- Rich Text / Dynamic Content / Scripts- RSS Feed- Podcast Feed- Embedded Video- Books from the Catalog- Dates & Events- Interactive Poll
Wrap It All Up Next Week…
Join us for the last webinar of the series next week on how to tie all of the User Experience concepts that we’ve discussed into a comprehensive, thematic package that provides engagement and context for your users.Please Note: The “Information Amusement Park” and “Mix It Up” webinars are being combined into one final webinar for January 22nd at 3pm. Register for the event here: http://www.springsharelounge.com/events/user-experience-webinar-8-the
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