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1 2010 © Atlas Development Corporation Taking the HITECH Ground – Understanding Meaningful Use, Health Information Exchange and the Future of Lab Outreach Rob Atlas CEO & President and Bob Gregory SVP, Corporate Strategy April 27, 2010 2 2010 © Atlas Development Corporation Tsunami Warning! You’re about to lose control. Control of: Your relationships with your physician customers Clean Orders Accurate Billing • Profits

Taking the HITECH Ground - Executive War College · Accelerated EMR/EHR adoption • Increase in physicians purchasing solutions from vendors • Growing importance of HIEs • Clouds,

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Page 1: Taking the HITECH Ground - Executive War College · Accelerated EMR/EHR adoption • Increase in physicians purchasing solutions from vendors • Growing importance of HIEs • Clouds,

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Taking the HITECH Ground –Understanding Meaningful Use, Health Information

Exchange and the Future of Lab Outreach

Rob AtlasCEO & President

andBob Gregory

SVP, Corporate Strategy

April 27, 2010

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Tsunami Warning!

You’re about to lose control. Control of:

• Your relationships with your physician customers• Clean Orders• Accurate Billing• Profits

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Calm Seas

In the past, labs offered IT solutions to:

• Reduce errors

• Improve service

• Ensure accurate billing

• Strengthen traditional consultative relationship

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Business RulesLab specific workflow

Electronic HIS registration

Payer directed testing

Departmental driven requisitions

Flow through accessioning

Site customizablemanifests

Billing RulesMedical necessity

verification

Payer specific requirements

Insurance & relationship cross referencing

Unapproved insurances

Required/optional fields

Field pattern matching

Clinical RulesDuplicate order

checking

Cascading AOE Questions

Reflex testing

Unsolicited results

Business, Billing & Clinical Rules

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Dangerous Swells

With introduction of EMRs:

• Point-to-point interfaces

• “Dirty” orders

• Decreased efficiencies

• Reduced lab branding

• Jeopardized physician relationships – loss of control

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EMR Weaknesses/Complexities:• Accept unsolicited results?• Need an EMR order number, or Patient ID?• EMR’s test and result codes mapped correctly with the lab’s

codes? Is the mapping up-to-date?• “Ask at Order Entry” questions?• Specimen Requirements?• Medical Necessity Verification?• Office-based versus Internet-based?• Images in reports? PDFs?• Support for partials and finals?• Discrete Micro?• Split requisitions?• Payer Plan-driven routing?• Exception handling?• Costs?

EMR Integration – Challenges

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www.seedie.org

“…SEEDIE recognizes that data exchange should only occur after a lengthy and

expensive custom integration process.”

“…SEEDIE promotes healthcare IT systems that

play well in the sandbox if, and only if, it is in the best interests

of a particular vendor.”

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A Perfect Storm

Accelerated EMR/EHR adoption

• Increase in physicians purchasing solutions from vendors

• Growing importance of HIEs

• Clouds, portals, and other emerging business models

• Health System/Enterprise decisions

Driven by ARRA HITECH, “Meaningful Use” and theevolution of the connected care paradigm

Page 5: Taking the HITECH Ground - Executive War College · Accelerated EMR/EHR adoption • Increase in physicians purchasing solutions from vendors • Growing importance of HIEs • Clouds,

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The background…

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HITECH Act Definition of “Meaningful Use”

In Sections 1848(o)(2)(A) and 1886(n)(3) of the Act, the Congress specified three types of requirements for meaningful use:

(1) Use of certified EHR technology in a meaningful manner (for example, electronic prescribing);

(2) the certified EHR technology is connected in a manner that provides for the electronic exchange of health information to improve the quality of care; and

(3) that, in using certified EHR technology, the provider submits tothe Secretary information on clinical quality measures and such other measures selected by the Secretary.

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Meaningful Use – What and How

• Electronic Health Record (EHR) systems will qualify physicians for between $44,000 and $64,000 in Medicare and Medicaid incentive payments under the American Recovery and Reinvestment Act (ARRA).

• Physicians must demonstrate their “meaningful use” of an EHR before they can claim the stimulus incentives, which first become available in 2011. – 25 Stage 1 Objectives (Ambulatory / Eligible Professionals) – $30,000 of the incentives can be earned in the first two years– Incentives disappear after 2016

• Providers can combine functionality from disparate systems with integration (interfaces) to achieve certification

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Meaningful Use – Stage 1 Objectives

• CPOE• Drug-Drug, Drug-Allergy, Drug

Formulary Checks• Maintain problem list of current and

active diagnoses (ICD-9 / SNOMED CT)

• ePrescribe• Active medication list• Active medication allergy list• Record demographics• Record/Chart Vital Signs• Record smoking status (ages 13+)• Incorporate clinical lab test results

into EHR as structured• Generate list of patients by condition • Report ambulatory quality measures• Send patient reminders for preventive

care• Implement clinical decision support

rules

• Insurance Eligibility• Submit electronic claims • Provide patient with electronic copy of

health info• Provide patients with electronic

access to their health information• Clinical summaries• Exchange key clinical information

amongst providers• Medical reconciliation• Submit electronic data to

immunization registries• Syndromic surveillance data to public

health agencies• Electronic submission of reportable

lab results to public health agencies• Protect electronic health information

created or maintained by certified EHR technology

25!

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Meaningful Use – Objectives

• Three stages of the criteria reporting requirements– Stage 1 2011 and 2012– Stage 2 2013 and 2014– Stage 3 2015

• Stage 1 requirements are always applied to the physician’s first year of MU, regardless of when they start.

• Physicians will want to act soon! Early adopters can qualify for greater financial incentives.

• Approximately 95% of all eligible professionals will participate in the federal incentive program (CMS)

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HIE – Wikipedia Definition

Health information exchange (HIE) is defined as the mobilization of healthcare information electronically across organizations within a region, community or hospital system.

HIE provides the capability to electronically move clinical information among disparate healthcare information systems while maintaining the meaning of the information being exchanged.

The goal of HIE is to facilitate access to and retrieval of clinical data to provide safer, more timely, efficient, effective, equitable, patient-centered care.

HIE is also useful to Public Health authorities to assist in analyses of the health of the population.

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HIE Models

• State-wide/Local Community-based

• Health System Sponsored

• Physician-driven (Medical Home)

Source: eHealth Initiative (eHI) 2009 edition of the Sixth Annual Survey of Health Information Exchange

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HIE Statistics

• Federal government is projected to spend at least $300 million in support of HIE activities in 2009 and 2010

• 193 active HIE initiatives in the country (150 of which responded to the survey)

• 40% increase in HIE initiatives - from 42 in 2008 to 57 in 2009

Source: eHealth Initiative (eHI) 2009 edition of the Sixth Annual Survey of Health Information Exchange

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HIE Statistics – Nationwide

Source: eHealth Initiative (eHI) 2009 edition of the Sixth Annual Survey of Health Information Exchange

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HIE Data Exchange – Utilization

Increase in Type of Data Exchanged

26 25 23 23 27

49

48

45 43 39 36

Laboratory Medication Outpatient Lab OutpatientEpisodes

Radiology Emergency DeptEpisodes

Data

# H

IEs

20092008

Source: eHealth Initiative (eHI) 2009 edition of the Sixth Annual Survey of Health Information Exchange

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Stakeholder Organizations

Source: eHealth Initiative (eHI) 2009 edition of the Sixth Annual Survey of Health Information Exchange

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“Currently, the HIE service vendor landscape is

undergoing an evolution in an attempt to meet

market demands including offering robust electronic

health record (EHR), ‘EHR lite’ systems, and

practice management services as part of their HIE

functionality.”

HIE Evolution

Source: HIE Implications in Meaningful Use Stage 1 Requirements, HIMSS Health Information Exchange Steering Committee, March 2010

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Labs Face an Intermediated Future • A dramatic increase in order volume coming from

systems you do not control

• Potential competitive “land grab”

• Loss of $$$

Tsunami Warning!

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Treading Water – Options for the Lab

Offer a complete MU solution from the Lab, with a Partner, or through Referral Relationship(s)

Interface to EMRs/EHRsSponsor or become a stakeholder in HIE(s)

Drive the lab’s agenda at the enterprise level

A B C

FORWARD-LOOKING LABS WILL WANT TO EMPLOY MULTIPLE STRATEGIES TO FACE THE CHALLENGES AHEAD

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Offer a complete MU solution:

• Through Partnership with an EMR/EHR vendor

• Through referral relationships with one or more vendors

• Can be a single solution or menu of best-of-breed capabilities

If you have an existing “Clean Orders” strategy, leverage it.

Option A - Control the Intermediary

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• Identify HIE activities in the community including: – State Initiatives– Hospital and Health Systems– Medical Homes

• Become a sponsor or stakeholder (not just a data provider)

• Drive the selection process to ensure robust CPOE for lab ordering

Option B - Influence the Intermediary

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Interface with a plethora of disparate systems.

Either:• Point-to-point (e.g., EMR/EHR to LIS)

• Manual processes to manage variability in quality and format of requisitions and labels

• Manual processes to maintain accurate billing

• Manual processes to deal with inevitable customer service problems

Or:• Use IT solution to orchestrate workflow and dataflow across

disparate systems

Option C – Coexist with the Intermediary

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Orchestrated Workflow and Dataflow

Lab to EMR

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“Must Do”

• Build the business case– Assess the impact of intermediated orders on your

organization’s efficiency and bottom line

• Educate your sales force on the potential impact– Start gathering business intelligence on your market – Ensure your team can engage the customer

• Be aggressive– Pursue multiple strategies– Assume you will need “Option C” (effectively process orders

from a large number of foreign systems)

• Drive a “Clean Orders” strategy– If you have one, use it; if you don’t have one, get one.

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“Must Avoid”

• Complacency – disruptive forces are at work

• Being marginalized - brand and relationships at stake

• “Betting” your business on one approach –remain open and flexible

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Thank You.

For more information, please contact Atlas Medical at:

Phone: 800.333.0070

Email: [email protected]

Web: www.AtlasMedical.com