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conference papers for INCLUSO 2010
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Taking things beyond the experimental stage.
Towards an integrative approach to online strategies in social services.
Leuven, 14th September 2010
In the following hour
• 3 presentations• e-social work in Flanders
– From the past– To the present– Future Challenges
• Casestudy “Who the FAQ is Mister JAC” by Eli Beelen & Jeroen Veulens
• “Where the worlds of e-inclusion and evidence based practice meet” by Jan Steyaert
• Discussion
• Steunpunt: Expertise centre on social work• Support structure for 25 autonomous Centres of General Welfare
(CAW)• CAW: 1621 FTE and 1000 volunteers helping 100.000 cliënts per
year– Several topics:
• Victim support• Poverty and homelessness• Personal, relational and psychological problems• Etc...
– Different targetgroups: most vulnerable ones– Youth Advice Centres are subsections
• Project to support “online interventions”
From the past• Online information, advice and support in the JAC’s
– Bottom up: youth workers felt the need to respond to changing context and changing needs of youngsters
– Youngsters started using ‘new media’ to contact the workers– JAC’s provide e-mail services since 2000– First experiments with MSN messenger in 2003– Victim Support Chat (Slachtofferchat) in 2004– JAC Online Network in 2005
• In the same period 3 major help lines started using chat– Tele-Onthaal chat service in 2002– Children and Youth Phone (KJT) in 2005– Centre for suicide prevention (CPZ) 2005
• Main goal: make services more attractive and more accessible to youngsters by using chat and e-mail
• Growing need to exchange experiences, methodologies and practices on using chat and e-mail for information, advice and support
• 2006: KJT, Tele-Onthaal, JAC, CPZ joined forces
Academic research • 2007 – 2009• OHUP, Artevelde University College and Cera• On the use of chat in social services in
Flanders• Developement of Ch@tlas: methodology for
online help trough IMBoost for e-social workAdoption in educational programmes of several
UC’s
• 2008 – 2010: Support project for OHUP and Flanders’ Centers of General Welfare – Flemish Governement dept. Family, Welfare and Health– Moving away from the experimental stage– ICT is intergrated into the lager organisation as a valued method
to reach targetgroups and to accomplish organisational goals– Quality improvement
• promotion of expertise trough competence building (training, intervision, learning groups, ...)
• organisation and policy support • Management on all levels is involved in the proces • possibilities of ICT for other subsections
To the present
• Use of ICT in the welfare and health sector is booming• 9 organisations join OHUP• All kinds of ICT Initiatives pop up targeting al sorts of
target groups• Not only e-mail and IM
– Interactive websites– Self test and self help modules– Online therapy and e-mental health strategies– Prevention strategies on Social netwok Sites– Online outreach on communitysites– E-inclusion strategies– ....
Future Challenges • Exchange of knowledge and experiences and on a lager scale
is necessary– Competencies, infrastructure and organisational changes– Professional ethics, privacy and legal issues– Exchange of practices: What works (or not), for whom and on
what conditions• Need for further research to promote practice
developement• Need for proper evaluation methods• Need for adapted ICT tools and adapted software Developing and sharing good practices Innovation
Who the FAQ is Mister JAC ?!
Motivation / History Mister JAC is the trademark of our Youth Advisory Centre (YAC)
Mister JAC is NOT a “virtual” YAC worker
Research on youngsters expectations towards social services.Main conclusions: Youngsters feel embarrased or ashamed Building up trust makes the service more
accessible The YAC has a problem related image Operating in a wide and rural area makes
the service less physically accessible
Start of a marketing campaign to counter the problem related image
Mister JAC was born
Mister JAC became our trademark
We use Mister JAC with everything !
We started communicating with the youngsters involved in the project via MSN
Soon there was a live hotmail space …
Becoming active on netlog, facebook and twitter was a very logical step
Impact assessment 80 percent knows what a YAC is 70 percent knows Mister JAC Our sns profiles and the online chat service are not yet known to all but allready succesfull
Who knows where some extra effort in promoting this wil lead us?!
How does it work?
Online Chat Mail SNS
• Hotmail space• Netlog• Facebook• Twitter
You Tube
Facebook + Netlog Outreach Promotion and communication in the youngsters’ own environment
Low Treshold
accessible for youngsters
Low profile
Be Yourself: a“professional friend”
Gain Trust: a step closer to help
Examples :
• the canonball• quit school• invitations• contest
deontologya clear view on what you want to achieve
Our plans for the future local promotion of online activities Integration of these new activities in our overal service make sure new ideas can pop
up and evolve into something ‘bigger’
Do’s organisation goals and target group needs are the starting point of all your initiatives Be yourself Act like a professional friend Don’t put the focus on problems Include all youngsters Act local Make sure new activities are integretated in your overal service.
Beware Being active on SNS is not a one time activity don’t for get to try and involve the provider. If they take an interest and engagement in what you want to do things are easier technical problems are always around the next corner
Evaluation SNS are an important meeting
place SNS have a low treshold to promote your work We can reach targets we would never have reached face to face
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds ofe-inclusion and evidence based practice
meet
Leuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Hierarchy of information
5. Systematic reviews
4. Random controlled trial (RCT’s)
3. Experiment, controlled trial
2.Non-experimental studies
1. Descriptive evaluation
0. Advertisements
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Effect size
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Costs
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Merit good
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010
Empowerment
Where the worlds of e-inclusion and evidence based practice meetLeuven, 14th September 2010