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Talent Hub WEBINAR SERIES. Presented by workforce connection & college of central Florida. 30-DAY Game Plan For Social Media. “THE BIG FIVE”. PLUS ONE … GOOGLE+. L.I.S.T.E.N. 1. Look internally at your product and experience - are you ready for social media? - PowerPoint PPT Presentation
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TALENT HUB WEBINAR SERIES
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W E B I N A R S E R I E S – W E E K F O U R : S O C I A L M E D I A 1
30-DAY GAME PLAN FOR SOCIAL MEDIA
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“THE BIG FIVE”
PLUS ONE … GOOGLE+
L.I.S.T.E.N.
1Study
This can apply to both internal and external social media programs
Look internally at your product and experience - are you ready for social media?
Look internally for the right initial team (might not be you)
Find your passion
Secure your name on every platform
Read other industry and social media blogs
Become familiar with your competition and identify key influencers and advocates
2Listen
Start learning to really listen Mentions, sentient, employees, stakeholders,
competitors
Use free tools and use trial versions of paid tools
Determine and track basic metrics
Communicate generational differences behind social media adoption
Seek outside help if necessary to build the foundation
2Listen
Begin to understand and ask questions such as:
Who are your customers? Where they are online? What do they like and dislike? What do they talk about? What do they think of you? How are your competitors? What are they doing? Where are they on the path? What are people saying about them?
2Listen
Listening Objectives:
Obtain intelligence from everywhere and everything
You can scale back later
Identify specific friends and foes
Determine volume and conversations, share of voice, sentiment, topics tied to your company and industry
Identify potential crisis communications issues early
Identify misperceptions and inaccuracies
3Engage
Start creating content and finding your voice
Begin to experiment - but do so carefully
Begin to engage Share the love Correct misperceptions and inaccuracies Initially, respond to everything - the good and the
bad Add value - not noise
Answer questions Provide Tips Selflessly help people
Formally align social media activities to business objectives
Develop metrics that demonstrate the value of social media
Develop a formal plan/strategy and include relevant aspects in strategic plans of business units impacted
4Influence
Expand content and platforms Consider video, podcasts, mobile
Increase level of engagement Editorial calendar - consistency is key Establish Service Level Agreements
Who and how quickly will you respond
Begin to find ways to co-create with your customers and fans
Establish more formal reporting to senior management
Establish funding requirements going forward
4Influence
What’s an Engaging Post?
Ask open ended questions If you were in Orlando this weekend, what would you
like to do the most?
Prompt people to Like and Follow you Like us if you wish you had the best sushi ever right
now
Fill in the blank My favorite pizza topping is ___________
Either/Or Which dessert for Mothers Day - Apple Pie or Crème
Brule?
4Influence
Content that Builds Trust
Proof Points External voices, expert interviews (all formats)
Testimonials Yelp reviews, customer testimonials, employee
interviews
Behind the Scenes Webcams, tours, advocate trips
Employee Perspectives Video interviews, human elements, employee
blogs
Management Thought Leadership, CEO podcast, videos, blogs
IN A NUTSHELL …
• Week One: Develop a provisional plan with audiences, messages and “editorial calendar”
• Week Two: Create your channels – start with three (e.g., Twitter, Facebook and blog)
• Week Three: Executive your message strategy and engage, add to the conversation
• Week Four: Measure and “double down” on what is working … rinse and repeat
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email chatphone
website
DIRECT
INDIRECT
blog
newsletter
FREQUENCY?
• Facebook – at least 1x/day
• Twitter – at least 2-3x/day
• Blog – at least 1x/week
• YouTube – 2-3x/month
SOME CONTENT IDEAS
• Promote events and opportunities
• Link to and share worthwhile and relevant news
• Network with others, co-leverage
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TIME COMMITMENT?
TIME COMMITMENT?
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WANT TO LEARN MORE?• Mashable
• Social Media Examiner
• The Next Web
• HubSpot
• Social Media Today
Q&A
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THANK YOU!
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