DIGITAL MEDIA

Talent test 2011by: Mick Kjær Nielsendate: November 2011

Content:1. Who am I 1a: Who am I in a few words 1b: My favorit 8-bit look

2. A story told by me about me

3. Designs 3a: A page in my calender 3b: PureMilk desgn

DIGITAL MEDIATALENT TEST 2011

1. Tell us who you are. 1a. In your own words, who are you, what are your interests, how do you spend your spare time.

What are your goals and dreams in life?

1b. Create an 8bit-game style self portrait, in a grid of 16x16 / 256 tiles.

2. Storytelling Create a short story, that tells a short tale based on the quote from Apollo 8 astronaut

‘Bill’ Anders: ”We went to the moon... we discovered earth”

The story can be told either in written words (max. length of 2 pages),

as a cartoon (max. length of 4 pages), or as recorded audio (max. length 5 minutes).

3. Design 3a. Create a calendar for 2012, it can be a week, month or a one-page all year calendar.

There should be a graphical style and theme eg: the four seasons etc.

3b. Create a packaging, design with the product name “PureMilk”.

It can be a karton, plastic bottle or other, perhaps an entirely new kind of packaging.

The packaging should be illustrated, the product name is ‘PureMilk’, you are free to design

the logo as you like.In case of any questions please contact Søren Kurgan: sja@sde.dk or +45 40971688

Practical information:The tests is created so it can be answered both with or without the use of digital media/computer.

The test should be delivered to us no later than November 4th 2011..

Its is up to you to decide how to answwer each of the tests.

The test is to be sent or delivered to:

Center for Visuel Kommunikation

Munkebjergvej 130, DK-5230 Odense M.

Mark the envelope »Talent-test DigitalMedia 2011«

1a. Who am I in a few words.

Ok, who am I..? I see my self as positive and open minded person who cares for others. I enjoy the company of people at work, in school and at home.. I like to solve problems and be creative about it. Sometimes I can be very skeptical and I often see flaws and faults before accepting qualities, but I think this is a good skill to have and it makes me think about how things could be improved - I don’t stop at crititism I come up with ideas and solutions.

My interest in life has been many, I’ve spend months in the mountains trying to get as much air under my snowboard as possible, and I’ve spend many hours trying to defeat others online in different games, work out and getting social with friends.

I haven’t had much spare time the last year though as I’ve been working 50-60 hours a week having two jobs. But i did recently quit one of my jobs and now I have got more time to things like working out again and off course spending more time with my girlfriend :)

As mentioned earlier i often find my self wondering how i would improve things such as websites or products. Lately I have especially been thinking about web shops - why they don’t ask for your opinion and doesn’t want to know what you are looking for, they don’t help you or even try to surprise you with new things on the market and really make products stand out from the crowd.

My conclusion is that i want to be the best when it comes to being innovative and to think “outside the box” with an eye on the realistic solutions. I almost can’t wait to start working with websites and creativity in marketing.

So therefor Digital Media, here i come ;)

1b. My favorite 8-bit look

2. A story told by me about me My story begins a little more than two years ago..

I spend my summer not knowing which way to go. Should I start an education or should I get a job? I didn’t know. All I knew was that I had to do something.. I always had a dream about going to the Alps and snowboard for a whole season but I newer had the money for a five month vacation.

Then one day when I was at the hair dresser, Glen my hair dresser told me that he had been working in the Alps helping a Danish company called Nortlander ski tours, making their living on selling trips to people who wants to go skiing in the Alps.

Glen told me who to contact and the very next day I spoke with Nortlander. I got an interview and I was lucky to get a ticket for the Nortlander guide school, a one-week education in Tignes France.

In Tignes we learned all about the tasks we where to do when we arrived at the loca-tion. By location I mean the skiing resort we where assigned to guide. Further more we spend five days drinking. The teachers wanted to see how we handled alcohol and classes with a hangover.

Two months later it was time to go to Livigno, the greatest skiing resort of Italy.

My co-workers and I arrived by car in Livigno around midnight. Before we could get to our apartment we needed the keys and had to wake up our Italian contact the former officer and professor Paulo. Paulo is very strict and demanding and DON’T like to be called at the middle of the night and we where told never to call him at that time again and to meet him at his office the following day at nine o’clock - sharp.

So we rented a hotel and waited to the next morning before we went to Paulo’s office. Paulo was furious and told us he was to stop working with Nortlander, and we wouldn’t get our apartment because we disturbed him at midnight - he pointed out that he knew everybody in Livigno and he would do what ever it took to make us unwanted in Livigno. Finally after 30 minutes of torture at his office he said, “Ok, let’s go to your apartment” and he smiled.

The Nortlander Livigno crew

Weeks went by and my co-workers and I started getting really good at our job. Every saturday one of us went to the airport by bus picking up somewhere between 30 and 100 guest. The other two staied in Livigno making sure all the hotels were ready, collect and distribute ski passes, and help newly arrived guest traveling by car.

We finished Saturday nights off by inviting all the new guest to a “welcome to awesome Livigno” meeting giving them information about the re-sort make sure they felt ok, and try to get them to buy our events.

Sundays we had Scandinavian nights in Livigno and together with all of the Scandinavian skiing companies, as many of their guest as possible we would meet at night on “Disco Kokodi” the very best club in town.

Mondays and Tuesdays where the guest’s chance to go skiing with my co-workers and me. I really enjoyed this part, first off all I got to snowboard all day and secondly it was impossible not to im-press our guest with my skills on a snowboard.

Tuesday nights was the pub-crawl nights and really something we had a lot of success doing. Lots of guest, five hours, five bars and five times

too much alcohol :)

Wednesdays, oh dear god not Wednesdays... The hard days after pub-crawl... at Wednesdays we slept long and in the evening we drove snowmobiles with our guest - I really liked this part too did you know that the snowmobile was invented in Livigno and that it’s one mean machine that really can make your hair fluffy and your legs shaky?

On Thursdays we had a picnic with our guests at the mountain serving Italian spe-cialties, especially “grappa” it’s and Italian liqueur with all kind of tastes. Later we would build a small kicker and jump on ski and snowboard in front of the guests, sometimes together with the guests too. After drinking grappa that’s fun!

Fridays was the last day of our guests holiday and we would go to all of their apart-ments and hotel rooms to make sure they were ready to end their holiday.

The following Saturday it would all start over again and it did for 5 months...

I never in my life had the same kind of responsibility and so many exciting experi-ences before. Responsibilities for the guest in trouble whether they lost their wallet and passport or if they crashed on the mountain and broke a leg. Yes even if their coffee machine didn’t work.. Experiences like the friendships with my co-workers, all the snowboarding and being the person other relied on. Yes, also when it meant get-ting a new coffee machine for the sometimes pain-in-the-ass-guest.

Me in the Nortlander outfit

Afterskiing in Livigno

Why did I tell you all of this? I did because this was my travel to the moon and I dis-covered myself.

3. A page in my calender -The first ingredient is awesomeness!

Awesomeness:Pure Milk ingredient

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

January

Awesomeness:Pure Milk ingredient

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

January

Pure Milk

Simply Awesome

330 ml

Enjoy Ice Cold

Nutrition FactsServing size 1 can

Amount Per Serving

Creativity 46 g Focus 25 g

Awesomeness 330 gFun 35 g

% Daily value*

70%40%60%

500%

*Daily value has been calculated on pure fiction, you might need more or less than written. Please consult your ego for further information

Pure Milk Energy Drink • Improves awesomeness, especially during times of crisis and lack of creative thinking • Increases your vision of colours and the way you hear music • Stimulates your mind

Puremilk

3b. Pure Milk design

Pure Milk is exactly what it says - it is pure milk and pure energy!

With this new Brand packaging and design it will apeal a lost market segment...

The Artwork is designed in Adobe Photoshop and Adobe Illustrator - the 3D render-ing was created in the software Studio Visualizer from Esko Artwork

Pure Milk

Simply Awesome

330 ml

Enjoy Ice Cold

Nutrition FactsServing size 1 can

Amount Per Serving

Creativity 46 g Focus 25 g

Awesomeness 330 gFun 35 g

% Daily value*

70%40%60%

500%

*Daily value has been calculated on pure fiction, you might need more or less than written. Please consult your ego for further information

Pure Milk Energy Drink • Improves awesomeness, especially during times of crisis and lack of creative thinking • Increases your vision of colours and the way you hear music • Stimulates your mind

Puremilk