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Talented People
The Key to Our Success
April 2016
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Why are we here?
To understand how BURGER KING® Brand,
an iconic global brand, finds the most suited
talented people for its corporate culture.
“
”
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Our Working Environment
LEVEL OF OWNERSHIP & RESPONSIBILITY
FAST-TRACK CAREER
APPETITE FOR ACCOMPLISHMENT
INTERNATIONAL FLAVOR
FUN ENERGY OF A START-UP
HUNGER FOR SUCCESSBE YOUR WAY®
MERITOCRATIC AMBITIOUS
GROWING GLOBAL CORPORATION
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1967 1989 2002 2010
Grand Metropolitan PLC merges
with Guinness & Co. to form Diageo PLC
The WHOPPER® Sandwich makes its
debut
BURGER KING®
Corporation
is founded
The First BURGER
KING® restaurant
opens outside of the
US
BURGER KING®Corporation
beginsfranchising
The Pillsbury Company
purchases BURGER KING®
Corporation
Grand Metropolitan PLC acquires the Pillsbury
Company
BURGER KING®
Corporation goes public
1st time
BURGER KING®
Corporation is acquired by 3G Capital
BURGER KING®
Corporation goes public
valued at $ 6 billion
Diageo PLC sells BURGER
KING®
The first BURGER
KING® restaurant
opens in Spain
1954
1957
1959
1997 20061963 1975 2012
2014
BURGER KING®
Corporation acquires TIM
HORTONS and RBI® is
founded
Who are we?
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Who are we?
GLOBAL GLOBAL
14.8
15.3
15.8
16.3
17.017.3
2010 2011 2012 2013 2014 2015
System-Wide Sales ($ bn)
$369
$528
$605$667
$726$760
jun-10 dec/2011 dec/2012 dec/2013 dec/2014 dec/2015
105
%
Pro Forma EBITDA Growth since 2010(1)
2,5 bn
(1) 2010 – 2012 EBITDA adjusted for full franchised business model
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BEST
GREAT
STRONG
PROFITABLE
Our Vision
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Our values
BOLD -
ACCOUNTABLE -
EMPOWERED -
MERITOCRATIC -
FUN -
Thinking and dreaming big and being decisive in pursuing challenging dreams
Focused on achieving our targets with a sense of ownership; beingresponsable beyond yourauthority
Achieving targets with the teamin a sustainable way
Performance based culture
Opportunity, challenge, recognition, rewards and celebration
CONFIDENTIAL AND PROPRIETARY INFORMATIONOF BURGER KING CORPORATION
ASK OURSELVES
3CONFIDENTIAL AND PROPRIETARY INFORMATIONOF BURGER KING CORPORATION
QUESTIONS
CONFIDENTIAL AND PROPRIETARY INFORMATIONOF BURGER KING CORPORATION
CONFIDENTIAL AND PROPRIETARY INFORMATIONOF BURGER KING CORPORATION
HOW CAN WE
SUPPORT THE BUSINESS GROWTH?
ONE
ARE THERE REAL
GROWTH
OPPORTUNITIES FOR TALENT?
TWO
HOW CAN WE FIND
TALENT THAT FITS IN
THE COMPANY’S CULTURE?
THREE
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BK® Talent Programs
PROGRAMSUMMARY
The BK® EMEA Talent Programs areprograms to attract, develop and retaintalented people with high growthpotential, ability to think globally, haveentrepreneurial vision and culturealignment to leverage results across thevalue chain by implementing strategiesand business solutions.
MBA PROGRAM
Duration: 8 – 10 Weeks
Profile: MBA students
Project: Focus on
Innovation or Improvement
LEADERSHIP DEVELOPMENT
PROGRAM
Duration: 6 Months
Profile: Recent Graduate
Bachelor or Master
Project: Focus on Innovation
or Improvement
UNDERGRAD PROGRAM
Duration: 6 Months
Profile: Last Year Bachelor
Project: Focus on Routine
Improvement
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Leadership Development Program
1 week 10 weeks 1 week 12 weeks
The program
Global Onboard Week Meet the global
leadership team (RBI, BK and TH)
Immerse in the RBI culture
Restaurant Rotation In Restaurant
Training
Operations Project
Field Rotation Relationship w/ FZs
Corporate Rotation Corpoarate Training
Final Project – high impact
Final Placement Permanent position
RBI
TH
BK
MFZ / JV
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LDP – Recruiting campaign
Career Fairs & University Talks
Jobportals
Pubic RelationsBlogsHR Magazines
FacebookSocial Media
Branding:
LARISSA SCHAEDLER Sr Manager, Talent Management Europe, Middle East & Africa BURGER KING WORLDWIDE GROUP
[email protected] T: +34 917 091 307 | M: +34 638 447 670 www.bk.com | LinkedIn
Career Center Relationship
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LDP – Simultaneously the application period is open
RECRUITINGCAMPAIGN
APPLICATION PERIOD
ONLINE TESTS
ASSESSMENT CENTER
OFFER MADE
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LDP – Applications through global LDP website are directed to EMEA/APAC online assessment tool
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LDP – Where does our talent come from?
1. Spain (45%) 2. Italy (19%)3. Portugal (10%)4. France + UK (8%)
1. Linked In (70%)2. Career Centers (14%)3. Job Website (5%)
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LDP – How do we manage 6000 applications?
RECRUITINGCAMPAIGN
APPLICATION PERIOD
ONLINE TESTS
ASSESSMENT CENTER
OFFER MADE
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LDP – Who do we look for?
SELF-STARTER
Go getter, fighter
mentality,
entrepreneurial spirit,
work ethic,
determination, able to
deal with ambiguity and
limited direction
RESULTS-ORIENTED
Achievement oriented, goal
setter, personal
achievements/accolades,
take a leadership approach,
problem solver, takes
accountability, make
sacrifices, team work
BIG
DREAMER/AMBITIOUS
Risk taker, large goals,
achieves the impossible,
transformational
leadership potential,
ownership mentality,
influence people
ANALYTICAL
CAPABILITIES
Able to solve complex
problems, creative, boil
complex things down to
simple things, logical and
quantitative skills
o Hard Working
o Humble
o Hungry
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LDP – Who do we look for, what is the profile?
Final assessment candidate profile compared to preference profile
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LDP – How do we test for that?
CULTURAL FITANALYTICAL
CAPABILITIESENGLISH
• English Level (CEFR)
• Leadership/ Directing
• Interpersonal Skills / Persuasive
• Prudent• Focused on
Results• Achieving• Energetic
• Analytical Thinking• Conceptual
Thinking• Quantitative
Thinking
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LDP – After the online testing filter invitations for first live assessment center go out
RECRUITINGCAMPAIGN
APPLICATION PERIOD
ONLINE TESTS
ASSESSMENT CENTER
OFFER MADE
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LDP – We invite candidates within a preset range of the preference profile
Preference profile including p25, median and p75 for offers extended
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LDP – The first Assessment Center there has two filters
CULTURAL
DEEP DIVE
INTERVIEW
ANALYTICAL
DEEP DIVE
INTERVIEW
BUSINESS
SIMULATION
• Leadership• Team work• Interpersonal
Skills• Analytical
Thinking
• Leadership• Big Dreams• Entrepreneurial
Spirit• Interpersonal
Skills
• Cases to solve• Analytical• Quantitative• Conceptual
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LDP – After passing Assessment Center candidates move on to Final Assessment with Executive Team
4,780 • # applications
• Online Tests
• Business Game
• Individual Interviews
1,487
385
• Final Assessment
89
56
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• Virtual Interviews
10• 2016 LDP
201637%
15%13% 13% 13%
3% 3% 3%
Spanish Portuguese Italian British Swiss French German Brazilian
Nationality
85%
9% 6%
Bus Admin, Economics &Marketing
Exact Sciences &Engineering
Social Sciences &Humanities
Area of Studies
Gender
25% 75%
28
22 -23
24 - 25
31%
28%
31%
10%
26 -27
Age
25
LDP – Then finally offers are made
RECRUITINGCAMPAIGN
APPLICATION PERIOD
ONLINE TESTS
ASSESSMENT CENTER
OFFER MADE
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LDP – Offers are extended to the following profiles
Average profile of candidates who get an offer
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LDP – 2016 prediction profile compared to prior classes preference profile
Class of 2016 Prediction profile vs preference profile
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LDP – Offers extended to a range not strict a profile
Preference profile, invite to 1st assessment center, invite to final assessment and offers made
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QUESTIONS?ANY
This brand is about authenticity.
