Talk About UX Clinic

Talk about UX Clinic – details and lead of the session Ranjeet Tayi

RANJEET TAYI We have ranjeet tayi over here, who is User Experience Designer with over 13 years of experience in designing large scale data products which has been topped ranked by Gartner, Forrester and other Analyst firm. Currently he leads the UX Team for Informatica’s data security products and recently designed UX for the world's first data security intelligence product. He started his career as design entrepreneur, co-founded Mind Visions (a leading VFX company) and later worked with companies like SumTotal, Cognizant & Pure IT Usability Research. His commitment to drive social impact through design thinking, photography & sharing ideas has led him to contribute to several nonprofit boards and also co-founded Ignite - Hyderabad. He is one of the core team members for UX India & Usability Matters.Org, a platform to build & sustain the implementation of design thinking for social change. Ranjeet holds a research master's degree of philosophy (M.Phil) in Mass Communication; master’s degree of arts in Advertising and Advanced diploma in Multimedia.

Talk about women in Design session with7 back to back speaker . coffee break at 3.45

GAYNA WILLIAMSIf She Can I Can, Seattle, USA

Gayna loves people, tools and environments and seeing how their interactions unfold. And she loves growing the careers of women. After almost 20 years of industry experience her curiosity about how these elements combine has not yet been satisfied. Gayna thrived at Microsoft where she became a Director of UX managing teams of researchers, designers, developers, planners, and data miners.

She was known for inventing unique research approaches, pioneering the use of ethnography and instrumentation in engineering teams, defining the art of UX team brand management to enhance successful outcomes, and intentionally creating diverse teams to deliver results.

In 2011 she ventured into consulting and established Swash Consulting where she gets to apply her skills to creating Positive People Experience leveraging her UX experience and also her background in ergonomics and human factors. She enjoys the diversity of working on a broad range of experiences including workplace design, organizational design, and on technology solutions to address PTSD. Her second business is If She Can I Can where she offers career and leadership coaching to women – this is a personal passion of hers to contribute to improving the representation of women in leadership roles.

“Is Your Product Gender Neutral?” (TED Like Talk)

Can an engineering team that is 80% male successfully design a product for an audience that is 50% female? This was a question Gayna Williams posed to men and women working in software. The women responded 'Definitely not' and the men responded 'I'd never thought about it, but now you've asked probably not'. First the research unpacked how personal opinion is brought into the work place and influences business decisions. Both genders confessed to using personal opinion; however it was discovered that women rarely raised a feminine opinion.

The next question was where does unintended bias show up in decision making in product cycles? Many examples were gathered from a series of interviews. Two new approaches have been proposed to mitigate this problem:

Companies need to enable women to find their complete voice.

Processes in the product cycle should be modified to balance unintended gender bias.

The speed at which products and services are roaring successes or rejected failures is faster than ever. No company can afford to accidentally not appeal to the female customer base - so it’s time for companies to open their eyes and take action on this.

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Priyanka Agrawal

Fractalink Design Studio Pvt. Ltd, Design & Technology ,India

Priyanka is a digital strategist and co-owner at Fractalink design studio pvt. Ltd with 14 years experience in the field of design. She has been instrumental in converting chaos into organised data and impossible requirements and briefs into meaningful user journeys for her clientele and delight for the users.

Priyanka started her career as an Architect and went on to pursue her love for UX and UI by acquiring a master's degree in Graphic Design from Middlesex University in London. Post her graduation She joined one of the leading agencies DMGT (Daily Mail and General Trust) in London as a UX and UI designer.

With a strong motivation to bring about a change in the field of UX and UI design and help propagate the role of user experience in the Digital Design domain in India, She returned to India to start her own start-up.

Since then, she has been instrumental in shaping up some of the biggest brand in India and helped them create delightful experiences on various digital platforms, which includes Andriod, Windows 8, iOS and web. She has also been closely working with Samsung and Microsoft to shape some of their initiatives in

their respective platforms. With close to around 4 years now in India she has helped companies across various verticals which include BFSI, Data Analytics, Entertainment, e-commerce to come on board.

With the experience that she has gathered during her journey, she conducts UX workshops across India as a way of giving back to the community. she have been an active mentor on several start-up communities like iAccelerator (IIM Ahemdabad), IQ bootcamp (Mumbai), TiE (Mumbai). Her objective is to instill the idea of, how good UX marks the base of a good digital product among young start-up communities.

In her own small way she wants to bring about a change in the social structure of India and the perception of women and the do's and don'ts associated with them. I believe and thrive on the philosophy of 'Be the change you want to see'.

“Digital Brands - Designing to tell stories” (TED Like Talk)

Brands have changed meaning over the years. From being aspirational they have become experiential. They no longer are built on legacy, but are built on how effectively and meaningfully you intervene peoples lives. And once you establish a meaningful place in their lives they cease to exist as brand names but become a part of your vocabulary. The key is to establish that meaningful connection or need in people’s lives which can be weaved into their life story. The talk will throw light upon how storytelling is key to designing great experiences for digital products.

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Rashmi Sethi

Sapient Nitro, India

Rashmi Sethi is a seasoned professional with 18+ years of experience across various leadership roles within Business and Technology (strategy & execution).

Her overall experience spans across Research & User Experience Design, Global Product-Delivery Management.

A strategic thinker with can-do attitude. She has this unique ability to strike perfect balance between the right-left brain; between creativity-strategy!

Currently, Rashmi is Associate Creative Director with Sapient Nitro.

Prior to this, she has extensively worked on new-product launches (concept-till-go live) in Enterprise and Consumer space and omni-channel business applications with global companies like Fair Isaac (FICO), SAP Labs, Tech Mahindra, ANZ IT etc.

She is well travelled and has vast experience with multi-cultural teams and users' across diverse geographies - Asia- Pacific, USA, and Europe.

Her interest lies in innovation in products & services in emerging markets, enhancing customer experience, phy-gital space.

“Customer Experience Strategy” (TED Like Talk)

Difference between Customer Experience v/s User Experience.

Designing your Customer Experience Strategy.

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Vandana Abraham

[24]7’s India Design Studio, India

Vandana leads [24]7’s India Design Studio.

She works with the Digital products teams on [24]7 Chat products and Service Delivery to roll out advanced user experiences in client applications.

She has over 20 years experience in product design strategy development and user centred design for mobile consumer applications and business platforms

Vandana studied Textile Design at the National Institute of Design in Ahmedabad, India. She focused on fabric construction and surface design, with electives in exhibition design and visual communication

“Leading a UX Design team in India” (TED Like Talk)

Tips on leading a user experience design team in India for a global market

- See more at: http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf

Narender Gangapuri

UX Lead, Principal Architect at Cognizant Digital Engagement Practice.

Narender has 18+ years of experience in design with an ability to envision enterprise products and customer requirements. His core skills include driving the business, design analyze and strategy planning following the UCD process.

He is solution oriented, customer focused and forward thinker.

He successfully completed design/deploy enterprise products in web/mobil platforms for fortune 500 global clients. He is a social mover in UX community and an active organizing member in various design events, international conferences and client workshops.


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Ivy Mukherjee

The Hebrew University of Jerusalem, Israel

22yrs old visual + interface Designer and Social Innovator passionate about UX research and more so about design thinking approach.

I am currently working as a summer Research Fellow at The Hebrew University of Jerusalem, Israel in Trans-Disciplinary innovation program.

My name means "evergreen" and everyday I strive to live upto it. I love spending my time daydreaming and researching about new possibilities on cutting edge projects where design and technology meets together with the essence of storytelling.

http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf


Over the years, visual communication design has remained a constant as my understanding of it's reach across products, services and systems evolved.

I design because I care about people, mundane routines and the world we live in. I’m interested in exploring the identity of ‘things’ in our day to day and the diversity of interactions in different cultural contexts.

I have been featured twice by Deccan Chronicle, Bengaluru edition for my works.

Got featured on Kyoorius as their "artist of the month" .

Cupick featured my works in the "Emerging Visual Artists, Designers from Bangalore, India."

Jamshedpur Women's College's FAB tabloid featured me as the "RISING STAR" (art and design field).

I believe in "People create better things together."

“From being a visual designer to becoming a human entered design innovator” (TED Like Talk)

What is the point of pursuing design and trans-disciplinary innovation if not finding purpose in a grander vision? I have come to the conclusion that Human Centred Innovation (HCI) and Innovation design should not just be about self-gain but instead, a crucial tool that can be used to make a personal impact in lives in tangible ways. Design that has to tell a story or a message to spread, design that is used to and closure or gain understanding through any form of therapy, design that is used to educate individuals and their voice to express themselves. That is ideal, the noble, and the self less art that I hope to achieve in this brief life.

There is great opportunity to bring “design in everyday life" to underprivileged children and the whole society by working with a well-funded art and design institution with values in community outreach programs. Such children who might think that design and innovation could never be a part of their lives, has been my target group ever since teaching became a real choice for me. And with a proper education, I am confident that I would be able to make a real difference in someone’s life.


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Sneha Bhadauria

Yuj Designs, India

Sneha is a User Experience designer at YUJ Designs and responsible for driving customer projects independently.


She is adept at creating, concept sketches, personas, scenarios and detailed wireframes. She works directly with client product managers and stakeholders throughout the design lifecycle.

She has an innate liking for complicated products, across multiple domains and enjoys decoding the problems layer by layer - be it ecommerce, technology or banking.

Sneha is objective about her designs. She says “Don’t fall in love with your own designs - look for what users have to say. The shapeup the designs”.

“Design in women” (TED Like Talk)

Through this talk Sneha would like to discuss and present her observations about design, women, work culture and whats best for the UX industry. Is design omnipresent arts or science with which women approach it? She will also touch what synergy works best for men and women at work to design more successful products for the users.


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Anubhuti Jain

FlipKart ,India

Anubhuti Jain is currently leading the mobile charter for seller design at Flipkart. A senior UX Designer, she has worked on both seller and consumer facing products at Flipkart in her one year stint so far. Prior to Flipkart, she was helping make meaningful solutions at Groupon, USA. She has a masters in design from Carnegie Mellon University, USA.

“Internal Empathy - Bringing UX to the team” (TED Like Talk)

Empathy and UX can go a long way in building team culture and increase productivity. In this talk, I will discuss about empathy and its correlation with UX, draw design parallel between UX principles that can apply to building team culture and the importance of the same.

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Talk About UX Clinic