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Learn more about Talk Media, a video production company in Duba, UAE.
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VIDEOINTERVIEWS
giving business leaders a voice
OVERVIEW: WHY VIDEO INTERVIEWS?
Business leaders in the Middle East need to sell their ideas to a vast range of people. Clients; staff; investors; governments; the wider community. But these people are overloaded with informa=on – especially boring, long-‐winded wriBen reports. The challenge is to grab their aBen=on and deliver the message. Fast.
Video interviews do just that.
Senior execu=ves can talk to key people in way that’s personal and engaging. And they can do it 24 hours a day, 7 days a week, in any country around the world by broadcas=ng on the Internet. All for the cost of a business class flight.
KEY BENEFITS: Reach a global audience Grab attention Engage investors, staff and clients Discuss strategy Showcase quality of management Cost-effective pricing
A single video costs as liBle as US$6,000. As a Talk Media Video client, you own the copyright to the video. As such, you can use it for a range of promo=onal ac=vi=es.
Host it on your website Send a video press release to TV sta=ons Send it to clients as a DVD Show it in sales mee=ngs Include it within conference presenta=ons Broadcast through social media such as YouTube
Our products include:
Results Focus
A series of four videos, one per quarter, with the CEO discussing quarterly results and future strategy. A powerful tool forinvestor rela=ons.
Fund Focus
A series of monthly videos with a senior fund manager. Discussing recent performance of the market (and his or her fund), factors likely to impact markets going forward, and investment strategy.
Thought Leader
A series of one-‐on-‐one interviews with your organisa=on’s thought leaders -‐ those innova=ve thinkers who are shaping the future.
Team Talk
A Talk Media journalist interviews the CEO or senior manager. Broadcast on the Intranet, it’s a great way to connect with staff and get buy-‐in for a new strategy or ini=a=ve.
COST EFFECTIVE: A video interview with the CEO costs as little as a business class flight.
PRODUCTS & PRICING
Our core product is a one-‐on-‐one interview, with the business leader interviewed by an experienced TV journalist. We follow a four-‐stage process to make our videos look and feel like global TV networks.
Pre-‐produc9on
This is the planning stage. We take =me to plan the interview, so that the ques=ons – and your responses – drive home key messages.
Filming
We use world-‐class film crews to shoot the interviews, typically on loca=on at the business leader’s office, or on loca=on if that helps to tell the story. An experienced TV business journalist conducts the interview. Ques=ons must be challenging to be credible, but they’re all agreed in advance, so no surprises.
Edi9ng
We select the best answers from the filming. Crucially, we add TV-‐style graphics such as charts and bullet points to bring financial data to life.
Broadcast
Finally, we help deliver your video interview via the Internet – and a host of other plaaorms. We partner with Brightcove, the world’s leading Internet TV technology company, to make sure your video is available 24/7 to web users around the world. And we can provide copies in a variety of digital formats, including DVD and PowerPoint, to give you mul=ple opportuni=es for exploi=ng the content.
HOW WE WORK
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Talk Media produces video interviews with business leaders at some of the leading organisa=ons opera=ng in the Middle East. They include:
“HSBC as a group uses Webcasts an awful lot - we use them all over the world and in many different parts of the business. Here in the Middle East weʼve more recently starting using them and we find them very effective.”
Tim HarrisonHead of CommunicationsHSBC Middle East
“In finance, people buy people. The video on our Website brings our company and our people to life.”
Steve WilliamsCEOGulf Finance
OUR CLIENTS
Talk Media is a bou=que corporate communica=ons consultancy. It was launched in 2008 with a clear mandate: help business leaders in the Middle East communicate more effec=vely. It produces one-‐on-‐one video interviews, as well as training execu=ves to handle the media.
Richard Dean is the founder and managing director of Talk Media. Richard has spent more than a decade covering the Gulf as a business journalist and editor for some of the world’s leading media companies, including The Financial Times, Bloomberg Television & Radio, Reuters and The Economist.
Richard is currently anchor present of Tonight with Richard Dean, a daily business news radio show on Dubai Eye 103.8.
His first book was published in May 2010: Sink or Swim, how to stay afloat in tough economic 9mes.
CONTACT:
Richard DeanManaging DirectorTalk MediaFujairah Crea=ve CityFujairahUAE
e: [email protected]: +971 (0)50 3402917www.talkmedia.ae
ABOUT TALK MEDIA