Linda EathertonManaging Director, PartnerGlobal Food & Beverage Practice& Global Practices Development

TALK TECH TO ME:Opportunity or Recipe for Disaster?

TECHNOLOGYis feeding the future of food

MANY CONSUMERS FEAR SCIENCE in their food

food technology science yukfood

technology

science

yuck

Others simply can’t

DIGEST IT

SCIENCE SUSPICIONleads to

food inspection

New consumer

TRIPLE BOTTOM LINE

ENGAGE, don’t talk at me!

8

TRANSPARENCY

opportunities to learn

☐ Access

☐ Cues

☐ Invitations

☐ Signals

☐ Opportunities

MIND THETRANSPARENCY

TRAP

WHAT WE KNOW NOW

• Ketchum to add bullets with data points

CLOSE THE TECH TRANSFER GAP by engaging consumers early and often