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herbert-moody
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Talkin ‘bout our generation
SerendipityThe art of finding wondrous things not
sought.
An Average Day
Dansko Business Essentials
Be Available: Focus on unsurpassed customer service
Be Reliable: Deliver on our promises
Be Responsible: Give back to our communities
Team Dansko
When it looks like you and sounds like you…
IT’S FOR YOU.
Authenticity
We connect through:
1. Product2. Distribution Channels/Retail Experience3. Marketing4. Belief in a better planet
Product Development Dansko DNA, The driving force behind every shoe we make.
A Dansko for every moment of her life.
Evolution of Innovation
Distribution Channels Location, Location, Location
Independent retailers offer:
•customer focused selling
•strong community ties
•proven relationships with Boomers
Marketing to Boomers Who we are is what we are.
Good Branding
1. Sense of place, of history2. Emotional value3. Strong product point of view4. Integrity5. Serve a larger purpose
The Only…
Our brand is the only _______ that _________.
Dansko is NOT the ONLY shoe in your closet,
but we’re your FAVORITE.
And that’s my story.
In clogs we trust,