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Ed Walz Colleen Chapman
September 16, 2013
Talking About Better
The Narrative Project
The Narrative Project
The Narrative Project
The Narrative Project
Today’s Child Welfare Conversation
Today’s Child Welfare Conversation
Today’s Child Welfare Conversation
• Focus: Child deaths and aging out
Today’s Child Welfare Conversation
• Focus: Child deaths and aging out
• Response: Firing and finger-pointing
Today’s Child Welfare Conversation
• Focus: Child deaths and aging out
• Response: Firing and finger-pointing
• Frame: Tragic failure
Today’s Child Welfare Conversation
• Focus: Child deaths and aging out
• Response: Firing and finger-pointing
• Frame: Tragic failure
• Consequence: Always on defense
Questions?
A Message vs. A Message Narrative
A Message
A Message
Don’t Cut Kids
A Message Narrative
A Message Narrative
Don’t Cut Kids
A Message Narrative
Message 2
Message 3
Message 4
Message 5
Don’t Cut Kids
A Message Narrative
Message 2
Message 3
Message 4
Message 5
Don’t Cut Kids
A Message Narrative
Message 2
Message 3
Message 4
Message 5
Don’t Cut Kids
A Message Narrative
Message 2
Message 3
Message 4
Message 5
Don’t Cut Kids
Questions?
A Child Welfare Message Narrative
The Oregon Narrative
Tweaked With SPARC States
Messages Meet the Audience Where They Are
Don’t know what we’re talking about
Don’t know what we’re talking about
Family values means protecting and nurturing our children. When it comes to child abuse and neglect, that means … 1. We’ve got to strengthen families, so we can
prevent abuse or neglect whenever possible.
2. And, when abuse or neglect happens, we must take swift but thoughtful actions that give kids the best possible chance to grow up in a safe, stable, loving, and supportive permanent home and build successful, independent adult lives.
Are focused on costs
Are focused on costs
Tough times are the most important times to protect kids
Are ready to hear solutions
We know how to make progress – let’s build on what works and fix what doesn’t
Are ready to hear solutions / Don’t believe progress is possible
We know how to make progress – let’s build on what works and fix what doesn’t
We know how to prevent these tragedies – let’s stop pointing fingers and start solving problems
Can start seeing a payoff
Can start seeing a payoff
Leadership is paying off, and things are getting better for our children & our state 1. With stronger kids, families, &
communities
2. And, with swift and thoughtful action to help abuse and neglect victims
Want to finish the job
Want to finish the job
If we maintain our commitment, we can build a state that reflects our values, where all kids are safe and have a chance to reach their potential
A Child Welfare Narrative
Family values means protecting and nurturing children
Tough times are the most important times to protect kids
We know how to make progress – let’s build on what works & fix what doesn’t
Leadership is paying off, and things are getting better
We can build a state where all kids live safe and thrive
Built for Flexibility
Built for Flexibility
Room for your policy agenda
Built for Flexibility
Room for your policy agenda
Your supporting points prove the point
Built for Flexibility
Room for your policy agenda
Your supporting points prove the point
Not a script
Questions?
Test States
In Practice – 2012 Child advocate says foster care improvements are possible in Oklahoma When it comes to child abuse and neglect, we have two basic responsibilities. We must strengthen families to prevent abuse or neglect whenever possible. And we must take swift but thoughtful actions that give kids the best possible chance to grow up in a safe, stable, loving and supportive permanent home. The Legislature is finalizing legislation to help child welfare officials make better use of the resources they have and to improve the options available to children affected by abuse or neglect. One problem we know is that state workers have too much on their plates. They must build relationships in the community — taking time and resources they don't have — before they can begin the equally challenging work of recruiting and supporting foster families and youth and then address the unique needs of each child and family.
In Practice – 2013
Questions?
Next Steps
Next Steps
1. One-on-one call
Next Steps
1. One-on-one call
2. Send us examples of your work
Next Steps
1. One-on-one call
2. Send us examples of your work
3. Send us feedback on the narrative
Next Steps
1. One-on-one call
2. Send us examples of your work
3. Send us feedback on the narrative
4. Aim to finalize in 2014
www.firstfocus.net Thank You
Ed Walz Vice President, Communications
First Focus [email protected]
202.657.0685
