Advertising

• Advertising is a form of communication for marketing.

• It is used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

• Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.

• http://www.youtube.com/watch?v=GT86iWiH2mI

• http://www.youtube.com/watch?v=2hg81j9i4Bg

• http://www.youtube.com/watch?v=Ekr05T9Iaio

Mass Media & New Media

• Advertising messages are usually paid for by sponsors.

• People can see advertisements through various

traditional media; including mass media such as

newspaper, magazines, television commercial, radio

advertisement, outdoor advertising or direct mail; or new

media such as blogs, websites or text messages.

Advertising objectives

• Commercial advertisers often want to increased

consumption of their products or services through

"branding," which involves associating a product name

or image with certain qualities in the minds of

consumers.

• Non-commercial advertisers who spend money to

advertise items other than a consumer product or service

include political parties, interest groups, religious

organizations and governmental agencies.

• Nonprofit organizations may rely on free modes of

persuasion, such as a public service announcement

Sponsor

• To sponsor something is to support an event, activity,

person, or organization financially or through the

provision of products or services.

• A sponsor is the individual or group that provides the

support, similar to a benefactor.

Logo

• A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

• At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

Logo

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Logo

Slogan • A slogan is a memorable motto or phrase used in a

political, commercial, religious, and other context as a repetitive expression of an idea or purpose.

• Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.

• Examples: • L'Oreal - Because I'm worth it

• Nike - Just do it. (1988)

• NOKIA - Connecting people

• Samsung - Everyone's invited

• OPEL - Wir leben Autos

• Obama’s campaign – Yes, we can

Creative Advertising

• In advertising, different creative strategies

are used in order to obtain the consumer

attention and provoke shoppers to

purchase or use a specific product.

Creative Ads: • http://www.youtube.com/watch?v=R55e-uHQna0

Non-creative ads: • http://www.youtube.com/watch?v=oJF0H3ucx4s

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising

Creative Advertising workshop

http://publicitatcreativa.blogspot.com.es/

• Our logos

• Advertising posters

• Our video ads and adverts