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Tamara Heck Dept. of Information Science Heinrich-Heine-University Düsseldorf A Comparison of Different User-Similarity Measures as Basis for Research and Scientific Cooperation Information Science and Social Media – International Conference August 24-26, Åbo/Turku, Finland

Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

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Page 1: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Tamara Heck Dept. of Information Science Heinrich-Heine-University Düsseldorf

A Comparison of Different User-Similarity Measures

as Basis for Research and Scientific Cooperation Information Science and Social Media – International Conference

August 24-26, Åbo/Turku, Finland

Page 2: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Agenda New needs for scientific cooperation Forms of similarity measurements Similarity coefficients Database settings Results

Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based

similarity Results and discussion III: combined methods

Conclusion Tamara Heck - A comparison of different user-similarity measures 2011

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Page 3: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Need for…

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Scientific Cooperation

community network

cooperation partners

project teams

research literature literature storage

Page 4: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Scientific Cooperation Web technologies facilitate scientific work:

Online user networks help Finding literature Categorize important items Searching for important people

Difficulty: Mostly implicit networks “New” researchers not aware of networks Senior researchers only know familiar networks Information overload

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Page 5: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Scientific Cooperation

Recommendation Can help to find resources, documents and people

that are important for scientific research Filters information Only show relevant items → Basis for recommendation is similarity

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Page 6: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Similarity Measurements Approach: User and resource recommendation

for scientists Social Bookmarking Services (SBS) for academic

literature management BibSonomy CiteULike Connotea

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Page 7: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Similarity Measurements Folksonomy as basis:

F: = (U, T, R, Y), where U, T and R are finite sets with the elements usernames, tags and resources,

Y is a ternary relation between them: Y ⊆U x T x R with the elements called tag actions or assignments

docsonomy DF:= (T, R, Z) , Z ⊆ T x R personomy PUT:= (U, T, X), X ⊆U x T personal bookmark list (PBL): PBLUR:= (U, R, W), W ⊆ U x R

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Page 8: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Similarity Coefficients User a and b, R with elements called resources

(bookmarks or tags)

Dice: sim (𝑎, 𝑏) = 2 (𝑅 𝑎 ∩𝑅 𝑏 )𝑅(𝑎)+𝑅(𝑏)

Jaccard-Sneath: sim (𝑎, 𝑏) = 𝑅 𝑎 ∩𝑅(𝑏)𝑅 𝑎 +𝑅 𝑏 −(𝑅 𝑎 ∩𝑅(𝑏))

Cosine: sim (𝑎, 𝑏) = 𝑅 𝑎 ∩𝑅(𝑏)𝑅 𝑎 ∗𝑅(𝑏)

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Page 9: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Database Settings Raw data: bookmarked articles of 45 physical journals

from 3 SBS 13,762 bookmarks 10,498 diverse bookmarks 2473 unique users → 1,974 users used tags

(71 usernames were found in more than one service)

36,433 tags before clearing Tag clearing: → 8,233 unique tags

„%import%“, „%jabref%“, „%upload%“ Deletion of lines/underlines Change from plural to singular form Change from English to American spelling: e.g. „s“ → „z“

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Page 10: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Database Settings Raw data: bookmarked articles of 45 physical journals

from 3 SBS Users with one bookmark were left out because they

would cause biased results, i.e. user-pairs with similarity = 1

1262 unique users with more than one bookmark A user recommendation system should have the

option of setting a threshold: Users with a minimum of bookmarks (e.g. CiteULike) Users with a minimum of common bookmarks (regulation

with slider possible)

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Page 11: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results Differences:

I. Between coefficients II. Between resource- and tag-based similarity III. Between combined methods

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Jaccard-Sneath

Cosine Dice

Page 12: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results I Similarity coefficients:

Dice 2ga+b

ga+b−g

Jaccard-Sneath g = common bookmarks / tags

D = 2 𝑔𝑎+𝑏−𝑔

∗ 𝑔𝑎+𝑏−𝑔

+ 1

D = 2 JJ+1

[Egghe10]

Differences between Dice e. Cosine

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Page 13: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results I Coefficient differences

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Page 14: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results I Dice vs. cosine:

Cosine: stronger distinction of allocation of resources and tags

2ga+b

𝑔𝑎∗𝑏

Example: a = 10, b = 90, g = 5

Dice: 2∗510+90

= 10100

= 0.1

Cosine: 510∗90

= 0.16 540∗60

= 0.102

Cosine = 0.1 if a = 50 and b = 50

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Page 15: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results I Example with target user „dchen“

Tamara Heck - A comparison of different user-similarity measures 2011

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common bm

bm dchen

bm user2

user1 user2 Dice bm

Cosinus bm

18 214 58 dchen weeks 0.1324 0.161617 214 58 dchen ghunter 0.125 0.152611 214 52 dchen kdesmond 0.0827 0.1043

8 214 66 dchen kkims 0.0571 0.06736 214 26 dchen kedmond 0.05 0.08045 214 25 dchen katiehumphry 0.0418 0.06844 214 15 dchen tathabhatt 0.0349 0.07065 214 105 dchen rodney 0.0313 0.03343 214 9 dchen waitonhill 0.0269 0.06842 214 2 dchen caortiz 0.0185 0.0967

bm = bookmarks, data from BibSonomy, CiteULike, Connotea

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Discussion I What‘s the difference for a user who should be

recommended similar users or resources? Dchen (214) and waitonhill (9), (3 in common) → waitonhill is rather uninteresting for dchen → but dchen might be very interesting for waitonhill Dice: 0,0269 Cosine: 0,0684 If dchen would have less bookmarks, he would be

more similar to waitonhill → a positive result? Dchen (190):

Dice: 0,03 Cosine: 0,073

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Results

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Book-mark

Book-mark Book-

mark

Tag

Tag Tag

Differences: I. Between coefficients II. Between resource- and tag-based similarity III. Between combined methods

Page 18: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results II Resource- or tag-based similarity?

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user2 Dice bm

Cosinus bm

weeks 0.1324 0.1616ghunter 0.125 0.1526kdesmond 0.0827 0.1043kkims 0.0571 0.0673kedmond 0.05 0.0804katiehumphry 0.0418 0.0684tathabhatt 0.0349 0.0706rodney 0.0313 0.0334waitonhill 0.0269 0.0684caortiz 0.0185 0.0967

common tags

tags dchen

tags user2

user1 user2 Dice tags

Cosinus tags

31 175 64 dchen weeks 0.2594 0.292925 175 68 dchen ghunter 0.2058 0.229220 175 29 dchen kedmond 0.1961 0.280741 175 259 dchen rodney 0.1889 0.192625 175 102 dchen andreab 0.1805 0.187116 175 35 dchen kkims 0.1524 0.204454 175 564 dchen michaelbussmann 0.1461 0.171920 175 107 dchen paulschlesinger 0.1418 0.146214 175 36 dchen jeevanjyoti 0.1327 0.176423 175 176 dchen bronckobuster 0.1311 0.1311

Similarity based on common tags, data from BibSonomy, CiteULike, Connotea

Different users recommended with tag-based similarity measure

Page 19: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results II Example: user „dchen“

30 users with at least 1 common bookmark 560 users with at least one common tag 23 users with at least one common bookmark and

one common tag

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Page 20: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results II Database:

1,262 unique users 6,430 user-pairs with at least one common bookmark 54,413 user-pairs with at least one common tag 0.15: average bookmarks in common 1.3: average bookmarks in common leaving out user-pairs with no

bookmark in common 1.37: average tags in common 1.44: average tags in common leaving out user-pairs with no tags in common

Tamara Heck - A comparison of different user-similarity measures 2011

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01020304050607080

1

1001

2001

3001

4001

5001

6001

7001

8001

9001

1000

1

1100

1

1200

1

com

mon

boo

kmar

ks

user-pairs

common bookmarks and tags of user-pairs

common bookmarks common tags

Page 21: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Discussion II Resources (scientific article):

Explicit hint of similar interest if article discusses more or less one definite topic

What about standard work or surveys? Tags:

Inform user more precisely in which context other users read the article: ‘biological’, ‘absorption’, ‘ferromagnetism, ‘theory’, ‘method’

Can identify user’s research field But: no unitary vocabulary used; Tags might be inappropriate for others: ‘to read’,

‘mypaper’ Tamara Heck - A comparison of different user-similarity measures 2011

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Page 22: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results Differences:

I. Between coefficients II. Between resource- and tag-based similarity III. Between mixed methods

Tamara Heck - A comparison of different user-similarity measures 2011

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Book-mark

Book-mark

Tag

Tag

Tag

Page 23: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results III Similarity based on common resources and

common tags: 1. Coefficients are added: Dice + Dice/Cosine + Cosine 2. Search for users who have assigned at least one

common tag to one common bookmark User A sim User B User A sim User D User A sim User C User B sim User D User B sim User C

Tamara Heck - A comparison of different user-similarity measures 2011

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Bookmark

Tag

User D

Tag

User C

User B

User A

Page 24: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results III 159 unique users within the set

389 user-pairs with same bookmark-same tag accordance

273 user-pairs with more than 1 accordance Average same bookmark-same tag appearance: 3.42 Average common bookmarks: 3.1 Average common tags: 4.91

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Page 25: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results III Distribution of common bookmarks and tags compared to combined method

25

0

10

20

30

40

nr.

of c

omm

on b

ookm

ark-

com

mon

tag

pair

0

5

10

15

20common bookmarks

0

10

20

30

40

1 51 101 151 201 251 301 351

common tags

Page 26: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Result III Comparison of methods:

1. Added Dice values from common bookmarks and common tags of a user-pair

2. Same bookmark-same tag appearance 3. Mixed method with same bookmark-same tag

factor

1. Sum: Dbm(a,b) + Dt(a,b) 2. Author sim if T1B1 → a and b 3. Sum of (T1B1 … TnBn) + 1 * Dbm(a,b) + Dt(a,b)

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Page 27: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Results III Comparison of user ranking order with different methods: example user “dchen”

Tamara Heck - A comparison of different user-similarity measures 2011

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users bm Dice users tag Dice users 2 Sum Dice users 3

same bm same tag +Dice users 4

same bm same tag

weeks 0,1324 weeks 0,2594 weeks 0,3918 weeks 9,795 weeks 24 ghunter 0,125 ghunter 0,2058 ghunter 0,3308 ghunter 5,2928 ghunter 15 kdesmond 0,0827 kedmond 0,1961 kedmond 0,2461 kedmond 2,2149 kedmond 8 kkims 0,0571 rodney 0,1889 rodney 0,2202 kkims 1,257 kkims 5 kedmond 0,05 andreab 0,1805 kkims 0,2095 kdesmond 0,9615 kdesmond 4 katiehumphry 0,0418 kkims 0,1524 kdesmond 0,1923 rodney 0,8808 rodney 3 tathabhatt 0,0349 michaelbussmann 0,1461 andreab 0,1805 katiehumphry 0,502 katiehumphry 3 rodney 0,0313 paulschlesinger 0,1418 jeevanjyoti 0,1502 jeevanjyoti 0,3004 softsimu 1 waitonhill 0,0269 jeevanjyoti 0,1327 michaelbussmann 0,1461 softsimu 0,1962 tathabhatt 1 caortiz 0,0185 bronckobuster 0,1311 paulschlesinger 0,1418 andreab 0,1805 jeevanjyoti 1 knordstr 0,0184 chiufanlee 0,1181 bronckobuster 0,1311 tathabhatt 0,1482 peteryunker 0,0179 barrat 0,1111 katiehumphry 0,1255 michaelbussmann 0,1461 jeevanjyoti 0,0175 pbuczek 0,1106 chiufanlee 0,1254 paulschlesinger 0,1418 sobolevnrm 0,015 kdesmond 0,1096 barrat 0,1111 bronckobuster 0,1311 softsimu 0,0132 gdurin 0,1057 pbuczek 0,1106 chiufanlee 0,1254 lgolick 0,0092 cgguido 0,0952 gdurin 0,1057 barrat 0,1111 whitead 0,0092 Tomste 0,0923 6rheology 0,0987 pbuczek 0,1106 ccthomas 0,0091 6rheology 0,0909 softsimu 0,0981 gdurin 0,1057 devries 0,0091 mattroche 0,0909 cgguido 0,0952 6rheology 0,0987 governmentmen 0,0091 edws 0,087 kaigrass 0,0924 cgguido 0,0952

… … softsimu 0,0849 tathabhatt 0,0741 katiehumphry 0,0837

104 tathabhatt 0,0392

Page 28: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Discussion III Assumption:

If same tags are assigned to same bookmarks, the user must be very similar

Users read articles within the same context Therefore: Mixed method may provide further ranking

improvement Challenge:

Tags are inappropriate Users might have copied other user’s tags without

distinction of adequacy for them Sparse data for mixed method

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Page 29: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Conclusion Discussion I: similarity coefficients:

Cosine considers bookmark/tag distribution between two users

Use of coefficient may depend on target user’s interests

Discussion II: resource- and tag-based similarity More users found with similarity based on common

tags Different user rankings Tags an indication to user’s reading context if they

are context sensitive

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Page 30: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Conclusion Discussion III: mixed methods

Mixed similarity measurement based on common bookmarks and tags maybe more appropriate because many users don’t share common bookmarks AND common tags

Users who use the same tags to describe the same bookmark maybe more similar and the relation should be considered

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Page 31: Tamara Heck Dept. of Information Science Heinrich-Heine ... · Results Results and discussion I: similarity coefficients Result and discussion II: resource- and tag-based similarity

Thank you for attention Do you have any questions?

Contact me:

Tamara Heck Heinrich-Heine-University Dept. of Information Science D-40225 Düsseldorf, Germany Phone: 004921181-14137 [email protected] Homepage Twitter: tamaraheck / #iwhhu Presentation on Slideshare Tamara Heck - A comparison of different user-similarity measures 2011

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Heinrich-Heine-University Düsseldorf

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