Tamil Murasu - Singapore Press Holdings · OVERVIEW Tamil Murasu keeps readers, both local and expatriate Indians, informed of the latest within the Indian community and the world

MEDIA KIT 2016Tamil Murasu

CO

NT

ENT

So About Tamil Murasu

o Facts & Figures: Readers Profile

o Benefits to Advertisers

o Creative Options

o Advertising Rates

o Appendix

TAMIL MURASU

ABOUT...

OVERVIEWTamil Murasu keeps readers, both local and expatriate Indians,informed of the latest within the Indian community and theworld.

EDITORIAL POSITIONING

Daily dose of “something for everyone”, from students toparents to working professional

Besides being a key channel for updates from India and SouthAsia, Tamil Murasu serves the local community well by:

Providing Local and India breaking news Being a study guide to Tamil language students

Readers follow keenly news on sports (eg. cricket and EPL) andentertainment news from Kollywood

EDITORIAL – MAIN PAPER• Singapore News

• South Asia News

• World News

• Sports

• Horoscope page

• Cinema & Kollywood news

• Examination tips and assessment papers for students

• Lifestyle (health, tech, legal column, travel)

WEEKLY FEATURES

DAY EDITORIAL FEATURES

Monday 12-page tabloid students’ educational supplement

Wednesday Youth page for teens

Sunday Lifestyle, short stories & cookery

READERS PROFILE

FACTS & FIGURES...

READERSHIP & CIRCULATION

Readership*(All people aged 15+)

Circulation#

(Avg 2015)

TM (Mon-Sat) 34,000 12,200

TM (Sun) 43,000 17,200

Source:* Readership : Nielsen Media Index 2015# Circulation : Jan – Dec 2015

8

17

21 20

35

3

9

26 26

35

15-19 20-29 30-39 40-49 50+

P15+ TM Readers

TM has more mature readers

MEDIAN AGE IS 42(National: 42)

Figures are in %

Base : All people aged 15+ (National: 4,190,000, TM: 34,000, Mon-Sat) Source: Nielsen Media Index 2015

Economically active

29% PMEBs (Nat: 30%)

$2,645 median personal income

(Nat: $2,750)

$4,136 median household income

(Nat: $5,637)

49% tertiary educated

(Nat: 43%)

38 mins median reading time 76% 5-6 issues

38% HDB 5 room+ or private housing

(Nat: 45%)

53% Female (Nat: 50%)

59% Age 25-49 (Nat: 50%)


42

54

61

49

63

18

56

56

32

59

Gather product/service info

Watch movie/TV/video

Participate in social networking portal

General surfing

Email

TM Readers P15+

68% access Internet dailyIN

TER

NET

US

AG

E O

F R

EAD

ERS

*

Figures are in %

*Past month; all platformsBase : All people aged 15+ (National: 4,190,000, TM: 34,000, Mon-Sat) Source: Nielsen Media Index 2015

Newspaper a key channel

28

3735

41

Mobile Phone Brand & Model Slimming Salons / Products

P15+ TM Readers


Figures are in %

Receptive to advertising

62

29

65

35

Advertising is the main wayto learn about new products

I have more trust inadvertised products

P15+ TM Readers

Figures are in %


ADVERTISERS

BENEFITS TO

High usage of IDD calls

27

50

27

21

53

44

29

18

IDD CallsPast Month

SINGTEL STARHUB M1

P15+ TM Readers

IDD providers used


Figures are in %

TM readers more holiday makers

53

26

15

12

68

38

21

9

Any

1

2

3+TM Readers

P15+

Pleasure Trips Past Year


Figures are in %

31

35

49

46

21

38

38

35

A designer label improves my image

It's important to be attractiveto the opposite sex

It's important to keep young looking

Wearing attractive clothingmakes me feel confident

TM Readers P15+

TM readers are beauty consciousP

syc

ho

gra

ph

ic p

rofi

le


Figures are in %

42

56

59

61

66

53

56

53

68

53

I always check nutritionalcontent of food

I pay close attentionto my weight

Exercising is an importantpart of my life

I make conscious effort to maintain a balanced diet

I should do a lot moreabout my health

TM Readers P15+

TM readers are health consciousP

syc

ho

gra

ph

ic p

rofi

le


Figures are in %

Quality consumers

19

45

60

66

32

47

53

65

I make impulse purchases

I enjoy the fun of shopping

Willing to pay more forquality goods

I look for value for money

TM Readers P15+

Ps

ych

og

rap

hic

pro

file


Figures are in %

OPTIONS

CREATIVE

Creative shape“Steps” “Diagonal Rectangles” “Odd Shape”

Creative buy“Newsletter”“Insert (coupon)”

RATES

ADVERTISING

Tamil Murasu (Mon-Fri)

Ad Sizes

Full

½ ¼

Junior

Sizes

(cm x col)

Full Page

(54 x 6)

$6,592 $3,592 $2,592

Junior Page

(37 x 5)

$5,480 $2,480 $1,480

½ Page

(27 x 6)

$5,296 $2,296 $1,296

¼ Page

(27 x 3)

$4,648 $1,648 $648

1 SpotFC BW

Sizes

(cm x col)

Full Page

(54 x 6)

$7,240 $4,240 $3,240

Junior Page

(37 x 5)

$5,850 $2,850 $1,850

½ Page

(27 x 6)

$5,620 $2,620 $1,620

¼ Page

(27 x 3)

$4,810 $1,810 $810

Tamil Murasu (Sat-Sun)

Ad Sizes

Full

½ ¼

Junior

1 SpotFC BW

APPENDIX

DEMOGRAPHIC PROFILE

15-19 yrs 318 7.6 1 2.9

20-29 yrs 692 16.5 3 8.8

30-39 yrs 874 20.9 9 26.5

40-49 yrs 832 19.9 9 26.5

50-59 yrs 736 17.6 6 17.7

60+ yrs 738 17.6 6 17.7

Median Age 42 42

PROFILE TYPES % (‘000) %(‘000)

National population TM Readers

AGE

28


DEMOGRAPHIC PROFILE

Male 2,116 50.5 16 47.1

Female 2,074 49.5 18 52.9

29

Chinese 3,130 74.7 - -

Malay 466 11.1 - -

Indian 388 9.3 34 100.0

Others 206 4.9 - -



GENDER

RACE


DEMOGRAPHIC PROFILE

PMEBs 1,271 30.3 10 29.4

White Collar 640 15.3 4 11.8

Blue Collar 735 17.5 8 23.5

Students 469 11.2 1 2.9

Housewives 595 14.2 8 23.5

Retirees 275 6.6 1 2.9



OCCUPATION

Note: * Does not add up to 100% as some sub-categories are not listed


DEMOGRAPHIC PROFILE

Primary & below 597 14.3 5 14.7

Some Secondary/Completed ITE/ITC/NTC 655 15.6 6 17.7

GCE N/O Level 893 21.3 6 17.7

GCE A/HSC 235 5.6 - -

Tertiary (Poly/Uni/Postgrad) 1,807 43.1 17 50



EDUCATION


DEMOGRAPHIC PROFILE

HDB 1-3 Room 853 20.4 7 20.6

HDB 4 Room 1,444 34.5 14 41.2

HDB 5 Room/Exec 1,146 27.4 8 23.5

Condo/Pte Apt 435 10.4 4 11.8

Landed 312 7.5 1 2.9



DWELLING

32


DEMOGRAPHIC PROFILE

Below S$1,000 292 7.0 2 5.9

S$1,001 – 3,000 1,133 27.0 12 35.3

S$3,001 – 5,000 662 15.8 5 14.7

S$5,001 – 7,000 274 6.5 2 5.9

S$7,001 – 10,000 116 2.8 - -

Above S$10,000 98 2.3 - -

Median : S$2,750 S$2,645



PERSONAL INCOME

Note: * Does not add up to 100% as some sub-categories are not listed


DEMOGRAPHIC PROFILE

Below S$1,000 191 4.6 1 2.9

S$1,001 – 3,000 681 16.3 6 17.7

S$3,001 – 5,000 977 23.3 15 44.1

S$5,001 – 7,000 675 16.1 7 20.6

S$7,001 – 10,000 776 18.5 4 11.8

Above S$10,000 891 21.3 1 2.9

Median : S$5,637 S$4,136



HOUSEHOLD INCOME


PSYCHOGRAPHIC PROFILE

Important to have financial plan for Retirement 84.5 85.3

I am more generous with family 69.9 76.5

I buy brands my children prefer 28.5 64.7

Exercising is an important part of my life 59.1 52.9

I should do a lot more about my health 66.3 52.9

I make conscious effort to maintain a balanced diet

61.0 67.7

I pay close attention to my weight 56.0 55.9

I always check nutritional content of food 41.5 52.9

Note: % of respective group

TM Readers (%)PROFILE TYPES National population (%)


PSYCHOGRAPHIC PROFILE

I look for value for money 66.2 64.7

Willing to pay more for quality goods 60.2 52.9

I enjoy the fun of shopping 44.5 47.1

I make impulse purchases 18.8 32.4

Advertising is the main way to learn about new products

61.9 64.7

I have more trust in advertised products 29.0 35.3

It's important to keep young looking 49.5 38.2

Wearing attractive clothing makes me feel confident

45.6 35.3

It's important to be attractive to the opposite sex

35.3 38.2

A designer label improves my image 31.3 20.6

Note: % of respective group

TM Readers (%)PROFILE TYPES National population (%)


37

For subscriptions, please contact:

Ms Kelly Ng at 6319 2166 [email protected]

Ms Jade Chang at 6319 3082 [email protected]

Ms Amy Leo at 6319 2129 [email protected]

Thank you

Documents

Tamil Murasu - Singapore Press Holdings · OVERVIEW Tamil Murasu keeps readers, both local and expatriate Indians, informed of the latest within the Indian community and the world