Tampere University's Research on Star Wreck Community

8/14/2019 Tampere University's Research on Star Wreck Community

1/10

Hang-A-Rounds andTrue Believers

Katri Lietsala, University of Tamperef e a t .

Atte Joutsen, Star Wreck Studios


2/10

The Success Story of

Star Wreck

Worlds first feature-length Internet film- Hollywood quality, 15 000 budget

Collaborative production, free distribution

- Utilizing the online Star Wreck community

Over 5 million downloads- Followed by huge, worldwide media attention

Commercial Success- Broadcast globally (Belgium, Japan, Finland, Italy)- Merchandise success- DVD distribution deal with Universal Pictures


3/10

Research

Participatory Economy and Beyond:Developing tools and processes for openand participatory knowledge creation and

content production =Online survey, n=130

* 56 community members, 74moviemakers


4/10

StarWrecker profile

Most-likely a male (87 %) and a Science Fiction fan (82 %) 20-30 years old (66 %), age did not have effect on openness online Either a full-time employee (32 %) or a full-time student (32 %) Mostly poor, earns 1 000 euros or less per month (50%) Eager to participate in voluntary work (81 %)

Thinks participation was voluntary work (40 %) and not just a hobby (35 %) User of several web services (90 %) and utilizes several online user names

(37 %) or acts with his actual name (31 %) Has information about himself on the net (98 %) Feels like at home on the net (95 %)

Found more likely next to the computer than by the tv. Believes that there is the risk of misuse for personal data online (87%), but

is still ready to tell more on the net about himself for strangers than wouldIRL (31,5 %)


5/10

Meeting new people?

Star Wreckers heard about theproject through their friends (44 %)and over half of the people whoanswered (50,8%) informed thatthey belong to a certain group inthe community because they were

already friends.


6/10

Roles

Project manager 8 % / 6 people

Member of the core team

5 % / 4

Active developer

5 % / 4

Occasional developer 11 % / 8

Discusser 8 % / 6, Passive Observer 22 %, 16

Corrector 3 % / 2, Consult 1 % / 1

Passerby (active) 22 % / 16, (passive) 15 % / 11 people


7/10

Why to participate?

it is fun for passing time

you always get something back from

participation

i want to help others

i like to share my knowledge and

skills with others in my opinion, everyone should give

something in return for the community


8/10

The least motivating

i want to earn money**

i had nothing else to do

i get better work opportunities byparticipating

i can get feedback about my own stuff

to get respect** the least motivating first


9/10

Participatory economy


10/10

Thanks

Atte [email protected]

Katri [email protected]

Documents

Tampere University's Research on Star Wreck Community