TANGO Graphic Design project #1

7/29/2019 TANGO Graphic Design project #1

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PROJET TANGOPHASE 3

MARINE GAILLARDON & CAMILLE DECHARTRES - G3G



SOMMAIRE

introduction au projet

rapport d ’expérience

objet communicant

synthèse



CAHIER DES CHARGES

Demande

- Objet communicant- Rapport d’expérience

Pour qui ?

- Designers, Créatis, Grand public- Partenaires institutionnels européens

Contexte

- Dialogue intergénérationnel, solutions durables- Augmentation du nombre de personnes âgées

Message

- Partage d’expériences entre générations- Renorcer le dialogue entre les générations



PROBLÉMATIQUE

Comment créer des supports de communication onctionnant dans 3 paysdierents et retranscrivant l’expérience Tango tout en étant éco-concu ?



AXE & PISTE

- Tango, lieu de simplicité et de transparence

- Authenticité



RAPPORT D’EXPÉRIENCEscénario d ’usage

Objet institutionnel / Milieu calme, sérieux / Résistant, durable / Lecture Fluide



RAPPORT D’EXPÉRIENCEformat du document

Gain de place / Pas de gâche de papier / Une euille d’impression pour 8 doubles

16 cm

22 cm



LES POSSIBLES : AN INNOVATIVE SYSTEM OF PRODUCT ANDSERVICES (PSS) FOSTERING SOCIAL INCLUSION TROUGHOUTA CO-DESIGN PROCESS

THE PLACES OF INTERACTIONS:

THE PARK AND THE STATION

one. When a person start a new story theower will give him/her a sort o git:a small clip as a sign o participation tothe teller community. Tis sign enablesmembers o Kannelmäki district torecognize each other within andoutside the neighborhood and thusencourage them to interact.

Te park installation will be a memoriesdiary, where to create indirect interactions

with participants. Tese rst contacts canbecome new riendships, thanks to thevoice recording, which allows people to.

Indirect and slow interactions:telling your story in the park.

Te park closed to the river is a wellknown place in the district, where every year some estivals and activities arehappening. Te inhabitants like to walk there and the eeling they described are“reedom, relax, calm,…”. Tese mentalconditions have been taken as goodstarting point to create a s low interactioninstallation, where participatereely according to personal eelings,modalities and attitudes.

Helsinki, Kannelmäki in May 2012.

RAPPORT D’EXPÉRIENCEtypographie

NIVEAU 5 :Garamond : Corps 10 pt, Interlignage 12 pt

NIVEAU 4:Garamond : Corps 12 pt, Interlignage 12 pt

NIVEAU 6 :Garamond : Italique, Corps 8 pt,Interlignage 10 pt

NIVEAU 1:KABEL, Corps 37 pt, Interlignage 36 pt,Inter lettrage 50

NIVEAU 2 :KABEL, Corps 12 pt, Interlignage 14 pt,Inter lettrage 50

NIVEAU 3 :

KABEL, Corps 10 pt, Interlignage 14 pt,Inter lettrage 50

LES POSSIBLESPROJECT

Hiérarchisation des inormations / Lecture agréable et uide



RAPPORT D’EXPÉRIENCEmise en page

INPRAC-

TICE

Helsinki, Kannelmäki in May 2012.

Ouverture de partie / Une couleur par partie




MILANDISCUSSION

Becoming an active citizen needs own

activity and participation. Inhabitants

own participation creates dialogue and

trust or each other. Active people create

active neighborhood and this imply social

wellbeing. A good neighborhood is an

active, lively place. Trough inhabitants’

own activities the neighborhood begins

to be a place o trust, joy, sharing and

experimenting good everyday lie

with others, which increases

people’s social wellbeing.

When the design brie is open and theproblem area very abstract, it has to be

approached through collaborative and

experimental way. A good neighborhood

and social wellbeing were typically this

kind o abstract and not easy to reach

design problems. Tese needed an open

dialogue process between students and

between students and local inhabitants.

Te method, a collaborative and

exploratory learning resulted

interesting design bries and design

experimentations, shared knowledge

and deep understanding.

While aiming or participation

and dialogue designers can create

processes, systems and moreover

design experimentations to collect

insight inormation, to include locals

in the design process and to t est

ideas and collect eedback. Exploring

Kannelmäki through experimentationsa understanding o a good neighborhood

and the meaning o participation in

social wellbeing were gained.

Designers can work in a real lie context

and gain insights into the problem areas

as well as create opportunities to

activate local people to increase

social wellbeing through own

participation and open dialogue.

Kirsi Niinimäki

Sous ouverture / Fonctionne au début comme à la fn d’un article




Pages interieures / Interaction images et texte / Agréable à lire

personal experiences and knowledge.

Social wellbeing means ensuring the

residents a sense o security and o belonging

to the place where they live. Tis goal may

be pursued promoting iniatives or the

interaction between people and sharing o knowledge linked to diferent cultures.

Te eeling o socially integration grows

rom trust and the eeling that people

are living in a sae neighborhood (Keys

1998). People that eel socially integrated

volunteer to maintain their neighborhood

and thereore own commitment, own

engagement and participation lead to

eeling that person is living in a nice

and sae neighborhood. Inhabitants eel

that their actions are meaningul to the

neighborhood and urther these attitudes

and actions lead to social wellbeing. Te

eeling o belonging to the community

and neighborhood is important or one’s

own mental health. “Healthy individuals

eel that they are a part o society” (Keys

1998,122). Tereore own participation.

Wellbeing can be dived at least into

two dierent levels; individual’s own

capacities and own identity with

connection to community. While

students were constructing their

understanding or social wellbeing,they separated these two areas and

together these areas aects into the

social wellbeing. One student separated

the social wellbeing into three dierent

areas. One was the community aspect

and it includes et al. sharing knowledge,

experiences and skills and this

needs solidarity and empathy towards

others. Te second area is identity,

which includes et al. person’s skills,

capacities and memories. Te third

one is local development, which

includes social cohesion and mutual

respect aspects. Interactions and social

relationships are quite undamental

or social wellbeing.

One student described the social

wellbeing in the suburban area

While design students were approaching

social wellbeing in a neighborhood

area during the course, one primary

aspect was that the learning and

experimentation has to happen in a

real lie context outside the University

building. Te intensive workshop was

organized in the middle o the suburban

area Kannelmäki as an open workshop

and exhibition simultaneously. In this

way the designers’ learning process

was open towards the community and

interaction with local inhabitants were

possible. Moreover the students were

surrounded by the real context they

in a small group, in a ramed cognitive

community and through problem

solving it aims or shared knowledge

and understanding (Häkkinen & Arvaja

1999). In the middle o collaborative

learning is the idea that through common

actions the new knowledge and shared

deep understanding o

the problem areas are created together

(Soini 2001). Exploratory learning

process aims to understand deeper

the problem and additionally it

uses descriptive explanations o the

phenomena under study.

Exploratory learning process happens

LEARNING PROCESS IN A SOCIALWELLBEING CONTEXT

SOCIAL WELLBEING IN A GOODNEIGHBORHOOD

Helsinki, Kannelmäki in May 2012

Picture by Marie Sand.



RAPPORT D’EXPÉRIENCEreliure

Reliure apparente / Jaquette



RAPPORT D’EXPÉRIENCEtraitement iconographique

LESSON LEARNED SOFAR ALONG THECO-DESIGN PROCESS :

First o all, to show and share the

project and the achieved results in the

district, could be planned an interactive

artistic installation in the Art Museum

o Helsinki, where the visitors can be

a active part o the exhibition process.

Furthermore the project could be

re-proposed as base or cohesive projects

in other districts o Helsinki. Tis could

be a possibility or the Helsinki city

and exploit need and potentialitiesrom the eld. Furthermore the

experimentations made with the

Kannelmäki inhabitants highlighted

the need o approaches and skills as

well as methods and tools to give

to the need o approachesand

skills as well as methods and

tools to give to the nal users an active

role in the co-design process.

Some activities have been made efcient,

some others were difcult to be accessed

without specic design knowledge. About

the les project the use o the voice as

predominant channel, has a value

in itsel, but still need a test ground

where rst conrmation and eedbacks

are expected, and urther investigationTe les possibles experience inside the

ango (AH-DEsign) project shown the

undamental role o a co-design approach

while designing Product Service System

innovations dedicated to a specicDesigned by: Elisa Bacchetti, Marie Paquier le Tiec, Swanny Serrand, Marie Serrano.

Pixellisation : Noir & Blanc : Authenticité, passé / Éco-responsable / Bande colorée sur Humains



RAPPORT D’EXPÉRIENCEéco-conception

Moindre impact sur l’environnement : papier, ormat, encres et colle végétales

RAPPORT D’EXPÉRIENCES

Papier

Poids

Nombre de couleursEncombrement

Encres

Papier

Imprimeur

Format

Façonnage

Réutilisation

Eco-label, FSC

288 g

Quadrichromie

Environ 650 - 700 mots

Encres à huiles végétales

Cyclus 100% recyclé

Imprim’ Vert

16 x 22,5 cm

Colle

Stockable et reconsultable

ASPECTS INDICATEUR/VALEURS



RAPPORT D’EXPÉRIENCEmise en situation



OBJET COMMUNICANTscénario d ’usage

Objet interacti / Deuxième vie / Petit ormat / Compréhensible par tous



OBJET COMMUNICANTformat du document

14,8 cm

21 cm

4 euilles A3 pliées en 4 / Peu de gâche de papier / Une seule euille d’impression

A5



DESCRIPTION PROJET MILAN

THÈME BANLIEUE ENGAGÉE

Croyez-moi consolez-vous, cela vaut mieux ! Ordinairementelle aboutit à des erreurs plussubtiles. Remplacé par un ofcier

d’artillerie de petite taille. Ci-gîtle plus grand doute sur le lieu oùils se serraient l’une contre l’autreavec l’air ou du commerçantdont la ressource, après unepause, est-ce beau, cela ? Placésau milieu d’impraticables rochers.Imaginons que cette gure de

jeune lle. Abus et incohérencesde la distribution actuelleprobable des petites planètes ;nous savons l’aection que ma soeur seule aura l’argent que j’ailes sacristains en horreur. iré parle coeur et le rattacha à l’existence.

typographie

NIVEAU 3:Garamond : Corps 11 pt, Interlignage 13 pt

NIVEAU 1:KABEL, Corps 16 pt, Interlettrage 50

NIVEAU 2 :KABEL, Corps 9,6 pt, Interlettrage 50

Hiérarchisation des inormtions / Lecture agréable et uide / Accessible à tous

OBJET COMMUNICANT



OBJET COMMUNICANTmise en page

DESCRIPTION PROJET NANTES

Croyez-moi consolez-vous, cela vaut mieux ! Ordinairementelle aboutit à des erreurs plussubtiles. Remplacé par un ofcierd’artillerie de petite taille. Ci-gîtle plus grand doute sur le lieu oùils se serraient l’une contre l’autreavec l’air ou du commerçantdont la ressource, après unepause, est-ce beau, cela ? Placésau milieu d’impraticables rochers.Imaginons que cette gure de jeune lle. Abus et incohérencesde la distribution actuelleprobable des petites planètes ;nous savons l’aection que ma soeur seule aura l’argent que j’ailes sacristains en horreur. iré parle coeur et le rattacha à l’existence.

Believe me and cheer up, it’sbetter! Usually it leads to moresubtle errors.Replaced by an artillery ofcersmall. Here lies the greatestdoubt about where they pressedagainst each other with the aircrazy shopping resource which,ater a pause, is it beautiul, it?Placed in the middle o impassable rocks.Imagine this gure girl. Abuses and inconsistencies o thecurrent distribution likely smallplanets we know the aectionthat my sister will only money I sextons in horror.Shot through the heart andattached it to lie.

THÈME EMPATHIE

Nantes - L’École de Design Nantes Altant ique , by Mar ie San d

Deux langues : Anglais en couleur / Même charte que le rapport d’expériences



OBJET COMMUNICANTreliure

Colle végétale recyclable / Peu de moyens techniques / Détachable acilement



OBJET COMMUNICANTtraitement iconographique

Mira Kallio, avin, Carlo Vezzoli, Kirsi Niinimäki, Elisa Bacchetti,

Elisa Bacchetti, Sara Cortesi, Alberto Aprea, Ben Walker,

Geneviève Correia, Matthias Rischewski, Nathalie emplier, Malin

Bäckman, Claudio Sarcì, Solene Constant, uula Mäkiniemi,

Marie Paquier Le Tiec, Marie Serrano, Swanny Serrand, Jenni

Nurmenniemi, oni Ledentsa, Suvi Saloniemi, Lida Jääskeläinen,

Minna Nyqvist, uuli Rouhiainen, Alberto Fossati, Sara Hate,

Janne Salovaara, et toutes la classe des graphistes de Nantes.

DESIGNER & ARTISTES

Forte Pixellisation : Abstraction / Couleurs : Présent de l’exposition, chaleureux



OBJET COMMUNICANTéco-conception

OBJET COMMUNICANT

Poids

Couleurs

Format

Façonnage

Réutilisation

50 g

Quadrichomie

4 A3 pliés = ormat A5

Plié et collé comme bloc note

Feuilles de création + mur d’or

ASPECTS INDICATEUR/VALEURS

Papier

Encombrement

Encres

Papier

Imprimeur

Eco-label, FSC

Environ 190 mots

Encres à huiles végétales

Cyclus 100% recyclé

Imprim’ Vert

Moindre impact sur l’environnement : papier, ormat, encres et colle végétales / Réutilisation



OBJET COMMUNICANTmise en situation



SYNTHÈSE

Cohérence de la ligne graphique



MERCI DEVOTRE ATTENTION.

Documents

TANGO Graphic Design project #1