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Everyday utility handbags created for woman on the go
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all-in-one handbag fix simple sophistication that's
incredibly useful.
Frustrated by the disorganization of your handbag? Tired of carrying two bags to work? Well so was I, prompting me to take a large step back and assess the
chaos occurring in my bag.
My handbag was my source for everything in my 12 hour day away from home, in which items typically ranged from high heels to emergency Advil. I found that items
I needed on an ongoing "essential" basis were small and easily lost within larger "non-essential“ items used rarely or in an emergency. Mixing all the contents of my bag in one large, deep space didn't make sense. I needed to do something, not just for myself, but for the rest of the ladies out
there who shared my frustration and were left with no solution.
After two years of product development I bring you the EVERYDAY UTILITY handbag, which compartmentalizes items by usage in a smart, clean design. Each bag is separated in the middle to
store "non-essentials" below and "essentials" in the top removable clutch. Each bag is the perfect size, color and fabrication for the modern woman- all 168 hours of the week!
inside the bag
ESSENTIALS (top)
- Wallet
- ID
- ATM Card
- Cell Phone
- Change Purse
- Keys
- Tissues
- Daily Medication
- Small Hair Brush
- Touch up Make-up
- Favorite Lip gloss/balm
- Pen/Pencil
NON-ESSENTIALS (bottom)
- Wallet
- ID
- ATM Card
- Cell Phone
- Change Purse
- Keys
- Tissues
- Daily Medication
- Small Hair Brush
- Touch up Make-up
- Favorite Lip gloss/balm
- Pen/Pencil
Separating items by USAGE:
Essentials are stored in a removable clutch (placed on the top)
outside the bag
Research show that 92% of items in a handbag aren't
seen as being useful- in fact we use only 1-5 items
on a regular basis.
However, research also indicates that women are
nurturers by nature and therefore carry "just in
case" items in their
handbags to be prepared accordingly.
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