Target Audience Research

Target Audience ResearchGame: FIFA 13Name: RossAge: 16Gender: White Male Interests: Football, Pool, Snooker, Rugby league, Darts, films, socialisingOccupation: Full time student

Currently unemployedRelationship Status: SingleLikes: Topman, Hollister, Nike, Adidas, top gear, Family Guy, Man vs Food, Mrs

Browns boys, Batman, Avengers, Seth McFarlane, Tom Hardy, Adam Sandler, Jenifer Aniston, MOTD, Lee Evans

Dislikes: Arrogant people, TOWIE, Made in Chelsea, people full of themselves, Jedward.

Target Audience ResearchGame: FIFA 13Name: JakeAge: 18Gender: White Male Interests: Football, Rugby league, Darts, films, socialisingOccupation: Full time student

Currently unemployedRelationship Status: single Likes: Topman, Nike, Adidas, top gear, Mrs Browns

boys, Batman, Avengers, Seth McFarlane, Tom Hardy, Adam Sandler, Jenifer Aniston, John Bishop

Dislikes: Arrogant people, TOWIE, Made in Chelsea, Rylan

Target Audience Research

Game: FIFA 13

Name: Elliot

Age: 18

Gender: White Male

Interests: Football, xbox, films, socialising, Music

Occupation: Full time student

Currently unemployed

Relationship Status: in a relationship

Likes: Topman, Nike, Adidas, top gear, Batman, Avengers, Tom Hardy, Adam Sandler, John Bishop, Harry Potter

Dislikes: TOWIE, Made in Chelsea, chavs

Overall Target Audience.

• The average age for a consumer of FIFA 13 is 16-18. The consumers that buy FIFA are all sports fanatics and know the game and all of the rules. This is portrayed through the game as there is no explanation of rules needed while a consumer is playing.

• Approximately 2/3 of the British population are supporters of football or follow football in some way. Therefore EA are particular at selling the item in the UK as they know young supporters such as Elliot, Jake and Ross are all willing to pay for the item.

• Corey is a born and bread Everton fan. Now at 19 he has played football and watched football since the age of four. As a life long fan of football, travelling many miles to watch games he is a vital stereotype to FIFA 13 consumers. “As a football fan I have purchased every game of FIFA since I can remember, buying new consoles such as Playstation 2 and recently purchased an Xbox 360 so I can continue playing my favourite game of all time.” Corey is a typical football fan who loves the game dearly. He is just one of the thousands who have done this and will continue buying FIFA for as long as I can remember.