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This survey was conducted to help me decide on specific aspects of my music magazine overall I got
a feedback from 26 people, which I think is a reasonable sample size. My initial idea for my magazine is one that contains new and up and coming music artists and also help on how to succeed within the music industry. However I
needed extra information to know how to make it work and be a success.
The main information I needed was: price, release, content and genre.
This was useful as it’s basically an even amount of
men and women who took my survey. This means that my
results will give me equal and reliable information. This is because if all men took my
survey then the results will be bias towards them.
Luckily the majority of people
who took my survey were
between 15 and 25 years of
age (my initial target
audience). This will be helpful
as I know that almost all the
results collected will be
reliable when planning my
magazine.
Although never has 33.3%, there’s still 66.7% of people
that do actually read a magazine. This is good as I know that the majority of
people do like magazines. Also it shows me that people prefer a weekly magazine. Suggesting
that they are reliable and dedicated magazine fans.
Also I got a response saying: ‘Whenever one catches my
interest’ this shows me that it is key to create a good front
cover.
Although the majority of people have said no, there is still a reasonable amount of people that do. Also it just shows how I need to make sure that I have a USP that could make people want to read music magazines.
This is helpful because from my results I can see that the most listened to genre
of music is Indie. The second most listened to is rock and the third most
listened to is pop. Therefore I now know the main genres of music and artists to include in my magazine. Also from the
other responses I got I can see that there is other music genres I need to consider. All this information will hopefully help
my magazine appeal to my target audience.
Although the category of 1-2 hours a day has the
majority vote, I can see that most people listen to
music for 4 or more hours a day. This is good to see
because it tells me that my audience are keen music
fans and that they probably care a lot for music. Therefore my music
magazine has a greater chance of success.
I asked this question because I felt fashion is often inspired by music and therefore it would
be a good extra to include in my
magazine. From the response I can see the majority of people do
care about fashion, and therefore I will include
it in my magazine.
This question was designed to help me
decide on a good price for my magazine.
Because the majority of people have an average of under £10 to spend a week, I can tell that my
magazine needs a reasonably cheap price in
order to persuade and allow people to buy it.
I decided to ask this question so that I knew what else to include in my magazine to draw in readers. I can see
that the majority of people spend their money on clothes and food. This has given me an idea to include good
food, recipes, restaurants, bars and drinks as I think it would appeal to the reader from this data. Also the third
popular option was gigs therefore I know that including concert dates will be a good idea. The other responses I
got were that people spent their money on going out e.g. cinema. This gave me the idea to include information
on secret hot spots and up and coming places as well as music.
The results from this data will also be appealing to advertisers as it shows them what the audience is likely to
buy, and if it’s similar to then their product then it would appear a good business move.
This data gives me a good understanding of how much people will be willing to pay. The
majority of people said £1-£2, and because I’m
creating a new magazine I will
probably choose to set my magazine at the
lower end, at about £1 to £1.20. Because of the cheap price I am
hoping that it will help persuade people to buy
my magazine.
Overall I can conclude that my results have been pretty
reliable because, the age range that took my survey is my
target audience. I also now know that I should create a weekly
magazine priced at around £1 to £1.20 that includes music
genres of Indie, Rock and Pop and that I need to make sure I
have a good USP in order to appeal to non-music magazine
readers.
As well as music, I will also be including: fashion, food, drink,
gigs, and up and coming events and places. This survey has
been very successful as I now have a much greater
understanding of what my magazine will look like, even
though I didn’t have a big quantity of data.