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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Wednesday, September 25, 2019

RETAILER, DISNEY PARTNER TO TRACK AD IMPACT In what may be a first-of-its-kind alliance, a big media company is teaming up with a big retailer to track the direct impact of television advertising on retail sales. Ad Age reports Target’s in-house media company Roundel has struck a deal with Disney Advertising Sales that will correlate TV buys and retail sales. It means any marketer who buys time on a Disney-owned channel, including networks like ABC or ESPN, will be able to see how that commercial drove sales in Target stores. The two companies are reportedly planning to announce the alliance today during an Advertising Week panel in New York. Kristi Argyilan, president of Roundel, told Ad Age the model is built to show a level of “transparency and accountability” in television advertising that’s not been available to marketers in the past. Target will also be able to show sales in brick-and-mortar locations as well as online. The Disney-Target service will have the most appeal to consumer goods makers, and Argyilan said they’ve already had early discussions with some brands about signing up. Rita Ferro, president of advertising sales and partnerships at Disney, told Ad Age the closed loop data will help traditional broadcast television offer the sort of ROI metrics that have been especially lacking as digital media companies have attribution tools at their disposal. The initial focus will be on national networks and sales across 1,800 Target locations. But Disney owns eight local ABC O&Os in cities like New York, Los Angeles and Chicago that could be tested to track impact on a local level. It’s the second alliance between Target and Disney in recent weeks. Target announced in late August that it would launch 25 Disney “shop-in-shop” locations within select locations on Oct. 4, with 40 more locations opening by October 2020. The companies said it reflected a “shared focus on families.” Target and Disney are said to share 70 percent of their customers. Not unlike rival retailer Amazon, Target has been taking steps to become a media company as much as retailer. During a NewFront presentation in May, what had been known as Target Media Networks since its 2016 launch announced it was being “reimagined” as a media company with the new name Roundel. The company said the unit — which had already been profitable for its work with nearly 1,000 partners, including Disney — would start creating advertising for brands and placing them on Target’s own platforms like its website and mobile apps, as well as more than 150 “brand safe” external channels, including NBCUniversal, Pinterest and Pop Sugar. Argyilan told Adweek that for the retailer to move from the buy side to the sell side of media was a “natural extension” for Target. “It’s about display, it’s about social, it’s about video, it’s going to be about linear TV, too,” she hinted. With the Disney deal, that’s now come to fruition.

TARGET BECOMES LAB FOR TELEVISION EFFECTIVENESSADVERTISER NEWS Nike’s fiscal Q1 earnings and sales topped analysts’ expectations, as investments to sell more sneakers and apparel in its stores and on its website showed signs of paying off, CNBC reports. Shares rose more than 5.5 percent in after-hours trading on the news, topping its previous all-time high of $90. CEO Mark Parker said product

innovation, like a new Joyride running shoe, and a stronger e-commerce business helped boost results. During a call with analysts, he said online sales were up 42 percent during the quarter, while Nike’s women’s business grew at a double-digit clip. Nike has vowed to do a better job at making gear for female shoppers, and it hopes efforts like working with tennis champion Serena Williams as

an ambassador will help. Parker also said Nike had its biggest back-to-school season ever for kids, on the heels of launching a subscription box for children’s sneakers... Samsung’s Galaxy Fold finally has a U.S. launch date. The company’s first foldable phone was supposed to launch April 25 but went through a recall and delays after tech journalists reviewing it ran into hardware issues. Five months later, it’s now set to launch Friday, Digital Trends reports. The foldable phone, which costs $1,980, will be available unlocked through Samsung and Best Buy, and a separate model will also be sold through AT&T... Macy’s plans to offer free same-day delivery on orders of $75 or more is a test offer designed to drive holiday sales, but same-day delivery with a fee is an ongoing program. Modern Retail reports the department store and others including Kohl’s and Nordstrom are finding new ways to speed delivery of online orders and stay competitive with other players such as Amazon, Target and Walmart... Sweetgreen, the 97-store salad restaurant chain, has announced another $150 million capital infusion on top of the $350 million already raised in the last year, Restaurant Business reports. The news sent the company’s valuation soaring to $1.6 billion from the $1 billion it attained about a year ago. “We’re building a new type of food company and a sustainable supply chain to challenge how we think about real food, explore innovative new retail formats and elevate the consumer experience,” said Sweetgreen co-founder and CEO Jonathan Neman... Bed Bath & Beyond is leveraging the popularity of digitally native One Kings Lane, which it acquired in 2016, Chain Store Age reports. The retailer has announced the launch of One Kings Lane Open House, its second private label home furnishings brand. The product lineup includes a wide array of furniture and décor, ranging from large-scale sofas, tables and bookcases to accent seating, mirrors, wall art, lamps, rugs, throw pillows and more. Prices range from $34.99 for decorative accessories to $1,199.99 for furniture pieces. The new brand will be available online, on both Bed Bath & Beyond’s and One Kings Lane’s websites.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS WOOD TV, WOTV and WXSP in Grand Rapids, Mich., is seeking a Digital Sales Manager to lead an experienced, high-performance sales team in selling our suite of internet-based marketing products. The ideal candidate will be a people person with the ability to multi-task and communicate effectively. Responsibilities include developing large-scale marketing solutions and enhancing digital marketing solutions with our existing accounts. CLICK HERE to apply. No calls, please! Offer of employment contingent upon completion of pre-employment checks. EOE/Minorities/

Females/Vet/Disability. WPSD-TV (NBC), the No. 1 station in the Paducah DMA, is looking for a Superstar Traffic Manager. The successful candidate will have a minimum 3 years working with WideOrbit, be detailed oriented and able to lead a three person department. A great opportunity to work with a progressive sales team in beautiful western Kentucky. Send resume and cover letter to General Sales Manager

WPSD-TV 100 Television Lane, Paducah KY 42003. WPSD is an EOE. ABC 7 Chicago seeks a motivated self-starter looking to overachieve in the third-largest DMA in the role of Cross Platform Business Development Account Executive for one of the strongest television stations in the country. Applicants should have the business acumen for cultivating strong business relationships direct with clients. Identifying a client’s needs, working with research and marketing to craft a compelling story, and then sharing it with passion, conviction and integrity to close the deal. Upload a cover letter and resume online at www.disneycareers.com. Requisition ID #703590BR. EOE/F/M/D/V. Multimedia Account Executive: WILM-TV, Wilmington, N.C. We’re searching for an AE to generate and grow existing radio, TV and digital accounts. The ideal candidate is an experienced sales professional with incredible drive, and a thirst to learn. The ideal candidate will have three or more years of outside sales experience. A college degree or equivalent experience preferred. A pre-employment drug screening is required. CLICK HERE for more info or to apply now. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

See your ad here tomorrow! CLICK HERE for details.

DONE DEAL Nexstar Media Group says its subsidiary Nexstar Broadcasting has appointed John Trevino as VP and GM of KDAF-TV (CW33) in Dallas, the nation’s fifth-largest market. One of Nexstar’s newest CW affiliates, KDAF-TV joined Nexstar following the company’s recent acquisition of Tribune Media. Trevino will be responsible for the strategic direction and day-to-day management of KDAF-TV and its related digital and mobile operations. Trevino has more than 30 years of local experience in markets across Texas, including Corpus Christi, Austin, San Antonio and Dallas.

NETWORK NEWS The final Nielsen numbers for the just-completed 2018-2019 network news season show ABC’s World News Tonight with David Muir again finished first in total viewers, with NBC Nightly News with Lester Holt beating its rivals in key demographics. But viewership was flat or down across the board. ABC News touted that it won the season in total viewers for a third year in a row, and that it increased its margin over NBC Nightly News by 37 percent. NBC News placed ads in The New York Times promoting the fact that Nightly News, Today and Meet the Press won the demos for a fourth year in a row — and it also is touting it is No. 1 in the key news demo of adults 25-54 for a 12th straight season, and No. 1 in adults 18-49 for a 23rd season. CBS News, meanwhile, was again third but quick to note that Norah O’Donnell succeeded Jeff Glor on July 15... Frontline will kick off its 38th season premiere on PBS on Tuesday, Oct. 1, with a two-hour documentary called The Crown Prince of Saudi Arabia. Airing on the eve of the anniversary of Washington Post columnist Jamal Khashoggi’s murder, veteran Frontline filmmaker Martin Smith investigates Mohammed bin Salman, his vision for the future, his handling of dissent, and the murder of Khashoggi... When the opening credits in the upcoming Season 45 premiere of Saturday Night Live roll this weekend on NBC, they will reveal that featured players Heidi Gardner and Chris Redd have been upped to repertory players, Deadline reports. It has become customary for SNL to promote the featured players who have made it to their third year on the show. Gardner and Redd were two of three new SNL feature players added in September 2017, along with Luke Null, who was not picked up for a second season... Ebboney Wilson (Speechless) has booked a recurring role on the upcoming second season of the CW drama series Legacies. Legacies is a spinoff of The Originals and features characters from both series and its predecessor, The Vampire Diaries. The series stars Danielle Rose Russell as 17-year-old Hope Mikaelson, descended from some of the most powerful vampire, werewolf and witch bloodlines... Daphne Rubin-Vega, the original Mimi in both the Off Broadway and Broadway landmark productions of Rent, will appear in a major recurring role on the CW’s upcoming Riverdale off-shoot Katy Keene. Katy Keene is expected to debut during the CW’s winter/spring 2020 midseason.

THIS AND THAT Roku and video marketing company Innovid are merging their data and creating a service that will enable marketers to measure demographics, frequency and daily ad reach across Roku’s OTT and connected TV campaigns. Verizon and several other clients of the two firms are testing the service... Electric vehicles were California’s eighth-biggest export last year, at nearly $3 billion, and this year should hit $3.4 billion, Forbes reports. Tesla is at the forefront of the growth in the state thanks to its Fremont factory, but other players are helping to boost the industry, including BYD and Proterra, which are makers of electric buses, as well as Karma Automotive.

9/25/2019

Jimmy Kimmel

This was the lowest-rated Emmys ever by a lot.

They’re saying if things get any worse they may have to add themselves to the in memoriam reel.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

HOME PRICE GROWTH STILL LOSING MOMENTUM Home price growth is continuing to lose momentum, a boon to buyers who are also benefiting from falling mortgage rates and a trend that could help sustain the recent pickup in home sales, The Wall Street Journal reports. Average national home prices grew 3.2 percent in the year ending in July, according to the S&P CoreLogic Case-Shiller National Home Price Index, unchanged from the prior month. The gain in the 20-city index slowed to 2 percent from 2.2 percent the prior month. Economists

surveyed by The Journal expected the 20-city index to gain 2.1 percent. At the same time as price growth is slowing, 30-year mortgage rates have fallen to less than 4 percent from nearly 5 percent in November. That could be good news for would-be buyers, who had been struggling to find homes in their price range in a hot market. Improving affordability could help propel a continued pickup in home sales through the fall. Sales of previously

owned homes rose 1.3 percent in August to their strongest pace in nearly 18 months, the National Association of Realtors said last week. Home building, meanwhile, rose to its highest level since June 2007, according to Commerce Department data released last week.

GRAHAM MEDIA MOVING TO IMPRESSIONS Graham Media Group says in a news release it will transact all future advertising business utilizing impressions-based currency, effective immediately. The company says the use of impressions “will provide a common audience-measurement currency across all platforms which simplifies the assessment of cross-platform media campaigns and will also ensure that ALL viewing/usage is being accounted for, which the ratings-based currency has been unable to provide.” Graham Media also says the shift will smooth and expedite the utilization of Automated TV, which will alleviate the friction in the local buy/sell process, allowing a more refined use of audience data in the future.

9/25/2019

Satchel Paige

Airplanes may kill you, but they ain’t likely to hurt you.

MONDAY NIELSEN RATINGS - LIVE + SAME DAY

J.D. POWER: USED-VEHICLE PRICES TICK HIGHER With consumers looking for affordable transportation, demand for compact and midsize cars is generating enough price movement to influence overall wholesale market metrics, according to the latest installment of Guidelines from J.D. Power Valuation Services. Analysts reported data through August that showed used-vehicle prices are 2 percent higher on average than during the same eight-month period in 2018. In terms of August, the used-vehicle market’s performance was also better than historic figures for the period, Auto Remarketing says. As a result, the J.D. Power Valuation Services’ Seasonally Adjusted Used Vehicle Price Index for August increased 0.7 percent month-over-month to 123.6. In terms of individual segment performances, J.D. Power Valuation Services explained that year-to-date mainstream passenger car price increases continue to outpace moves involving SUVs. Analysts pointed out those more affordable small, compact and midsize car segment prices have increased the most, with prices for the group rising 6.1 to 9.5 percent. “Mainstream SUV segment prices have also increased, however not nearly to the same degree as passenger cars,” the firm said. “One of the primary drivers behind this is the higher levels of zero- to 5-year-old SUV supply returning to the market. “As for the luxury side of the market, premium segment prices are down across the board and are also feeling the pressure of elevated levels of wholesale volume returning to the market,” J.D. Power Valuation Services added.

AARP CALLS OUT ADVERTISERS ON SENIORS The New York Times says older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. But the demographic is instead shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination, according to a new report. More than a third of the U.S. population is older than 50, but the group turns up in only 15 percent of media images, according to research from AARP, the advocacy organization focused on older Americans. The report was based on a random sample of 1,116 images published or posted by popular brands and groups. More than 53 million people older than 50 are employed, making up a third of the American labor force, according to the Bureau of Labor Statistics. But only 13 percent of the images reviewed by AARP showed older people working. Instead, they appeared at home more than in any other setting, often in the company of a partner or a medical professional. Younger people were more likely to be featured with co-workers. Less than 5 percent of the images showed older generations handling technology, even though the Pew Research Center has found that 69 percent of people between 55 and 73 own a smartphone. More than a third of the images analyzed by AARP portrayed younger people with technology.