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Sustainability Target Corporation
Matt Shaver, Iris Cao, Adam Pemberton, Yearin Lee, Alex Allen
Agenda
● Overview of Target Sustainability
● Personal Care/Beauty Category ● Areas of Improvement
o Signing/Promotion o Reduce Waste
o Reduce Water Usage
● Questions
Consumers and Sustainability
What percent of consumers…?● 72% : want to learn more about corporate sustainability initiatives
● 75% : would be more likely to buy a product/service if the company is
making an effort to be sustainable
● 93% : have done something to conserve energy in the last two years
● 43% : feel misinformed about sustainability issues
source: SolarCity
Target Sustainability (Current)
● In-store Recycling Program o Recycling kiosks meant to separate different products
● Sustainable Apparel Coalition o Higg Index: measure environmental and social performance of apparel
products
● How2Recycle Program o Labeling system: give consumers a clear understanding of how to recycle
products
● Quality Assessments with vendors at various stages of production
Agenda
● Overview of Target Sustainability
● Personal Care/Beauty Category ● Areas of Improvement
o Signing/Promotion o Reduce Waste
o Reduce Water Usage
● Questions
Personal Care/Beauty Category
Personal Care● Body wash & soap● Deodorant● Eye Care● Feminine Products● Men’s Grooming● Oral Care● Foot Care
Beauty● Bath & Body● Fragrances● Hair Care● Makeup● Skin Care● Spa & Massage
Personal Care/Beauty Category
★ Made to Matter - Handpicked by Target○ 16 natural, organic, sustainable brands○ Method, SheaMoisture, Yes To○ Accessible new products
★ The Honest Company products○ non-toxic, eco-friendly products ○ broad range of products
from diapers to organic skin care
Agenda
● Overview of Target Sustainability
● Personal Care/Beauty Category ● Areas of Improvement
o Signing/Promotion o Reduce Waste
o Reduce Water Usage
● Questions
Signing
● Digital Signage (Restaurants, Education, Retailers)o Reduce printing costo Less set up
● Engages and informs customers● Provide hybrid shopping experience ● Direct customers to environmentally
friendly products
Promotion
● Provide goals on digital signingo Partner in advertising o Promote your Plan (Mark & Spencer)
● Informing customers and staffo Builds brand awareness o Spotlight “Green product of the day”
● Under speciality tab online include “Green Products tab”● Walmart digital signage case study
o Sales increasedo Health Department 28%, Over the Counter 23%
Reduce Waste
Current Effort:● U.S. Target Waste Allocation:
o Recycle: 58.6%o Landfill: 31%o Reuse: 10.4%
● 2015 Goal: o Reduce operating waste sent to landfills by 15 percent
Reduce WasteAreas of Improvement
Consumers: Education & Action
Reduce WasteIntroducing the “Sustainability” Feature
Education:● Importance
o why choose sustainable products● Promotions
o Target has those productso what products are sustainable
Incentives of Recycling:● #RE2Save: recycle → points → store credits → more business
o financial rewards (49%)
● Regional Competitiono personal influences (1 in 4 consumers)
Reduce Water Usage
Goal: Reduce water usage by 10% per square foot by 2015
Current Tactics● 3.4B gallons used in 2013● Increased landscaping = increased irrigation● Smart irrigation controllers based on the weather● Optimize current irrigation systems● Retrofit store water systems with efficient components
o Reduce water by 31M gallons/year● Results in cost savings
Reduce Water Usage
Goal: Reduce water usage by 10% per square foot by 2015
Future Tactics● Low-flow sinks● Waterless urinals● Recycle backwash water (filters)● Rain and condensation harvesting● Data systems to identify leaks● Use natural landscape at stores
Reduce Water Usage
Goal: Reduce water usage by 10% per square foot by 2015
Future Tactics - Personal Care / Beauty● Worst: Shampoo/soap, lotion, anti-perspirants● Minimize plastic usage
o Drilling for plastic oil requires substantial watero Recycle scrap plastic to make packaging
● Reduce water content in hair productso Decreases quality, formulate low-water mixes
● Cosmetic product recycling programs and campaignso All-natural, mineral-based products
Thank You!
Questions?