Targeted digital advertising that really works. · that really works. AMG is an industry-leading technology company that creates innovative digital advertising products utilizing

Learn more about true targeted digital advertising by requesting the full e-guide by e-mailing [email protected]

Targeted digital advertising that really works.

AMG is an industry-leading technology company that creates innovative digital advertising products utilizing targets’ IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies.We don’t follow standards, we define them.

PRODUCT ARSENAL

IP TARGETINGWe convert physical addresses to IP addresses so advertisers

can serve targeted digital display with surgical precision

to their intended target by making the IP, modem or

router the entry point.

MATCH BACK ANALYSISWith our IP Targeting product, we are able to provide tangible

and accurate ROI by cross-referencing the target list with sales records— all without the use of UTM codes, conversion

pixels, retargeting, or call tracking

Top Industries Using IP Targeting:

REVERSE APPENDWe can take an unknown site visitor’s IP address and map it back to their physical address

so advertisers can send a direct mail piece.

OUT OF HOME (OOH)Buy the audience you specify, deliver your campaign to them on out-of-home (OOH) screens and their mobile device, and

measure the impact of your ad campaign.

DIGITAL NEW MOVERSTarget people who are moving or have just moved into their

new home in almost real time. Our system refreshes twice

daily and connects advertisers to consumers in hours instead

of weeks.

CAPTIVE AUDIENCEServe targeted digital ads to

entire college campuses, hotels, trade shows, conven-tions and other venues where

masses gather via the locations IP addresses.

AMG-backed campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads and have an average click through rate (CTR) 3.2 times higher than industry averages.

ComingSoon

NEW!

ComingSoon

PoliticalTechnologyEducationGovernment

Banking and FinanceHealthcare & PharmacyAutomotive & MarineMedia & Broadcasting

Home ServicesConsumer ProductsDirect MarketersRetailers

Sports & Entertainment

Ad Agencies

With AMG, more of your ads will hit their intended target.AMG brings the location-specific accuracy of directmail to digital advertising. Through our patent-pending technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customervisits on the Internet. Specifically, AMG offers:

• Targeting without having to use cookies, census blocks or geo-location tools. Patent-pending technology combines more than 30 public data elements to hyper accurately map an IP address to a home address with greater than 95 percent accuracy.

• Ability to simply run on the Internet page where

• Capability to also target ads to your target consumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.

• Flexibility to add conversion pixels and remarketing pixels.

• Privacy IDs assigned to every customer.

• Integration with existing active customer address lists.

• Automatic blocking of adult and low quality spam sites.

• Continuously updating reporting metrics, including exposure, clicks, conversions.

• Post-campaign match-back analysis to determine which addresses were most productive.

• Mobile phone targeting by location in high value buildings and addresses.

• IP Targeted video advertising.

Robust analytics to help understand consumer behavior.AMG takes a different approach to analytics. Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a variety of key metrics and tools, including: EXPOSURE Did your intended target log on and see the ad? If so, how often and for how long were they exposed to the ad? CLICKS What was the open rate of the advertising? MATCH-BACK ANALYSIS

our IP addresses with your website/landing page activity to determine which IP addresses were targeted by the advertising, and what effect that had on your ultimate outcomes. At this time we are able to calculate the “percentage lift” in the campaign that the advertising provided. CLIENT’S CUSTOM PIXELS We can also follow the customized pixels clients place on their advertisements, generating reports on the remarketing and conversion pixels clients wish to place on their landing pages/websites. CONVERSIONS What happened once the customer clicked on the ad? How many times did they go to your landing page? Did they download your special report, or make a purchase on your website? We customize those metrics to our


IP Targeting

HOW IT WORKSIP Targeting does not use cookies, and that is a revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type

voter lists, customer databases, modeled data, and direct mail data.

LAUNCH A CAMPAIGN IN 3 EASY STEPS:

1. Purchase a list from AMG or provide your list of names, addresses and zip codes. We will run it through our IP mapping system and provide a match rate (typically around 50% of list size).

2. Locate the house IPs, anonymize them to create a privacy shield.

3. Serve display or video banner ads online, using the modem/router/IP address as the entry point.

COOKIELESS DIGITAL ADVERTISING.IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.


Digital New Movers TM

HOW IT WORKSDigital New Movers TM is offered on a 6 month and 12 month subscription basis. All that you have to do is select which ZIP codes you want to target, enter monthly impressions, upload the creatives and decide if you want to target Pre-Movers, Escrow, and/or Post-Movers. The rest is programmatic.

AMG ADVANTAGEDigital New Movers TM updates twice daily and connects advertisers to consumers in hours instead of weeks. Digital New Movers TM is also programmatic, allowing you to sit back and target new movers the second the information becomes available.

Digital New Movers TM allows you to target people who are moving or have just moved into their new home with online banner and video ads, in almost real time on their laptop, smartphone, and tablet devices.

TARGET PEOPLE AS THEY MOVE.

Three Categories of Digital New Movers TM

For Sale

Pre-Mover “I’ve listed my house.”

Escrow “I’ve sold my house, however, I haven’t moved yet.”

Post-Mover “I just moved in.”


Captive Audience

HOW IT WORKSCaptive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit,

our IP algorithm, which determines the IP addresses.

EXAMPLESAdvertising concerts or events to students on a college campus, or targeting Starbucks WI-Fi cafés and offering customers “in-store” discounts on a bag of coffee beans are just a few examples of Captive Audience.

AMG ADVANTAGECaptive Audience works because we have heuristic information on the prospects based on their location. The applications for Captive Audience are endless, and advertisers have developed new ways to use it for a broad range of audiences and industries.

Captive Audience is based on the IP mapping technology we use for IP Targeting, but targets venues, not households.

YOUR DIRECT CHANNEL TO CHOSEN VENUES.

Strategically target students or other target populations by going

where they are

Deliver your content to any device on websites your prospects visit at

chosen venue(s)


Match Back Analysis

HOW IT WORKSTo conduct a match-back, clients provide a list of sales that occurred during the campaign period, we match it against the target list, and then we provide a list of sales that were a direct result of our IP Targeting campaign.

AMG ADVANTAGEBeing able to prove actual ROI is a huge differentiator for the AMG system, compared to most contemporary online marketing tools.

ROI MADE EASY.

house-to-house IP Targeting and provides a real ROI calculation to customers.

List of sales over the campaign period is matched against target list

AMG provides match-back analysis to show ROI of IP Targeting campaign


Measuring efficiancy is simplified and doesn’t require tracking codes, cookies,call tracking, conversion pixels, etc. Our match-back analysis is available for our

Out of Home

HOW IT WORKSAMG’s audience-addressable advertising technology delivers ads based on the consumer’s actual attributes rather than using content or location as a proxy. Our backend mobile data systems anonymously maps consumers’ mobile phones back to their households so that we

audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar.

The same mobile data system which allows for us to accurately associate household- and individual- level attributes to mobile devices also allows us to accurately measure which one of those devices show up in Points of Interest, such as a retail store.

AMG ADVANTAGEMobile is at the epicenter of changes in the advertising industry. Until now, companies offering out-of-home advertising haven’t been able to deliver the audience targeting and measurement capabilities of other digital channels. AMG’s Out of Home network leverages new mobile technologies to measure audience, serve ads and report performance in real time.

Most of our Out of Home partners support full-motion video presented in full-screen or dominant screen positions. We cover a range of out-of-home environments including in-room hotel TV ad inserts; mobile, tablet, notebook screens; and traditional public-space digital signage screens. Because most of our screens are not consumer-controlled we deliver nearly 100% viewability with no bots.

AUDIENCE-ADDRESSABLE ADVERTISING.AMG Out of Home (OOH) combines accurate ad targeting with direct-measured attribution in ways never before possible.

Coming Soon!


Reverse Append IP Targeting

HOW IT WORKSWe take anonymous site visitors’ IP addresses, run them through our “reverse append” algorithm, and

address. So in this case, we take the

their physical address, and now the advertiser can send them targeted direct mail pieces.

AMG ADVANTAGEMost other digital products can only retarget with cookies and online, we take the digital footprint created by visitors and allow our partners to turn it into a physical mail piece, brochure, white paper, or catalog.

AMG’s newest innovation in digital ad technology is the “reverse append. Reverse append is essentially IP Targeting backwards.

A BREAKTHROUGH IN DIRECT MARKETING.

Anonymous site visitor’s IP address

Reverse append algorithm

Identify physical address

Advertiser sends targeted direct mail

Coming Soon!


Digital New Movers TM

There is an extremely narrow window of time to reach these New Movers, and because of the lack of ability to identify someone as a New Mover, it’s been almost impossible

to strategically advertise to this industry. But what if you could reach this group of New Movers almost immediately by using a targeting platform that has been

customized for New Movers specifically? Now you can.

30 Days 30 DaysSPENDING

Pre-Mover

Escrow

Post-Mover

For Sale

How Digital New Movers TM Works:By partnering with Allegiant Marketing, our targeting technology instantly knows which homes are considered “New Movers” and automatically places ads on their computers. The best of all? It’s all programmatic, you don’t need lists, addresses, or information – it’s all built in for you. Pick the ZIP codes, load up your ads and go.

Three Categories of Digital New Movers TM:

“I’m selling my house.”

“I’ve sold my house, however, I haven’t moved yet.”

“I just moved in.”

Digital New Movers TM Payment:Digital New Movers TM is offered on a 6 and 12 month subscription. You can also purchase the list of New Movers to pair direct mail with your IP Targeting campaign.

Worlds First Hyper-Targeted System for Engaging New Movers.Every month, 1.8 million people nationwide buy, sell, or move into a new home. On average, each new mover spends $8700 in the eight weeks surrounding their move,

making New Movers a $200 billion industry.

Introducing Our Latest Patent-Pending Ad Tech, Digital New Movers TM

Documents

Targeted digital advertising that really works. · that really works. AMG is an industry-leading technology company that creates innovative digital advertising products utilizing