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Targeted Interviewing Strategies Doug Elliot, Opinionated Career Counselor

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Page 1: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Targeted

Interviewing

Strategies

D o u g E l l i o t , O p i n i o n a t e d C a r e e r C o u n s e l o r

Page 2: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Assess your

work values,

interests,

skills &

abilities,

personality

type,

long-term

career goals.

S.W.O.T.

Explore

occupations,

career fields,

industries,

individual

businesses.

Learn about

local labor

market

conditions.

Evaluate

options, make

a decision,

develop a

strategy for

achieving

your short

and long term

career goals.

C.A.P.

S.M.A.R.T.

Take action!

Get education

or training.

Prepare for

and conduct a

job search

campaign

4 STEPS OF CAREER TRANSITION

Page 3: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

It is not what you know, it’s…

…who you know.

It’s not who you know, it’s…

…who knows YOU!

Page 4: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

CORE RÉSUMÉ

...a brief summary of your

background, qualifications,

and employment record” & is a

marketing tool to get you an

interview. It will never be seen

by an employer. Ever.

Page 5: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

TARGETED RÉSUMÉ

…customized to fit the needs

of the employer for a unique

and specific job…and will not

be sent to another employer.

Ever.

Page 6: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

INTERVIEW

… gets you the job offer

… closes the deal

… helps keeps you in the running!

... can be formal or informal

Page 7: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

PROVE THIS WHEN JOB SEEKING

Do you fit in? = Personality

Can you do the job? = Skills

Can you be counted on? = Reliability

Can you produce? = Work Ethic

Page 8: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Job Related

Job Specific

HARD Skills

People

Applied

SOFT Skills

Transferable

PORTABLE

Skills

SKILLS = 2 + T

+

&

Page 9: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Check your attitude and engage the interviewer:

• Remain poised and relaxed

• Minimize distracting body language

• SMILE; Convey enthusiasm

• Speak clearly - not too fast or slow

• Shake hands confidently

• Look at all interviewers in the eye

• Listen carefully to the question

• Sit up and lean forward

ESTABLISHING RAPPORT

Page 10: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

TIPS FOR “SMALL TALK”

Be open

Be prepared to ask questions

Be informed

Be a good listener

Look for common ground

Avoid controversial topics

Page 11: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

It’s only effective when there’s a

mutually agreeable exchange of

information between at least

two individuals

COMMUNICATION AS A PROCESS

Page 12: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Sender (encodes

message)

Receiver (decodes

message)Barriers

Internal and

External

Barriers

Internal and

External

Information sent by sender

Response to sender’s message

Message

THE LOOK OF COMMUNICATION

Page 13: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Words

Vocal

Body Language

= 100%}

COMMUNICATION

Page 14: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Words

Vocal(voice, timing, pitch, tone, breathing, pauses)

Body Language(facial expressions, body movement,

7%

38%

55%

Page 15: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

96% of 330* employers said that

COMMUNICATION and INTERPERSONAL SKILLS are

the most important employee traits!

Next in line…

Learning aptitude, collaboration teamwork and

creative-problem solving, strong work ethic.

*University of Phoenix Survey 2005

Page 16: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

1. Find a common interest

2. Judge content of the message

3. Delay response until the speaker is finished

4. Listen for the main idea of the message

5. Take notes on important points

6. Concentrate on listening!

LISTEN FOR THE MESSAGE

Page 17: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

7. Avoid physical/environmental distractions

8. Don’t miss the message due to bias

9. Use spare listening time to evaluate the

message not to rehearse your response

10. Talk less and listen more

LISTEN FOR THE MESSAGE

Page 18: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

…can you see the message?

1. Facial expressions

2. Gesture

3. Eye contact

4. Spatial arrangement

5. Patterns of touch

6. Expressive movement

7. Cultural differences

8. Grooming

9. Attire

NON-VERBAL/BODY LANGUAGE

Page 19: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

SOFT SKILLS WANTED BY

EMPLOYERS IN SAN DIEGO

Communication skills Analytical skills

Honesty / integrity Flexibility/adaptability

Teamwork skills Computer skills

Interpersonal skills Self-confidence

Motivation/initiative Strong work ethic

Page 20: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

CAN YOU…

Troubleshoot and resolve problems

Streamline repair processes

Cut repair time by 20%

Increase repeat customers

Increase sales by $50,000

Page 21: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

BENEFITS OF NETWORKING

Obtain job leads or a job

Gain inside information

Practice marketing

Gain visibility

Page 22: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

INFORMAL NETWORKING

Be open-Be prepared-Be friendly

Professional appearance (clothes,

grooming)

Conversation (light and POSITIVE)

Business cards (simple)

Small talk

Page 23: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

TARGETED NETWORKING

Who is in your network?

Create lists of primary contacts by

identifying groups or categories of

people you could network with

Be creative

Page 24: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

IDEAS FOR BUILDING NETWORKS

Professional associations

Social/recreational clubs

Volunteer/service organizations

Coworkers/former coworkers

Your children’s activities

Service providers

Page 25: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Develop a personal business card

• Keep a portfolio of your work with

at all times

• Develop a letterhead

• Have a resume!

• Obtain or make Thank You cards

• Website/LinkedIn/Twitter

• Electronic or card file record

NETWORKING TANGIBLES

Page 26: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

PRACTICE AND PREPARE

FOR NETWOROKING EVENTS

Use your Personal Pitch when meeting people

Sit with people you don’t already know

Stand near the food

Keep moving and meet new people

Introduce people you meet to others

Use your business card

Leave with at least one contact who can help with your networking

Page 27: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

ORGANIZING YOUR EFFORTS

Create a chart or spreadsheet of your contacts

Include dates, contact information, action items

Remember – your network grows exponentially

Name/Business

of

Contact

Source of

Contact

Action and

Date

Follow up

Status

Mitchell Garcia

[email protected]

619-234-2341

Carol Jon

(neighbor)

worked w/him

at Petco

Sent email

requesting info

interview 11/1

Send thanks to

Carol; schedule

meeting w/MG

Page 28: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

INTERVIEW TYPES

IN PERSON: ON CAMPUS or AT THE BUSINESS

TELEPHONE: (DON’T TAKE FOR GRANTED)

CALL FOR AN APPOINTMENT

SCREEN FOR SKILLS

EVALUTE YOUR ATTITUDE AND MOTIVATION

Page 29: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Traditional

You respond to interviewer’s questions with facts to support your answers.

Behavioral / Story Telling

You provide specific examples of what you have done in the past relating to the

situation that the interview gives you.

Case Study

You are asked to analyze a problem and come up with a solution.

Employer assesses ability/thought process…not if your answer was correct.

Job Task or Exam

You are asked to demonstrate a task, I.e.., make a bed, prepare a tray, etc. -or-

You are asked to take a test and you’re put on a list of eligibles.

INTERVIEW TYPES

Page 30: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• To help you articulate what you

know about the job,

industry and company

•Helps you ask and answer

interview questions

WHY RESEARCH?

Page 31: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• About YOURSELF

• About the POSITION

• About the ORGANIZATION

WHAT INFORMATION TO RESEARCH?

Page 32: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Self-assessment and reflection

Organization’s website

Internet searches

Annual reports/marketing materials

Networking contacts

WHERE IS THE INFORMATION?

Page 33: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

THE INDUSTRY

1. Macro Industry Trends: technology, globalization, regulations,

economics

2. Business Fundamentals: income streams, expenses

3. Competition: who’s who, the players in the industry

4. Goods and/or Services: what do they sell,

5. Customers: who are they

THE POSITION

6. Industry Specific Knowledge and Analysis

7. Day-to-Day Activities

8. Soft Skills

9. Educational Requirements/Certs/Credentials

WHAT YOU NEED TO KNOW*

*WWW.GOTTAMENTOR.COM* 9 Things you need to know about the industry and position before every interview by Ronald Mitchell

Page 34: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Answer questions using the PAR Model…

State the Problem for which you were responsible

State what Action you took to solve the problem

or complete the task

State the Results of your actions

INTERVIEW ANSWER FORMAT

Page 35: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Answer questions using the STAR Model…

State the Situation or Task for which you were involved

State what Action you took to solve the problem

or complete the task

State the Results of your actions

INTERVIEW ANSWER FORMAT

Page 36: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Introduces yourself

• Includes who you are in terms of

education, roles, and work situation

• Highlights strengths

• Explains what you are looking for (I.E…

THIS JOB!)

CREATING A PERSONAL PITCH

Page 37: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Tell me about yourself.• Who are you?

• Where are you headed?

• Why are you going there?

• What is unique about you?

CREATING A PERSONAL PITCH

Page 38: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

“Why should we hire you?”

(Rarely asked)

• Summarize your experience

• Address key points that match job

requirements

• Give examples!

• Think PAR/STAR

COMMON QUESTIONS

Page 39: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

“Why do you want this job?”

• Summarize your experience

COMMON QUESTIONS

Page 40: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

“Why do you want to work for this firm”

• Summarize your experience

COMMON QUESTIONS

Page 41: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Some questions may be unethical or illegal

• Interviewers must address your skills and experience

• Questions can’t relate to age, marital status, disability,

sexual orientation, national origin, race or religion.

If questions are unclear , it’s ok to ask for clarification

Some interviewers may not be good at interviewing:

• Stay focused on sharing relevant information

• Stay positive; maintain eye contact and smile

INTERVIEW HAZARDS

Page 42: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• An interview is a conversation

• Prepare 5-6 questions ahead

• OK to ask even if you think you know

answers

QUESTIONS FOR THE EMPLOYER

Page 43: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

What is a typical day like for this position?

Why has the job become available?

Is there a pressing issue I could prepare for

before I begin work?

QUESTIONS FOR THE EMPLOYER

Page 44: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Don’t interrogate the interviewer

• Don’t ask about salary, stock options,

vacation, holiday schedule or benefits

• Don’t ask questions that have already been

answered in the interview, just for the sake

of asking something

QUESTIONS FOR THE EMPLOYER

Page 45: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

never

BE

LATE!

Page 46: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

•Polished dress shoes – no open toed shoes

•Well pressed clothes

•Groomed hairstyle – freshly cut or styled

•Cleaned and trimmed fingernails

•Minimal cologne or perfume: No body odor! Shower!

•No visible piercing beyond conservative earrings

•Well-brushed teeth and fresh breath

•No gum, candy, or other objects in your mouth

•Minimal jewelry – no heavy chains

•If you smoke…DON’T prior to the interview.

GROOMING

Page 47: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Stand out from your competition

• Courteous gesture = good manners

• Another chance to remind who you are

and what you can do for the employer

SAY THANK YOU

Page 48: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Short and to the point

• Separate letters should be addressed to

each person met at the interview

• Tailor letters for each interview rather

than using a form letter

• Hand-written or business letter?

Page 49: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

• Mention when and why you met.

• Include a brief statement of what you

gained from the meeting.

• Remind about a strength you bring to

the job, and add anything else that

“sells” you for the job.

• Confirm your interest in the job.

Page 50: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Offer or No Offer

Online Resources…for everything job search related

Page 51: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market
Page 52: Targeted Interviewing Strategiescds.sdce.edu/sites/default/files/MISSION VALLEY... · occupations, career fields, industries, individual businesses. Learn about local labor market

Doug Elliot, Career Counselor

[email protected]

cds.sdce.edu