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http://thecastleschoolocrmediablogs.blogspot.co.uk/ TASK SEVEN: Music Video Research Music Video Analysis MEGA TASK!!! SYNOPSIS: For your exam – Question 1b – you have to analyse your own work looking at representation, narrative, genre, media language and audience. As part of this task you will start this analysis to help you when it comes to the exam. You will be looking at 4 of these areas in this task – audience being a task on its own. TASK 1: The genre of music videos determines the codes and conventions used in a video. Create a chart that looks at 3 different genres that analyses the media language of the videos. Think about what you learnt from the TV drama exam for the headings – these are CODES AND CONVENTIONS; Example chart – obviously more detail needed! Video Mise en scene Sound Editing Camera Angles Aluna George - Just A Touch Black and white Warehouse Song Special effects Cutting Close ups Wide angles Ed Sheeran – The A Team TASK 2: Music videos have elements of performance as well as narrative elements. Find 5 different music videos that are different and create a presentation that you will deliver to a small group of people. Use tubechop to cut the video so that we only see the smaller clips. Please pick videos that are interesting and are slightly different. If you do mainstream videos you won’t get any interesting ideas! Mrs Fudge and Mr Howell

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TASK SEVEN: Music Video ResearchMusic Video AnalysisMEGA TASK!!!SYNOPSIS:For your exam Question 1b you have to analyse your own work looking at representation, narrative, genre, media language and audience. As part of this task you will start this analysis to help you when it comes to the exam. You will be looking at 4 of these areas in this task audience being a task on its own.TASK 1:The genre of music videos determines the codes and conventions used in a video. Create a chart that looks at 3 different genres that analyses the media language of the videos. Think about what you learnt from the TV drama exam for the headings these are CODES AND CONVENTIONS;Example chart obviously more detail needed!VideoMise en sceneSoundEditingCamera Angles

Aluna George - Just A TouchBlack and whiteWarehouseSongSpecial effectsCuttingClose upsWide angles

Ed Sheeran The A Team

TASK 2:Music videos have elements of performance as well as narrative elements. Find 5 different music videos that are different and create a presentation that you will deliver to a small group of people. Use tubechop to cut the video so that we only see the smaller clips. Please pick videos that are interesting and are slightly different. If you do mainstream videos you wont get any interesting ideas!Example videos: Ed Sheeran / The A Team completely narrative based music video The Verve / Bitter Sweet Symphony performance based narrative Justin Timberlake / Mirrors performance and narrative based Fat Boy Slim / Weapon of Choice performance based videoTASK 3:Music videos represent artists / bands in various ways dependant on the genre. Find 3 music videos that represent music artists differently. Make a poster per genre on the representation using lots of different images from the video to discuss the representation of the artists/bands in the video as well as in their branded items. What clothes to people wear? Are there any stereotypes that fit a certain genre? If so what are they? How are men/women represented in videos? Could you link to camera angles, editing?TASK 4: Pick one music video and do a close analysis of the video using theory (this will be taught during a lesson). Try to pick a genre that you will eventually use. You will need to look at all the areas studied so far. The close analysis can be completed on a PowerPoint/Keynote and then made into a movie. GRADING:A/A* - the research and presentation will be excellent. Terminology will be used extensively. Target audiences will be looked at and linked to the analysisB/C the research and presentation will be good. Terminology will be used. Audiences will be discussedD The research and video will be proficient. It will be complete but the detail may be limited.E Work will be complete. Mrs Fudge and Mr Howell