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CHECK OUT FLOORPLAN INSIDE
VISIT TASTEOFCHRISTMAS.COM OR CALL The TeAm On 020 7471 1092
LONDONExCeL
DEC04 06BE PART OF THE
SEASON’S GREATEST
Here at Taste HQ, we have been busy preparing for Taste of Christmas, the spiced up, tinsel covered partner to the award-winning Taste of London festival. Perfectly timed, from the 4th – 6th December London’s ExCel will transform into the ultimate winter wonderland for three days of luxurious winter feeding and feasting.
Join 200 of the UK’s best producers and brands who gather at Taste to showcase fresh and seasonal produce, premium wines and spirits, and endless gastronomic inspiration. This is your biggest opportunity to meet, interact and sell to over 30,000 of the capital’s most committed and affluent foodies in the festive period.
Why Taste? Because it is quite simply the best place to meet and sell to consumers who are serious about food. Festive puns fully intended, the mix of quality food and drink, restaurants and chefs make the Taste of Christmas recipe more fruitful than a figgy Christmas pudding!
THE
EVENT
COnTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
Be PART OF The CAPITAL’S BIGGeST FeSTIVe eVenT
IF YOU WAnT TO heAR YOUR TILLS RInGInG Then START SInGInG TO The TUne OF TASTE OF CHRISTMAS 2009!
Taste is all about Quality in Quantity… yes not only do we deliver you a quality demographic of committed foodies, we deliver them to you in their thousands.No other event attracts this hard to reach audience who are prepared to pay a premium for quality in the numbers that we do. They are fervent food ambassadors who care passionately about the food and drink they consume and purchase.
COnTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
BOOk YOUR STAnD TODAY TO ACCeSS 30,000 SAVVY AnD knOWLeDGeABLe FOOD LOVeRS
TASTe VISITOR
30,000 AB visitors
67% Female / 33% Male
Aged between 25 – 54
£62,000 average household income
65% from Greater London and the South East
percentage of visitors who had not visited any consumer event in 2 years
average number of drinks purchased per visitor
percentage of visitors who had been to a ‘taste’ event previously
4 409347 52amount of pounds spent per visitor on food and drink
percentage of visitors who state cooking and food as one of their top three interests
THE VISITORS
Quirky facts about the taste community…
This year visitors cannot take a turn without a serving of foodie inspiration, creating the perfect environment for you to sell, sample and showcase. Shopping lists will be endless as visitors turn their gastronomic inspiration into foodie buys. Whether it is sampling seasonal dishes from our top restaurants, learning from world class chefs in the Taste Theatre and Cookery School, or having thirsts quenched by leading sommeliers in the Wine and Spirit Theatre, there’s plenty of reasons to stock up the larder.
A fantastically diverse range of features abound, offering you opportunities to strengthen your marketing strategy and engage upscale opinion formers.
An enVIABLe LIne-UP OF LOnDOn’S VeRY BeST ReSTAURAnTSAlmeida, Baltic, Benares, Bentley’s Oyster Bar and Grill, Club Gascon, Dolada, Eastside Inn, L’Anima, Modern Pantry, St. Pancras Grand, Sumosan, Taramind, Trishna… and many more will be serving up mouth watering winter dishes.
Think of our features as whetting appetites before visitors descend on you to learn, try and buy.
neW FOR 2009
TASTe BeeR A Boutique Beer Market for independent, craft breweries and Beer Masterclasses led by industry experts.
TASTe WIneA Boutique Wine Market for small producers and wineries.
TASTe ChOCOLATe AnD TASTe CheeSeSmall producers and larger brands can host tutored tastings and pairings.
Strictly limited availability. To apply for one of these features contact the team on 020 7471 1092
COnTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
BOOk YOUR STAnD TODAY AnD BeCOme PART OF The mOST InnOVATIVe FeSTIVe FOOD & DRInk eVenT
THE FEATURES
In these tough economic times it is important that any investment into the promotion of your business demonstrates a great return. Taste is a tried and tested formula and this is the reason why the best brands choose Taste – we deliver great results.
Here at Taste HQ we work closely with brands to create partnerships that deliver on every level. Tell us your objectives and we will provide you with a tailored opportunity that puts your brand at the forefront of experiential marketing and works within your strategy.
Elements still available for sponsorship include:
The Wine and Spirit Theatre
The Restaurants
Cheese and Chocolate Tastings
VIP Lounge
exhIBITInGReady Made StandAll stands include: walling, name board, carpet, show tickets, listings – show book, menu card, website.£285 + VAT per m²
Specialist StandSmall producers with premium and unique products within the categories of specialty food, chocolate and beer. Entry is by application only.
COnTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
BOOk YOUR STAnD TODAY BeCAUSe TASTE OF CHRISTMAS DeLIVeRS GReAT ReSULTS
Star BarA stylish way to create an innovative and interactive experience or bar under your own roof, within key categories such as wine, beer, and spirits. By application from 10K + VAT. Contact the team on 020 7471 1092.
Space Only Bring your own stand to the event. Minimum 15sqm and key locations are going fast.Space includes show tickets, listings – show book, menu card, website. £260 + VAT per m² Contact the team on 020 7471 1092.
SPOnSORShIP
THE OPPORTUNITY
THE PROMOTION
To bring our key messages to life and convey them to millions of our target consumers, Taste of Christmas will be supported by an extensive three month marketing campaign. Utilising a raft of media the campaign will be a mix of print, online, direct mail, radio, leafleting, PR and restaurant activity, all valued in excess of £1.5 million.
National advertising across glossy food magazines
London centric press coverage
Extensive Taste database and partner database communication
Outdoor leafleting in key target areas
To see the full line-up of exhibitors and sponsors so far, and all the latest event news make sure you visit tasteofchristmas.com
Some of the brands and companies involved with the Taste of Christmas success story so far:
COnTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
delicious.MAGAZINE
THE LINE-UP
Demo
Bar
ENTR
ANCE
Restaurants
Restaurants
Waitrose
Bar
ENTRANCE
VIP ENCLOSURE THE AEG
TASTE THEATRE
TASTE BEERwith Beer Exposed
THE WINE & SPIRIT THEATRETHE WAITROSE COOKERY SCHOOLin association with Philips
TASTE CHOCOLATE
THE O2 LOUNGE
R1 R2 R3
R4 R5 R6
R7 R8 R9
R11 R12 R13
R10
R14
Restaurants
R15 R16 R17
R19 R20 R21
R18
R22
A1
A2
A4
A3
A6
A5
A8
A7
A10
A9
A12
A11 A13
A16
A15
A18 A20
A19
A24
A23
A22
A21
A26
A25
A28
A27
A30
A29 A31
A32
A33
A34 A36
A37
A38
A39
A40 A42
A43
A44
A45
A46 A47 A48 A49
A50
A51 A52 A53 A55A54
A56
A57
A58
A59
A60
A61
W1 W2
A94 A95
A97
A98
A99
A100
A101
A102 A103A105
A106 A108
A109B1
B2
B3
B4
E26
E25
B105
B106
B107
B108
C1
C2
C3
C4
C22
C21
C38
C77
C78
C105
C106
C107
C108D1
D2
D3 D6D4
D5
D8
D9
D10
D11
D12
D13
D14
D15
D16
D17
D18
D19
D20
D21
D38 D40D43 D44 D45 D46 D47 D48 D64
D65
D66
D67
D108
D107
D106
D105D104
D103D102
D100D98
D99
D96
D97
D94
D95
D92
D93
D90
D91
D88D86
D85 D89
D71
D70
D69
D68
A107
EXITEXIT
D66a
C78a
D65b
D65a
B26 B23
B22
B21
B20
B19
B25 B24
B15
B16
B17
B18
B14
B13
B12B11B10B9 B8 B7
B6
B5
B4
B3
B2
B1
B27
E27
E11 E9 E7 E5 E3 E1
E12 E10 E8 E6 E4 E2
E19 E17
E20E18
A62
A63
A64
A65
A66
A67 A68 A69 A70 A71 A72
A83 A85 A87 A89 A91
A82 A84 A86 A88 A90
A73 A75 A77 A79 A81
A74 A76 A78 A80 A80a
W4 W6
W3 W5
W10
W9
W8
W7
AEG
Philips
Bar
Bar
Stage BOH
Demo
The Kasteel Cru Lounge
FestiveBar
A TASTE OF FRANCE from Peugeot
TASTECHEESE
Welcome to Taste
The AeG TAsTe TheATre
TAsTe resTAurAnTs
TAsTe ChoColATe
A TAsTe of frAnCe with Peugeot
TAsTe Beer with Beer exposed
The Wine And sPiriT TheATre
Live cooking demos, banter-a-plenty and festive frivolities as world class chefs take to the stage.
Top chefs from the UK’s best restaurants will serve up mouth watering seasonal specials.
Small producers, chocolate shops and larger brands have the opportunity to showcase and sell their ranges to a captive audience of chocoholics. Visitors will then be educated in the passionate world of chocolate in a line-up of tutored tastings and masterclasses as well as shopping for yummy stocking fillers.
Live cooking demos showcasing the techniques and sophistication that only French cuisine can offer.
The Boutique Beer Market is a fantastic gathering of independent and craft breweries, aimed at celebrating the diversity and versatility of beer. Visitors can then try one our beer masterclasses led by industry experts.
Taste buds will be teased and thirst quenched with a fantastic line-up of masterclasses devised by top sommeliers and industry experts.
ConTACT The TeAm: 020 7471 1092 • [email protected] • tasteofchristmas.com
The WAiTrose Cookery sChool in association with Philips
Top gastronomes will deliver interactive demonstrations designed to provide practical hints and tips as visitors get ‘hands-on’.
sTAnds Are limiTed. CAll The TeAm TodAy To BOOK YOUR SPACE
GET INVOLVED
GET INVOLVED
TAsTe Wine
TAsTe Cheese
sPeCiAliTy sTAnds
The Boutique Wine Market is the perfect platform for small wine producers and independent merchants to meet and sell to an audience of wine connoisseurs and aspiring oenophiles.
Producers, cheese shops and brands have the opportunity to showcase and sell their cheeseboards in a wonderland of all things dairy. Visitors will then have a chance to take a tutorial, try their hand at cheese and wine matching and buy their Christmas cheeses.
The Speciality Food Market is an exquisite collection of artisan producers with unique or premium products. Entry is strictly by application only.
GET INVOLVED
GET INVOLVED
GET INVOLVED
* Floorplan correct at time of print