Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Live Deliciously
Tasting Table is a digital media brand delivering magazine-quality editorial daily across email,
web, social and experiential platforms.
We view today’s culture through a fresh lens that inspires millions of tastemakers
nationwide to Live Deliciously.
Our editorial content covers what Tasting Table readers care about most—dining, drinking,
cooking, entertaining, travel and style—with a focus on what’s truly unique and exciting.
An Influential and Engaged Audience
65% Pay more for premium
brands
84% Consider themselves “foodies"
72% Dine out up to 6 times
per week
Dual Audience Younger Affluent
42Median Age Median HHI
$126K
96% Cook at home 2+ times
per week
61% Travel to culinary rich destinations
66% Say they are influential among their
peers
54% F
46% M
Brand Ecosystem
Experiential One-of-a-kind epicurean events
Social Media 1.5MM @TastingTable followers
Content Studio 360° marketing solutions
Email Newsletter 2MM highly-engaged subscribers
TastingTable.comTastingTable.com 2.7MM UVM and growing
DINE by TT Curated restaurant finder mobile app
TastingTable.tv The best videos all in one place
Eat Drink Cook Entertain Travel
Content Verticals
Jump-start 2016 with fresh recipes done up with cheffy touches, as well as a preview of everything you’ll want to eat and drink in the new year.
JANUARY Clean Living
In today’s restaurant kitchens, food and tech go hand in hand. Learn a trick or two from the experts, with tools straight from the cooking line to your home kitchen.
FEBRUARY Tech Takeover
First it was Spain, then chefs and tastemakers were flocking to Sweden and Denmark. Discover which cuisines, wine regions and cocktail bars they’re visiting this very minute—and how it’ll show up on your plate.
MARCH Discover Europe
Our look to the people, trends and techniques that will be shaping the restaurant world in the year to come.
APRIL Next Big "ing
It’s time to get outside: We’ll be joining our favorite chefs on open-fire cooking adventures, curating the best open-air restaurants and more.
JUNE "e Great Outdoors
Let us take you on a cross-country trip to pinpoint the regions and the people that are leading the conversation about American food and dining.
JULY America!!
In the spirit of the Olympics in Rio, expect Tasting Table’s take on the best in dining, drinks, tabletop and more.
AUGUST "e Best of the Best
Food is fashion. See how the two live hand-in-hand with designer profiles and chef collaborations, as well as an inside peek at their fashion-forward kitchens.
SEPTEMBER Food Meets Fashion
Party season is here. Let chefs and tastemakers show you entertaining done right, with tips on everything from cooking and serving to tabletop and, of course, cocktails.
NOVEMBER Celebrate
No one knows how to wow a crowd better than a chef. Take advice from the pros when it comes to preparing your holiday spread.
DECEMBER Feasting
2016 Editorial Calendar
Sidle up to the best cocktails in the country, with guides to the best new and classic bars, recipes from top mixologists, ideas for cooking with booze and more.
O!OBER Bars + Booze
Take a cue from sommeliers and learn the best ways to select, serve and store wine—as well as some unexpected ways that wine and food can work together.
MAY 31 Days of Wine
Placement CPM Advertorial Email $275Classic Takeover Daily Email $100Classic Takeover Daily Email w/ Video PreRoll $140HighBrand Takeover $80Premium Native Package Email $180Video Welcome Ad $100Preroll $60Portrait Rising Star Run of Site $40Billboard Rising Star Run of Site $40Pushdown Rising Star Run of Site $40Medium Rectangle Run of Site $20Trailerboard Run of Site $20Advertorial Post Run of Site $20Mobile Banner Run of Site $10
Rate Card & Spec InformationGENERAL ADVERTISING RATE CARD
Specs for Email Banners Static jpgs/ gifs or rotating gifs (max 3 frames; max 15 secs of rotation, not infinitely looping) Placement Standard Size Max File Size Leaderboard 728x90 50K Medium Rectangle 300x250 50K Super Skyscraper 300x600 50K Trailerboard 728x90 50K Native Feature 198x198 50K Triple Billboard 720x300 50K Native Thumbnail 400x400 50K
Specs for Mobile Banners Static jpgs/ gifs only
Placement Standard Size Max File Size
Banner 300x50 10K
Splash Screen 300x390 10K
*Banner requested for all campaigns
EMAIL AD SPECS
MOBILE AD SPECS
Special Note Rich Media ads can only be accomodated for Run of Site placements on TastingTable.com Javascript tags are strongly preferred for all rich media placements that run on the TastingTable.com website. Expandable Banner Specs Standard Available Unit Sizes Panel Expansion Directions Max Panel Expansion 728x90 Down 728x315 300x250 Down & Left 600x350 300x600 Left 600x600
Maximum File Sizes Max Size of Entire Ad (not including streaming portion) Up to 2.2MB
Max Size for Default Image 50K Max Size for Default Flash 50K Max Size for Panel 50K Number of Additional Assets Allowed Unlimited
RICH MEDIA AD SPECS
Close Button (Applicable for Expandable Banner) Close Button Required Yes Must Have “Close” Text No Must Have “X” Symbol Yes Must Have Red “X” Symbol No
Close Button Location
TopLeft No TopRight No BottomLeft No BottomRight No
Expandable Banner Supported Expansion Options** Allow AutoExpanding Banner No Allow Expansion on MouseOver Yes Allow Expansion on Mouse Click Yes Allow Automatic Panel Close When User Mouses Out Yes Allow Panel Close When User Clicks Close Button Yes Required Expansion Delayed Not required **Tasting Table accepts Expandable Banners so long as they expand over the text/ content rather than push it
Ad Formats (Accepted/ Not Accepted) Standard Banner Yes Polite Banner Yes Expandable Banner Yes Floating Ad No
Floating Expandable No
Commercial Break No Popup Banner No Push Down Banner No VideoStrip No Wallpaper Ad No Window Ad No In Game No Instream Video No Tracking Pixel No
Design and Animation Border Required No Max Animation Length 15 sec Max Animation Loop 3 Times Max Frame Rate 18 FPS Hotspot Size* Entire Banner **Hotspot is the area on the ad which triggers panel expansion when interacted (mouse click, mouse over, etc.)
Flash Accepted Flash Versions Up to Flash 9
Audio Audio Must Be User-Initiated
On Mouse Rollover Yes On Mouse Click Yes