www.tatacommunications.com

Tata Communications Live Darshan

Challenges Rights from the religious

sites are not easily available, due to security reasons

Upfront infrastructure costs

A survey conducted by Centre for the Study of Developing Societies has established that:

93% Indians, irrespective of education believe in God 64% visit Temple, Mosque or Gurudwara regularly 53% offer prayers daily

As the daily grind becomes more hectic & competitive, 'quick connects' with God are fast gaining momentum. With proliferation of innovative telecom VAS, devotional services are fast gaining momentum and are in high demand with customers.

Live Darshan from Tata Communications is a service that provides the customers with live streaming video and audio feeds from remote and the most revered religious sites across India, every single day. Live Darshan is available not only on internet, but also on satellite TV (DTH) and mobile platforms.

A closer lookWith over 5 years of building relationships with temples and government agencies, Tata Communications has secured content rights for:

Internet global rights Broadcasting exclusive DTH rights Mobile

Live Darshan covers famous religious sites across India with multi-platform, multi-format support for high quality content. Tata Communications provides end-to-end services encompassing camera equipment, encoders, last mile connectivity, etc. at all temples along with a backup setup. Experienced and dedicated teams manage the services around the clock ensuring continuous availability. Live Darshan leverages our network presence on ground and state-of-the-art delivery platforms

Service at a glance

Key differentiators Strong technical knowhow

and support to handle end-to-end Live Darshan service availability

24x7x365 customer support by a dedicated team of engineers to monitor and maintain temple sites

Automated systems and processes to provide real-time monitoring of facilities

Advanced On-net/off-net failure detection and correction

Best of breed broadcast and content distribution infrastructure

Streaming video and audio content from religioussites across India with Live Darshan

Temple

IP network

Videoswitcher

Encoder

Audio empli�ed

Mike

Cameras

CDNNetwork

Media serversEncoder

Dedicatednetwork

List of Temples Shirdi Saibaba, Shirdi, Maharashtra Shri Kashi Vishwanath, Varanasi Shri Somnath, Gujrat Shri Mahakaleswar, Ujjain MP Shri Omkareshwar, Omkareshwar, MP ISKCON Juhu, Mumbai Shri Siddhivinayak, Mumbai ISKCON, Bangalore Vithoba (Pandurang) temple, (Pandharpur) Hanuman Temple, Patna Ganga Aarti, at Dashashwamedh Ghat, Varanasi Shri Dagduseth Ganpati Temple, Pune Shri Nainadevi Temple, Himachal Pradesh Shri Tuljabhavani Temple, Maharashtra Shri Bamleshwari Temple, Chattisgrah Salim Chisti Darga, Fathepur Sikhri Govind Devji, Jaipur Khajrana, Indore Hanumandhara, UP Kamtanath Chitrakoot, UP Maihar, Satna, MP SapthaShrungi, Vani, Maharashtra

For more information about Tata Communications Live Darshan,visit us at: or email www.tatacommunications.com/contact livedarshan@tatacommunications.com

About Tata Communications Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space

worldwide. Tata Communications' depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited)and Nepal (United Telecom Limited).Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.

© 2012 Tata Communications Ltd. All Rights Reserved. Tata Communications and the Tata logoare trademarks or registered trademarks of Tata Sons, Ltd. in the United States and certain othercountries. All other trademarks mentioned in this document are the property of their respective owners.

Case study

Tata Sky - DTH platform

Tata Sky offers Active Darshan which is very critical VAS for Tata Sky. Tata Communications has secured 3 years exclusive DTH rights from the main four temples in India. Over 41% penetration for "Active Darshan" on a subscriber base of 4.8 million. SKU (Active Bouquet) is USD 1 per user per month. Tata Sky spends over 2 million USD to promote the service Active Darshan, which has built a high emotional cost to switch and the key differentiator is the already present crowded DTH market.

Recognition and awards� Mobile Content Award 2008, London - Best progress in emerging markets� World Communication Awards 2008 - Best change maker