Tatler Asia - MEDIA KIT 2018 · 2018. 2. 9. · 2008 / 2015 / 2016 ASIAN DIGITAL MEDIA AWARDS. Best Website 2011 / 2016. 25,000 Email. 174,925 ... “Tatler. always has experts writing

MEDIA KIT 2018

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Everything we do is set out to inspire our discerning audiences. We chronicle, experience, and celebrate the best in life.

INSPIRATIONWe awake people’s imaginations with unexpected stories

and through celebrating life at its most beautiful and extraordinary

ACCESSWe give our discerning audiences an intimate perspective

on the prestigious world of luxury living and connect them to the people within it

AUTHORITYWe enrich people’s lives through intimate stories about remarkable people, our experts’ opinion on refined living, and presenting trends as they happen

#WEAREHONGKONGTATLER

OUR BRAND PROMISE

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ONE BRAND – OMNI-CHANNEL APPROACH

700,000 TOTAL AUDIENCE REACH

Print Magazine

Instagram

eNewsletter

TwitterWebsite

Digital Magazine

Events

Facebook

Youtube

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AWARD-WINNING PLATFORMS

AUDIENCE CORE PROFILE

LEADING LIFESTYLE MEDIA BRAND

320,000Monthly Online Visitors

Source: Edipresse Media Hong Kong Reader Survey

Online

38.3 yrs old

Print

42.3yrs old

Average Age

Online

Female58%Male 42%

Print

Female53%Male 47%

Gender

Top Management

68%

Seniority

HK$133.1million

HNWI Personal Net Worth

Partnership/Small Family

15%Multi-household

37%Single-household

18%

Household Size

MARKETING MAGAZINELuxury Magazine of the Year

2010 - 2017

MARKETING MAGAZINELuxury Digital Media of the Year

2011 / 2012 / 2014 / 2015 / 2016 / 2017

The SOPA AWARDSEditorial Excellence

2010 / 2015 / 2016

ASIAN MEDIA AWARDSMagazine Design

2008 / 2015 / 2016

ASIAN DIGITAL MEDIA AWARDSBest Website

2011 / 2016

25,000Email

174,925Print Readership

Google Analytics Jan 2017 - Dec 2017

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“Tatler always has experts writing for them. Real

people.”

Asia Tatler Reader Survey

“Tatler remains to be the only magazine with elegance and a touch of

class.”

David LeeChairman of Lee Kum Kee

“You know that if it’s in Tatler, it’s the best.”

Asia Tatler Reader Survey

“Tatler gives me a very focused lifestyle snapshot of what is happening in

Hong Kong.”

Denise LoRegional Vice-President Christian

Dior Couture Asia-Pacific

CONTENT CREATOR

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THE 500 LIST The definitive guide to the movers and shakers in Hong Kong society

ASIA’S MOST WANTED The top 50 eligible ladies and gents from around the region

GEN. T LISTHong Kong’s 50 brightest connectors, creative visionaries, influential innovators and disruptive talents

ASIA’S TOP 50 TECH STARSThe tech scene’s top 50 rising players aged 40 and under

INFLUENCER NETWORK

ALAN LOHong Kong Powerhouse

KENT HOVenture Capitalist

WINSTON KOOWatch Collector

FEIPING CHANGFounder xoxoFei.com,

Fashion Icon, KOL

WILLIAM ZHOUArt Collector, Curator

& Cultural Critic

OLIVIA BUCKINGHAMFashion Stylist

P O W E R F U L R E A D E R S H I P

G U E S T E D I T O R S

CEO/Chairman18%

GM/Vice-President 18%

Department Head/Director 19%

Owner/Partner 13%

Professional (doctor, lawyer..) 12%

Others 20%

Occupation:

average round trips by air per year

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Frequent Travelers

own a second/third property or holiday home

41%

Multiple Property Owner

of Tatler readers own financial products and

investments* (Avg numbers of products/investments

owned: 3)

89%

LuxuryAssets

intend to make an investment purchase in

the next 12 month (Art or Antiques/Collectible Wine/

Property/Boat)

73%

Avid Investors

Watches & Jewellery

HK$ 4,6mil

Wine & Fine Dining

HK$ 1mil

Fashion & Beauty

HK$ 650K

Purveyors of Luxury Lifestyle

(Average annual)

*Shares and Hedge Funds, Private Equity, Insurances, Real Estate, Art Investment, Wine & SpiritsSource: Edipresse Media Hong Kong Reader Survey

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TATLER PLATFORMS

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PRINT

CIRCULATION:

34,985CIRCULATION BREAKDOWN:16,435 Strategic Display Location7,000 Qualified VIPs6,000 Direct Subscriptions5,550 Copy Sales

DISTRIBUTION CHANNELS:21% VIP List18% Direct Subscriptions13% Retail Outlets25% 5-Star Hotels13% Airlines, Private Jets, Airport Lounges6% Clubhouses2% Luxury Services Apartments1% Banks, Health & Fitness, Spa & Beauty Salon1% Others* 1%

GENDER: 53% Female, 47% Male

AGE:Average age: 42.35% Under 25 23% 25 – 34 21% 35 – 44 32% 45 – 54 19% 55 or above

ANNUAL PERSONAL AVG INCOME:

HK$2.5 millionANNUAL HOUSEHOLD AVG INCOME:

HK$3.2 millionREADERHIP LOYALTY: 6yrs Avg

READERSHIP:5 avg number of times an issue is picked up1.2 hrs avg time each issue is read

AD AFFINITY: 90% of readers pay attention to the ads45% confirm they find the ads affecting their brand choice

PRINT

TATLER PLATFORMS

174,925MONTHLY READERSHIP

*Others include: restaurants and cafés Source: Edipresse Media Hong Kong Reader Survey

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TATLER PLATFORMS

T H E M AT I C S U P P L E M E N T S

PRINT

MARCH APRILMARCH(Inbound)

MAY JUNE JUNE

SEPTEMBER NOVEMBEROCTOBER NOVEMBER DECEMBER

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The quintessential guide for high-society brides, Hong Kong Tatler Weddings showcases the region’s most spectacular weddings, dress designers, banquet venues and much more.

The who’s-who guide to Hong Kong, Society reveals the 500 most influential individuals in the city, as well as lists of last year’s best parties and essential dates for the year ahead.

Hong Kong Tatler Homes takes readers inside the world’s most beautiful abodes, showcasing outstanding architecture, inspirational articles about luxury interior design and the latest real estate information.

T.Dining shines light on all that is tasteful in the food and drink scene. Relaunched in 2017, the magazine serves up an all encompassing guide dedicated to sharing insights and reviews from Hong Kong’s most trusted palates.

TATLER PLATFORMS

APRIL/AUGUST/DECEMBER JUNE/DECEMBER DECEMBER DECEMBER

BRAND EXTENSIONS

PRINT

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TATLER PLATFORMS

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TATLER PLATFORMS

Google Analytics Jan 2017 - Dec 2017Source: Edipresse Media Hong Kong Reader Survey

GENDER

58% Female

42% Male

MEDIAN ANNUAL

INCOME (HKD)

1,000,000+

NEW VS RETURNING VISITORS

65% New

35% Returning

MOBILE VS DESKTOP

42% Desktop

58% Mobile (incl tablet)

AUDIENCE PROFILE

38.3 Average age

38% 25-34

26% 35-44

15% 45-54

10% 18-24

7% 55-64

4% 65+

MONTHLY VISITORS

320,000MONTHLY PAGE VIEWS

2 Million NEWSLETTER DATABASE

25,000

SEARCH TRAFFIC SOURCE

46% Organic Search

18% Direct

17% Others

13% Social

6% Referral

ONLINE

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TATLER PLATFORMS

FACEBOOK

45,800 HONG KONG TATLER

17,350 T DINING

INSTAGRAM


3,395 HONG KONG TATLER DINING

TWITTER


5,355 T DINING

YOUTUBE


3,665 HONG KONG TATLER DINING

Daily updates on the world of luxury lifestyle via our social media platforms

Last updated on January 2018

SOCIAL MEDIA

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TATLER PLATFORMS

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TATLER BALL SEPTEMBER 2018 The Tatler Ball has always been one of the most anticipated annual events on the social calendar. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Hong Kong, as well as in China, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.

GENERATION T MAY 2018Generation T celebrates Hong Kong’s brightest talents with its dynamic platform to connect the city’s upcoming entrepreneurs and business leaders. The event marks the annual launch of the Generation T list, which features Hong Kong’s 50 most promising game changers.

T.DINING BEST RESTAURANTS AWARDS NOVEMBER 2018The annual T.Dining Best Restaurants Awards ceremony is a culinary event that unveils the new year’s guide. Relaunched in 2017, T.Dining pays tribute to the city’s most premier chefs, restaurateurs and industry experts through insights and reviews from Hong Kong’s most trusted palates.

TATLER PLATFORMS

FLAGSHIP ANNUAL EVENTS

EVENTS

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ENGAGE WITH OUR AUDIENCE

TATLER PLATFORMS

EVENT PARTNERSHIPSWe support corporate social responsibility initiatives, fairs and conferences, sporting events, food & wine shows, fashion showcases and product launches.

EX.- Grand Prix d’Horlogerie de Genève- Hong Kong Ballet Ball- Longines Masters- Art Basel

CONCEPTUAL MARKETING EVENTSWe team up with clients to organise concept-driven and tailor-made events and campaigns that reach out to our VIPs in unique and memorable ways.

EX.- Perrier Jouët 200th Anniversary Dinner- The Opteres Grand Art Unveil- Chivas Regal Legends Dinner

CROSS-MARKETING PARTNERSHIPSWe join forces with existing partners to bring unique reader engagement opportunities to our audience.

EX.- Landmark- The Luxe Nomad- Hong Kong Ballet- British Academy of Film and Television Arts- Leica

EVENTS

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GENERATION T

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GENERATION T

Generation T is a platform that provides professional and intellectual enrichment on entrepreneurship, innovation, creativity and social impact through exclusive events, amazing experiences and highly curated content.

The Generation T List is an annual unveiling of 50 innovative and inspiring Hong Kong talents under 40 years old showing potential to become leaders of tomorrow.

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Generation T has a presence in each of Asia Tatler’s eight markets. The annual lists combine to make up a collection of 450 of Asia’s brightest individuals.

Our content on hongkongtatler.com is focused on the Generation T listers,

telling their stories to both inform and inspire our audience of successful entrepreneurs, professionals and creatives.

The Generation T List is published as an annual supplement and distributed within the June issue of Hong Kong Tatler, which also features Generation T listers on the magazine’s cover.

CONTENT

GENERATION T

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EXPERIENCES & COLLABORATIONS

We connect brands with the Generation T community through sponsorship activation, event collaborations, content partnerships and promotional content. Our team can also work with you on specially curated projects.

The Generation T List is unveiled at an exclusive, invitation-only event in May 2018.

GENERATION T

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From the printed word to the moving image, we take an integrated, omni-channel approach to content creation. Our award-winning teams are ready to produce great content for your brand.

PRINT VIDEO &PHOTOGRAPHY

SEO(WEBSITE)

EMAIL(EDM)

MOBILE (SMARTPHONE,

TABLET)

SOCIAL(FB, IG, TW, YOUTUBE,

WEIBO & WECHAT)

BRAND

OBJECTIVES

CONTENT

STRATEGY

CREATION

CONTENT STUDIO

BRANDS WE WORK WITH

TAIKOO PLACE

SANDSRESORT

DFS GALLERIA

MARINA BAYSANDS

INTERNATIONAL CULINARY INSTITUTE

WYNN PALACECOTAI

LANDMARK

ONE CENTRALMACAU

LOUIS VUITTON

CHOSEN

AUDI

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ADVERTISING

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GUARANTEED POSITIONS Depending on availability of space and subject to the following surcharges: - Fixed position: 20% loading - Page facing editorial: 15% loading.

NON-STANDARD ADVERTISING Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

BOOKING DEADLINE Six weeks preceding the month of publication.

CLOSING DEADLINE For non-prime position, closing date for all material is the first day of the month preceding the month of publication.

CANCELLATION No cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.

For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team ([email protected])

TYPES

STANDARD ADVERTISINGFull Page (ROP)Double Page Spread (ROP)

SPECIAL INSERTIONOutside BackInside BackIFC Spread1st DPS2nd DPS3rd DPS4th DPSAd facing Around Asia 1st Ad facing TOC2nd Ad facing TOC3rd Ad facing TOCMastheadEditor’s Note

NO./PAGES

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1122222111111

RATES (HK$)

100,700201,400

158,800120,600263,300252,200242,000231,900221,900120,600 116,300113,800108,800105,600105,600

6X

96,750193,500

152,440115,860252,795242,095242,095222,650213,045115,860 111,700109,300104,500101,445101,445

12X

90,745181,380

142,940108,650236,960226,910217,745208,790199,725108,650 104,720102,53597,95095,11095,110

MAGAZINE SIZE MEASUREMENT IN MM (W X H)

SIZEFull PageDouble Page SpreadFront Cover Reverse Gatefold

TRIM228 x 305456 x 305456* x 305

BLEED**234 x 311462 x 311 458* x 311

TYPE AREA208 x 285208 x 285 each page 206 x 285 each page

*226(L) +226(L) **BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE

ADVERTISING

PRINT RATE CARD

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AD TYPES HOMEPAGE + RUN-OF-SITE (EXCLUDE SPONSORED SECTIONS)

DESKTOPCarousel Banner: Large (1280x520) Small (1280x120) Interscroller (1600x1200)Leaderboard (970x90) Billboard (1056x350) Responsive Pop-up (1056x350)Slider Banner (970x600)Floating Banner (970x90)

MOBILEInterscroller (640x1024) LREC (300x250) Leaderboard (320x50)Responsive Pop-up (300x250) Takeover Banner (640x1024)

EMAIL MARKETINGEndorsed eDM (Full Database - 25,000)Endorsed eDM (Half Database - 12,500)eNewsletter Banner (Full Database - 25,000)

CPM $1,500CPM $1,500CPM $600CPM $800CPM $1,000CPM $800CPM $800

CPM $1,500CPM $600CPM $600CPM $1000CPM $1500

ONE-OFF $45,000 $25,000 $20,000

ADVERTISING

DIGITAL RATE CARD


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CUSTOMISED CONTENT PACKAGES

Native Package The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand* Include 1 day Homepage Carousel Exposure* Editorial lead article

Tatler Focus PackageThe Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendments, plus final proof read

ONE-OFF

$30,000

$45,000

ADVERTISING

DIGITAL RATE CARD


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CUSTOMISED CONTENT PACKAGES

Brand Story Package Hong Kong Tatler will come up with a tailored write-up based on materials provided by the client and editor’s research. Brand stories can focus on the company’s history/heritage, or can also discuss a particular collection, a project, or a collaboration. These features are to be written in editorial form and are not overly commercial. * Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature* Include 2 rounds of client amendmens, plus final proof read

Video Advertorial PackageThe video advertorial package is a bespoke video solution for the client’s brief* Include basic video shoot and editing* Include 2 days Homepage Carousel Exposure* Include 1 Facebook Post* Include 1 eNewsletter Feature

ONE-OFF

$60,000

$60,000 upwards

ADVERTISING

DIGITAL RATE CARD


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YVONNE YIPAdvertising Director

T: 2859-4368 E: [email protected]

MADELINE WHITEClient Partnership Director


FIONA LINSales Manager


TERESA LAMAssociate Sales Director


MICHELLE LEESenior Sales Manager


ANDY CHENGBusiness Director, Food & Wine


For Hong Kong advertising enquiries, please contact:

Edipresse Media Hong Kong Limited 6/F Guardian House, 32 Oi Kwan Road, Wanchai, Hong Kong

T: +852 2547 7117 F: +852 2858 2671 E: [email protected] www.edipressemedia.com

CONTACT US

For international advertising enquiries, please contact:

EDMOND CHEUK International Sales Director

T: + 852 2859 4458 E: [email protected]

OCEANA OUGeneral Manager

T: + 852 2859 4398 E: [email protected]

Documents

Tatler Asia - MEDIA KIT 2018 · 2018. 2. 9. · 2008 / 2015 / 2016 ASIAN DIGITAL MEDIA AWARDS. Best Website 2011 / 2016. 25,000 Email. 174,925 ... “Tatler. always has experts writing