Tax Free Germany Shopping Magazin

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Berlin Shopping-Guide

Germany 25 Perspectives

Tax Free GERMANY Shop and Save

Metropolis BerlinLuxury and Style

Frankfurt am MainA City of Contrasts

DOLCE & GABBANA RALPH LAUREN BLACK VALENTINO PRADA TOM FORD PHILIPP PLEIN BARBARA BUI GUCCI GIUSEPPE ZANOTTI DSQUARED2 ETRO MARC JACOBS CHRISTIAN LOUBOUTIN TOD’S JIMMY CHOO LANVIN VIKTOR&ROLF FENDI YVES SAINT LAURENT STELLA McCARTNEY

ALTE ROTHOFSTRASSE 9 - 60313 FRANKFURT AM MAINTEL.: 069 - 13 38 94 07 - WWW.I-FASHIONSTORE.COM

FashionstoreMe, myself and

TEL.: 069 - 13 38 94 07WWW.I-FASHIONSTORE.COM

ALTE ROTHOFSTRASSE 960313 FRANKFURT AM MAIN

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T H E L E A D I N G H O U S E O F L E A D I N G B R A N D S

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CONNAISSEURSHAUTE HORLOGERIE | JOAILLERIE










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Tax Free Germany is a company specialized in VAT refund. Our service makes your Tax Free shopping in Germany simple, convenient and smooth. Look for stores with a Tax Free Germany sticker and ask for the Tax Free forms while paying. Tax Free Germany has long years of know-how to complete your Tax Free Shopping in a quick and successful way. Do not miss your discount!

3 steps to your VAT refund!

1. Ask for a Tax Free voucher in the store that you fill out thoroughly and firmly attach to the receipt.

2. The export of the goods needs to be confirmed at the airport at your departure by the custom.

3. Afterwards you can receive the refund in cash at the Tax Free Germany or at our partner counter at the airport. Moreover, you can send the Tax Free voucher to the Tax Free Germany headquarters using the prepaid envelope (that is handed out to you in the shop). Once your mail is received the payment will be performed to your credit card account after three working days.

Satisfied customersIf you are satisfied, then we have reached our goal.

Tax Free GermanyFor a smooth VAT reimbursement

Shopper

Langgasse 2765183 Wiesbaden

Content

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3 TAX FREE GERMANYAbout us

7 TRAVELDestination Germany

11SHOPPINGShop until you dropBerlin-Guide

15 SHOPPINGTrend Shopping in Berlin

19 TAX FREEShopping Tourism Engine

23-29TRAVEL25 exciting perspectiveson Destination Germany

© visitBerlin, Photo: Philip Koschel

©Düsseldorf Marketing & Tourismus GmbH – Photographer U. Otte

© visitBerlin, Photo: Wolfgang Scholvien

©Mirko Boy_pixelio.de

©Mirko Boy_pixelio.de

33 TRAVELA City of Contrasts Frankfurt am Main

47 TRAVELBerlin Callingthe focus on the design metropolis

51 SHOPPINGLuxury experiences in Berlin

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et am ium nonsed

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bla volut quias sunt autem qui antemque quiam quidebit quiae liquatiam quibus, comnis sim il modiciam ea nobitis est qui odi rem velestrum, volupta siminis-trum quaepel ecusdam, officia doluptas non rempe nihit abo-repe recaepeditio tori rerestrum res adis aspelistorum quosanda soluptatia venihil excesti core et por acerum fugiaspe pelia es que parum imendeles esed que dere pa qui quatium alita quibus, tem et qui que et pore pro doluptisqui con nim etus aut milit etur? Ditaturi doluptur sae nonemperat haribus inimper

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Berlin Shopping-Guide

Germany 25 Blickwinkel

Tax Free Shoppen und Sparen

Metropole BerlinLuxus und Style

Frankfurt am MainStadt der Kontraste

CEOIveta Müller

Edition DirectorSilvia Hernadiova

Graphics and Design Anna Zhu

Communication and Marketing Ladislav Müller

Country Manager Iveta Müller

©Tourismus+Congress GmbH Frankfurt am Main

© visitBerlin, Photo: Wolfgang Scholvien

Tax Free Germany Magazine

1. Issue March 2015

Tax Free Germany Magazineproduced by Tax Free Germany GmbH

Cover picture: ©Tourismus+Congress GmbH Frankfurt am Main

KontactTax Free Germany GmbHIm Birkes 1364859 Eppertshausen

[email protected] [email protected] Telefon:+49(0)6074-4852865Telefax:+49(0)6074-4852839

43 SHOPPINGDestination Frankfurt am Maina shopper’s paradise!

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Travel Destination Germany

Sustainability

the sustainable road to success

There is a growing interest globally in environmentally and socially responsible tourism. According to a survey by IPK International, sustainability is one of the top ten decision-making criteria for international travel-lers when it comes to choosing their destination, with 20 per

cent citing it as one of their top three factors. Against this back-ground, the German National Tourist Board (GNTB) has developed a comprehensive strategy that positions Germany internationally as a sustainable travel destination. This includes the development of products and services aimed at additional target groups. This strategy is being implemented by the GNTB

together with its partners in the German travel industry. “Sustain-ability is playing an increasingly important role in the choice of travel destination,” says Petra Hedorfer, Chief Executive Officer of the GNTB. “Germany is well positioned to compete on that front with other interna-tional destinations.”

©DZT, Foto: Joachim Messerschmidt

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German National Tourist Board (GNTB) supports development of sustain-able travel products

The main focus of the sustain-ability strategy is a campaign entitled ‘Beyond the cities –holidays in the German coun-tryside’. This promotes the enjoyment of Germany’s natural landscapes through tourism products and services that meet the criteria of sustain-able tourism development. The themed campaigns for 2014 and 2015

„UNESCO World Heritage – Sustainable cultural and natural tourism“

aswell as

„Traditions and Customs“

can also be seen in the context of sustainable tourism.

©DZT

©Bayreuth Marketing & Tourismus GmbH

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„the greatest little place for fashion“

FIRST Frankfurt is extravagant and casual, exceptional and portable, grown up and sexy, elegant and sporty. With attention to detail selected collections of renowned (such as Helmut Lang, Herno, Jitrois, Rag & &Bone, Barbara Bui, Derek Lam, Pierre Hardy) and also (yet) unknown designers (such as Avant Toi, AVIU, Stouls, Cinzia Araia, Aperlai Bar-bara Bonner ...). Not mainstream, but a fine and stylish selection for women who are looking for something special.Exciting stretch leather clothes by Jitrois, washable leather leggings by Stouls, asymmetrical shirts and dresses by Helmut Lang, skinny jeans by Rag & Bone, fine high heels and bags by Pierre Hardy, casual boots by Cinzia Araia,

glamorous sandals by Aperlai, wonderful towels / individual pieces by Avant Toi, hats, gloves….

FIRST Frankfurt awakens and fulfills wishes! And, last but not least, you always receive a competent, cheerful service in a relaxed atmosphere.

Hochstr. 4360313 Frankfurt

+49 [email protected]

Mon-Fri 10.00-19.00, Sat 11.00-18.00We accept all credit cards!

15.08.14 19:33Damen und Herrenmode internationaler Label - G.Hessler AG

Seite 1 von 2http://www.hessler-fashion.de/store_fashionable.html

KONTAKT:KONTAKT:Mühlgasse 765183 WiesbadenTelefon 0611 - 335 457-24

ÖFFNUNGSZEITEN:ÖFFNUNGSZEITEN:Montag - Freitag 10:00 - 19:00 UhrSamstag 10:00 - 18:00 Uhr

WAS SIE IM HESSLER FASHIONABLE ERWARTET:WAS SIE IM HESSLER FASHIONABLE ERWARTET:Unmittelbar neben dem Fashion House liegt das Fashionable. Hier findet die modebewußteDame urbane Womenswear von Donna Karan und Polo Ralph Lauren. Aber auch Schuhe,exklusive Accessoires und das ein oder andere “Must have” finden Sie hier.


Seite 1 von 2http://www.hessler-fashion.de/store_coupe.html

KONTAKT:KONTAKT:Ellenbogengasse 365183 WiesbadenTelefon 0611 - 335 457-21


WAS SIE IM HESSLER COUPÉ ERWARTET:WAS SIE IM HESSLER COUPÉ ERWARTET:Unmittelbar in der Wiesbadener Innenstadt, gegenüber des Rathauses gelegen, steht dasCoupé seit den späten 1970er Jahren für legére, hochwertige Mode. Auf zwei Ebenenfinden unsere Kunden die besten Stücke der aktuellen Kollektionen ausgesuchter Top-Marken.


Seite 1 von 2http://www.hessler-fashion.de/store_signature.html

KONTAKT:KONTAKT:Wilhelmstraße 52 a/c65183 WiesbadenTelefon 0611 - 341 098 11


WAS SIE IM HESSLER SIGNATURE ERWARTET:WAS SIE IM HESSLER SIGNATURE ERWARTET:An der schönsten Flaniermeile Wiesbadens, vis á vis von Staatstheater, Kurhaus und HotelNassauer Hof gelegen, bietet das HESSLER SIGNATURE hochwertigste Couture der bestenMarken und Designer. Hier findet der anspruchsvolle und modebewußte Kunde die bestenStücke der aktuellen Kollektionen.


Seite 1 von 2http://www.hessler-fashion.de/store_fashion_house.html

KONTAKT:KONTAKT:An den Quellen / Mühlgasse 565183 WiesbadenTelefon 0611 - 335 457-23


WAS SIE IM HESSLER FASHION HOUSE ERWARTET:WAS SIE IM HESSLER FASHION HOUSE ERWARTET:Das Fashion House, gegenüber der legendären Kuckucksuhr und der Marktkirche, bietet imersten Stock für den markenbewußten Herren eine große Auswahl exquisiter Anzüge undpassender Accessoires. Die Damen finden im Erdgeschoss eine tolle Auswahl hochwertigerStücke für den stilsicheren Auftritt.


Seite 1 von 2http://www.hessler-fashion.de/store_fashion_house.html

KONTAKT:KONTAKT:An den Quellen / Mühlgasse 565183 WiesbadenTelefon 0611 - 335 457-23


WAS SIE IM HESSLER FASHION HOUSE ERWARTET:WAS SIE IM HESSLER FASHION HOUSE ERWARTET:Das Fashion House, gegenüber der legendären Kuckucksuhr und der Marktkirche, bietet imersten Stock für den markenbewußten Herren eine große Auswahl exquisiter Anzüge undpassender Accessoires. Die Damen finden im Erdgeschoss eine tolle Auswahl hochwertigerStücke für den stilsicheren Auftritt.


Seite 1 von 2http://www.hessler-fashion.de/store_fashionable.html

KONTAKT:KONTAKT:Mühlgasse 765183 WiesbadenTelefon 0611 - 335 457-24


WAS SIE IM HESSLER FASHIONABLE ERWARTET:WAS SIE IM HESSLER FASHIONABLE ERWARTET:Unmittelbar neben dem Fashion House liegt das Fashionable. Hier findet die modebewußteDame urbane Womenswear von Donna Karan und Polo Ralph Lauren. Aber auch Schuhe,exklusive Accessoires und das ein oder andere “Must have” finden Sie hier.


Seite 1 von 2http://www.hessler-fashion.de/store_coupe.html

KONTAKT:KONTAKT:Ellenbogengasse 365183 WiesbadenTelefon 0611 - 335 457-21


WAS SIE IM HESSLER COUPÉ ERWARTET:WAS SIE IM HESSLER COUPÉ ERWARTET:Unmittelbar in der Wiesbadener Innenstadt, gegenüber des Rathauses gelegen, steht dasCoupé seit den späten 1970er Jahren für legére, hochwertige Mode. Auf zwei Ebenenfinden unsere Kunden die besten Stücke der aktuellen Kollektionen ausgesuchter Top-Marken.


Seite 1 von 2http://www.hessler-fashion.de/store_signature.html

KONTAKT:KONTAKT:Wilhelmstraße 52 a/c65183 WiesbadenTelefon 0611 - 341 098 11


WAS SIE IM HESSLER SIGNATURE ERWARTET:WAS SIE IM HESSLER SIGNATURE ERWARTET:An der schönsten Flaniermeile Wiesbadens, vis á vis von Staatstheater, Kurhaus und HotelNassauer Hof gelegen, bietet das HESSLER SIGNATURE hochwertigste Couture der bestenMarken und Designer. Hier findet der anspruchsvolle und modebewußte Kunde die bestenStücke der aktuellen Kollektionen.

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Berlin offers an extraordi-nary variety of shopping possi-bilities in large shopping centres, department stores, smaller shops or elegant boutiques. If you love classic designer fashion, are hunting for bargains, or seeking out the latest fashion trends, you will certainly get your money’s worth in Germany’s capital city.

Important Infor-matIon for shoppers from out-of-town: shopping in Berlin is a bit different from shopping in other German cities. the fact that the city was divided for so longer by the Berlin wall has resulted in there is not being a single city centre or pedestrian zone. Instead, there are many shopping areas in addition to the two most famous, the Kurfürstendamm and friedrichstraße, which, for to keep it simple, can be divided into City west and City east.

Shopping in City West

Brand-new in City west is BIKInI BerlIn, open since april 2014. Germany‘s first concept mall is located directly adjacent to the Zoological Garden and targets a sophisticated audience conscious of the latest trends and styles. three storeys offer fashion, lifestyle, restaurants and pop-up shops run by some of the CIty‘s Great younG desIGners. the highlight: the 7,000 m2 rooftop terrace. open to everyone, the terrace overlooks at the monkey enclo-sures at the zoo. stretching between Zoo and the Kaiser wilhelm memorial Church, the Bikini Berlin is the ideal place to start exploring the many shop-ping options in City west. the Kurfürstendamm (also known as Ku´damm) and tauentzien-straße are Berlin’s most cele-brated shopping promenades in the western part of the city and are both within walking distance from Bikini Berlin. the Kauf-haus des westens, in short

Kadewe, is located at witten-bergplatz in schöneberg and is the largest department store in mainland europe: here, those enamoured with luxury will find much more than their wide range of ladies’ and gentlemen’s inter-national designer label fashion. the cosmetics, jewellery, books, Cds, tableware and home acces-sories on display extend over six storeys. the speciality foods section is one of the store’s highlights and a must, and not just for tourists. at the western end of the Ku´damm, you can find exclusive designers such as lagerfeld, lacoste and tommy Hilfiger. Between Uhlandstraße and adenauer platz, luxury labels such as Bulgari, Chanel, louis Vuitton, Valentino and Gucci are located side-by-side. the quiet side streets on the left and right of uhlandstraße possess plenty of charm, too. In the magnificent fin-de-siècle buildings you will-find elegant boutiques with an exclusive range of fashion and design, as well as chic cafés and restaurants.

Shop until you drop

A cosmopolitan scene in a large, trendy city

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The newly renovated Haus Cumberland is one of Berlin’s chicest addresses. The listed building was designed as a grand residential hotel by Robert Leibnitz in 1911-12 and covers around 10,000 square metres between Kurfürstendamm 193-194 and Lietzenburger Straße 104-106. The renovated building is anchored by another 14 oz. shop by Karl-Heinz Müller, founder of the Bread & Butter Fashion Show. With eight-metre high ceilings, stucco décor and consistently high-priced brand names, ensconced in a library from the Palais Lichtenstein (Vienna), this 600 square metre retail space is the only one of its kind in Europe. Other fine shops include Brunello Cucinelli and Maurice Lacroix and a café seating 200 with its own patis-serie by Roland Mary. Next door on the traditional promenade, you find the equally glamorous project Kudamm N° 195.

The Neue Kranzler-Eck on Joachimstaler Straße connects Kurfürstendamm and Kant-straße, the second largest shop-ping street in the Charlotten-burg-Wilmersdorf district. It runs from Breitscheidplatz to Amtsgerichtsplatz and, together with Neue Kantstaße, forms the connecting axis between the Gedächtniskirche (Memo-rial Church) and the Funk-turm (Radio Tower) at the Messegelände (Berlin Exhibition Centre).

Suarezstraße offers antique shops. In the Stilwerk, approx-imately 50 interior decora-tion and designer shops of the upmarket sector are repre-sented, including Bang & Olufsen, Bulthaup and Ligne Roset. In contrast, Savignyplatz provides shopping enthusiasts and pass-ers-by with a colourful and varied selection of small shops, galleries and restaurants.

Kantstraße crosses Wilm-ersdorfer Straße. The area from Schillerstraße to the S-Bahnhof Charlottenburg has been made into a traffic-calmed pedes-trian zone. The section north of the pedestrian zone is char-acterised by tenement buildings with SMALL RETAIL SHOPS. A particular highlight is the Rogacki Delicatessen which is famous throughout Berlin for its fish products.

The MALL OF BERLIN open since September 2014 at Leipziger Platz, about a block east of Potsdamer Platz. The new shopping centre is connected to old traditions in Berlin as it is being built on the former site of the 1897 Wertheim department store, once Europe‘s largest. 270 shops entice future trend-con-scious visitors with high-quality fashion by international brands as well as jewellery, cosmetics and electronics.

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Luxury Department Stores

Shopping in City East

After the Kurfürstendamm, Friedrichstraße, located in the Mitte district, counts as Berlin‘s second most important shop-ping address. It runs from Oran-ienburger Tor to Mehringplatz at Hallesches Tor in Kreuz-berg. Dussmann, the renowned culture store, located close to the Friedrichstraße S- and U-Bahn stations is a firm attrac-tion for fans of books and music with its huge selection stretching over five storeys; plus, it is open until midnight.

South of this splendid Berlin Boulevard you will find the representative showrooms of car manufacturers, boutiques of exclusive clothing brands and spacious temples of luxury. The Friedrichstadtpassagen are home to the well-known Galeries Lafayette as well as Quartiere 205 and 206, which offer interna-tional styles for the fashion elite. Here, pure luxury is offered over a surface area of almost 3,000 square metres: international designer clothes, accessories, jewellery, books, photographic art and flowers. The department store has recently expanded to include the Cabinet, which pres-ents 60 progressive labels.

In Galeries Lafayette you will find French fashion and an in-house delicatessen. But it’s even worth visiting just to gaze at the store’s glass architecture, designed by Jean Nouvel. Very close-by, at Gendarmenmarkt, is The Corner Berlin, one of the trendiest concept stores in the world. It is a mixture of boutique, gallery and café. As well as vintage clothing from Yves Saint Laurent or Chloé, international luxury brands and newcomer fashion, it offers cosmetics, accessories, furniture, technical goods and selected fashion & art books in its range.

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An interesting shopping address is the trendy Mitte district, close to Hackesche Markt. The small galleries and fashion boutiques of young international labels and local designers in and around the Hackesche Höfe ranges from distinctive fashion, offbeat shoes, jewellery and accesso-ries to colourful bric-a-brac and amusing gifts. The Rosenhöfe, designed by the Baller archi-tects, with their mix of fashion, design and gastronomy, are also a tempting destination. They link Rosenthaler and Sophienstraße. The Heckmann Höfe, restored with attention to their orig-inal detail, located between the former Postfuhramt and

the Berlin Synagogue in Oranien-burger Straße, are also well worth seeing. This group of end-to-end courtyards leads to August-straße. Small shops offer a selec-tion of offbeat design, culture, small businesses and gastronomy. In the Bonbonmacherei, orig-inal Berlin Bonbons are boiled traditionally over an open fire.

During GDR times, the shopping centre of the East Berliners was Alexanderplatz. It has largely been renovated and today draws both Berliners and tourists alike. One highlight is the “Alexa” where you can experience shopping, entertain-ment and recreation on five storeys – 180 specialist shops over a surface areas totalling 56, 000 square metre. In the imme-diate vicinity is the Nikolaiviertel which has been renovated in its original medieval style. As well as several interesting museums you can also find numerous small shops here offering souvenirs, arts and crafts and antiques.

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The hip Berlin style and newest trends can be discovered in the eastern trendy district of Prenzlauer Berg around Schön-hauser Allee and Kastanie-nallee, or in Friedrichshain near Boxhagener Platz – far away from the large consumer shop-ping areas. In Bergmannstraße in the district of Kreuzberg you can find second-hand fashion, trendy home accessories and sounds from the big city.

Kastanienallee in the eastern district of Prenzlauer Berg doesn‘t bear the nickname Casting Allee for nothing; and Friedrichshain is visibly turning into the creative district of Fashionhain. Just like in Mitte and Kreuzberg, style conscious Berliners and their visitors will find that it is worth seeking out the smaller side streets.

In Mitte there are many little side streets between Oranien-burger Tor, Hackesche Markt and Rosa-Luxemburg-Platz with interesting galleries and plenty of fashion stores. Mulackstraße and Gipsstraße also like to be referred to as Berlin’s little Soho due to their mix of regional and international design. Both Alte and Neue Schönhauser Straße and Münzstraße are a top loca-tion for the flagship stores of young international brands. Leyla Piedayesh alias Lala Berlin sells her high end knitted goods on Mulackstraße; the parallel street is called Linienstraße and is home to the Kaviar Gauche fashion label. Eastwards of Rosenthaler Platz in the direc-tion of Prenzlauer Allee is where

other young labels have recently settled, primarily offering urban fashion in their programme.

The trendy district of Prenzlauer Berg with its Casting Allee is regarded as the epitome of young Berlin designer fashion on the grounds of the numerous boutiques and the corresponding clientele. But Weinbergsweg, Veteranen-straße and Fehrbelinerstraße also have shopping highlights on offer. This is home, for example, to Anna Franke and Janine Weber’s Majaco label with fans around the world including Jessica Schwarz and Anna Loos. There‘s also plenty to discover in Oderberger Straße such as the lingerie world of Made-moiselle Mimi. Nearby, fans of Berlin fashion will find a trea-sure trove at „Heimzucht“. As well as fashion made in Berlin, the shop also offers original gifts by creative Berliners. (Danziger Straße 10, U- Eberswalder Straße).

In the streets around the Helmholtzplatz and near Koll-witzplatz, trendy shoppers will find plenty of hip stores. The colourful interior of Glaube und Wahrheit is full of hand-made stuffed animals, toys, pillows, fashion and accessories for women and children. These unique pieces are made in the back of the shop with a loving attention to detail. No less colourful is Misses & Marbles in Raumerstraße with its constant supply of freshly baked cakes and all kinds of things that make life beautiful.

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In the Marienburger Straße, WERTVOLL BERLIN is a shop specialized in items made from sustainable resources: every-thing available for purchase here, be it fashion, accessories or gift articles, is either fair-trade, made from ecological materials, or handmade.

Between Frankfurter Allee and Warschauer Straße, the eastern district of Friedrichshain has plenty to offer from Berlin’s creative scene. Around Boxha-gener Platz and Simon-Dach Straße countless shops and ateliers are waiting to be discov-ered by fashion enthusiasts. Wühlischstraße and Koperni-kusstraße into which it extends is becoming the new trendy fashion mile. Several fashion boutiques have joined together under the name Fashionhain to highlight the creative diversity of their Kiez. A Shopping Night is held on selected Saturdays. As well as clothes from stores such as Superschlüpfer,

Prachtmädchen or Latte wie Hose, there is music and special promotions on the topic of fashion and, of course, culinary delicacies for a little mid-shop-ping snack.

In Kreuzberg there are many bric-a-brac and antique shops, second-hand fashion and small individual shops with offbeat fashion collections or way-out accessories in the lively Berg-mannstraße and along Mehring-damm. The vintage section of the clothing market has clothes for sale by the kilo, with 30% off during happy hour every Tuesday from 11 am - 3 pm.

For trend shopping in the multicultural district of Kreuz-berg, you should also head over to Oranienstraße and Wrangel Kiez. The Voo Store, featuring hip designer clothes with a raw industrial charm, is however located in a ‘rocked-out’ courtyard.

Fashion and Design “made in Berlin”

The BFN Concept Store in the Hackesche Höfe of the Mitte district also presents a wide selection of Berlin fashion, ranging from casual to high fashion, on two storeys.

Also located in Mitte is the Konk fashion store. It is the number one address for Berlin fashion from the upmarket and avant-garde sector. The Kaviar Gauche collection also hangs in this uniquely designed shop.

Those who are looking for real individual Berlin items will make a find at Hauptstadtunikate. Whether oil paintings, photo-graphs, furniture or fashion – the online shop sells affordable art, all designed by Berlin artists.

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womenBarbara Bui • Blumarine • Herve Leger • Plein Sud • Iceberg • Guiseppe Zanotti • Philipp Plein • Lust Cavalli •

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menMarc Jacobs • Iceberg • Guiseppe Zanotti • Philipp Plein • Versace Collection • SLY OIO • Pierre Balmain • Yves

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Fashion and style advice for the fashionable man?CRESTLINE MEN in the center of Frankfurt and Aschaffenburg!

Fashion for all areas of life: Gym ... Office ... clubbing ... or festive events.We have everything for men ... including image consulting.

Shopping in a relaxed atmosphere in the center of Frankfurt and Aschaffenburg ...

International Fashion BrandsBaldessarini Drykorn LBM Closed Eton Unconditional Quintessence Daniele Fiesoli Bordoni Scotch&Soda

Superdry Antony Morato and many more

FrankfurtStephanstrasse 1 60313 Frankfurt 11.00 - 20:00

AschaffenburgRossmarkt 11

63739 Aschaffenburg 10:00 - 19:00

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The Tax Free Service allows tourists to get back the VAT of the purchases in their holiday destination after fulfilling certain criteria. The advantage of this performance can be seen in the increasing numbers of tourists from non-European countries. Especially business, leisure or academic tourists see the “shop-ping” as an attractive pastime at their travel destination. They buy commodities, lifestyle prod-ucts or just symbolic things for themselves or for their family

and friends. Owning such things always means more and more lifestyle and status.

For the shops the Tax Free functions are as a sales strategy through which traders can enjoy the elevated increase of foreign customers. Tax Free Service will be performed in several coun-tries by different operators but the system in all countries is similar with appropriate regula-tions. Tax Free Germany GmbH is one of the acting providers in Germany that works with strict

guidelines, accuracy, efficiency, dynamic, good quality and safety in order to provide tourists a simple, reliable and smooth transaction of the tax refund while shopping in Germany.

Tax-FreeShopping Tourism Engine

Shopping tourism has become an important economic factor for many countries and Tax Free Service is an instrument that promotes the international tourism. It offers travelers from non-EU countries, the opportunity to get a refund for the taxes paid while shopping which increases the trade and economic transactions in the tourist destinations.

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Offering “Tax Free Ser-vice” brings many advan-tages

Tax Free provides retailer a price advantage and thus favors the purchase decision of the tourists. This results in many cases that travelers purchase additional or more expensive products which is reflected on increasing sales.

For the shops this extra service means not a reduction in profit, because with the service by Tax Free Germany the merchants have no cost, no risk, and no formalities with the tax office. All countries that have the Tax Free Service integrated, recorded positive results and a growing number of international shopping tourism.

The effect of tax-free service in the international tourist destina-tions has a positive effect on na-tional commercial and economic sector and the development of commercial and tourist areas.

Tax Free Germany provides merchants and tourists the chance to handle the purchase and the VAT refund on a fast, effective and safe way.

Weitere Informationen:Further Information:

[email protected]://www.taxfreegermany.de

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LACOSTE StoresFrankfurt, Skyline Plaza, Europaallee 6 &

Rathenauplatz 1 Sulzbach, Main-Taunus-Zentrum, Shop 48



Emanuel Berg – Superfine Shirting

EMANUEL BERG stands not only for a perfect custom made shirt, but also provides suits, jackets and trousers as a measure. For this service a master tailor is available. You can choose from outer materials of the most renowned Ital-ian weavers. If desired, a crude sample is possible. This can only be received at the tailor. The tailor-made trousers

will also be offered in sporty leisure version. A variety of chino and denim fabrics are available.

The couple Marschall stands for personal service and expertise.Emanuel Berg & Marschall - two names that stand for style and quality.

Emanuel Berg & MarschallSchillerstrasse 2760313 Frankfurt

+49 69-91 39 49 [email protected]

FRANKFURT.EMANUELBERG.COM





25Germany Reunified

exciting perspectives on

Destination Germany

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Hotspot Berlin – where unity has many different faces. The images from Berlin on that era-defining evening when the wall came down were seen all over the world. 25 years later, the German capital is defined by a compelling mixture of historic, cultural and creative milestones. Around the world, the reichstag and Brandenburg Gate are recognised as symbols of the division and the reunifi cation of a nation and its people. And putting the history books to one side, Berlin has also become a creative catalyst for the worlds of fashion and art. discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 2German unity – a towering reminder. The division and unification of Germany is captured in two events that shook the world: the erection of the Berlin wall on 13 August 1961 and its fall on 9 November 1989, the images of which were seen around the world. Today’s relics serve as visual reminders of nearly three decades of division. These include the east German border watchtower on potsdamer platz, which is the last of its kind still standing. The tower, restored as part of a private initiative, tells the story of a nation and its people and is a firm favourite with visitors. discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 3The Church of Our Lady in Dresden – a baroque masterpiece and a symbol of unity.

Built between 1726 and 1743. destroyed in 1945. reconstruction began in 1994. The reunification of Germany 25 years ago and the reconstruction of the Church of our lady are inextricably linked. Thanks to donations from more than 600,000 people around the world, the city was able to rebuild what is arguably the most famous church in northern europe. This monumental sandstone construction was officially reopened in 2005. Today the Church of our lady is an icon of German unity and a compelling example of civic engagement.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 4Leipzig Festival of Lights – a celebration of German unity.

The fall of the Berlin wall in 1989 ended 41 years of division. A whole host of events commemorate this milestone in world history. one of the most spectacular celebrations is the Festival of lights in leipzig. It recalls the events of 9 october 1989 when more than 70,000 demonstrators in leipzig confronted the security forces of east Germany ’s communist dictatorship with cries of “we are the people!” Across the country there are many other anniversary projects that commemorate the fall of the Berlin wall.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 5Creative Germany – new artistic horizons. 25 years on from the fall of the Berlin wall, the creative and cultural economy in Germany is going from strength to strength. ‘Created in Germany’ has become a close complement to the world-famous ‘made in Germany’ label. painters, musicians, architects and artisans as well as international cultural events are all embracing the nation’s creative potential, which is evident wherever you go.discover your very own perspective on destination Germany right now at www.germany.travel©

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Perspective 6The Bauhaus – an expression of form understood the world over.

Since the reunification of Germany 25 years ago, fans of pioneering design have been able to visit a new destination: dessau, the ‘capital’ of Bauhaus. The art school established by walter Gropius has left its mark here as the avant-garde of classic modernism – in the shape of one museum and several masters’ houses.

other Bauhaus museums and housing estates in weimar (the birthplace of Bauhaus), Berlin and Stuttgart demonstrate just why the trademark cuboid functionality still serves as a guiding principle for designers all over the world.

discover your very own perspective on destination Germany right now at www.germany.travel

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Hainich National Park – ancient woodland in the heart of Germany. The largest continuous stretch of beech forest in europe was for several decades a restricted military area. Today, 25 years after the fall of the Berlin wall, Hainich National park is Germany ’s newest UNeSCo world Natural Heritage site: a ‘wild’ forest where trees, fungi, mosses and rare animals such as wildcats and black storks are free to flourish. even in Germany, a country in which forests account for 31 per cent of the land area, this national park represents something truly special.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 8Spree Forest – idyllic riverscapes, ospreys and boat trips.

In parts of the Spree Forest biosphere reserve, an enchanting landscape of rivers and lakes, the mail is still delivered by small wooden boats. It is also where the famous Spree Forest gherkins are grown. The Niederfinow ship lift is a sight to behold and the oldest surviving construction of this kind in Germany. Spree Forest is paradise on water. Now, 25 years after the fall of the Berlin wall, it is celebrating 20 years as a biosphere reserve.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 9The Green Belt – nature’s rich bounty along the former border.

did you know you can discover rare orchids and endangered animal species along the Green Belt that runs through the heart of reunified Germany? where the Iron Curtain was still in place some 25 years ago, separating two social systems, a vision has now become a verdant reality: this 1,400 km habitat stretching along the former border is home to more than 5,200 species of flora and fauna, some of which were thought to be extinct. It is an ideal place for long bike rides and walks. discover your very own perspective on destination Germany right now at www.germany.travel

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Martin Luther – his theses changed the world. The rebel monk, professor and church reformer is one of Germany ’s greatest sons. It was nearly 500 years ago that martin luther nailed his famous 95 theses to the door of the Castle Church in wittenberg. Saxony-Anhalt, Thuringia and Saxony are home to many of the sites associated with luther, and when the wall came down 25 years ago, visitors were once again able to retrace his steps. The benefit to cultural tourism in destination Germany has been inestimable.discover your very own perspective on destination Germany right now at www.germany.travel

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Hainich National Park – ancient woodland in the heart of Germany. The largest continuous stretch of beech forest in europe was for several decades a restricted military area. Today, 25 years after the fall of the Berlin wall, Hainich National park is Germany ’s newest UNeSCo world Natural Heritage site: a ‘wild’ forest where trees, fungi, mosses and rare animals such as wildcats and black storks are free to flourish. even in Germany, a country in which forests account for 31 per cent of the land area, this national park represents something truly special.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 12Wadden Sea – UNESCO World Natural Heritage with ebb and flow.

The wadden Sea is a unique coastal landscape that provides a habitat to a huge variety of flora and fauna. every year, millions of migratory birds stop here to break up their long journey. Thanks to the constant rhythm of the tides, you can walk on the seabed at low-tide. In 2009 the wadden Sea was made a UNeSCo world Natural Heritage site.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 13Hamburg – a proud merchant city with history and vision.

Gateway to the world. The jewel of the north. The biggest sea port in Germany. It’s hard to describe Hamburg without using superlatives. This world city on the elbe combines a global mindset with mercantile tradition. over the last 25 years, the city’s appeal has been boosted even further by impressive urban development. with HafenCity, the biggest inner-city regeneration project in europe, Hamburg is setting a high standard for the future of urban centres. on top of that, there are more bridges here than in Amsterdam and venice put together – nearly 2,500 of them.discover your very own perspective on destination Germany right now at www.germany.travel

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Bremen – maritime heritage and futuristic worlds of discovery. The descriptions ‘Hanseatic city’ and ‘port city’ neatly capture the essence of the two sister cities of Bremen and Bremerhaven. They both boast new visitor attractions, such as the German emigration Centre Bremerhaven, klimahaus® Bremerhaven and Universum® Bremen, which complement the historical city centres.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 11Rügen Island – dazzling white cliffs and elegant promenades.

when the Berlin wall came down 25 years ago, rügen became the largest of the unified Germany ’s 51 islands. Its most famous landmarks are its chalk cliffs, which rise up steeply from the horizon. The island is also famed for the classical architecture of its luxurious coastal resorts and the sandy beaches that stretch for miles and miles. All these island treasures boast their own distinctive charm. putbus, the oldest seaside resort on rügen, is an embodiment of classical architecture and an enchanting destination.discover your very own perspective on destination Germany right now at www.germany.travel

Former lifeguard station – Rügen registry office

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Autostadt – the drive of a lifetime at the ultimate automotive theme park. The Trabant car or ‘Trabbi’ came to be a symbol of the former east Germany. Today, German cars are recognised around the world for their desirability and quality. Autostadt in wolfsburg takes our fascination for cars to a whole new level. To date, this automotive-themed experience has welcomed more than 26 million people through its gates. The park presents a year-round cultural programme that includes events for children.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 19Europa-Park – an entire continent in a theme park.

Thanks to a steadily expanding list of visitor attractions, europa-park in rust near Freiburg has grown to become Germany ’s biggest theme park. Thirteen countries are presented here together with their most famous landmarks, creating a whole continent of interactive themed attractions. And now, 25 years on from reunification, statistics show that you are never more than 40 kilometres from a rollercoaster in Germany, with its 73 theme parks. discover your very own perspective on destination Germany right now at www.germany.travel

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Frankfurt – Germany ’s ultimate skyline.

over the past 25 years, stunning skyscrapers have been rising up in Frankfurt to form Germany ’s most impressive skyline. This breathtaking silhouette includes Commerzbank Tower, the tallest building in Germany. It is also no surprise that the city is home to europe’s third biggest airport, with 1,400 planes arriving and departing every day and up to 90 take-offs and landings per hour. Frankfurt also prides itself on its heritage, including the old quarter around the römer town hall and the house in which Goethe was born. discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 17The Ruhr valley – from coal mining to a capital of culture.

In 1989, when the wall came down, the ruhr valley was also entering a new era. In the decades that followed, one of europe’s largest industrial regions underwent a breathtaking transformation. A landscape that was still dominated by mining towers in 1960 is now flourishing with plants, animals and culture. This rein-vention reached its greatest milestone in 2010, when the ruhr became the first region to be named european Capital of Culture.


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Perspective 18A new generation of German winegrowers are wowing connoisseurs.

reunification brought the total number of wine regions in Germany up to thirteen. In the largest of these, rheinhessen in rhineland-palatinate, some 6,000 vintners tend to 120 million vines that produce more than 2.5 million hectolitres of wine – primarily high-quality rieslings. A new generation of winemakers has brought this old-established winegrowing region to the attention of connoisseurs the world over.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 19Europa-Park – an entire continent in a theme park.

Thanks to a steadily expanding list of visitor attractions, europa-park in rust near Freiburg has grown to become Germany ’s biggest theme park. Thirteen countries are presented here together with their most famous landmarks, creating a whole continent of interactive themed attractions. And now, 25 years on from reunification, statistics show that you are never more than 40 kilometres from a rollercoaster in Germany, with its 73 theme parks. discover your very own perspective on destination Germany right now at www.germany.travel

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Völklingen Ironworks – an industrial monument like no other.

Until shortly before the wall came down, iron ore from the Saar region’s mines was processed here. In 1994 the decommissioned facility began a new lease of life – as the first industrial monument to be recognised as a UNeSCo world Heritage site. völklingen – the last surviving ironworks from the heyday of industrialisation – is today the most visited cultural attraction in a region that boasts an abundance of sightseeing opportunities. discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 17The Ruhr valley – from coal mining to a capital of culture.

In 1989, when the wall came down, the ruhr valley was also entering a new era. In the decades that followed, one of europe’s largest industrial regions underwent a breathtaking transformation. A landscape that was still dominated by mining towers in 1960 is now flourishing with plants, animals and culture. This rein-vention reached its greatest milestone in 2010, when the ruhr became the first region to be named european Capital of Culture.


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The Danube – a river with stories to tell.

on its journey from Germany to the Black Sea, the danube crosses more countries than any other river in the world. Just over 600 of the river’s 2,800-plus kilometres pass through Germany. Until the wall came down, many of the ten countries through which the danube flows today were behind the Iron Curtain. It’s now possible to go on a river cruise along the length of the danube, and many passengers start their journey in passau.discover your very own perspective on destination Germany right now at www.germany.travel

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Health and wellness, made in Germany. more than 1,000 spa and wellness hotels, over 350 quality-certified spa resorts offering traditional local remedies and treatments, plus around 2,000 specialist clinics – destination Germany is just what the doctor ordered! 25 years after the fall of the Berlin wall, Germany is the ideal choice for a health-focused holiday. discover your very own perspective on destination Germany right now at www.germany.travel

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Active holidays – when the path itself is the destination. In the 25 years since the fall of the Berlin wall, destination Germany has gained many beautiful additions to its network of cycle ways and walking trails. There are now 200 long-distance cycle routes that combine to form a network covering 70,000 km; and nearly as many signposted long-distance walks, at a total length of 200,000 km. Climbers, geocachers, windsurfers and skiers will also find plenty to keep them entertained.discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 24Destination Germany – a shopping paradise.

when the wall came down 25 years ago, new shopping destinations, including the meissen porcelain manufactory, began to emerge on the map of Germany. Today, meISSeN® and its themed experiences are among the inter-nationally acclaimed brands that complement the traditional shopping cities such as munich, Frankfurt, Berlin, düsseldorf and Hamburg – known for their elegant shopping streets and stunning malls. with its city centres, outlet stores and regional crafts, Germany is a major destination for shoppers – make it top of your shopping list. discover your very own perspective on destination Germany right now at www.germany.travel

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Perspective 25Boundless natural landscapes – fascinating neighbours.

enchanting destinations abound in the region where Germany meets its neighbours to the east. reunification brought with it the opportunity to rediscover certain towns and regions in their entirety – including Görlitz, Germany ’s eastern-most town, part of which is in poland. Along the former Iron Curtain, transnational regions of natural beauty are waiting to be explored, starting in zittau, for example, where Germany borders the Czech republic and poland.


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Kaufhaus des Westens – KaDeWeSamsung Mobile Store 5.OGTauentzienstr. 21-2410789 BerlinTel.: 030/21019944www.gomobile24.de

Samsung Mobile Store Berlin

Den Samsung Mobile Store nden Sie im KaDeWe, dem wohl renommiertesten Kaufhaus Euro-pas.Im 5. Stock auf einer der prominentesten Flächen im Consumer-Electronics Bereich des KaDeWe werden auf 110 qm ausgewählte Artikel aus den BereichenSmartphones, Smart Watches, Tablets, Notebooks,Digitale Fotographie sowie deren Zubehör ausgestellt und zu sehr attraktiven Preisen angeboten.Die Rolltreppe abfahrend, aus der der wohl bekanntesten Feinkost- und Gastronomieabteilung der Bundesrepublik in der 6. Etage, gelangt man direkt auf die Verkaufssäche.

Es wiEs wird auf ein außergewöhnliches Einkaufserlebnis Wert gelegt, welches mit einem modernen sowie einzigartigen Design-Konzept abgerundet wird. Die optische Gestaltung und Umsetzung des Mobiliars, sowie der gesamte Ausbau der Fläche wurden speziell für den Einsatz in Premium Department Stores wie dem KaDeWe entworfen. Bis dato ist dieses Konzept weltweit einmalig umgesetzt worden.

Nahezu alle aktuellen Geräte sind ausgestellt. Diese sind für die Kunden selbstverständlich frei zu-gänglich und dienen zu Demonstrations- und Präsentationszwecken.Regelmäßig geschulte Verkaufsberater/innen erklären dem Interessenten die Produkte detailliert und führen deren Funktionen und Besonderheiten vor.Selbstverständlich akzeptieren wir alle Kreditkarten.

Unser freundliches und kompetentes Verkaufspersonal freut sich auf Ihren Besuch.

Kaufhaus des Westens - KaDeWe Samsung Mobile Store 5. OG

Tauentzienstr. 21-24 10789 Berlin

0049 30 - 210 199 44 www.gomobile24.de

Samsung Mobile Store Berlin, you will fi nd in KaDeWe, probably the most prestigious

department store in Europe.On the 5th fl oor of the one of the most prominent sales

fl oor in the consumer electronics area of the KaDeWe we provide selected articles from the fi elds of Smartphones, Smart Watches, tablets, notebooks, Issued digital pho-

tography and their accessories on 110 sqm for very attrac-tive prices. With the escalator down from the 6th fl oor from the probably best-known delicatessen and catering depart-

ment in Germany, you arrive directly to our sales fl oor.

It is put on an extraordinary shopping experience value, which is rounded off with a modern and unique design

concept. The optical design and implementation of furni-ture, as well as the entire establishment of the area

are specifi cally designed for use in premium department stores of the KaDeWe. To date, this concept has been glob-

ally unique. Almost all current devices are issued. These are of course open to the customers and serve for demon-stration and presentation purposes. Regularly trained sales consultants explain the prospective customer the products in detail and show their features and options. Of course, we accept all credit cards. Our friendly and competent

sales staff is looking forward to your visit.

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“The London Assembly” is the right place for those who want more than “high-street fashion” of the big chains. All labels are selected British designers and are characterized by attention to the detail, originality and a good price-per-formance ratio. ...behind every label lies a true story and often there is the fashion in a limited edition or as individual

pieces. This allows the clothes quickly become a personal favorite of every woman ...

Kirchnerstraße 6-8, 60311 Frankfurt am Main+49 (0)157 7217 2310 | [email protected]

www.thelondonassembly.com

Mon - Fri 11:00 - 19:30, Sat 11:00 18:30Card payment is possible with debit card and credit card

Sovrano is also available in your area

Aachen ~ Berlin ~ Bonn Düsseldorf ~ Dortmund ~ Essen Frankfurt ~ Köln ~ Oberhausen Stuttgart ~ Wiesbaden ~ Wuppertal

www.sovrano-frankfurt.de

Sovrano Frankfurt Skyline Plaza Europa-Allee 6

60327 Frankfurt +49 69-25 75 85 06 [email protected]

Manufaktur der Individualisten

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Metropolis

A City of Contrasts

Frankfurt am Main, the metropolis at the heart of Europe, is defined by stimulating con-trasts of tradition and modernity, trade and culture , business and tranquil ity. The famous international trade fairs held here, the f inan-cial business conducted, the city’s cultural scene and its accessible location al l contrib-ute to Frankfurt’s metropolitan reputation.

Frankfurt’s famed skyline features more sky-scrapers than any other German city. Its formation and rapid expansion is largely due to the presence of many national and inter-national banks which, alongside the stock exchange, the head off ice of the German Federal Bank and the European Central Bank, have turned the city into Germany’s premier f inancial center. Furthermore, Frankfurt is the leading service sector location, as evidenced by the Commerzbank skyscraper which, at 259

meters (not counting the 40-metre antenna) is Europe’s tal lest off ice high-rise . Frankfurt’s skyline is ever-changing – the newest sky-scrapers are already under construction and many more are in the design stages. One of the most notable attractions is the Main Tow-er, built by the Hamburg company Schweger and Partner and one of the f irst skyscrapers open to the general public . The Main Tower offers a restaurant on the 53rd f loor and a spectacular and panoramic observation plat-form on the 55th f loor - 200 meters above Frankfurt.

A City of Contrasts

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Frankfurt´s latest spectacular high-rise projects were the 150-metre-tal l structure, the new home of the European Central Bank. And the second high-rise , bearing the name “PalaisQuartier” and is at present under construction. It ’s shopping mall with relaxation and activity venue has opened in 2009 and in 2010 the opening of a luxury hotel and of-f ice building complete this project.

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Facets of Frankfurt

When Frankfurt was born, none of these developments were even hinted at. The former Roman city “Nida”, later part of the Carolingian Palatinate , emerged from the depths of history on the 22nd of February 794, to be mentioned in off icial doc-uments as Frankfurt. The occasion was a convention of great signif icance for the whole of Europe - a German Empire synod held by Charlemagne. The city was named francono furd after its geographical location, being situated near a natural ford close to where the Main river meets the Rhine - right at the heart of the Franconian Empire .

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Although never a bishop seat, Frankfurt’s Dom, or cathe-dral, was the place where German kings were chosen from 1356 onwards; German Emperors were also crowned there some 200 years later. The banquets that followed were held in the imperial hall or Römer, a building complex consisting of three half-tim-bered merchant houses. In 1405, the city purchased the complex and converted it to the town hall . Ever since, the three-gabled si lhouette of the building has been the symbol of the city. Even today, Frank-furt’s city council - an elected municipal parl iament - holds its meetings here. As far back as the Middle Ages, fairs and markets took place inside the town hall ’s Römerhallen and on the Römerberg out-side . Today, the Römerberg is in the heart of the old town center and a popular tourist destination. And the Römer-hallen are sti l l in demand as a venue for a large variety of events.Not far from the Römer is the St. Paul’s Church, where the f irst German National Assembly was held in 1848. Since then, the church has been known as the cradle of German democracy.

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NachhaltigkeitDue mainly to the 13 museums located on both sides of the Main, Frankfurt has devel-oped a reputation as a signif icant cultural center. The museum embankment represents

a unique synthesis of renowned exhibition culture and far-sighted city planning. Sev-eral 19th century buildings worthy of preservation were gutted and given a new lease

of l i fe; their exteriors are sti l l a characteristic feature of the riverbank. Many of the newer buildings and extensions are true architectural gems, designed by internationally renowned architects. The Museum of Modern Art, designed by Viennese architect Hans

Hollein, is one such gem, the building being shaped l ike a sl ice of cake. Other highlights from Frankfurt’s range of museums are the German Architecture Museum and the Mu-

seum of Communication. With its healthy budget for cultural events - unusually high for German local authorities - the city has been able to fund not only opera, ballet and

theatre productions, but also numerous private theaters.

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Another symbol of Frankfurt’s commitment to culture is the Concert and Congress Centre Alte Oper Frankfurt, rebuilt after the Second World War to return it to its original Italian Renaissance style. The university, founded in 1914, carries the name of Frankfurt’s most famous son, Johann Wolfgang von Goethe. He was born in Frankfurt on the 28th of August 1749, spending the early part of his life here. His birthplace is one of Frankfurt’s most pop-ular tourist attractions, and also includes the Goethe Museum. As the home of continental Europe’s largest airport (renamed Fraport AG after listing on the stock exchange in 2001), biggest passenger train station and a major over-land traffic hub, Frankfurt is easily reached from within Germany and further afield. As organizers and participants at international congresses are pleased to confirm, more tourists and business travelers from other countries visit Frankfurt than any other German city. Thanks to its favorable traffic connec-tions, Frankfurt is one of Europe’s oldest trading centers north of the Alps. The first trade fairs are known to have taken place here as early as the 11th century. Today, 10 centuries later, Frankfurt is one of the world’s most signifi-cant trade fair locations. Kaiser Friedrich II declared it the world‘s first trade fair city by way of imperial privilege in 1240.

International

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Nachhaltigkeit

Messe Frankfurt, the city’s trade fair organization, can therefore trace 750 years of history and tradition. These days, the expo grounds west of the city provide the enor-mous national and international trade fairs held in Frank-furt with 475,000 sq/m of exhibition space in ten large halls. The best-known and most popular fairs are the Frankfurt Book Fair and the International Automotive Exhibition (IAA).

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As the seat of the European Central Bank, Frankfurt’s claim to the status of a leading f inancial center is strengthened by the fact that 229 of the 332 banks represented here (194 of these being foreign banks) have chosen to have their headquarters in the Main metropolis. Although the number of foreign banks has decreased noticeably over the last few years, this can mostly be attributed to mergers. Frankfurt is also Germany’s advertising capital . Its creative thinkers come up with a sizable chunk of the advertising slogans that entice us every day. Around 1,000 advertising and communications businesses responsible for product marketing and image de-velopment are based in Frankfurt. Frankfurt‘s agencies administer budgets of over seven bil l ion euro a year. This brings Frankfurt worldwide (excluding the US) to the 4th place , behind Tokyo, London and Paris. In Frankfurt are the most creative heads working: At the prestigious ADC Awards (Art Directors Club) some of the winners were from Frankfurt.

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Diversity

In contrast to the busy inner-city l i fe and its internationally renowned shopping oppor-tunities, the rural-style suburbs with their romantic half-timbered houses offer an idyll ic

vi l lage atmosphere that typif ies German Gemütlichkeit, or cosiness. After a day’s shopping in Frankfurt, an enjoyable evening can be had in a traditional apple wine pub in the Sachsen-hausen district, or maybe at one of the countless jazz and l ive music venues. During summer,

the popular street festivals come highly recommended. In the winter, a stroll across the traditional Christmas market on the Römerberg is not be missed. A highlight on Frankfurt’s annual events calendar is the Museum Embankment Festival held in August – a spectacle of

top-fl ight arts and culture .

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Frankfurt is also an ideal base for day trips: the mountainous forest landscapes of the Taunus, Spessart and Odenwald regions are easily reached by car, public trans-port and even boat. The romantic Rheingau area, with its picturesque castles and vineyards, and famous cities like Heidelberg, Wiesbaden and Mainz, are also ideal destinations for relaxing holiday jaunts.

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Destination Shopping

Frankfurt has over the years gained the reputation of a first-class shopping destination.Whether you are a bargain-hunter, a lover of fine fashion or a hipster looking for the latest trends, Frankfurt is the place for retail therapy. In the city centre, leading design labels vie for the custom of an international clientele, while the city’s outskirts harbour many a hidden jewel. The metropolis on the River Main is Germany’s most popular destination for overseas shopping tourists, with Frankfurt’s premier retail prom-enade, the “Zeil”, ranking among the country’s most profitable shopping streets.für 313 Euro ein.

The department stores and specialty shops along the Zeil pedestrian promenade have every-thing that today’s refined shopper could possibly desire. It is also here that one finds two of Frankfurt’s most modern shopping centres. The multi-storied MyZeil mall attracts visitors with much more than its futuristic architecture, its 75 shops and 10 restaurants turning every shopping spree into a pleasant and memorable experience. The

Zeil Galleria, meanwhile, is home to many smaller, individual shops. The views of downtown Frankfurt from its rooftop café are no less worth the visit. Nearby, the very posh Goethestraße, a cobblestone street lined with international designer boutiques, offers a wide range of luxu-rious fashion collections and noble acces-sories. And that’s just the beginning! There

are many more unusual shops and stores waiting to be discovered away from the city’s main shopping areas. Berger Straße, Schweizer Straße andBrückenstraße, for example , are home to countless shops and boutiques featuring, amongst other things, the wares of up-and-coming Frankfurt fashion designers. A shop-ping highlight of particular interest is the recently opened Skyline Plaza. Situated just a stone’s throw from Frankfurt’s fairgrounds and main train station, this brand-new mall is home to more than 170 shops providing everything that the heart desires. One of its premier attractions is the Skyline Garden, a spacious and serene retreat set on the Plaza’s rooftop. It features not only a beautiful garden landscape with lawns, bushes and trees, but also a large café and a children’s playground. There’s also an observation platform offering spectacular views of the Frankfurt skyline , the nearby Taunus low mountain range and the new Europa Quarter, which is sti l l in the construction phase . A modern wellness club, known as Meridian Spa, is also integrated into the mall . This three-storey health spa invites guests to enjoy a swim, sauna, massage or workout, while children are professionally cared for free of charge.

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Frankfurt am Maina shopper’s paradise!

Samsung Mobile Store Frankfurt

In the heart of Europe, in the city center of Frankfurt on the main shopping street “Zeil” you can find the biggest Samsung Mobile Store in Germany with a size of about 700 square meters. Located on the 7th floor of the Zeil-galerie you reach the store by the exclusive Samsung Express lift and dive into the Samsung world. Here you

have a wonderful view over the rooftops of Frankfurt and the terrace of the associated Galaxy Cafe that invites you to linger. Let skyline sink in with a cappuccino or glass of

champagne while enjoying the view.

In our store you will find the latest technical highlights in the fields smartphone, SmartWatch, tablet, notebook, TV, Digital photo camera and their accessories for very

attractive prices. Of course, we accept all credit cards and our multilingual staff will help you versatile. All current

models are exhibited several times and can be tried and tested. Our courteous and professional staff can present you the latest features and answer your questions so you can find the perfect product. If any problem occurs with your device, you will receive a support fast and flexible.

Our service team will assist you and provide advice.

Samsung Mobile StoreZeil 112 - 114

60313 Frankfurt am Main+49 69 - 300 39 4411www.gomobile24.de

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Kirchgasse 80Wiesbaden

Mon-Sat 10.00 – 19.00

Am Main-Taunus-Zentrum 165843 Sulzbach (Taunus)Mon-Wed 09.30 – 20.00

Thu-Sat 09.30-22.00

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Berlin Calling City of Design

UNESCO Creative City of Design

Since German reunification, Berlin has emerged as a booming capital of modern design that attracts creative entrepreneurs from all over the world with its eclectic and vibrant lifestyle. In 2006, the German capital was officially designated a City of Design, the first German city to be included in the Creative Cities Network organised by the United Nations Educational, Scientific and Cultural Organiza-tion (UNESCO).

A Forge for Talent and Creativ-ity

The winds of change throughout Berlin’s history, its role as the capital of a united Germany and its openness to the world’s diversity have created ideal conditions for innovation and creativity to flourish here. Since the fall of the Berlin Wall, designers have flocked to the revitalised city on the Spree and have opened numerous agencies, studios, showrooms, exhibitions and sales platforms.

More and more creative people from all over the world are finding inspiration in Berlin’sexperimental climate and are choosing to move their professional and personal lives here. The city offers plenty of artistic freedom, extraordinary exhibit spaces, a relatively low

cost of living and rents, global networks and, not least, a public interested in design that is open to new ideas. Creativity has thus become one of the most important factors behind the city’s economic success and the reason so many choose to work and live here.

State-run arts universities, including the UdK (Universität der Künste), and various private-lyruneducational institutions offer a broad range of options for studying design in the city. The city’s nine schools specialising in fashion and clothing design are the most in any European city and many students opt to stay in Berlin, further enriching the city’s long-term creative potential.

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Creative Centres and NetworksEthical Fashion

http://magdalenaschaffrin.com/http://green-showroom.net/

http://ethicalfashionshowberlin.com/International Design Center Berlin (IDZ)

www.idz.deÏMA-Design Village in Kreuzberg

www.imavillage.combetahaus on Kreuzberg‘s Moritzplatz. Guided tours can be booked at

[email protected] and

www.betahaus.de AUFBAU HAUS on Moritzplatz

www.aufbauhaus.deNetworks CREATE BERLIN

www.create-berlin.deDMY in the former Tempelhof airport

www.dmy-berlin.com

Creative City

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Design City

Berlin as a Centre for Fashion

Berlin stands up to its competition in the fashion industry, too. With numerous fairs and fashion shows, the German capital attracts trend-setters from all over the world twice a year to Berlin Fashion Week. The Fashion Week is the meeting point for buyers, retailers and press representa-tives from the textile industry.

Since Bread & Butter returned to Berlin in 2009, one fashion highlight after another has flocked to the city. In addi-tion to the world’s largest trade fair for young, urban fashion, the latest trends are also shown at the Premium, which celebrated its 10th anniversary in 2013,

the street-wear show Bright and the New Yorker trade show (capsule). In July 2014, Bread & Butter will open its doors to the public for the first time on the final two days of the show.

Berlin also features its green fashions at shows at Showfloor Berlin, the Lavera Showfloor, the GREENshowroom and the Ethical Fashion Show. The latest collections from around the world are featured on the catwalks of the Mercedes Benz Fashion Week at the Branden-burg Gate. During Fashion Week, all of Mitte turns into a public showroom with mile upon mile of different fashion and design exhibitions. From 15–17 January, Panorama fashion show will début at the new ExpoCenter

Airport at Berlin-Schönefeld. As a new platform for marketrele-vant, high-end brands, Panorama seeks to close the gap between designer labels, young avant-garde, sports and street-wear brands. It will feature a portfolio of trendy, but serious collections with the full range of entry level to high-end price points. www.fashion-week-berlin.comgreen-showroom.netethicalfashionshowberlin.com

Berliner DesignmuseenBauhaus-Archiv Berlin

www.bauhaus.deBerlinische Galerie

www.berlinischegalerie.deArt Nouveau, Art Deco and Functionalism Bröhan

www.broehan-museum.deCostume Library at the Kulturforum near Potsdamer Platz

www.smb.spk-berlin.deBerliner Kunstgewerbemuseum (Museum of Decorative Arts)

www.smb.museum/kgmHandmade porcelain of the highest quality and artistic tradition can be found in theinteractive exhibition at the Königlichen Porzellan-Manufaktur (KPM)

www.kpm.deWerkbundarchiv - Museum der Dinge (Museum of Things) presents its collection ofdesign and everyday culture in the 20th Century

www.museumderdinge.deSammlung Industrielle Gestaltung (Collection of Industrial Design)

www.hdg.de

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Department Stores with Style

The ausberlin shop on Alex-anderplatz features products made in Berlin. 270 designers from pretty much every area of the capital are represented with some 3000 products on offer: fashion, home accesso-ries, books, design objects and fun items. Morphose in Oran-ienburger Straße in Berlin-Mitte wants people to have “more design in their lives”. On over 200 m2, this small design depart-ment store offers innovative products for everyday use.www.ausberlin.deshop.morphose.eu

Modern design, old-world craftsmanship – that’s also avail-able at die Imaginär Manufaktur (DIM). In a former insti tute for the blind in Kreuzberg’s Oran-ienstraße, people with disabilities now craft attractive and modern design objects from wicker, brushes and brooms. More than 70 international designers create stylish DIM objects that are not only sold in Kreuzberg but also in museum shops around the world. dim-berlin.de

The small shop Kult pur on Kreuzberg’s Muskauerstraße offers exceptional design and crafts from international, often not very well-known designers from the fields of fashion, home décor and accessories. Organic coffee and up-cycling products add to the Kult pur’s reputation for promoting sustainability. In addition to changing exhibitions, various readings, fashion shows and concerts are held on the premises. Home-made culinary delights complement the store’s

devotion to design, pleasure and culture. www.kult-pur.de

Authentic, one-of-a-kind pieces of Berlin design can be found at Hauptstadtunikate. Design lovers can choose affordable examples of oil paint-ings, photographs, furniture and fashion in the online shop featuring the work of the city’s creative residents. hauptstadtunikate.de

Sustainability and Innovation

Also on Kreuzberg’s Moritz-platz, you can also visit s.w.w.s.w., a concept store for sustainable design. Green Living in Pren-zlauer Berg’s Kulturbrauerei is also setting trends for a sustain-able future. It sells beautiful furniture and furnishings that also meet the principles of green living. blog.schoener-waers.de, www.green-living-berlin.de

In 2012, the three designers from Supergrau opened their first store in Berlin. Simple, custom design is coupled with high-value materials such as local woods, stainless steel and gold from German suppliers, some of which has been hand-crafted. www.supergrau.de.

Type Hype opened in 2013 as a concept store in Berlin-Mitte and has already been named one of the “2014 Stores of the Year”. Premium design products with alphabet-based themes are offered in this former typeset-ter’s shop with a focus on high quality, sustainable craftsmanship. typehype.com.

The Federal Ministry of the Environment and the Federal Environmental Agency awarded the first Federal Ecodesign Prize in January 2012. The goal was to make good examples of ecodesign better known and to encourage innovation in this area. The Internationales Design Zentrum Berlin (IDZ) is respon-sible for the design and imple-mentation of the competition which is open to designers and design firms. A total of twelve products and concepts received the Federal Ecodesign Prize in 2013. The winning projects show how versatile ecodesign can really be. Topics have included “Life Cycle Tower” for high-rise buildings, handmade up-cy-cled carpets and solar-powered newsstands. The competition is held annually. For more informa-tion about the competition and to register: bundespreisec-odesign.de

Design Guides

For those who want to get away from the crowds of tour-ists and dive into the diverse world of design in Berlin, GoArt! and artberlin offer thematic walks and programmes covering the exciting world of fashion and design, contemporary art, Berlin’s neighbourhoods and modern architecture. Berlina-genten direct their focus on life-style, culinary tours and events, while nicheberlin focuses on architecture and art. www.goart-berlin.de, www.artberlin-online.de, www.berlinagenten.com, niche-berlin.de

City of Style

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Luxury experiences in Berlin

Exclusivity in the German capital: high-class hotel landscape and culinary delights – Highculture and luxury shopping – Golfing and equestrian sportsFrom haute cuisine to haute couture, from modern to high-endculture: Berlin has long since become an Eldorado for luxury connoisseurs from all over the world. In the German metropolis, visitors can indulge in both their cultural or ulinary but also sports passions in the noblest atmosphere. Apart from luxury hotels, esigner shops and not least the famous KaDeWe Berlin, Europe’s largest department store, mark the German capital.dt.

kadewe.de

Shopping like Jude Law and Claudia Schiffer

If you are looking for shopping opportunities, which go far beyond the standard, you must go and see Emmanuel de Bayser and Josef Voelk. They run The Corner, known as Berlin’s “most tasteful con-cept store”, in which customers like Katie Holmes, Claudia Schiffer or Jude Law like to shop when they are in Berlin.

thecornerberlin.de

Ein paar Adressen:

Unusual gifts, the right clothes or furniture

quartier206.comfrom an elegant French tie to expensive champagne

galerieslafayette.deright on Breitscheidplatz between the Zoo and the Gedächtni-skirche is Germany’s first concept mall.

bikiniberlin.deLP12 - Mall of Berlin

mallofberlin.dethe luxury store 14oz with its own patisserie is next door to the equally glamorous project Kudamm N° 195 on the traditional promenade.

14oz-berlin.com; cumberland-kur-fuerstendamm.de; grosz-berlin.de; kudamm195.com

City of GourmetsFischers Fritz

fischersfritzberlin.comLorenz Adlon Esszimmer

lorenzadlon-esszimmer.deReinstoff

reinstoff.eu/willkommen.htmlTim Raue

tim-raue.deFacil

facil-berlin.de Pauly Saal

paulysaal.com 5-cinco

5-cinco.com First Floor

www.firstfloor.palace.deHorvárth

www.restaurant-horvath.deRutz

weinbar-rutz.de Hugos

hugos- restaurant.de VAU

vau-berlin.de

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Luxurious HotelsWaldorf Astoria

waldorfastoriaberlin.com/deu/HomeMarriott International

www.marriott.de/Hotel_am_SteinplatzTitanic Fünf-Sterne-Superior-Haus

www.titanic.com.trHotel Adlon Kempinski Berlin

kempinski.com/de/berlin/hotel-adlon/welcome/Hilton Berlin

hilton.de/berlinRitz Carlton

ritzcarlton.com/de/Properties/Berlin/Default.htm

Grand Hotel Esplanade

esplanade.deSoho House

sohohouseberlin.deHigh- Class-Hotel am Spreeufer

nhow-hotels.com/berlinO2-World

o2world-berlin.de/

City tours deluxeGiven the large cultural offering, the city should be discovered as conveniently as possible. Unusual city tours are, for instance, organised by Berlin City Tours Deluxe, which drives the visitors in a little less than six metre long Maybach 57S Limousine through Berlin’s streets. Other providers drive their guests with vintage cars like a Bentley or a 1954 Mercedes Benz, offer massage seats and screens in the car. City guides, champagne and appetizers accompany the visitor while driving by the Brandenburg Gate, the Berlin Cathedral (Dom), Checkpoint Charlie or the SanssouciPalace in Potsdamci.

berlincitytouren.deVon der Spree aus kann der Besucher die Stadt auch wunderbar vom Wasser aus erkunden. Wer Berlin fernab der herkömmlichen Reedereien erleben will, der kann eine Yacht mieten, um vom Treptower Hafen im Osten der Stadt ausgehend die Sehenswürdigkeiten zu erkunden. Vorbei geht es dann an der 30 Meter hohen Skulptur in der Spree, dem Molecule Man, und dem dahinter liegenden Badeschiff, in dessen Swimming Pool im Sommer die Berliner Szene ihren abendlichen Cocktail trinkt und ein letztes Bad nimmt, bevor es sie weiter in die Clubs der Hauptstadt zieht. Die Privatyacht schippert weiter, vorbei am Märkischen Ufer, an der Kottbusser Brücke in Richtung Charlottenburg, dem Schloss Bellevue, am Haus der Kulturen der Welt entlang, passiert den Hauptbahnhof und den nahe gelegenen Reichstag, bevor es wieder gen Osten geht. Die vierstündige Privat-Tour kostet 2.354 Euro.Außergewöhnlichen Fahrspaß und unvergessliche Aufenthalte bietet die Kooperation der Rocco Forte Hotels mit dem Anbieter Elite Rent. Eine exklusive Fünf-Tages-Tour führt die Gäste mit den neuesten Luxusportwagen wie einem Porsche Carrera 911, einem Ferrari 485 Spider oder einem Lamborghini Gallardo auf über 1.000 km durch Deutschlands Metropolen. Besonderes Highlight dabei ist Berlin, wo die Teilnehmer im edlen Hotel de Rome direkt am Gendarmenmarkt im historischen Originalgebäude nächtigen und dabei Luxus pur erfahren. Die Länge der Route, das Auto sowie die Suite-Kategorien werden auf individuellen Wunsch abgestimmt. Darüber hinaus ist die Tour auch mit Chauffeur buchbar.

eliterent.com/de/touren/touren/elite-rocco-forte-hotels-truly-lifestyle-experi-ence-14

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++Seasons of Life++UMASAN AW 14

„My boy, when the devil cannot reach us through the spirit… he creates a woman beautiful enough to reach us through the flesh.”

UMASAN Flagship StoreBIKINI BERLIN

Budapesterstr. 38-5010787 Berlin

+49.30.88.71.90.87www.umasan-world.com

The new Bagatt Fall/Winter collection 2015 has arrived.

Epitomizing the appreciation for beauty for which Italy is known, BAGATT MILANO stands for fine Italian craftsmanship, applying these high quality standards into

its collection of shoes, handbags and accessories.

From contemporary, comfortable looks for everyday wear to elegant heels, the BAGATT MILANO store in the BIKINI BERLIN concept mall is a shoe-lover`s paradise.

bagatt-Milano

BagattBIKINI BERLIN

Budapesterstr. 38-5010787 Berlin

Tel.: +49 30/ 25 75 97 77

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