TAXATION OF THEDIGITAL ECONOMY SUMMIT:

A DEEP DIVE INTOCORPORATE CHALLENGES

SEPTEMBER 26 2018, LONDON

IN ASSOCIATION WITH GOLD SPONSOR BRONZE SPONSORS

#DigitalEconomyTaxation

8.00 REGISTRATION AND NETWORKING BREAKFAST

8.45 CHAIR'S OPENING REMARKS

Chair: Anjana Haines, managing editor, International Tax Review

9.00 MACRO VIEW KEYNOTE ADDRESS: The futureroadmap for digital taxation - difficulties and challengesThe regulators will present an overview of evolving digital tax policy,trend data on policy development - what is coming next? What is thepurpose? Has it worked yet in practice?

• EU update on proposals to tax the digital economy• Fair taxation of the digital economy?• OECD's interim report• Pressure from NGOs and the digitalisation of taxation• Impact of US tax reform on international tax competition• Unilateral measures in the absence of multilateral consensus -

could this trigger an American/European tax trade war?• Impact of BEPS Action 1

SPEAKERS

David Bradbury, head of tax policy & statistics division, OECDPaul Tang, Member of European ParliamentFrancesca Vitale, head of the international tax department,

Italian Revenue AgencyNicolas Gelli, head of the office of international tax rules,

French Directorate of Tax Legislation Gunter Mayr, director general - tax policy & tax law, Austrian

Ministry of Finance

10.30 STRATEGY DEEP DIVE ROUNDTABLE NO 1: Tax planning for digital tax proposals Digital taxation is not very different to traditional taxation - can busi-nesses still be protected after tax profit is optimised?

• Virtual PEs• Turnover taxes• Profit taxes and how to implement split profit• Handling data transfers• How to handle value chains• BEPS developments• CbC reporting - fair vs unfair treatment

11.20 NETWORKING TEA AND COFFEE BREAK

11.50 STRATEGY DEEP DIVE ROUNDTABLE NO 2: Digital taxation and how to adapt business models tothe challenges ahead• Conceptual issues moving forward• Development of ideas in tax through a digital presence• Process of making representations to multiple countries at the

same time• The impact on tax directors• Digitising tax and risk - the commercial sensitivity around trans-

parency

12.40 TWO US BUSINESS PERSPECTIVES: Digital taxationin practiceTwo different US companies will give their own perspective on the imple-mentation of digital taxation and how it is actually happening in practice.Our speakers will try to give delegates ideas of how European companiescan hopefully manage and minimise tax exposure and risk.

• How is the ever-changing tax landscape being handled in practice?• How to stay ahead of the game when it comes to digital taxation• The next generation of computing• Multilateral and unilateral efforts• Technical, policy, and implementation considerations

SPEAKERS

Tom Roesser, senior director - tax affairs, Microsoft Jon Alleman, director of global tax, Ancestry.com

13.20 SEATED LUNCH

14.30 INDUSTRY SECTOR DEEP DIVE ROUNDTABLE NO 3:Reactions from industry - retail, financial services,manufacturing, pharmaceutical, telecoms Explore, share and discuss the digital taxation challenges unique to yourindustry sector with your industry peers.

INDUSTRY SECTOR MODERATORS

Telecoms: Desmond Webb, deputy group tax director, VodafoneFinancial services: Mariano Giralt, managing director - head of

global tax services, BNY MellonTechnology: Amer Sohail, head of tax UK & Ireland, FujitsuManufacturing: Georg Geberth, director global tax policy,

SiemensRetail: Ian Brimicombe, SVP finance, BurberryPharmaceutical: Ian Sandles, head of UK tax, Novartis

Pharmaceuticals UKMedia & services: Jan Sanders, EMEA indirect tax manager,

RELX Group General industry: Andrei Belinski, head of international tax,

Centrica

15.20 NETWORKING TEA AND COFFEE BREAK

15.50 STRATEGY DEEP DIVE ROUNDTABLE NO 4: The effects of digital taxation on tax certaintyThis roundtable will look at how the implications of the digital tax regula-tions could impact the tax director’s role and the tax function manage-ment in general.

• Unilateral implications - managing controversies• How to deal with increased reporting requirements• Managing commercial risks around disclosures• Tax specialist areas - how will digital tax regulations affect the

tax director’s role?• Managing business commitments to pay a fair share of tax and be

transparent coupled together with the business’ agenda • Ensuring tax risk management and data security to protect the

brand

16.40 ‘PAINS & GAINS’ QUESTION AND ANSWER SESSION:Exploring the use of tax technology tools What are the implications of digitalisation on your day-to-day tax prac-tice? This debate will help you on your path to improve tax processes,show how technology can enable you, and give you insight on how totransform the tax function within your company and exchange ideas withyour peers.

• Simplifying tax compliance and submissions• What tools are available to enhance taxation?• New digital technology and tax on revenue• The impact of robotics• The use of AI within tax analysis• BEPS and intangibles - how to assess them via technology• Blockchain - the consequences for taxation?

SPEAKERS

Richard Asquith, VP global indirect tax, AvalaraLee Holloway, head of tax, Next RetailClive Baxter, head of tax governance and policy external ac-

counting and tax, MaerskPatricia Oakley, senior director VAT compliance services,

Avalara

17.40 CLOSING REMARKS

17.50 COCKTAIL RECEPTION AND NETWORKING

PROGRAMME

SEPTEMBER 26 2018 TAXATION OF THE DIGITAL ECONOMY SUMMIT, LONDON