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Taxi 3.0 Ride-hailing Reimagined
Whitepaper
INDEX01.
Introduction - Background - Current Scenario - Market Sizing
-03
02. Problem-Man-in-the-Middle - Sky-rocketing commission - Price Manipulation - Lack of Loyalty - Platform centric problems
-05
03. Solution - No commission - high driver income - Offer a price, choose the drive – transparently, verifiably - P2P Network - Safety - Decentralized Platform
-07
04. Value Proposition - Driver Partners - Rider Partners - DRF Holders/Stakers
-10
05. Technical Architecture - Drife System Design - Drife Smart Contract - Drife Microservices - Drife Blockchain Services
-12
06. Token Economics - Token Allocation - Fund Distribution - How Drife Tokens are used
-16
07. Business Model - Platform fee - Referral Model - Staking Mechanism - Drife in different Economy
-18
08. Roadmap -20
09. Team -21
03
A taxicab or taxi or cab is a type of vehicle for hire with a driver, used by a single passenger or small
group of passengers, for a non-shared (or shared) ride, conveying passengers between locations of their
choice. This service differs from other modes of public transport, where the pick-up and drop-off
locations are determined by the service provider, and not by the passenger.
The transportation and logistics industries have evolved, and with them has the face of privatized public
transport. Beginning way back when rides were ferried across horse carriages, to the first generation of
formalized Government-regulated metered taxis, and then the advent of Ride-hailing platforms mediated
by the second generation Transport Network companies. We claim that this is not the pinnacle of
evolution, as we present before you Drife - Taxi 3.0.
Drife is a decentralized ride-hailing platform with the intent of empowering the value creators and
extractors within its ecosystem – the platform drivers and riders. Drife aspires to disrupt the existing
business model and to create a fairer, more efficient and transparent ride-hailing economy and
transportation marketplace.
Current ScenerioThe taxi aggregator industry is currently one of the most attractive markets for investors across the
world, which is evident from the ever-increasing funding and soaring valuations of these new companies.
The existing business model has worked exceedingly well, with companies penetrating to more markets
and customers receiving affordable rides. This, In turn, has helped in creating highly valued privately-held
corporations across the globe. But these highly valued companies are yet to become profitable and are
facing criticism from multiple fronts for the way they handle their business. The recent furor over the
integrity of data shows a glimpse of the faulty system in place.
INTRODUCTION "Mobility, the big business"Background
Market Sizing
‘As everything moves,’ the global mobility service chain industry has had one of the most distinct
transformational trends in the history of mankind. With the influence of technology and economic
motivation growing side by side, the business of mobility has never been more interesting.
04
Currently, the global taxi market has a fair estimation of 108 billion USD. These figures are constantly
being challenged by the increasingly new forms of ride-hailing experiences.
Ride-hailing, as a multi-billion-dollar venture, has influenced many urban and suburban regions to a large
degree, bringing new scopes to drivers’ economic empowerment. Currently, the major regional coverage
for the industry spans through USA, EU, Japan, China, India, and Southeast Asia. The current valuation of
the ride-hailing market is about USD 36 billion. Analysts have projected this sum to be approximately 285
billion USD by 2030, which is eight times the current valuation.
Mobility in Numbers
Ride-hailing Opportunity
$285 bn Size of Ride-hailing market by 2030
Stellar Growth 83 bn Estimate of the number of ride-hailing
trips per year by 2030
Taxi tank
$54 bn Estimated global taxi market opportunity
in 2030, that’s the half of the size of
market in 2016
Most Popular Countries
China ranks first in terms of
most revenue, with USA being the
second is expected to reach
$30,329 M in 2022
Top Ride-hailing
Companies worldwide
Uber continues to be the dominant force
in market, followed by Lyft, Didi, Grab
and Ola
Blockchain based
Ride-hailing companies
Tada, Eva, Dacsee, Arcade city, Chayser,
DAV
05
Since the beginning of industrialization, the problems of centralization, which is the basic infrastructure of
the private sector and government systems, has plagued every major industry.
A centralized structure gives rise to many intermediaries, or “middlemen,” concentrate the flow of power,
decision making, and the economy to itself and it is difficult for any meaningful growth or development to
take place with this type of structure in place.
Centralization in the ride-hailing industry stifles growth as it concentrates control towards larger
corporations and entities that host these platforms. This essentially leaves other value creators devoid of
any meaningful rights or say in the system, and with less income, To sum up, the current centralized
system is flawed on various fronts - high (and increasing) commissions that are a major detriment for the
drivers, data breaches that put the personal information of drivers and riders at risk and centralized
control over drivers and their income.
Skyrocketing Commission
Ride-hailing platforms are known for charging high commissions from the drivers from the total fare, for
every ride. However, there is no standard rate of commission charged and it has increased over the years
from a range of 5%-8% to 25%-30%.
According to a sample of drivers interviewed for MIT research, existing aggregators increased their
commissions to 20-30% of the trip value from an initial range of 15-18%. Some drivers end up losing
money after insurance, maintenance, and other costs, according to a study raising concerns over labor
standards.
THE PROBLEM
Take home income 29.0%
Ride-hailing Commission 28.0%
Taxes and commission 13.0%
EMI on Car Loan 11.0%
Repair and Maintanance 6.0%
Health insurance 5.0%Fuel/Toll/Parking 5.0%Insurance 3.0%
Fig.1.0 Low ROI for Driver (Source:therideshareguy.com)
"Man in the Middle"
06
Price ManipulationRide-hailing platforms gather a treasure trove of data about its users, including riders’ location, gender,
spending history, contacts, and even their phone battery level. These platforms may soon find out
whether you’re drunk or not. While that’s scary enough, just imagine a scenario where these platforms
combine all that data and analyze it through the lens of behavioral science. This gives them a dangerous
potential to exploit users for profit.
Ride-hailing platform also personalizes their prices by analyzing users’ personal data and figure out how
price-sensitive a particular user is. Personalized pricing, which is also known as price discrimination or
price optimization, is a growing trend.
According to a recent Deloitte and Salesforce report, 40% of brands that currently use AI to personalize
the customer experience have used it for tailored pricing and promotions in real-time.
Lack of loyalty
As incumbents have established market superiority in markets and there is either a monopoly or a
duopoly situation, the introductory cheap prices are being hiked up gradually. The prices per taxi ride for
hailing taxi has become more expensive these days, and thus riders look for alternatives. The ultimate aim
of any ride-sharing organization is to create a loyal customer for the long term. But practices like “Surge
Pricing” are becoming infamous among the customers and is often a major factor in decreasing loyalty
among riders for a particular service provider.
Drivers also aren’t being loyal to a single ride-hailing service provider. Keeping up with the rapidly
changing space of the taxi/ride-hailing ecosystem has become a more daunting challenge for drivers than
those of the taxi aggregators. Such a challenge becomes a deterrent factor or keeps a driver searching for
alternatives and makes it rather hard for them to pledge allegiance to a particular ride-hailing firm,
leading to loss of loyalty fuelled by a sense of disillusionment.
The hashtag #DeleteUber, in which people posted screenshots of themselves deleting the app in protest
of Uber’s response to the refugee crisis, is one of the examples of customer rage against ride-hailing
platforms.
Platform centric problemIt is evident that the current ride-hailing app service providers promised the moon and are failing to
deliver even the most basic requirements. To aggravate the already failing situation, there is poor conflict
resolution, leading to the disenchantment of riders, inefficient feedback mechanism, absurd penalty
framework and unjust barring of users, all of which points to a hegemonistic style of working where all
that these services aim for is profits.
07
Our journey, at DRIFE, began by underscoring the need to evaluate drivers’ incentive to create a more
personalized economy and be incentivized to uphold the sanctity of the ride-hailing ecosystem. Our
product in no way undermines the need to circumvent the obstacles of a bureaucratic world, however,
our solution in its way creates an organic system for the ride-hailing industry to thrive well on the internet
3.0 economy and beyond.
What we’ve created in the DRIFE ecosystem is a new paradigm for the ride-hailing industry. We are the
first platform in this niche to express the full features of the decentralized ride-hailing economy. However,
it is not only the decentralized nature of it that distinguishes it from the other platforms. The platform
deals with a whole new economic model and can incentivize all the value creators inequitable terms.
The DRIFE platform is developed to solve the current concerns in the drivers’ community, alongside
enhancing the quality of rides for the customer.
No commission
We aim to eliminate excessive transaction fees, reduce censorship (reduce interference from DRIFE side)
and redistribute value back to the community while enhancing transparency.
A zero-commission structure leads to better incomes for drivers, who, in turn, can pass on some of these
benefits to the riders who save on commuting costs. So the DRIFE platform eventually becomes a
platform that provides high incomes to drivers and economic incentives (in the form of savings) to riders
as well.
SOLUTION
Offer a price, choose the drive – transparently, verifiably
At DRIFE, we are not just creating a platform for service providers and receivers; we are creating a self-
reliant ecosystem where every stakeholder plays a vital role in its growth healthy sustainability. On the
DRIFE platform, we provide drivers with the option of offering a price for a ride. Riders can choose the
ride, depending on offered rates. All of this being done on the blockchain provides an extremely high level
of transparency and verifiability.
08
The DRIFE platform is a true peer-to-peer network, where the two main stakeholders - the rider and the
driver - are directly connected for mutual benefit. Also, the DRIFE platform is more a community than a
service providing platform, so riders and drivers can form their networks to help each other out in times of
need.
We at DRIFE are committed to making the riders’ journey safe and we have created multiple safety
solutions which are currently absent from the ride-hailing ecosystem.
P2P Network
Safety
Psychological Test for each Driver –Following successful completion of the KYC
process, every driver must undergo an extensive psychological test before being accepted as
a DRIFE Driver Partner. Full background verification, together with a positive psychological
analysis, will enable an applicant to become a DRIFE Partner. The test is designed to analyze
such issues as road rage, the general predisposition of a driver and to avoid employing
sexual offenders. Not only will our thorough testing methods be conducted as part of the
application process, but we will also conduct periodic testing to ensure the drivers remain in
a sound psychological state.
Facial Recognition (Automation of DRIVER ID)- Facial recognition represents a
new wave of identity and authentication solutions. Every driver has to identify themselves
as the one who registered with DRIFE to start their rides. This will ensure that the DRIFE-
registered driver is matched to the driver offering the ride.
Ride Notification-This feature will allow riders to share the ride status with their network
(family and friends). When a passenger sends a ride status alert the driver will also be
notified that the ride is being tracked.
09
Drife is a decentralized application built over blockchain infrastructure. Blockchain is a distributed,
incorruptible, digital ledger of transactions that can be programmed to record just about anything of
value. One of the most unique features of blockchain is its quality of acting as a decentralized, trustless
database shared between parties in a peer-to-peer network. This eliminates the involvement of
middlemen or third-party intermediaries. Within the digital decentralized network of a blockchain, there
can exist not only the digital identities of the peers involved but also digital protocols and pieces of code.
Smart Contracts are such programmable computer code residing on top of a blockchain, constituting a
set of rules which are agreed upon by the involved parties. Every time the smart contract is triggered,
there is a transition in the state of the system, and a transaction is recorded on the ledger. Therefore,
blockchain and smart contracts permit trusted transactions and agreements to be carried out among
disparate parties without the need for a central authority, legal system, or external enforcement
mechanism. Drife uses them to create a sustainable peer to peer network of the users - drivers and
riders who are the platform stakeholders, having stakes in the Drife Ride-hailing ecosystem.
Transparency In
Fare Computation, Price Determination and Commission-less Payment transfers
Network-building incentivisation
Rating, Feedback, and conflict resolution
Subscription plans’ services and billing
Decentralized Platform
10
While some major blockchain-based ride-hailing service providers like Singapore-based TADA or Chasyr,
are more rider-centric, DRIFE is meant for improving the incentives of both the riders and drivers for using
the platform. Other innovations like DACSEE, which is a ride-sharing social media platform, may be very
unique in their approach, but they are not scalable. They are fit for working within a small community, but
will not function efficiently within larger and diverse communities.
DRIFE not only allows quality services in terms of drivers but also emphasizes the authenticity of their
identity. The same is true for the riders, the quality of service of the drivers is rated and are rewarded
accordingly. Thus, with great conviction, we see how a community-based approach to ride-sharing can
be realized through DRIFE, which in this respect, beats all its peers in terms of scalability and incentives.
Value Proposition for all stakeholdersAs mentioned earlier, DRIFE is more than a service providing platform, it is a true P2P community for the
mutual benefit of all stakeholders. Every stakeholder is equally important for the ecosystem to sustain
and flourish.
VALUE PROPOSITION
Higher Income-With zero commissions deducted by the platform and real-time pricing,
drivers are set to earn more per ride than other services. This will attract more drivers to
join the platform and provide high-quality service and ride experience to not only gain
more income but also higher ratings and other incentives.
Flexibility and Freedom -A clutter-free UI and ease of using the DRIFE system makes
the daily ride and work management easy. Drivers can also enjoy the freedom of choice in
categories of subscription plans, the rides to accept, the fares to quote..
Network-Drivers can create their networks by inviting more drivers into the ecosystem.
Each driver that brings another driver into the DRIFE ecosystem benefits from the earnings
of that driver. The bigger a driver’s network, the more he earns passively.
Driver Partners
11
Rider Partners
Economical fares-A zero commission fee structure means better fares for riders
leading to savings on commuting costs.
Incentivized Participation-Riders can earn incentives by supporting and helping
other riders in times of need and also for active and helpful participation in the
community.
Choose your Driver-The in-built safety features ensures that riders can rest assured of
a safe secure drive. The freedom to choose the best rated and reviewed drivers or to
choose the rides that satisfy their monetary criteria empowers the rider to use the system
to their maximum benefits.
DRF Holders/ Stakers
Access to DRIFE Network-Token stakers can participate in network building and
earn rewards for their contributions
Interest on DeFi Lending-The Fintech revolution has provided a breaking ground in
this regard where people have access to all financial services, which have usually been
provided by institutions in the legacy financial system. Token Holders can lend DRF to
other Network Participant and earn interest calculated by the smart contract.
Added Utility benefits-Token holders can now enjoy all the benefits associated with
the DRIFE platform and DRF tokens in everyday life.
12
TECHNICAL ARCHITECTURE
The Drife decentralized application (DAPP) is built over the EOSIO blockchain infrastructure which tries to
solve some common blockchain development challenges like low speed and transaction throughput,
scalability, and high mining/gas cost, thereby making it technologically and economically more viable to
create and support enterprise-level decentralized applications. EOSIO is an open-source blockchain
software protocol that provides accounts, authentication, databases, asynchronous communication and
the scheduling of applications across multiple CPU cores and/or clusters. EOSIO’s operating system-like
construct enable vertical and horizontal scaling of DAPPs.
Drife platform is powered by the drf.io token (an eosio token) and employs a unique staking mechanism
in which these drf.io tokens need to be held and locked in (staked) by platform users - drivers and riders
to use the platform, carry out transactions on the network for availing rides, making and recording
payments, etc. The platform abstracts away the concept of staking and other platform costs (like data
storage) by wrapping them up in subscription plans for its users.
Drife System Design
By being a decentralized application, a lot of Drife’s business logic is implemented within the Drife’s
Smart Contracts and a lot of state data is persisted across Drife owned RAM, both existing over the
public EOSIO blockchain environment. However, to build an enterprise-level application that will scale,
and is easy to use nonetheless, Drife integrates a complete backend implemented in a microservices
architecture pattern with the user interface built using React and Redux. The interoperability of
microservices and smart contracts is crucial in building a unique platform that leverages blockchain
technology for overcoming significant platform-centric issues facing ride-hailing application these days.
13
Load BalancerLoad Balancer
User Profile Service
Oracle core
Service
Trip Service
Notification Service
Payment Service
Drife Blockchain
Service
Drife Microservices
VPC
Google Firebase
Real-time DB
MongoDB
eosio blockchain
eosio RAM
Drife Smart
Contracts
blockchain API
Demand-side Client
Supply-side Client
Message
Bus
API Gateway
IPFS Google Maps API
Drife Smart Contracts
Smart contracts are written in C++ ⇒ compiled to web assembly (wasm)
Ride Contract - Maintaining ride states and details, requesting and booking rides, recording ride rating Fare Contract - Calculates base fare estimate, enables fare negotiations, computes final chargeable fare, handles fare payment Token Contract - Creating and issuing the drf.io token, transferring tokens between accounts, staking drf.io tokens by commuters and drivers to avail services on the platform User Service Contract - onboarding, referral, subscription management
Fig.2.0 Drife System Design
14
Drife Microservices
Oracle Core service - Upon ride requests by users, finds the available drivers within a
customizable search area and notifies them of the opportunity. Google Firebase Realtime
Database (with GeoFire Library) is being used to store and query geo-location data.
Notification service - Notifies users about application-level events and events on the
blockchain. Google Firebase Cloud Messaging service is being used.
Payment Service - Supporting both fiat and crypto payment gateways.
Trip Service - Interacting with the Google Maps APIs for tracking rides, fetching distance and
time estimates, etc ….
User Profile Service - Authentication, Storing and querying User profile data.
Drife Blockchain Services
Microservice architecture plays a critical part in allowing systems to operate at scale. Microservices are
small and autonomous services deployed independently, with a single and clearly defined purpose. They
support what are known as the IDEAL properties: Isolation of state, Distribution, Elasticity, Automated
management and Loose Coupling.
Drife is run by the following microservices:
Fig.3.0 Drife Blockchain Service Design
15
Drife Blockchain Services
Drife Blockchain Services are a set of services to interact with the blockchain. Drife also uses Dfuse
blockchain services and APIs. Drife has multiple non-producing EOSIO Full Nodes running to which the
transactions by the clients and the Drife Oracle can be pushed. Dfuse Lifecycle APIs are also used to
submit transactions to the blockchain and receive guaranteed irreversibility in a single call. Drife used a
back-end infrastructure pattern similar to the Demux architecture described by EOSIO. Dfuse streams
real-time updates reflecting the state of RAM tables on the blockchain, and also sources blockchain
events to Drife’s Contract Action Handler which are used to deterministically update a Mongo database
in a way that makes the data stored in it verifiable by the blockchain. The database can then be queried
by the front-end DAPP through our APIs, reducing the amount of direct interaction with the blockchain to
retrieve data. This architecture enables the best of both worlds: the flexibility and speed of traditional
queryable databases, coupled with the trust and immutable properties of a blockchain. Drife’s Contract
Action Handler also forwards relevant blockchain state updates to the consuming Drife microservices.
Dfuse stream service is useful not just for the backend infrastructure, but also helps build dynamic user
interfaces that update in real-time.
Drife Oracle Service
Transaction Broadcast Service - eosjs, a general-purpose JavaScript library (comes as a npm module) to
interact with the EOSIO blockchain and sign and push transactions onto it, has been incorporated; eosjs-
ecc; eosjs-fcbuffer; Dfuse - dfuse client-js library
16
The native cryptocurrency of the DRIFE platform, the DRF, is a utility token that will also function as a
payment method within our platform. It will be used to execute ride payments, access loyalty rewards
and staking functions on our platform.
Token Allocation
TOKEN ECONOMICS
Blockchain
type
EOS
Token
type
ERC-20
Token
symbol
DRF
Total
supply
325 Mn
Token
price
$ 0.25
50% of token supply is for public sale: 162,500,000 DRF
After the public sale, these utility tokens will not just be restricted for their use to pay for services, and
will also be traded on exchanges.
Overall, 325,000,000 tokens will be released. The hard cap of the tokens for sale is 50%. The remaining
50% of total emitted tokens will be divided amongst the Private sale (10%) Reward & Incentive (10%),
Development pool (10%), Team and Advisory (7%) Founder(s) (10%) which will be locked for 10 years,
and bounties and Airdrop (3%).
Token Sale 50.0%
Private Sale 10.0%
Development 10.0%
Team & Advisory 7.0%
Bounty & Airdrop 3.0%
Rewards & Incentives 10.0%
Founder 10.0%
Fig.4.0 Token Allocation
17
Fund Distribution
All funds contributed as part of the public sale will be used for development, testing and release of final
Dapp for public release.
Product Development 35.0%
Sales and growth 20.0%
Marketing and Operation 30.0%
General and admin 15.0%
Fig.5.0 Fund Distribution
How are DRF Tokens are used ?
DRF will be used as the main payment method by users for subscriptions and payments for rides taken.
Subscription prices on DRIFE Platform will be denominated in USD$ and not DRF. Drivers and Riders can
buy DRF tokens and then spend them for trips they take on DRIFE Platform. The total number of tokens a
user will get at the time of purchase will depend on the DRF coin market price.
Additionally, a token holder can stake their DRF to earn incentives and Lend DRF to others and earn
interest on their lending
DRF Token
Pay for
DRIFE Rides
Lend DRF and
Earn Interest
Trade on
Exchange
Stake and
Earn Rewards
Pay Driver
Platform Fee
18
Platform fee
The services that DRIFE provides will be completely free to its commuters. Rather than charging our
Driver-partners commission to cover the costs of the services we provide, we will instead use a
subscription model, where we will get an annual fee from our driver-partners to get access to the DRIFE
Driver app.
BUSSINESS MODEL
Referral Model
In an attempt to empower the participants within the ride-hailing economy, DRIFE strives towards
building a strong community of value creators and extractors in its ecosystem - the platform drivers and
riders. DRIFE’s referral program is a step in that direction. Its primary intent is to incentivize community
building, and for creating sustainable incomes for its partners and benefits for its users. Referrals in
DRIFE are of the following types:
Ref
erra
ls Linear
Cross
Driver to Driver
Rider to Rider
Rider to Driver
Driver to Rider
Upon being referred to the DRIFE platform by a “Referrer,” the “Referred Persona” is registered onto the
network. The account name is used as a Referral ID as it is unique across the network. The Referrer’s
account name is linked with the Referred Account.
In case when someone requests to join the network without a Referral (and Referrer), the “DRIFE society”
account becomes the referrer by default. For each of the two parties involved in a ride transaction, there
are their referrers. They could either be platform users’ (rider/driver) accounts or the “DRIFE society”
account. And for each of the personas, there should be a separate component in the 2% Incentive
Component of the ride fare.
19
To keep up with the demand and supply of DRF Token, we have come up with a staking model wherein
the number of DRF tokens that are being staked by both drivers and riders will determine the additional
benefits they will get from the DRIFE Platform.
Staking Mechanism
Driver Staking Every driver can stake DRF tokens to level themselves up as compared to their peers; each level of staking
will contribute to ride allocation. Higher the stake, more are the chances of getting selected. Below are
details of all the levels and benefits associated with them.
Rider Staking Every rider can stake DRF tokens earned to make payment for rides. Moreover, they can use the DRF to
level themselves up and get additional benefits.
DRIFE platform in different economy
As an increasing number of people get involved with cryptocurrencies in some way, particularly retail
rather than professional investors, regulators have taken a keen interest in the industry. There is still no
uniformity among nations as to their approach in treating cryptocurrencies as either assets, securities,
mode of payment, or something entirely else. While some countries have embraced this technology and
have created a decent regulatory groundwork that has attracted many blockchain entrepreneurs (Malta,
Estonia, etc.), governments of many other major nations (like India and China) are still unsure about how
to treat this new digital asset class, although they are convinced about the potential of the underlying
technology.
This might naturally raise questions regarding the implementation of the DRIFE dApp across crypto-
friendly nations and those that have either banned or have hostile crypto regulations. However we need
to understand that DRIFE is a blockchain-based platform with the ability to pay using DRF token and
staking DRF to get additional features. Thus in countries where cryptocurrencies and other virtual
instruments are banned, we will remove the features of DRF payment gateway and DRF staking. We will,
however, follow governmental regulations and introduce DRF points which can be used in a similar
fashion to how DRF will be used in crypto-friendly countries.
20
ROADMAP
DRIFE will roll out in 4 stages:
Phase-1(estimated time 6 Month): We will launch the platform with 10,000 drivers and 1,000,000
commuters in Bangalore, India and will grow to 100,000 drivers in Bangalore. Drivers and Commuters
will interact using the Mobile-based platform, with a backend that will allow us to monitor the trips.
Throughout Stage 1, we will solicit feedback from all 10,000 Drivers and 1,000,0000 Commuters on a bi-
weekly basis to make continual improvements to the platform based on real-time feedback.
Phase-2 (estimated time 1 year): We will expand the program to 4 Metro Cities (Delhi, Mumbai, Pune,
Hyderabad) and our aim will be to onboard 260,000 driver-partners. The Mobile App will be adjusted
and improved in response to feedback gathered in Stage 1.
Phase-3 (estimated time 2-3 years): We will continue to grow, accepting many more drivers and
commuters. This Stage will require significantly more resources to support nationwide operations. We
will also expand to Tier 2 cities in India.
Phase-4 (estimated time 2-3 years): We will scale further by expanding to Asia, Europe and the Middle
East. This will require significant funds and marketing and development, with specific benchmarks and a
different set of guidelines for each country.
21
TEAMFirdosh Sheikh- Co-founder and CEO
Firdosh has over 5 years of industry experience leading large teams in
Capital Market and IT industry. An early blockchain adopter and investor,
her background in professional business, IT and finance gives her a
passion to bring creative approach to the often mundane business world.
Firdosh loves to help her team to see their innovative ideas come to life .
Surya Ranjith-Co-founder and CFO
Surya has over 3 years of industry experience in hedge fund
management project and has a demonstrated history of working in the
capital markets industry. He has also worked on blockchain
implementation in finance industry.
Mudit Marda-Lead Product Architect
Mudit is a blockchain engineer with experience in working with multiple
blockchain platforms and protocols, developing smart contracts and
decentralized applications. An avid reader, he is keen about technology,
meditation and music. He has completed his Bachelors in Computer
Debraj Ghosh-IT Infra and InfoSec Consultant
Debraj has been working in the IT Industry for the last 17 Years. He holds
extensive experience in creating end-to-end IT infrastructure, which
extends to info-security and ISO Audit, etc. For the past 2 years he has
been actively involved in blockchain technology and Free Market
economy. He is also an EOS-Nation Ambassador.
22
Max Gravitt-Lead Blockchain Developer
Max is a career-long technologist and software engineer with more than two decades’ worth of
experience developing and launching products that users love. He currently leads Digital Scarcity,
a global development team specializing in building decentralized applications on EOSIO-
compatible chains. He has successfully launched several Dapps to production, with innovation in
the areas of marketplaces, governance, tokenomics, and regulatory compliance.
Rakesh Sahu-Mobile App Developer
Rakesh is a mobile application developer and is experienced in working with cross-platform
technologies like Phone Gap, Ionic and Native Script. He is also an active React Native Developer.
He believes that JavaScript is the future and the Language of the Web which will bring harmony
among developers worldwide. He is also a firm believer in the potential of the decentralized
ecosystem and digital currency which will change the way we look at the global economy.
Sayed Adil Nawaz-UI/UX Designer
Sayed is a self-possessed Product Designer who calls himself a “Fundamental Anthropologist.”
He believes in the design approach that respects human values and needs, the key philosophy
that underlies DRIFE. He believes in better understanding the needs of the community and
creating the best possible solutions using the latest technological tools..
Abhilash Varkey -Marketing & Research
Abhilash has over 3 years of industry experience in marketing and research department of IT and
Aerospace industry and has provided comprehensive research solutions and has shown
expertise in providing important information to identify and analyze the market needs, market
size and competition.
Emmanuel O. Olumide-Content, PR
Emmanuel is an ardent writer and blockchain enthusiast with a keen interest in the development
of smart systems, IoT, and AI technologies. He has written crypto-related articles for several
mainstream crypto outlets and continues to contribute to the knowledgebase of the nascent
technology.
Jitendra Rathod -Chief Content Officer
With a background in Microbiology, Jitendra was a professor in college for 8 years before shifting
his career towards writing. With close to 10 years of experience as a content strategist and
business writer, Jitendra has worked for many companies in a wide variety of industries. He is a
passionate follower of the blockchain technology and believes in its transformative and disruptive
capabilities to revolutionize every aspect of human endeavour
Samarth Jain-Legal & Compliance
Samarth is a Chartered Accountant and lawyer with more than 4 years of diverse experience in
Banking, Manufacturing, Consulting and compliance verticals. His experiences range from banks,
building financial models, investor relations to developing, implementing and auditing MIS and
Internal Control systems and processes and legal regulations.
Advisory Board
William Berry Mobility Advisor
(Founder of Cabs.com)
Hugo Jacques Blockchain and Digital
Asset Advisor
Ian Scarffe Blockchain Advisor
Rick Floyd Blockchain Advisor
London 63 – 66, Hatton Garden, Fifth Floor Suite 23, London, EC1N 8LE
+ 44 238 097 0819
Wadad Kafka-Chief Evangelist
Wadad is experienced in building, growing and transforming Consulting, Professional and
Managed services organizations on a global and regional level. She has a strong focus on
emerging technologies - Cloud, IoT, Blockchain and Mobility. Wadad has more than 20 years of
experience in managing successfully a services P&L and leading talents to provide the best
customer experience.