Embed Size (px)
Citation preview
Enhance the perceived VALUE of our products
Accurate Household and Demo ratings available daily
on a DMA and Zone basis for ALL programming options
andavailable for all markets.
Does either fit our needs?
Satisfies only a portion of our needs!
NeedMeteredSample
DiarySample
LPMSample
Accurate Ratings - DMARatings 365 Days/YearAll Networks RatedHH and Demo by ZoneData available for all marketsLarge enough Sample Size
YesYESNONONO?
NONONONOYES
?
YesYESNONONO?
5
Average Day Metered
Household In-Tab Total = 370
In-TabDiary = 1,500
375 a week(WWSB bought 187 extra sample)
14/14
16/8
38/32
39/40
99/8191/87
26/21 011/8
37/83
Black = Metered HHsBlue = Weekly Diary HHs
Source: Nielsen November 2003 VIP, Tampa/St. Petersburg DMA
Zero-Cells = Inaccurate Research
6
Quarter Hour MethodologyTampa Total DMANovember 2002Monday 8:00PM-9:00PM
Meter Adj Dpt.
WK Stn.8P-
8:15P8:15P-8:30P
8:30P-8:45P
8:45P-9P
8P-8:15P
8:15P-8:30P
8:30P-8:45P
8:45P-9P
8P-8:15P
8:15P-8:30P
8:30P-8:45P
8:45P-9P
8P-8:15P
8:15P-8:30P
8:30P-8:45P
8:45P-9P
8P-8:15P
8:15P-8:30P
8:30P-8:45P
8:45P-9P
P25-54 Proj.
1 CNN 25865 25966 22159 12631 19471 19471 22789 22789 4411 4411 4411 4411 1.328 1.334 0.972 0.554 5858 5884 4287 24442 CNN 38175 25113 34160 29633 4153 4153 4153 5843 0 0 0 0 9.192 6.047 8.225 5.072 0 0 0 03 CNN 7761 7761 7761 3679 6665 6665 6665 6665 0 0 0 0 1.164 1.164 1.164 0.552 0 0 0 04 CNN 4994 4758 4758 8729 16494 31565 20188 15692 15692 13289 36934 18931 6713 6713 5433 0.158 0.236 0.303 0.556 5836 4468 2034 3732 2159
1 ESPN 76300 71283 81291 74966 0 0 8936 8936 0 0 2720 2720 0 0 9.097 8.389 0 0 24744 228182 ESPN 31751 11642 30020 37075 22874 22874 28444 28444 6655 6655 11272 11272 1.388 0.509 1.055 1.303 9237 3387 11892 146873 ESPN 25711 13510 17611 29651 34989 39985 57938 57938 45233 50179 78163 78163 0.735 0.338 0.304 0.512 33246 16961 23762 400194 ESPN 70174 63857 62089 47848 46549 33772 28010 26427 30867 26902 27114 24319 24319 24319 24569 2.078 2.280 2.349 1.550 56343 55447 57125 37694 25460
1 USA 52433 48075 61669 61669 22942 22942 22942 22942 7204 7204 7204 7204 2.285 2.096 2.688 2.688 16461 15100 19364 193642 USA 26578 26578 22572 22404 15354 15354 15354 15354 6334 6334 6334 6334 1.731 1.731 1.470 1.459 10964 10964 9311 92413 USA 19765 15104 11632 16705 33545 29661 26029 26029 4767 4767 4767 4767 0.589 0.509 0.447 0.642 2808 2426 2131 30604 USA 8722 10085 17397 13614 27188 16504 16504 16504 16504 20904 4666 4666 4666 4666 5743 0.528 0.611 1.054 0.825 2464 2851 4918 3849 8455
1 BN9 17444 22182 13871 12424 10114 10114 7780 7780 4541 4541 0 0 1.725 2.193 1.783 1.597 7833 9958 0 02 BN9 3867 4335 4052 0 6050 6050 0 0 11312 11312 0 0 0.639 0.717 0 0 7228 8111 0 03 BN9 9798 0 0 5073 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 04 BN9 0 0 0 4206 6078 1322 1322 0 0 3158 0 0 0 0 1982 0 0 0 0 0 0 0 0 2071
Meter Adjusted P25-54 ProjMeter QH HH Projection Diary QH HH Projection Diary QH P25-54 Projection
Meter/Diary Adjustment Factor
A B C E
Less than 1.0Meter Adjustment Factors
D
ProsHousehold and demographic ratings available 365 days a
year.No Zero Cell problems.Much better than diary!Accepted by industry.
ConsExpensive
Small sample sizes limits the ability to do special analysis
studies likeReach and Frequency.
Limited in the channels it reports.
No zone ratings!
7
People Meter in-tab sample size for Boston Market = 516Representing 2,391,830
households
Cable needs a research
system that works for all markets and clients
Data Collected From STB
Collection Server
Privacy Issues Addressed Here
Research Produced
Daily
Web Access
erinMedia
TargetTV
ScientificAtlanta Navic
OpenTV
Household and Demo Research available for DMA and ZoneDemographic data is modeled
Bay News 9 RatingsNorth Zone
Bay News 9 RatingsCentral Zone
Bay News 9 RatingsSouth Zone
• Only Digitally STB’s• Research by DMA and Zone
• Large “sample” base • Can be used for all Cable Markets
• All Networks measured• DVR usage research available• True Reach and Frequency
16
erinMedia’s business model allows a cable
system to make money on their
STB data!
