46

Tcp led presentation elite added

Embed Size (px)

Citation preview

TCP’s new LED products offer unsurpassed color quality, lighting life & performance and outstanding energy efficiency

LED CHIP CORE COMPETENCY

NO EXPERIENCE IN LIGHTING MARKET

HIGHER MANUFACTURING COSTS

LIMITED ACCESS TO MARKET CHANNELS

TCP LED Market Approach

GREAT PRODUCTS & TECHNOLOGY

HIGHEST EXPERTISE AND KNOWLEDGE OF LIGHTING MARKET

LOWEST MANUFACTURING COSTS

FULL ACCESS TO MARKET CHANNELS

UNPROVEN PRODUCTS

LIMITED MARKET KNOWLEDGE

HIGH COST OUTSOURCED MANUFACTURING

POOR ACCESS TO MARKET CHANNELS

LED Chip Maker

LED Startup Company

Vertically Integrated LED Product Design and Manufacturing

Technology Manufacturing Quality/Reliability Sales

/Distribution • World Class product development team • Innovative designs • Design & build industry leading fully dimmable drivers • Strategic partnerships with Nichia for LED chips and NXP and TI for integrated chip technology.

• Low cost full system manufacturing in China • High volume manufacturing • Low cost , high performance product • Leverage CFL supply chain for electronic components

LED PAR Lamp Assembly in Aurora, Ohio

• Designed to meet & exceed ENERGY STAR requirements. • Compliance facilities in both USA and China. All UL and ENERGYSTAR testing is accredited and performed in TCP both facilities. • Reliability testing ongoing at both facilities.

• Focused only on energy efficient lighting products. • Understand energy efficient market • Large distribution channel.

Innovation Variety & Execution Service Customer

Satisfaction

The TCP Advantage

What Makes TCP the Best?

• TCP can quickly respond to all rapidly changing market conditions,

…because:

– TCP uniquely owns and controls its entire manufacturing, engineering, supply chain and distribution system

• TCP supplies the highest quality and best performing products at the lowest cost,

…because:

– TCP controls every step of design and development, and uses only the world’s best component suppliers

– TCP has the purchasing power and scale to control its costs while maintaining best quality and performance

• Very Efficient Light Source – LED currently at 60 - 80 LPW.

• Directional Light Source – point source lighting that places light in a single, focused direction.

• Long Life – life estimates > 50,000 in many applications.

• Consistent color options – tight color tolerance. Multiple colors achievable by changing materials, no filters required.

• Rugged – no filaments to burn out. Solid State Lighting

Features and Benefits:

LED Lighting Features & Benefits

LED Features & Benefits Other

Benefits

LEDs are capable of On/Off cycling LEDs are small in size

• Small size allows for flexible lighting arrangements.

Disks Arrays Strips

• As small as 2.8mm2

LEDs are Environmantally Friendly

• No Mercury (Hg) • RoHS Compliant • No special disposal procedures • Adverse chemicals in LEDs are inert

LEDs are easily dimmable

• TCP product achieves at least 100% to 0.5% dimming.

• Instant On – independent of temperatures. No warm-up required. • Rapid On/Off cycling is not an issue with LEDs.

Features & Benefits Very Efficient Light Source

Common Incandescent

Wattage Lumens

Halogen (Watts)

CFL (Watts)

SSL (Watts)

40 450 28-29 10-11 7

60 800 43 13-15 11

75 1100 53 18-20 17

100 1600 70-72 23-26 24

LEDs save as much (or more) energy, lasts longer, and are more efficient than a CFL. However, CFLs are initially a much more inexpensive energy efficient alternative.

Wattage Comparison

Voted Best PAR Lamps TCP LED Reflectors

Performance Light Output: • Lumens • CBCP • Uniform Beam

Efficiency (as high as 60+ LPW) 3-Step Color Tolerance (3000K, 2700K)

Function Dimmability (100 – 0.5%) Aesthetics – Colors (White, Black, Gray)

Value Competitive Pricing/Performance

TCP LED Customer Benefits

Key Product Components

LED Lighting Segment Responsibility (TCP vs. Partner) Comments

Drivers / Electronics TCP (Core Competency) Superior dimming technology Excellent efficiency Controllable technology

World class driver / electronics expertise

TCP designs, develops & manufactures its own drivers

Strategic partnership with integrated chip developers for high efficiency LED products (NSC, NXP)

LEDs / Light Engine High Power LEDs (PAR/A-Lamp): Partners: Nichia, Sharp

Low Power LEDs (Deco): Partners: Epistar; Everlight

Evaluate best performance / cost option for each specific application for flexibility and speed to market

Already strategically positioned with key LED partners

Thermal System TCP (Core Competency) Designs and builds its own thermal management systems

Launched composite heat sink development project in Q1 2012

Optics TCP & Key Optic Companies Partners: Ledlink; LiLeds

TCP produces basic optics

Partners with proven companies for complex optics and beam control

Assembly / Manufacturing TCP (Core Competency) Experienced in low-cost, high-volume manufacturing

Strong buying power and solid supply chain for all components

Flexible manufacturing processes

TCP LED Design Strategy

LED Features & Benefits Directional Light Source

Examples of Directional LEDs

LED’s advantage over CFL directional lamps is that they can have beam angle control with optics.

PAR38

MR16 Elevator Lamps

Dock light

LED Features & Benefits Directional Light Source

LED (Directional)

Incandescent (Omni – Directional)

~120º 360º

Heat

LEDs are directional by nature:

LED Features & Benefits Directional Light

Source

LED vs. CFL – Beam Angle Comparison

LED PAR38 CFL R30

15º (or greater) 110º

CENTER BEAM CANDLEPOWER, CBCP:

The intensity light produces at the center of a reflector lamp expressed in candela.

CANDELA: The unit of measure indicating luminous intensity (candlepower) of a light source in a specific direction. A light source intensity is dependant on the direction considered. CBCP is candela value taken at 0°.

LED Features & Benefits Directional Light Source

25 degree (Narrow Flood): • More intense – 5300 cd • Tighter light distribution (beam pattern)

40 degree (Flood): • Less intense ~ 2200 cd • Wider light distribution (beam pattern)

LED Features & Benefits Directional Light Source

TCP LED BR Series

Center Beam Candle Power & Beam Angles

18

LED Features & Benefits Two Different Design Approaches

Discreet Power LED LED “Chip-on-Board”)

CONTAINS ON LARGER LED

ELEMENT

GRID COLLECTION OF MANY SMALLER LEDs ONTO ONE

CIRCUIT

Requires multiple Discreet Chips carefully arranged onto

Lamp Surface

Allows a single-point light source on Lamp Surface

Single COB uses convex optic to deliver a more consistent

beam spread pattern

Discreet LED requires multiple single lens optics to spread

multiple beam images (causing a “pixellation” effect)

LED Features & Benefits “Pixellation” Effect

Higher CBCP than Halogen More uniform beam pattern No wash out

TCP LED Features & Benefits

90W PAR Halogen TCP 17W LED PAR38

LED BR Series Light Output Pattern – LED Array vs. Hi-Power LEDs

Incandescent Leading LED Competitor

TCP Delivers Best Dimming and Beam Uniformity

22

TCP LED Features & Benefits

TCP LED Features & Benefits

TCP LED Features & Benefits

LED’s are built to last…

TCP LED Applications Effect of Optics

TCP LED Applications Color Temperature

Best Variety

TCP LED Customer Benefits

CCT (correlated color temperature):

• 2400K ( Amber) • 2700K (Warm White) • 3000K (Neutral White) • 3500K (Bright White) • 4100K (Cool White) • 5000K (Day Light)

Optics:

• 15˚ (Spot) • 25˚ (Narrow Flood • 40˚ (Flood)

Power:

• PARs: 23W, 19W, 17W, 14W, 12W, 9W • BRs: 11W, 14W • A – lamps: 7W, 11W • Downlights: 11W, 14W

Housing Color:

• White • Black • Gray

Variety

LED Features & Benefits Durable

Broken filament (contributing to early

failures)

• Solid State Lighting (SSL) – LED chips are encapsulated in epoxy or resin, no early end of life due to fragile filaments. • Rough service lighting applications – examples are dock light, elevator lamps, ceiling fan lamps.

LED’s durability make them excellent for rough service lighting applications

LEDs are the most durable lighting source

Light Quality - Two PAR Programs

Designer Elite • Available in:

• High Performance Dimming • Non-Dimming versions • All CCT • All optics

• Exceptional light output due to COB technology - Designer Grade

Elite • Available in:

• Non-Dimming version only • 2700K, 3000K • NFL and FL

• Discrete LED Technology • Best TCP LED Value

The Best Look & Feel

Best Aesthetics

Light Quality – A-Lamps

TCP LED Products High Efficiency Product Expansion

TCP is expanding industry leading product line to include the highest efficiency LED lamps

Replacement First Generation Elite

120W PAR38 19W 17W

90W PAR38 17W 14W

75W PAR38 14W 12W

75W PAR30 14W 12W

60W PAR30 12W 10W

50W PAR20 9W 8W

85W BR30/40 14W 12W

65W BR30/40 11W 10W

50W R20 9W 8W

TCP is reducing input power ~ 20% which equates to 20% additional energy savings to customers – Maximum ROI

All Key Products with 20%

decrease in power

A-Lamp Lighting Application Examples

Snowcone Omni-Directional

35

LED – They’re Here!

• Basic offering for specific applications • Roadway/Area Lighting

• Garage/Surface Mount

• Recessed/Canopy

• High Bay/Tunnel Lighting

• Floodlighting

• NOW – Interior!

• All meet LED’s promise • Long life/reduced maintenance

• High light output/ good color

• Directional sources/better light on task

• Meet DLC/UL Wet Location where

Required.

All In Stock Previously Introduced Models, In Stock/Ready to Ship!

TCP Item#

Power 37W

Lumens 3300

LPW 80+

Life 50,000

Power Factor .90+

CCT 2700, 4100

CRI 80+

Voltage Universal (120/277)

Ceiling Troffer Lay-in 2’ x 2’ Indirect

Product Information

Features & Benefits:

• Replaces 2 Lamp 39W or 2 lamp 25W fluorescent • Will exceed all Design Lights Consortium requirements • Smooth, uniform dimming from 100% - 0.5% • Highly efficient LEDs and Driver • Long Life: 50,000 hours • Easy installation identical to existing 2X2 luminaires • UL Listed Damp Location

Applications

LED Applications Recessed Downlights

Applications Application #1

Applications Application #5

Applications Application #2

Applications Application #5

Applications Application #5

Applications Application #5