TCS Bus Service

7/28/2019 TCS Bus Service

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A luxurious Bus Service By TCS

IB&M . UET


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Introduction

Younas Ali MS-001

Usman Ali MS-003

Ammar Pervaiz MS-019

Almira Azam MBA-005

Sana Yousaf MBA-013

Majid Mustafa MBA-042

Achievers


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Usman Ali

MS-003

Achievers


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Company Introduction

Came into being 1983.

TCS is Pakistani Company.

Have a Large scale transport fleet.

Having transport Management Experience.

Knowledge of Routes and Market potential.

Strong Relationships with Corporate Customers.

Having vast experience of Driving, Trucking, and logistics.

Achievers


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Research Insight

DATA ?? To b done by usman on morning.

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Research Insight


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Research Insight


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Company Offerings

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Destiny"

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Experience The Lavish Journey

A luxury bus service by TCS. This include the

luxury travel experience to passengers and

offer a rapid courier services delivered

within hours.


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Younas Ali

MS-001

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PESTEL

Achievers

(Environment) Moderate

(Politico Economic) ElasticPolitical

(Environment) Moderate

(Condition & Cycle) Austerity, RecessionEconomic

Demonstration

Brand ConstiousnessSocialUp to date Technology

Potentially Emerging New TechnologiesTechnological

Pollution

Global WarmingEnvironmental Intellectual Property Rights

Immoral PracticesLegal


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Strengths:Local Company (patriotism).

Experience in Services Sector.

Well Reputed Brand.

Strong Relationships in local market.

Wide Network.

Weakness:TCS does not have expert I.T. Systems

and support.

Relies on international partners for

foreign operations.

Opportunities:Expand and diversify toward bus service.

End up the monopoly of Daewoo to cater

upper class.

Because of failure of train in Pakistan

people are shifting toward buses.

Can Synchronize with other services of

TCS.

Threats:Competitor can copy the services

provided

Political insatiably and law and order

situation.

Established competitors in existing field.

Failure of service and lose of investment.

SWOT

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Almira Azam

MBA-005

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Competitor Analysis

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As our service in market is new with value added featuresof Luxury seats, Wi-Fi, fresh food facility, music and live TV

channels, Magazines and 24 hours service facility. Theres

no direct competitor of ours. However Indirect

Competitors are;

Daewoo Bus Service

Bilal Daewoo Bus Service

Niazi Bus Service

Faisal Movers

Metro Bus service (intra city)

Skyways

Rehbar Express


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Competitor Analysis

Achievers

Daewoo Bus ServiceExpress Bus Service

City Bus Service

Cargo Service

Shortcomings

Old Buses

No Tracking of Bus

No Internet facility during Traveling

No Advanced Technology Entertainment

Refreshment menu remain same all the day


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Competitor Analysis

Achievers

Other bus ServicesBilal Daewoo Bus Service

Niazi Bus Service

Faisal Movers

Skyways

Rehbar Express

Shortcomings

Old & Local Buses.

No Tracking of Buses.

No Internet facility during Traveling.

No Advanced Technology Entertainment.

Refreshment menu remain same all the day.

Lower Price, Lower Standards.


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Marketing Mix of Services

Achievers

Product

Price

Place

Promotion People

Process

Physical Evidence


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PRODUCT

Achievers

Objectives

Quality Services

Safe and Secure

Time Saving

Luxurious Traveling Experience


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PRODUCT

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Features

Smooth Drive with Luxury and relaxing seats.

Ambiance.

Fresh Food.

Audio video entertainment for adults.Internet Facility for business class.

Gaming entertainment for children's.

Centrally heated and air conditioned.

24 hour services.

Computerized ticketing and tracking.

Courteous bus hostess.

Armed security guard.

Magazines.

Expert and safe drivers.

Toilet.


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PRODUCT

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PRODUCT

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Majid Mustafa

MBA-042

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PRICE

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Objectives

Product Quality Leadership

Gaining Maximum market share

Current Profit Maximization

Survival in industry


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PRICE

Achievers

Our Pricing Strategy

Value Based Pricing Strategy

Market Penetration Strategy

Value Based Pricing:Price set in accordance with customer perceptions about the value of

the service.

Market Penetration Pricing:Lower Price set to penetrate into the market.


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PRICE

Achievers

Our Pricing Strategy

Value Based Pricing Strategy

Market Penetration Strategy

Value Based Pricing:Price set in accordance with customer perceptions about the value of

the service.

Market Penetration Pricing:Lower Price set to penetrate into the market.


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PRICE

Achievers

Cost & Feasibility

We must have 1000 Million in hand before starting this

business.Construction= 120 Million

Equipment= 100 Million

Buses= 400 Million

Other Expenses= 200 million

Detailed Costing
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PLACEMENT

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ObjectivesOur objective is that we can serve our customer everywhere they

need our services.

As we are new in market so our first priority is that we will try to

cover all the cities of Pakistan.

We will also provide our services internationally but in selective

countries.

We will try to select places carefully which we can reach easilywithout any delay so that our customer didnt suffer.


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PLACEMENT

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Strategy

Direct Bookings

Email Bookings

Booking Via WebsiteBooking Via Call

Cities

LahoreIslamabad

Faisalabad


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Ammar Pervaiz

MS-019

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PROMOTION

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PROMOTIONAL PLAN

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Market Potential: We believe we have huge potential in Market.

Target Market: Our target market is people belong to Upper MiddleClass, Upper Lower Class. Corporate Business Class, Including; males

and females of all ages.

Market Positioning: Luxury Traveling, Best in Design, Technology,

Usefulness, Convenient, Value, & Quality.

Objectives:Gain Immediate Presence.

Create Awareness of offerings.

Build Strong Image of Good Services.

Generate Loyalty through Experience.

Create Attention, Interest, Desire and Action to buy.


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PROMOTIONAL PLAN

Achievers

Budget:We assume that we have enough budget for promotionpurpose.

Promotion Mix:Advertising: Informative & Persuasive Advertising. Institutional

Advertising & Services Advertising.

Advertising Media: Television, Radio , Newspapers , Magazines, TCS

Packaging, TCS Representatives.

Online Marketing: Google, Face book, Twitter, Official Website.

Public Relationships: Event Sponsorships, Consumer Awareness, Service

Publicity.


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PEOPLE

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PEOPLE

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Objectives

Deliver a message of a brand with high quality.

Provide Quality Services in a good way.

Gain customer Attraction with the help of well educated staff.

Strategy

Effective attitude and appearance.

Strict rules & regulations.

Aim to produce best employees by providing the best Training& Development, Compensation, Working Environment,

Empowerment.


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Sana Yousaf

MBA-013

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PROCESS

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Objectives

To introduce Simple, Convenient, and reduced waiting time

system.

Strategy

Smooth processing from booking to end experience.

Value addition in service process.


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PROCESS

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PHYSICAL EVIDENCE

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Objectives

To provide a state of the art traveling experience a customer

can never forget.

To provide the best ambiance.

To provide the best facilities.

Strategy

Fully furnished waiting rooms.

New luxury buses with full technical support.Temperature sensitive low noise friendly environment.

Well dressed staff.

Best advertising and document designing.

Technically equipped Website.

Customer Service Centers.


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Conclusion

Achievers

TCS has 30 years experience in services business, have strong

relation with financial institutions nationally and internationally.

So TCS have no any problem in starting of this kind of services.

TCS can gain its courier and cargo service up to its best level by

starting services, While other services those were not available

on the Islamic events, or strikes days TCS can capture those

customers.

DAEWOO have old buses with obsolete technology, TCS have

state of the art Telecommunication technology satellite based so

it can offer better connectivity through internet even travelling,

those will attract the business class, and upper class customers.


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Thanks for the endurance.

We hope there is nothing left to ask about.

Documents

TCS Bus Service