TD - Enabling our strategy & capitalising on the opportunities (Jun-12)

Tennis DevelopmentEnabling our strategy and capitalising

on the market opportunities

Making Tennis the ‘Number One Sport and Leisure activity in NSW’

Source: ASC ERASS Survey, 2010

Tennis Australia’s ‘Project 4M’What does this mean for Tennis in NSW?

Source: TA Gemba Research, 2010

+43,340

+201,200

Coaches882 TA members

194 Hot Shots deliverers

76 Cardio Tennis deliverers

A Snapshot of penetration of Tennis in NSW (2011/12)

Facilities925

Courts3,675

272 affiliates and 588 clubs

25 management reviews and 44 club

health checks

$47,692 National Court Rebate Scheme

Social Players1,002,439 (gemba)384,900 (ERASS)

41,403 registered players

36,510 Hot Shots participants

Competitive Play1,500 tournament

12,000 comps

389 sanctioned tournaments

114 Australian Ranking points events

2,500 premier leagues players

It’s now time to invest in our priorities ...

1. Participation2. Places to Play3. Performance4. Alignment5. Sustainability6. SOPTC

“He who tries to do too much, does too little.” Focus on doing a few things really well!

1.6 million participants in NSW

Focus on more people playing

tennis more often for longer

Participation1

Performance3

Places to Play2

$50 million annual capital works in

NSW

Create viable and inviting tennis

clubs and centres

4 of 10 male and females players in

Australia from NSW

Support Tennis Australia in

developing grand slam champions

Tennis Development Business Model

Core DriversHot Shots

Cardio Tennis

Tournaments & Competitions

Participation Performance

1.6 mparticipants

Targets 4 of 10 NSW players

Top 10 Australia

Marketing & Communications

AO & AO Series Events

EnablersInternal & External contributors On-line Systems

Places to Play

$50 m capital works

Places to Play

HR & Finance

MembershipCoach & Talent Development

Governments & other Organisational Partnerships

Hot Shots

2012 Priorities2012 Priorities ObjectivesObjectives

Purpose: Increase the number of kids 10 & under participating in tennisGoal: 200,000 kids playing & 600 coaches delivering

CoachesIncrease the number of coaches delivering quality Hot Shots programs

ParticipantsIncrease the number of participants in club/coach/schools programs

SchoolsIncrease the number of schools involved in Hot Shots

2012 2012 TargetTargets s

2016 2016 TargetTargetss

Cardio Tennis


Purpose: Attract more adults back to the game and keep them playingGoal: 40,000 adults playing and 500 coaches delivering

CoachesIncrease the number of coaches delivering the Cardio Tennis program

ParticipantsIncrease the number of participants in Cardio Tennis programs

2012 2012 Targets Targets


MembershipMembership

Membership


Purpose: Develop a membership model that all tennis players want to joinGoal: Increase registered players to 150,000+

Members (Affiliates)Increase the number of clubs, associations, court operators affiliated with Tennis NSW

Registered PlayersRemove the barriers to registering with Tennis NSW and increase the umbrella of collective participation in tennis



Places to Play

Increased spend on

capital works in NSW

$6.2m $50m

Better managed and

more sustainable

facilities

20% occupancy

50% occupancy


Purpose: Create viable and inviting tennis clubs and centresGoal: Increase annual capital works to $50m and court occupancy to 50%

Facility DevelopmentBuild strategic partnerships with all levels of Government to invest in the sport

Business DevelopmentImplement a system for coaches and/or administrators to run successful clubs of all sizes


2016 2016 TargetsTargets

Tournaments Tournaments & &

CompetitionsCompetitions

Tournaments & Competitions2012 Priorities2012 Priorities ObjectivesObjectives

Purpose: Support Tennis Australia in developing grand slam championsGoal: 4 of the top 10 male and female players in Australia come from NSW

TournamentsCreate a high quality competitive tournament environment for NSW athletes played at first-class venues

CompetitionsDevelop fun and innovative competitions for everyone in NSW

2012 2012 TargetTargets s

2016 2016 TargetsTargets

So who does What?

Tennis Development Structure

1.6 million participants in NSW

Focus on more people playing

tennis more often for longer

Participation1

Performance3

Places to Play2

$50 million annual capital works in

NSW

Create viable and inviting tennis

clubs and centres

4 of 10 male and females players in

Australia from NSW

Support Tennis Australia in

developing grand slam champions

To find our more Visit tennis.com.au/nsw

Or call 1800 15 30 40

Documents

TD - Enabling our strategy & capitalising on the opportunities (Jun-12)