TDC Advertising Report

August 2014

Late Summer/ Fall 2014 Campaign Overview

Dolphin Tale 2 In theatres September 12, 2014

Hertz/ Dollar/ Thrifty

Car Rental Hang Tags

9/15 – 11/15/14

Dolphin Tale 2 HANG TAGS

(1) custom back

creative version for TPA

& PIE with distribution

of 51,907 per month.

114,196 total split

proportionately

between airports.

Dolphin Tale 2 HANG TAGS

(1) custom back creative

version for MCO &

Sanford with distribution

of 103,956 per month.

228,703 total split

proportionately between

airports.

Dolphin Tale 2 TPA Airport Campaign

(4) Branded Shuttle Cars

Dolphin Tale 2 TPA Airport Campaign

(4) Branded Shuttle Cars: Window Clings

Dolphin Tale 2 TPA Airport Campaign

(4) Branded Shuttle

Cars: Door Wraps

Dolphin Tale 2 TPA Airport Campaign

(4) Branded Shuttle Cars:

Above-the-Door Panels

Dolphin Tale 2 TPA Airport Campaign

Shuttle Lobby Poster

‘Selfie’ Station

(1) Poster in each of

the four landside and

airside shuttle lobbys

Dolphin Tale 2 Promotional Support

Movietickets.com will promote the film release

and host a sweepstakes overlay offering a family

trip for 4 to visit Winter & Hope in Florida.

Dolphin Tale 2 Promotional Support

AMCTheatres.com will promote

the film release and host a

sweepstakes overlay on their

social channels offering a family

trip for 4 to visit Winter & Hope in

Florida.

Fall Broadcast TV Extended Campaign & Reach

:30 & :15 Bookend Schedules

In-State TV: (4) weeks 9/8-10/20/14

• Tampa/St. Pete

• Orlando

Out-of-State TV: (5) weeks 10/6-11/17/14

• Indianapolis

• Pittsburgh

• Cleveland

• Hartford-New Haven