TDC PRESENTATION

SEPTEMBER 14, 2011

CENTRAL EUROPEMarion Wolf

2011/12 SALES & MARKETING PLAN

SALES PROGRAMS – CONSUMER SHOWS

• GERMANY CMT Stuttgart F.re.e Munich ITB – Internationale Tourismus Börse Reisen Hamburg Touristik & Caravanning International Leipzig

• NETHERLANDS Vakantiebeurs Wereldcontact Reizen Travel Market

• HUNGARY POLAND CZECH REPUBLICUtazas Tour Salon Holiday World

Total Estimated Attendance: 752,000 Consumer Visitors

SALES PROGRAMS – TRADE SHOWS & EVENTS

• GERMANY

DRV Annual Convention ITB – Internationale Tourismus Börse Reisemesse.de VIP Tour Operator Business Development Events

• NETHERLANDS

Vakantiebeurs

• UNITED STATES

International Pow Wow

Total Estimated Attendance: 495,000 Trade Visitors

SALES PROGRAMS – TRAVEL AGENT TRAINING

• GERMANY

FTI North American Road Show FVW International’s “Fit for USA” eLearning Program German Sales Mission (Stuttgart, Düsseldorf, Frankfurt)

Travel Agent Roundtables (Braunschweig, Bremen, Hannover)

• SWITZERLAND

Visit USA Seminar

• AUSTRIA

Visit USA Seminar

Total Estimated Reach: 5,950 Retail Travel Agents

• BELGIUM

Visit USA Workshop

• NETHERLANDS

See America Workshop

SALES PROGRAMS – FAMILIARIZATION TOURS

• WILLY SCHARNOW FOUNDATION

October: 12 agents + escort

• DERTOUR

December: 18 agents + escorts

• FTI May: 16 agents + escorts

Total Agents to be Hosted: 46

MARKETING INITIATIVES

TOUR OPERATOR ACTIVITY

• GERMANY

America Unlimited Dertour FTI Meier’s Weltreisen

Neckermann Reisen Thomas Cook Reisen TravelZoo (Aggregator) TUI

• NETHERLANDS

ITG Jan Doets Kuoni OAD Reizen TUI

• SWITZERLAND

Flex Travel/TUI Suisse Hotelplan Suisse

(Including Skytours) Knecht Reisen Kuoni

Total Estimated Reach: 32.4 million Customers

MARKETING INITIATIVES - FTI• 2012 “HIGHLIGHT OF THE YEAR” CAMPAIGN

Targeting present and potential customers via several marketing platforms Catalog

– Prominent Placement Online

– Teasers, Landing Pages, Consumer eNews Blasts Retail Stores

– Window Displays, eNews Blasts Consumer Press

– Advertorials Agent Training

– North American Road Show Fam Trips

– 1 Agents, 1 Media

Total Estimated Reach: 9.6 million Consumers & 14,200 Retail Travel Agencies

MARKETING INITIATIVES - FTICatalog (Circ. 500,000)• Cover page depicting imagery

and custom HoY destination logo

Destination Intro Pages• With imagery, text content and

custom HoY destination logo

Box in FTI B2C eNews to 165,000 consumers

Homepage teaser linking to dedicated landing page3.5 million PVs, 440k UPVs/month

MARKETING INITIATIVES - FTIStorefront Window Display• In 1,000 agencies for four weeks

Press Coverage• Full page advertorialwith imagery, logo and text

MARKETING INITIATIVES

DERTOUR & WARNER BROS. PICTURES GERMANY

• DOLPHIN TALE MOVIE CAMPAIGN

Targeting present and potential customers via the retail trade

Fax Blasts announcing Movie Ticket Giveaway to 30,000 Agents

Online Communication

Info Packet Mass Mailing to 8,900 Agencies

Window Display Posters

Point-of-Sale Flyers

Sweepstakes Flyer

Total Estimated Reach: 5.3 million Consumers & 30,000 Retail Travel Agents

MARKETING INITIATIVES – DERTOUR & WBStorefront Window Poster• In 8,900 agencies for 4 wks

POS Flyer (Front) – Mock-Up• To 8,900 agencies• Imagery, text, logo

POS Flyer (Back) – Mock-Up• Up to 10 VSPC travel offers• And price point teasers

MARKETING INITIATIVES – DERTOUR & WB

Warner Bros. Movie Poster• In 8,900 agencies for 4 wks

Sample Sweepstakes Flyer (Front) • To 8,900 agencies• Imagery, logo and text

Sample Sweepstakes Flyer (Back) • Imagery • 9 sweepstakes questions

MARKETING INITIATIVES

NATIONWIDE CONSUMER SWEEPSTAKES

• IN CONJUNCTION WITH DOLPHIN TALE MOVIE LAUNCH

• 2 POINT-OF-SALE MAGAZINES

– BURGER KING’S KING MAGAZINE

Circulation 500,000 800 outlets nationwide 2.5 million UPVs/month

– SATURN’S PIRANHA MAGAZINE

Circulation 122,000 130 outlets nationwide 4.2 million UPVs/month

• TOUR OPERATOR CALL-TO-ACTION Plus sponsorship of flights

Total Estimated Reach: 7.3 million Consumers

DANKESCHÖN!Thank You for Listening

Q & A