TDC Quarterly Meeting - Lake County · Cancer Center, City of Clermont, LC Parks and Trails and Bright Guard to place multiple sunscreen dispensers around County parks and trails

TDC Quarterly MeetingReview of FY2018 Q3 Activities

July 9, 2018

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TDC Quarterly Meeting – FY18 Q3 Review

Presentation Outline

1. Visit Lake Introduction and Updates

2. Administrative and Budget

3. Market Analytics

4. Marketing, Advertising, Co-op Sponsorships

5. Sports Report / Event Recruitment

6. Capital Projects

7. Upcoming Events

8. Recognition and Opportunity2

TDC Quarterly Meeting – FY18 Q3Visit Lake Updates

Visit Lake Updates

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Visit Lake Updates

• Introductions: Executive Director Brandon Matulka

• New Welcome Center location has been well-utilized by our industry partners and conducive to Visit Lake meetings, sponsorship trainings and collaborations.

• Print materials have been updated to feature the new logos for consistent branding and accurate contact information.


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• 2018 Hurricane Preparedness Webinar with Visit FL

• Enhanced Visit FL web site will provide updates in real time

• New tools provide communication resources for visitors and partners

• visitflorida.org/resources/crisis-preparation/hurricane-information/


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Pursuing ways to enhance visitor experiences with new initiatives

• Guest experience and local advocacy help drive visitor numbers

• Image as a visitor-friendly destination, meeting needs of individuals and partners

• Visitors’ message encourages others to visit - authenticity

• Partnering with Parks and Trails and other Community Leaders

• Improved amenities for bike riders, hikers, and eco-tourists


TDC Quarterly Meeting – FY18 Q3

Visit Lake Updates

Visit Lake Staff exploring price options,

identifying possible locations and

program feasibility for our visitors.

A few candidate locations suggested by

Parks and Trails:

• Cooper Library Minor Trailhead

• Memorial Bench Old HWY 50

• Minneola Athletic Complex

• McDonald Canal Boat Ramp

• Green Mountain Scenic Overlook and

Trailhead

• North Lake Community Park

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Pilot Program Bright Guard

Sunscreen Initiative

Visit Lake is joining forces with

NTC, Orlando Health, UF Health

Cancer Center, City of Clermont, LC

Parks and Trails and Bright Guard to

place multiple sunscreen dispensers

around County parks and trails

serving both visitors and residents.


Visit Lake Updates

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FY2018 Visit Lake Budget - Promotions

TDC Quarterly Meeting – FY18 Q3Administration and Budget

FY17 BUDGETED

FY17 ACTUAL

% EXPENDED

FY18 BUDGETED

FY18 ACTUAL

% EXPENDED

PROMOTIONSAKERS MEDIA/WATUAGA GROUP $500,000 $304,899 61% $695,577 $372,903 54%CENTRAL FLORIDA SPORTS COMM/ $104,952 $104,952 100% $75,000 $61,800 82%TRAVEL AND PER DIEM $25,000 $8,984 36% $25,000 $8,592 34%PRINTING $22,000 $10,370 47% $17,000 $4,469 26%PROMOTIONAL ACTIVITY $1,082,421 $909,595 84% $1,389,641 $690,505 54%HOSPITALITY/FAM TOURS $10,000 $649 6% $10,000 $0 0%EVENT MANAGEMENT & LOGISTICS $9,244 $287 3% $41,031 $315 1%

SUB-TOTAL PROMOTIONS $1,760,375 $1,342,411 76% $2,253,249 $1,138,584 50%

TDC Quarterly Meeting – FY18 Q3Market Analytics

Market Analytics

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$248,615 $256,750

$288,458$315,073

$355,829

$412,300

$307,169

$251,741

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

October November December January February March April May June July August September

Fiscal Year Monthly TDT Revenue Comparison

FY 2016 FY 2017 FY2018

$2,722,314

$3,163,860

$2,435,935

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

October November December January February March April May June July August September

Fiscal Year Cumulative TDT Revenue Comparison

FY 2016 FY 2017 FY2018


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$1,475,813

$1,662,534

$1,825,406$1,960,995

$2,210,751

$2,435,935

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY2018

Fiscal Year-to-Date TDT Revenue


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12.2%

7.4%

9.8%12.7%

5.5%

10.2%


14

50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

October November December January February March April May

2017 2018

Monthly Occupancy Rate

Lake County

Orange County

Osceola County

Polk County

Seminole County


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$60.00

$70.00

$80.00

$90.00

$100.00

$110.00

$120.00

$130.00

$140.00

$150.00

$160.00

$170.00


2017 2018

Monthly Average Daily Rate

Lake County

Orange County

Osceola County

Polk County

Seminole County


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$40.00

$50.00

$60.00

$70.00

$80.00

$90.00

$100.00

$110.00

$120.00

$130.00

$140.00

$150.00

$160.00


2017 2018

Monthly RevPAR

Lake County

Orange County

Osceola County

Polk County

Seminole County

TDC Quarterly Meeting – FY18 Q3Sports Report / Event Recruitment

Sports Report / Event Recruitment

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National Industry Media Editorial & Advertorial


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National Industry Media Editorial & Advertorial


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NASC Symposium

• Attended Symposium in Minneapolis, MN; April 24-27– 15 one-on-one meetings held with event organizers


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Event Recruitment

• Closed Bids– Fondo Cycling Circuit USA – Clermont (WON)

• @ Clermont| Grand Opening Event of Victory Pointe

– Bass Pro Shops Big Bass Tour (EXTENDED)• @ Hickory Point |3-days of competition

• Outstanding Bids– 2019-2020 USAT Multisport Festival

• @ Clermont | Sommer Sports host


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Event Recruitment

• Targeted Bids– 2019 Bassmaster Eastern Open

• @ Venetian Gardens | 400 projected anglers

– 2019 American Cornhole Organization – Florida State Championships• @ Clermont | July, 2019

– 2019 CCSA Beach Volleyball Conference Championship• @Hickory Point Beach | Florida Region of USA Volleyball host


TDC Quarterly Meeting – FY18 Q3Capital Projects

Capital Projects

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Hickory Point Beach Fieldhouse• Final Construction Manager bid submitted

• Final GMP approval by BCC; projected August 7, 2018 BCC Regular Meeting

• Estimated groundbreaking August, 2018

• Estimated opening Spring, 2019

TDC Quarterly Meeting – 2018 Q3Capital Projects

Locker

RoomsTraining

Room

Meeting

Space

Public

Bathroom

sConce

ssion

s

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Lake County Disc Golf Trail• Six (6) courses:

– Clermont – “Champions Pointe” @ Hiawatha Preserve – Mount Dora – “Nature Park Disc Golf” (9-holes) – Mount Dora – “Lincoln Park Disc Golf” (9-holes)– Eustis – “Palmetto Trails” Palmetto Point– Lake County – North Lake Park – LSSC (Leesburg Campus) – “Lakehawk Landing”

• World Champion Disc Golf Design continue to design and construct courses

• Working with county agencies to create course maps using GPS data collection

• Course naming promotion for North Lake Park course

TDC Quarterly Meeting – 2018 Q3Capital Projects

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FY2018 Visit Lake Budget – Capital Projects

TDC Quarterly Meeting – FY18 Q3Capital Projects

FY17 BUDGETED

FY17 ACTUAL

% EXPENDED

FY18 BUDGETED

FY18 ACTUAL

% EXPENDED

CAPITAL PROJECTSHPB FIELDHOUSE $1,663,672 $90,652 5% $1,844,308 $56,337 3%HPB FACILITY IMPROVEMENTS $0 $0 $100,000 $0 0%LCWA CONTRACTED IMPROVEMENTS $0 $0 $50,000 $0 0%LAKE COUNTY DISC GOLF TRAIL $0 $0 $150,000 $0 0%WOOTEN PARK EXPANSION $248,000 $3000 1% $0 $136,935 55%VICTORY POINTE/TRIATHLON BEACH $400,000 $0 0% $400,000 $0 0%CANOE/KAYAK COURSE $60,000 $60,000 100% $0 $0ASTOR BOAT RAMP & PARKING EXP. $0 $0 $20,000 $20,000 100%

SUB-TOTAL CAPITAL PROJECTS $2,371,672 $153,652 6% $2,564,308 $213,272 8%


Capital Projects

2018 Fall Cycle Capital Projects Funding Grant Program

• Visit Lake will host an application learning session at 2 p.m. on Tuesday, July 17

at 20763 U.S. Highway 27, Groveland

• All applications are due Friday, August 24 by 5 p.m.

• First TDC hearing scheduled for 3 p.m. on Monday, Oct. 8, BCC Chambers

• Second TDC hearing set for 3 p.m. on Monday, Oct. 29, BCC Chambers

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TDC Quarterly Meeting – FY18 Q3Marketing and Advertising

Marketing, Advertising, Co-op Sponsorships

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Advertising and Marketing Strategy

• Akers Media/Watauga Group execute and manage master campaign with Visit Lake and Office of Communications oversight

• Visit Lake and Office of Communications manage and execute smaller custom projects in-house

TDC Quarterly Meeting – FY18 Q3Marketing, Advertising, Co-op

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In the News:

AAA Living Bird Convention South


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Meeting Planners Initiative

• Meeting planners Roundtable

• Ad in Convention South

• Meeting planners

landing page



National Tourism Week• 2018 was the 35th year that National Tourism Week has been celebrated

• The purpose was to showcase the importance of Tourism

• On April 24th, a proclamation was announced by the BCC to declare May 6-May 12, 2018 Tourism Week in Lake County

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Tourism Week


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Partner Portal

• A centralized location for partners to:

– Download Videos/Photos

– Manage their listings

– View TDC presentations

– Access other resources


$180,547

$85,880 $94,667

$261,500

$144,500

$116,000

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Total Sports Tourism

Grant Amounts Awarded

FY17 Q3 FY18 Q3

31

18

13

32

14

18

0

5

10

15

20

25

30

35

Total Sports Tourism

# of Events Sponsored

FY17 Q3 FY18 Q3


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Event Sponsorships (Sports vs. Tourism)

3

4

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

FY17 Q3 FY18 Q3

Co-Op Marketing Applications Received

$12,09

$10,145

$9,000

$9,500

$10,000

$10,500

$11,000

$11,500

$12,000

$12,500

FY17 Q1 FY18 Q1

Co-Op Marketing Amount Awarded


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FY17 Q3 vs. FY18 Q3


Upcoming Notable Events

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Upcoming Notable EventsAugust

• 10-12 – 24th Annual Harvest Grape Stomp| Lakeridge Winery, Clermont

• 18-19 – Florida Half Century Senior Softball | Lady Lake

September

• 15-16 – FYSA Premier League| Mike Stone Soccer Complex, Tavares

TDC Quarterly Meeting – FY18 Q3Upcoming Notable Events


Recognition and Opportunity

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The Florida Attractions

Association Award for

Outstanding Attraction

Members of 2018

Audrey and Kevin Jowett

of Revolution Off Road

TDC Quarterly Meeting

FY18 Q3


Visit Lake received the Florida Chamber of

Commerce Commissioner’s Business Recognition

Award for our support of the Renaissance Faire.

The award was presented by Commissioner

Pam Stewart, Florida Department of Education

at the 2018 Learners to Earners Workforce

Summit in Tampa.

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Opportunity to host next TDC meeting,

location suggestions welcome.

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Tab 2 – 2019 Bassmaster Eastern Open

Funding Request

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TDC Quarterly Meeting – 2018 Q3Lake County EDT Quarterly Update

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2019 Bassmaster Eastern Open

• Proposed Date: January/February, 2019

• Venetian Gardens & Ski Beach host venue

– Working with the City of Leesburg to assist in event host obligations and provide complimentary weigh-in venue and support services.

• Projected participation between 175 boats/350 anglers –200+ boats/400+ anglers

• Most recent Bassmaster Open hosted in Lake County was 2017; 15 B.A.S.S. professional bass tournaments have been held on Harris Chain of Lakes/Lake County.

TDC Quarterly Meeting – 2018 Q32019 Bassmaster Eastern Open

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Notable Host Deliverables:1) Host Fee – not to exceed $30,000 (sliding scale)

2) Accommodations for B.A.S.S. staff

3) Complimentary venue for weigh-in and meeting space

4) Complimentary meal for up to 425 people.

5) Additional event operation items

Estimated cost approximately $48,000


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• Requested Action:– Request approval of funding, not to exceed $50,000, to host a

2019 Bassmaster Eastern Open on the Harris Chain of Lakes and begin negotiating agreements with B.A.S.S. and City of Leesburg.


Tab 4 – Central Florida Sports Commission

Report

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TDC Quarterly Meeting – 2018 Q3Lake County EDT Quarterly Update

TDC Quarterly Meeting – FY18 Q3Central Florida Sports Commission Report

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Documents

TDC Quarterly Meeting - Lake County · Cancer Center, City of Clermont, LC Parks and Trails and Bright Guard to place multiple sunscreen dispensers around County parks and trails