TDF Portfolio 2016

PowerPoint Presentation

Agency Credentials 2016

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Directors MessageCompany ProfileThe People behind TDF AdvertisingManagementHistoryVisionCompany CultureKey MilestonesOur PartnersInstore AdvertisingActivationsExpo EventsCooperate EventsMall BrandingAbove the Line AdvertisingBelow the Line AdvertisingCreative DesignsWeb DesignMotor Vehicle branding2

Contents

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TDF Advertising 2015

Directors MessageBefore I started TDF Advertising, the experience I had gained from living in other countries gave me new ideas. This, combined with a passion for advertising, strengthened my belief that I could provide unique solutions to communicate the attributes of a brand. So, from the very onset, I wanted to do things differently, tread on new grounds, break conventional barriers and keep the audience engaged by providing enduring ideas.I would like to thank you for taking the time to learn more about our company. I believe the following profile will give you sound insight into our world of TDF Advertising.I started TDF Advertising with a vision to change the perception of advertising in Kenya. When we started out, advertising was thought of as a luxury and limited only to the big players in the market. A certain segment of brand owners didnt see the importance of advertising or understand its power. If they did by any chance advertise, it was usually done without a strategy or a long-term plan. This is still the case with many, but today more brand owners are beginning to understand the impact that good advertising, consistent messages, uniform branding and a strong brand image can have. Jay VariaChief Advertising Guru (A.K.A Left Brain)

1Company Profile4


TDF Advertising Limited based in Nairobi, Kenya, specialises in both ATL and BTL advertising.

We have a holistic approach towards brand communication. We begin from the creation of the brand identity to the final communication of the brand to the end consumer.

1Our Services5


MarketingGraphic Design & PrintWebsiteAdvertisingMarketing planningAdvertising CampaignsNew productsPublic RelationsInstoreBrandingBrochure Signage (Interactive screens, Billboards)Annual ReportsCorporate SitesContent managementDatabase driversDesign & BuildCreative conceptsPhotographyMedia planningCampaign managementSEOSocial media strategy

1Our Values6


We love to createWe take immense pleasure in creating meaning and substance in all we do. This could be a poster, a logo or an advertising campaign. We endeavor to create engaging ideas, which connect with our target groups, touch their hearts and minds, bring about a change, and impact the way they perceive a brand. We are explorersWe are fuelled with the drive to think out of the box. We enjoy challenging existing norms and are always on the lookout for newer, sometimes radical but always more effective ways of communication which have the potential to give our clients brands an edge over others.We also executeWe enjoy what we do, and we do what we say. Sometimes we will do more, but never will we do less. We are driven by results and revel in putting a smile on our clients faces.

1The People behind TDF Advertising7


We hire guys who are a bit weird and whacky. Some are day-dreamers, some have OCD, some work even in their sleep, some may have wild ideas, but they all have one main thing in common they are passionate about advertising.

We continually train all our employees and nurture their personalities, as we believe that an eclectic mix of people leads to enduring ideas, blue sky thinking and engaging outputs.

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Monica Vaid Chief Alchemist (A.K.A. Right Brain) Monica controls the creative side of TDF Advertising. Her love for art and culture comes across in all her work. She designs campaigns and proposals to be innovative, which also have the power to strike an emotional chord with the viewer. She has an eye for detail and leads her team of creative Alchemists with fervour, zest and passion. Monica was born and brought up in London where she studied English and Drama at Queen Marys college, University of London. She furthered her studies with a diploma in Dance, and with shorter courses in Art and Design, Copywriting and Photography. She spent a few years of her life in Mumbai where she co-produced a film with Jay and furthered her knowledge on media and production. .ManagementJay Varia Chief Advertising Guru (A.K.A Left Brain)Jay is the business brain behind TDF Advertising. He is a visionary, and an inspirational leader. With a keen eye for new tools and approaches, Jay is known for his unconventional ways of doing things. Jay has the ability to draw in more business with his knowhow and charisma. He has a team under him who is well trained in further developing and sustaining strong business relations. Being born into a family of many businesses, Jay gained insight and expertise in business management from a young age. He spent a few years of his adolescent life in Mumbai where he worked in front of the camera for TV and eventually produced his own film. His years in Mumbai gave him immense experience in media and marketing.

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Nakul GroverDirector of Operations (A.K.A The Surgeon)

Nakul's acting experience and theatre background has taught him excellent communication and "people"skills which help bring and sustain business in TDF.His role is to ensure that corporate affairs, projects and client affairs are managed adequately. Nakul holds an Honours degree in Marketing, Media and Communication from a British university. Besides acting, he has developed and managed various events and film shoots and has gained vast experiencefrom working in the field of advertising in Mumbai and London.

Management

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HistoryOur first advertising task, in 2005, was to create a series of five T.V. commercials for Nakumatt stores. Our challenge was the limited budget we had at hand, but had to prove to ourselves, as well as to our client, that we could do it. We succeeded and also won a new account. Tuskys supermarket wanted to rebrand and hired us for the job. We rebranded Tusker Mattresses to Tuskys, and to communicate the rebranding, we created an advertising campaign that included an award winning TV commercial. After this, there was no looking back for the agency. Since its formal inception in 2009, the company has grown tremendously. Our current client portfolio includes companies such as LG, Bobmil Group, Supa Loaf, Menengai Oil Refineries, Heineken and East African Breweries.

TDF Advertising started operations at a time when companies were tiring of the factory like advertising produced by competitors at astronomical prices. We provided our clients with more creative, personalised and substantial solutions at much lower rates.

TDF Advertising carved a niche for itself in In-Store Category Branding. We tailor-make innovative designs which communicate well with consumers and make the brand more conspicuous on the shelves of the supermarket. We provide end-to-end solutions from design to fabrication and implementation. In the last few years, TDF Advertising has gained a lot of recognition as a company. Advertising campaigns produced for Supa Loaf were highly appreciated and widely spoken about in the media. Being the media and PR partner for Cricket Wars also gave TDF Advertising a lot of media hype and coverage. This in turn led to the agency being approached by the likes of companies such as LG and Bobmil Group to handle their accounts.

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VisionOur vision is to become the leading advertising agency in Africa. We aim to constantly shape and advance the African advertising world, bringing in more creativity, discovering newer tools and presenting our clients with ground breaking and contemporary ideas which can help them gain wider reach and generate more profits.Company CultureWe believe that a happy workplace leads to positive output and hence we make our work environment fun and non-restrictive, giving each staff member space to think, develop, explore and create. We make it a point to remember and celebrate birthdays, have memorable Christmas parties and have an award and reward for the Employee of the Year. Having unusual job designations boosts staff morale and makes working in the office a livelier place to work in, especially when there are Wizards, Rockstars, Alchemists and Divas walking around!

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Won an MSK award for Tuskys Mambo Yote (60 second TV commercial) in 2005Received positive media coverage and critically acclaimed reviews for the Supa Loaf advertising campaign in 2006Introduced inflatable advertising in Nakumatt stores in 2010The Lion Chase TV commercial for Supa Loaf was voted the 5th most popular advert of the year according to the popularity index of 2013, beating Safaricom, Coco-Cola, Fanta, Samsung and TuskerAs the advertising and PR partner for Cricket Wars 2013, we successfully managed to create media hype for the event with highlights of the day in national daily newspapers, a reach of 1900 people in 3 days on their Facebook page and online discussions in India about the event, the cricketers and the TV stars. The twitter handle for East FM, the media partner, reached an all-time high as being number 1. The event was voted runners up for the Event of the Year in The Asian Weekly We became the sole agents for in-store branding in all Nakumatt stores region-wide in 2014KeyMilestones

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Our Partners

The Dream Factory

The Dream Factory is our sister concern. It specialises in Corporate Gifts, Printing, Events and Film Production. We are the advertising and media partner for all of The Dream Factorys advertising needs. The Dream Factory is also the production company for our adverts. Nakumatt

Nakumatt is the fastest growing retail chain in East Africa. There are 43 branches, region-wide, and still growing. Nakumatt is our partner for in-store branding. We are also the sole agency to execute Inflatable Advertising, Till Branding, Security Bar Branding and Category Branding in all of the Nakumatt branches.

Our Clients

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15Inflatables will increase brand visibility along the aisles and help potential customers identify with the brand and thus give it an edge over its competitors

INSTORE ADVERTISINGInflatable Advertising1

16Arch units advertising arouses curiosity of customers, It also informs the customers on the availability of the brand in the outlet apart from emphasizing the brand. Heineken sales grew by over 50% once they adopted unit advertising

EABL

HeinekenArch Units Advertising

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17Security bars being the first point of contact the shopper interacts with as they walk in, shoppers decision will be influenced by the advertisement and the brand will register in their minds.Huawei branding at Nakumatt Prestige and Westgate

Security Bars Branding

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18Till bars and glass panels improves brand aspect and educate people about the product and its benefits. Most shoppers tend to notice and read most advertising branded in these bars while queuing waiting to be served. Lipa na Mpesa has gained popularity in Nakumatt outlets since its inception

Till Bars BrandingSite Photo

Glass panels branding

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19In-store Installations like Experience Zone conveys a message to customers about a companys brand, product and services. Also they get a chance to interact first hand with the product as displayed below from the LG instore campaigned we launched in Nakumatt Hyper stores..Instore Racks Advertising

4 x 4 Display Unit

Fridge Rack

Washing Machine Rack

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Refrigerator Racks

Instore Racks AdvertisingCustomized end cap Racks will create an appealing environment for the product, facilitate restocking, enhance product image, demonstrate how the product is used, or just grab the attention of shoppersStandalone Racks6

21Walls and pillar branding will help customers if you have a special promotion or sales event going on. Wall graphics will not only clue shoppers in, but they will also direct them to where the sale items are in the store.

Pillar BrandingInstore Branding

3D SignageWall Branding7

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ACTIVATIONSMall ActivationsActivations focuses on building a long term emotional connection between the brand and the customer.LG OLED TV activation objective was to educate and inform the public about the Tv and allow customers to get an experience and chance to interact with the OLED .

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Brand Activations

2TDF develops the Concept, creates Mockup and upon clients satisfaction we execute the installation / construction on site.

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EXHIBITION EVENTSKenya Homes Expo

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Total Motor Show

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COOPERATE EVENTSLG Dealers Dinner & Super UHDTV Launch

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East African Elevators Golf Tournament

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MALL BRANDINGElevator Branding

1Elevator Branding3Banners2

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Escalator Branding4

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ABOVE THE LINE ADVERTISINGShop signboards

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Site PhotoBillboards

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Outdoor Media Screens

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TVC & Media Buying

4We develop concept, storyboards, do casting and produce the TVC.

We identify the most appropriate media house then proceed with media buying.

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BELOW THE LINE ADVERTISINGInstore Merchandising1

We recruit, train and manage the merchandisers on behalf the client

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CREATIVE DESIGNS

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WEB DESIGN

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MOTOR VEHICLE BRANDING

TDF Advertising Limited4th Floor | Mayfair Business Centre | Msapo CloseNext to Southern Sun Mayfair HotelOff Parklands Road | WestlandsP.O. Box 22902-00100 | Nairobi | Kenya+254731777118 | +254202178797E mail: [email protected]: www.tdfadvertising.comWrite to Jay: [email protected] to Monica: [email protected] in Touch

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Documents

TDF Portfolio 2016