TEA MY PART

8/2/2019 TEA MY PART

1/27

Tea is indigenous to India and is an area where thecountry can take a lot of pride.

India has emerged to be the world leader, mainly becauseit accounts for 31% of global production.

It is perhaps the only industry where India has retained itsleadership over the last 150 years.

The range of tea offered by India - from the originalOrthodox to CTC and Green Tea, from the aroma andflavor of Darjeeling Tea to the strong Assam and Nilgiri

Tea

Introduction Of Tea


2/27

The total turnover of the tea industry is aroundRs. 10,000 crores.

Since independence tea production has grownover 250%, while land area has just grownby40%.

Total net foreign exchange earned per annum isaround Rs. 1847 crores.

This is equivalent to 43% of India's Tea exports. Theother countries for India's Tea exports include mostof the European Countries


3/27

CompanyProfilePlantation And Tea Plant Location in Assam

Registered Office:13,Sant Gurudev Street, Dibrugarh, DarjeelingAssam - 400123 Tel: 22465231


4/27

Key OfficialsMr. Gaurav Gharat CEO

Mr. Jeetendra Prajapati CFO

Mr. Jonathan Fernandes MD

Mr. Rohit Kamble Marketing Manager

Mr. Ronak Dad H R Manager

Mr. Vijay Harmalkar Export Manager


5/27

Mr. Gaurav Gharat

C E O

Mr. Jeetendra Prajapati

C F O

Mr. Jonathan Fernandes

MANAGING DIRECTOR

Mr. Rohit Kamble

Marketing manager

Mr. RONAK DADHR MANAGER


6/27

Late Mr. R. Ranganathan


7/27


8/27

Incorporated as a Private Limited

Company on 25.09.1989 as El-Se Tea

Company Private Limited under the

Companies Act 1956.

The Company became a Public LimitedCompany on 25.09.2000 as El-Se Tea

Company Limited under the Companies

Act 1956.

Company History


9/27

To carry on the business of tea planters in all itsbranches to grow cultivate produce prepare

manufacture and render marketable tea and to buysell dispose of export and deal in tea either

in its prepared manufactured or raw state and eitherby wholesale or retail.


10/27

Code of Conduct

El-Se Tea expects the highest possible ethical conduct from its

Board Members and senior management personnel.

The objective of the Code is to promote honest and ethical

conduct and to disclose, in a transparent manner, the values

in accordance with which the Companys business will be

conducted.

This Code contains the policy guidelines and proceduresadopted by the Board of Directors of the Company relating to

legal and ethical standards for conducting Companys

business.


11/27

Company FacilitiesEl- Se Tea expects the highest possible ethical conduct from its

Board Members and senior management personnel. As an Indiancompany, El- Se Tea is subject to laws and regulations in India.

Violation of governing laws and regulations is both unethical and

subjects El-Se Tea to significant risk in the form of fines, penalties

and damaged reputation.

Information about the Group, which is not publicly available, must

be handled with discretion and must not be given to others unless

they are employees who need to know it in order to do their job or

are third parties who are authorized to receive it.

Confidentiality


12/27

In addition theCompany has alsostarted a separatedivision formarketing of Packet

Tea under it's ownbrand name

Lochan Power &Jaya Super

PRESENT BUSINESS

This Company ownsJaya and Lochan TeaEstates situated atBagdogra in theregion of North

Assam which hastotal grant area of820 acres havingannual production of2000 tones of tea.

The main business ofthe company is teaplantation

processing andtrading & export oftea.


13/27

PRESENT STATUS

Company started its export division only in the year2001-02.

The Company has also received orders for shipmentof 800 tons of tea from April 2009 to July 2009 fromSoviet Russia and thus expects substantially highexport turnover during the next year.

The Company has already signed a Memorandum ofUnderstanding (MOU) with M/s Sovincom of Russiaone of the leading importer of tea in Asia for export

of tea worth Rs.40 Million during the year 2009-10.


14/27

Our Yearly Production Record

The overall performance of the Tea Industry during the

All India Production has been marginally lower whereas Exports for

the Calendar Year 2007 has gone down to 156.7 Million Kgs from203.9 Million Kgs during the Calendar Year 2006.

During the year under review, the Company achieved production of20.60 lacs Kgs of Black Tea as compared to 21.32 lacs Kgs in the

previous year

Considering the present scenario, including weather conditions, theprices are expected to remain firm. Since our Company is focusing

mainly on making quality tea, the outlook appears to be good.

l t t


15/27

particulars As on 31st

march 2007

As on 31st

march 2008

Authorised Capital:20000000 ( 31-3-05 and 31-3-04 -10000000) Ordinary Shares of Rs. 20,00,00,000/- 10,00,00,000/-10/-each

Issued, Subscribed and Paid Up:

10879383 ( 31-3-05-4847653 : 10,87,93,830/- 4,84,76,530/-31-3-04 - 4756546) Ordinary Sharesof Rs. 10/- each fully paid upOut of the above :-

(i)6967445 ( 31-3-05-935715 :

31-3-04 844608 ) OrdinaryShares of Rs. 10/- each havehave been allotted as Fully paidup without payment Beingreceived in cash

(ii) 3910938 Ordinary Shares ofRs.10/- have been allotted asfully up Bonus Shares by wayof capitalization of General

Reserve and CapitalRedemption Reserve

Share Capital Suspense6031730 ( 31-3-04 - 91107 ) 6,03,17,300/-Ordinary Shares of Rs. 10/- each tobe allotted as fully up pursuant to a _____________ ___________Scheme of Arrangement without 10,87,93,830/- 10,87,93,830/-payment being received in cash


16/27

EXPORT OF TEAFOR THE PERIOD APRIL TO

MARCH(Qty/Value in tonnes/Indian

Rs. Lakhs

Country Apr 03-Oct 03

Apr 02-Mar 03

Apr 01-Mar 02

Qty Value Qty Value Qty. Value

Russian Fedn. 24.76 1494.20 43.70 2888.68 57.42 4029.81

Uzbekistan 0.05 5.94 0.06 4.66 0.10 7.51

Other CIS 0.07 6.41 0.04 28.65 0.11 9.19

Total CIS 31.17 2051.36 53.29 3791.39 71.92 5468.35

U.K. 14.42 1336.48 21.97 1943.16 18.53 1631.65

Germany 3.52 755.68 5.33 962.71 4.87 865.07

U.S.A. 5.41 695.99 8.59 1207.56 8.85 1046.84

U.A.E. 12.01 1280.57 21.98 2491.84 20.50 2379.88

Saudi Arabia 1.27 94.22 2.71 260.77 1.92 174.66Afghanistan 1.75 91.37 0.73 44.60 0.17 17.21

Hong kong 0.32 49.37 0.12 17.64 0.10 13.03

Singapore 0.30 36.45 0.42 34.67 0.35 38.13

Sri Lanka 1.14 108.36 1.43 132.90 1.46 119.52

Japan 1.88 366.14 2.82 475.09 2.01 450.23

Australia 1.99 332.41 2.47 426.63 1.01 96.51Total 91.25 8443.57 176.73 15907.27 180.10 17192.18


17/27

Application for business

licence or permanent

business licence (Form A)

Every exporter and every

distributor desiring to obtain a

business licence shall make an

application in duplicateEvery licensee, being an

exporter, desiring to convert his

business licence into a

permanent business licenceshall make an application, three

months before the expiry of the

validity of a business licence, in

duplicate


18/27

Application for Certificate of Origin for teas designated as

Geographical Indication(Form D)

which has been produced and

manufactured in any tea producing

areas in India and designated as

GeographicalIndication


19/27

APPLICATION OF THE

CERTIFICATEOF

ORIGIN (Form E)

BUSINESS LICENCE FOR

CARRYING OUT BUSINESSAS

EXPORTER (Form F)


20/27

For acquiring

permanent licence

number (Form G)

For acquiring

permanent licence

number as exporter

and distributor

(Form K)


21/27

Application for

Renewal of

businesslicence (Form

J)


22/27

Selecting themarkets

selected aftercareful study

ExportPromotion

Council(EPCs)/Com

modity

Boards

Federation ofIndian ExportOrganisation,

(FIEO)

IndianInstitute of

Foreign Trade(IIFT),

Indian TradePromotion

The

informationcan becollected

from


23/27

Appointing Agents

Selling through an overseasagent is an effective strategy.

He also provides you support inthe matter of transportation

In some countries it iscompulsory


24/27

Selecting channels of distributiongenerally utilised while exporting tooverseas markets

Export Procedure

Exports through Export Consortia

Export through Canalising Agencies

Export Houses,

Direct Exports

Export through Overseas Sales

Agencies


25/27

Export Pricing and Costing

Export

pricing

Cost

importanttool for

promotingsales


26/27


27/27

Documents

TEA MY PART