Becoz u deserve the BEST..!!

Vivaah.com

Team Members

• DSI Kiranmayee 30021

• M.Amarnath 30024

• N.Sujitha 30046

• S.Vikram 30050

• Ch.Thejaswi 30070

• Ch. Mukesh 30086

• P.Rameh 30091

Contents

• Introduction to Service• Geography • Market potential• Statistics• Competitors• 7 Ps• Total Product Concept• Service agility model• Non financial Burdens• References

Matrimony Service

• We are the best match Makers to take our customers on a grand journey to find a perfect partner.

• We provide both Online and Offline service.

• Document verification is done to check the authenticity.

• degree certificate, pay-slips, caste certificate.

• Suggestions using horoscope match

• Online Services:

Data is showed according to the preference Segregating based on state, language, caste, education, profession.

• Offline Service:

Assisted service in offices for people who don’t have net access.

Geography and Market Potential

• Our company operates in South India.

Market Potential:

• 47% ,52%,49%,50% of Andhra Pradesh, Karnataka,Kerala and TamilNadu Population are our potential customers.

W/D/S-widowed/divorsed/single

Gender wise statistics of marital status

Some Interesting statistics

Our Top Competitors

• Bharat Matrimony.com

• Shaadi.com

• JeevanSathi.com

Product concept Model

• CBC : Convenience

• Service Concept : Finding Best Match

Product concept Model

• Service offered :

-Ice breaking( first meet),

- Horoscope Matching,

-personalized services,

-compatibility check(analytics),

-documentation.

Product concept Model

• Service forms : assisted matrimony, online matrimony.

• Service delivery : service personal.

Price

Ability pricing:

– Elite: high society people and celebrities.

– Premium: more no. of profile.

People

• Service Personal : soft skills, linguistic ability in English and regional language.

People

• Customer : Unmarried, divorcee, widowed citizens and/or their parents / guardians.

Place

• Place : Easily accessible commercialareas.

Place

Place : Online

Physical Evidence:

• Physical Evidence:

– Peripheral : gifts for newly-wed

– Essential evidence : information, user interface,

Ambience of meeting place.

Company

CustomerService personnel

Interactive Marketing

Marketing Strategies

• Online Strategies

Social Media Promotion.

Mail Promotions to Prospective Customers.

Paid ads on Most visited Websites.

Marketing Strategies

• Offline Strategies

Print and Media Ads.

Telemarketing.

Direct Marketing.

Publicity

• We will conduct Yearly once group marriages on a large scale for people who cannot afford. This creates huge buzz in media.

Process

• Mental stimulus Processing

• Service Encounter :

Online Service :Low Contact

Offline Service : High Contact

Total product concept

• Generic-Providing information about profiles of brides and bridegrooms

• Expected- Horroscope match,caste and community specific match ;Arranging meetings

• Augmented-Documentation (registration of marriage),Marriage counselling

• Potential-Analytics to find the best match(behavior),Event management,Honey-moon planning

Service Agility Model

Time To Value :

• Unlimited access to profiles for first 3 days.

Value over Time :

• Gift on the day of Marriage.

• Consultation service.

• Greetings Mails on anniversaries.

• Success stories

Non Financial Burdens

• Effort of Searching alliance.

• Time Cost

• Fear/anxiety of fraud alliance.

• Feeling inadequate

• Visual Hedonic Perception (photo shopped images).

Additional Features

• Unlimited Option to view more profiles with additional cost.

• AstroMatch

• Increased Credibility

• Spam tracker (to remove fake profiles)

• Mobile app

• Different Regional languages

• Dedicated advisor

References

• http://data.gov.in/catalog/marital-status-age-and-sex-india-and-states#web_catalog_tabs_block_10

• http://mospi.nic.in/Mospi_New/upload/14_agenda/Agenda-3_280108.pdf

• http://www.bharatmatrimony.com/