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Background Foundation Purpose Locations Services offered
Mission/VisionThe mission and vision of Pizza Inn Inc is to serve its neighbors with
great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn".
Goals
Strengths/ Weaknesses
Management Family Atmosphere
Offering High quality
Marketing Headquarters markets for the
franchisees Personnel
Quick service Finance
Debt Down Manufacturing
Delco R & D
New Combinations of Pizza
Management New Management
Offering Not Nationwide
Marketing Competitors have more money for
marketing Personnel
Turnover Finance
Revenue decreasing Manufacturing
Must use Delco R & D
Faster ways to cook pizza
Opportunities/ Threats
Consumer/Social Expansion
Competitive Name Brand
Technological Ordering Online
Economic Different Class settings
Consumer/Social Families eating @ home
Competitive Competitors copying
Technological Pizza Hut has ordering online Faster ways of cooking pizza
Economic Eating in
Legal/ Regulatory Mergers
Marketing Program
Product Strategy Signature Pizzas Buffet & dine in specialties
Price Strategy Competitive prices
Promotion Strategy Coupons Monthly Specials
Place Strategy Mainly in the South In Nine Countries other than the U.S.
Target Markets (4 ways to serve you) Full service pizza restaurant Solely pizza delivery and carry-out Self-serve buffet Express serve
Competition Pizza Hut Cici Enterprises Sbarro
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Sales revenue in millions
2001 2002 2003 2004 2005 2006
Year
Sales Revenue for Pizza Inn
Sales in millions
36384042444648
Sales in millions
2007 2008 2009 2010 2011
Year
Five year sales projections
Sales