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Maruti Suzuki India Private Limited.
TEAM - I
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Introduction• Maruti Udyog limited established in 1981.
• First production commenced in 1983 Gurgaon, India
• Competed to Hindustan motors by launching Maruti 800 in 1984.
• On 17th September,2001 Maruti Udyog was renamed to Maruti Suzuki India Limited.
• It is subsidiary of Suzuki Motor Corporation of Japan.
• Maruti has more than 6 million satisfied customers in India
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Joint venture agreement with Suzuki Motor in 1983 with 26% of equity.
In 1987 Suzuki raises equity to 40%
In1992 Suzuki again raises equity up to 50%•It has service support to its customers at 2740 workshops in 1335 cities and towns of India•It is the first company to introduce CNG vehiclesAnd Maruti become a non-government organization managed on the lines of Japanese management practices
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Vision and Core ValuesVISION:
To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India.
CORE VALUES
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BOARD OF DIRCTIOR IN MARUTHI
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About…
Manpower It contains 9000 employees 4,000 service technicians 730 engineers in R & D
• Chairman : Mr. R. C Bhargava
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BOARD OF DIRECTOR
Mr. R. C. BargavaChairmen
Mr. Kenichi A YukawaManaging Director
mr. Osamu SuzukiDirector
Mr. Toshiaki HasuikeJoint Managing Director
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Date of Birth : 30th July 1934
Mr. R. C. Bargava
Master of Arts in Developmental Economics from Williams College, Williams Town, MA, USA.
Education:Indian Administrative Services (1st in batch)Master of Sciences in Mathematics from Allahabad University
Personal Details
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Personal Details
Mr. Kenichi YukawaManaging Director & CEO
Yukawa motor corporate in 1980
He born in the year 1955
He severed as director on the board of maruthi Suzuki India limited
A law graduate form Osaka adversity Japan
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Date of birth :30th Jan 1930
Educational : Graduate form the faculty law cheo university
2000- chairman&ceo in suzuki motors private limted
1973- senior M.D suzuki motors corp.
Mr. Osamu SuzukiDirector
Personal Details
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Graduate in mechanical studies form faculty of engineering meiji university Japan
Mr. Toshiaki HasuikeJoint Managing Director
Mr. Hasuike started his careers with Suzuki motors
Before joining maruthi suzuki
Mr. Hasuike worked as managing officer &D.E Gen manger
Personal Details
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FINANCIALS
NET SALES AND PAT
PROFIT AND LOSS RATE
SALESVOLUME
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Equity• Joint venture agreement with Suzuki Motor
in 1983 with 26% of equity.
• In 1987 Suzuki raises equity to 40%
• In1992 Suzuki again raises equity up to 50%
• Shareholders
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NET SALES AND PAT
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PROFIT AND LOSS RATE
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Parameter2013-14
( Million)₹2012-13
( Million)₹Change %
Sales Turnover
4,37,006.00 4,35,879.00 0.26%
Other Income 8,229.00 8,123.70 1.30%Total Income 4,45,235.00 4,44,003.00 0.28%Total Expenses 3,86,047.00 3,93,582.00 -1.91%Operating profit 59,188.10 50,420.50 17.39%Gross Profit 57,429.60 48,522.30 18.36%Interest 1,758.50 1,898.20 -7.36%PBDT 55,671.10 46,624.10 19.40%Depreciation 0.00 0.00 0.00%PBT 36,585.60 29,910.60 22.32%Tax 8,755.10 5,989.30 46.18%
Net Profit 27,830.50 23,921.30 16.34%Earnings Per Share
92.13 79.19 16.34%
Equity 1,510.40 1,510.40 0.00%Preference Capital
0.00 0.00 0.00%
Reserves 1,84,279.00 1,50,429.00 22.50%Face Value 5.00 5.00 0.00%
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Sales volume of Maruti Suzuki
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BSE
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NSE
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MARKET STARTEGIES OF MARUTI UDYOG
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4 P’S OF COMPANY
MARKETING MIX
PRODUCT PRICE PLACE PROMOTION
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PRODUCT
The quality of product. The product variety from different
categories. The size of the car according to current
or future market conditions. The car features to the customer like, car looking very good.
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PRICE
The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.
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Place
Intensive distribution
Transportation facility
Permanent Place to sell the car
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promotion
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Strengths
• Distributor network brand loyalty, Japan technology and Service distribution
• After sales service• Cost-effective• Low maintenance• Indian middle-class• Low price,• High fuel efficiency,
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Weaknesses
• Low Resale value
• Low engine capacity.
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Opportunity
• High end car segment
• Overseas market
• Improve handling
• Add extra features to small segment cars
• Attracting youth
• Export small cars
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MAJOR COMPETITORS
ThreatsFuel price Foreign brands Price high of raw material Small car competition
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OPEN SYSTEM
TRANSFORMATION PROCESS:
Dimensions StrategiesStructureMarketing
Sales network
INPUTS:Manpower
Raw materialsFinances
TechnologyR & D
OUTPUTS:Customer
SatisfactionAccountability
Social responsibility
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CSR OF MARUTHI SUZUKI
Road safety.Environment friendly product.3 R Policy.Rain water harvesting.True value.Finance service.
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MARUTI AND CRM
Availability of easy finance
True Value Outlet
On Road Service
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Latest planFourth assembly plant will be scaled up to produce 3,00,000 cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport a Suzuki 660cc engine - as against Nano's 623cc - and wear a tag of around Rs 1.5 lakh on road.And second car is KIZASHI which is 1700cc with 18 lakh.
.
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Maruti Suzuki is now very much on the global map, recently being rated as the fourth most reputed automobile company in the world. This has happened because of the Contribution of all the stakeholders of Maruti.
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CONCLUSION
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