Team If Presentation Nov 2011

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TomGraphic Design

ReubenMotion Graphics

AmyProducingFilm & TV

SheetaIllustration

ChrisDigital Media

KirstyInteractiveInstallation

DarioComputer Science

SimonFilm/VideoInteractive

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Video 2

The Brief

•Amplifying the tiny

•Collaboration and participation

•Creating a layer to reveal a layer


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Our insight...

“Londoners value their time.”


•Team If asks “What if?” and makes joyful things happen

• Inbetween A and B there is often boredom and monotony

•Bringing the inbetween places to life

•Somewhere between A and B there is something great waiting to happen


Ourgoalistofillinthe ‘lost minutes’

to make them surprising and fun

Focus


Transitory SpaceMovementInteractionReal world/physicalVirtual PlatformLondonLivePlayful Nature

VisualsLightAll inclusiveFreebies

EndlessChange the world

PositiveGroup EnhancementOpen to everyoneReward those who opt inAbility to grow

Must

Could Would

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Interact London


Will you opt-in?UsBriefInsightManifestoFocusIdeaOutput

What happens?

We would use the data we collect to provide the user with a distraction that is relevant and suitable to the moment they are in.

Accelerometers, GPS,camera feeds, trip wires,trafficdata,microphones, pressure sensors, weather etc.

Mechanical sculptures, mobile games, actors, jokes, music, artwork, facts, vouchers etc.

Team If’sFun Curator







We want to open our idea out to everyone.

What distractions can you think of for

London?



Thank you for your time.Questions?


Documents

Team If Presentation Nov 2011