Team Manila Final for Print

8/12/2019 Team Manila Final for Print

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A.Executive Summary

Team Manila has marking its name to Filipino Community as it has a unique idea of

perceiving our own culture and living style. This plan consist on how they will move their

product internationally and problems that they might face In that country such the

community, population, people, and there other preferences in clothing. They are

bringing the idea of nationalism in United States for the OFW that sick on their

homeland in a way that the product of Team Manila will serve as the remembrance of

their homeland. Aside from that Team Manila will also plan to captivate the taste and

preference of American community through the idea of Team Manila which is Patriotic

to own country.

B. Company Profile

Team Manila Lifestyle is a Multi-Disciplinary graphic design studio based in manila, it is

came from a small brand of limited edition t-shirts, it has developed into a full lifestyle

brand, it has developed into a full lifestyle brand, with products ranging from apparel to

home accessories, all carrying passionate messages of nationalism.

Creators:

Founded by a college friends, JowieAlviar and Mon Punzalan Back in 2001

Garnered attention for their work in 2003, best director MTV Pilipinas

-Numb by Slapshock (Filipino Band)


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In the last nine years,Team Manila has amassed a reservoir of designs that appeal to a

cultural niche.

They have more designs than Espaa has jeepneys during rush hour,

including collections for fans of performers like the Eraserheads (both for reunion

concert, The Final Set,and their recent North American tour), Dong Abay, Slapshock,

and DJ Arbie Won.

Theironline store offers limited exclusives: the collaboration withMiriam Defensor-

Santiago,manly aphorisms from Philippine cinema forMacho Manila,and even comic

book geekery lifted from the pages of Budjette TansTrese.

Optimism is a recurring trait. A recent campaign ties a lot of their niches together, as

The Ambassador of Positive Vibes campaign gathers musicians, fashion designers,

filmmakers, personalities, and other prominent characters under its umbrella of good

vibes advocacy. Similarly, as a response to a highly debated OPM-is-dead issue, they

exclaim an adamant OPM is alive manifesto on their shirts.
http://www.teammanila.com/http://teammanilalifestyle.com/shop/http://www.teammanilalifestyle.com/news/index.php?id=312http://www.teammanilalifestyle.com/news/index.php?id=312http://www.teammanilalifestyle.com/news/index.php?id=246http://tresekomix.blogspot.com/http://tresekomix.blogspot.com/http://tresekomix.blogspot.com/http://chuvaness.com/9127/fashion/team-manila-sends-good-vibes/http://chuvaness.com/9127/fashion/team-manila-sends-good-vibes/http://tresekomix.blogspot.com/http://www.teammanilalifestyle.com/news/index.php?id=246http://www.teammanilalifestyle.com/news/index.php?id=312http://www.teammanilalifestyle.com/news/index.php?id=312http://teammanilalifestyle.com/shop/http://www.teammanila.com/


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Today, Team Manilas retail

business follows the international

calendar, releasing spring,

summer, fall, and holiday

collections. Clearly, the demand for

their products is up. In fact, the

operations side of the retail

business has taken up so much of

their time that Team Manila found

a partner to take care of thedistribution, so that they can focus

on the design side.

Design, after all, is the core of their

business.

The Manilan street identity

Theirs is a business model that began in youth culture, a culture that Team Manila has

captured, cultivated, and designed several times over since its inception.

Founders JoweeAlviar and Mon Punzalan spent their college lives as UST students

steeped in the so-called alternative music trend that swept the local scene at the turn of

the century. (Mayrics was, after all, just across Espaa from school, putting them near

one of the centers of the new music.)

They were also immersed in Metro Manila street culture, with its jeepneys, sari-sari

stores, old churches, hand-painted movie billboards, and all the other disjointed facets

of city life.
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Looking back now, one gets the sense that Team Manila may have begun as a

suspiciongrowing into a beliefthat fragments of pedestrian life would make for good

design.

Two with the strength of ten thousand

During the course of his Masters degree in Graphic Design at the California Institute of

the Arts, Alviar saw that various design aesthetics could be immediately identified with

their countries, cities, and even design studios of origin.

Staying true to their interests, they maintained their ties to the music scene in the form,

due largely to Punzalans work with Pulpand MTV Ink, a relationship that continues to

thrive to this day.

From design service to enterprise

The team eventually began hiring other graphic artists, opened an office in the Ortigas

area, and moved to a bigger office in Ecoville, Makati. As the studio continued to take in
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regular clients, the two founders turned an entrepreneurial corner. They felt it was time

to design a product for themselves.

Punzalan admits, Actually, entrepreneurship, second nalangyun. Yungdesign

studio talagayung gusto namin.

Wanting to create products that would be heavily used, they decided on printing on

shirts. They sold the first sets out of the garage of their Ecoville office, a venture that

would gross them a modest average of Php 3,000 to 5,000 a day. Eventually, word of

mouth found them at Rockwells Urban Bazaar where they ended up selling up to PhP

300,000 worth of shirts in a few days.
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C. Cultural Analysis

I.A brief discussion of the country's relevant history

The history ofNew York begins around 10,000 BC, when the firstNative

Americans arrived. By 1100 AD, New York's main tribes,

theIroquoian andAlgonquian cultures, had developed. European discovery of New

York was led by theFrench in 1524 and the first land claim came in 1609 by theDutch.

As part ofNew Netherland,the colony was important in thefur trade and eventually

became anagricultural resource thanks to thepatroon system.In 1626 the Dutch

bought the island of Manhattan from Native Americans. In 1664,England renamed the

colony New York, after theDuke of York.New York City gained prominence in the 18th

century as a major trading port in theThirteen Colonies.

New York played a pivotal role during theRevolutionary War.TheBattle of

Saratoga was the turning point of the war.New York's constitution was adopted in 1777,

and strongly influenced theUnited States Constitution.New York City was the national

capital at various times between 1785 and 1790, andAlbany became the

permanentstate capital in 1797. In 1787, New York became the eleventh state admitted

to the Union.

New York hosted significant transportation advancements in the 19th century, including

the firststeamboat line in 1807, theErie Canal in 1825, and America'sfirst regularly

scheduled rail service in 1831. These advancements led to the expanded settlement of

western New York.

Far from any of its battles, New York sent the most men and money to support the Civil

War.Thereafter, the state helped create theindustrial age and consequently was home

to some of the firstlabor unions.

During the 19th century, New York City became the main entry point for European

immigrants to the United States. Millions came throughCastle Clinton inBattery

Park beforeEllis Island opened in 1892 to welcome millions more. TheStatue of

Liberty opened in 1886 and became a symbol of hope. New York boomed during
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theRoaring Twenties,before theWall Street Crash of 1929.New York City hosted

thetallest building in the world from 191374.

World War II turned around the state's economy, as hundreds of thousands worked to

defeat the Axis powers. Following the war, the state experiencedsignificantsuburbanization,and most cities shrank. TheThruway system opened in

1956, signaling another era of transportation advances.

Following a period of nearbankruptcy,New York City renewed its stature as a cultural

center, attracted more immigration, and hosted the development of new music styles.

The City became a media capital over the second half of the 20th century, hosting most

national news channels and broadcasts, as well as globallyrenowned national

newspapers. The state's manufacturing base eroded over the period, as the state

transitioned intoservice industries.

TheSeptember 11 attacks destroyed theWorld Trade Center,killing almost 3,000

people; they were the largest terrorist attacks on United States soil.

II. Geographical Setting

a. Location:

United State of America specifically in New York State.

b. Climate

New York has a humid continental climate.

Summer

Winter

Spring

Autumn
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c. Topography

Region: Northeastern

State: New York

Capital: Albany

III. Political System

a. Political Structure

New York State has generally supported candidates belonging to the Democratic Party.

b. Political Parties

New York is governed by the same three branches that govern all fifty states of the

United States: the executive branch, consisting of the Governor of New York and the

other independently elected constitutional officers; the legislative branch, consisting of

the bicameral New York State Legislature (senate and assembly); and the judicial

branch, consisting of the state's highest court, the New York Court of Appeals, and

lower courts. The state has two U.S. senators, 29 members in the United States House

of Representatives, and 31 electoral votes in national presidential elections.

c. Special Taxes

New York State has a three-legged tax system, meaning that they have all the three

major state taxes: an income tax, a sales tax, and property taxes.

Property Taxes

There is no tax on personal property, like vehicles and jewelry, for individuals in New

York. There are, however, property taxes on real estate that are paid to local

governments like counties, cities, and school districts. The State of New York receives


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no property tax revenue. All property tax revenues go directly to localities for schools,

police and fire departments, road maintenance and other services. Property tax rates

are determined by localities and depend heavily on the local budget for the year. New

York counties, specifically counties in upstate New York, have some of the highest

property taxes in the nation. However, state law does allow localities to grant property

tax exemptions to senior citizens, veterans, and people with documented disabilities.

There is also the STAR exemption, which is an exemption for owners of residential

property who use the property as their primary residence.

State Income Tax

New York state income tax rates range from 4% to 8.97%. Deductions are available for

college tuition, contributions to the New York 529 plan and most federal itemized

deductions are allowed. There are also several tax credits available such as credits for

child and dependent care costs, college tuition, and New York versions of the earned

income credit. Government pensions are exempt from income tax.

If you live in New York City or Yonkers, your city income taxes are paid on your New

York State income tax return.

Other New York Taxes:

Sales Tax: 4.0%. Local municipalities can add up to 5.00% in their own sales taxes.

Food, prescription drugs, and non-prescription drugs are exempt. Clothing and

footwear costing less than $110 per item or pair is also exempt.

Gasoline Tax: 44.6 cents/gallon for regular and 43.6 cents/gallon for diesel

Cigarette Tax: $4.35/pack of 20. New York City has an additional tax of $1.50 per pack

of 20 for a total cigarette tax in New York City of $5.85. There are also state taxes on

other tobacco products.


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d. Roles of the Local Government

IV. Legal System

Organization of the Judiciary System

The New York State Unified Court System is the official name of the judiciary of New

York in the United States and is based in Albany.

The court system in New York tends to produce mild confusion for outsiders.

The highest court of appeal is the Court of Appeals (instead of the "Supreme Court")

whereas the primary felony trial courts are the Supreme Court and the County Courts

(outside of New York City). The Supreme Court also acts as the intermediate appellate

court for many cases, and the local courts handle a variety of other matters

including small claims, traffic ticket cases and local zoning matters, and are the starting

point for all criminal cases. The New York City Courts make up the largest local court

system.

The New York State Judiciary is a unified state court system that functions under

the Chief Judge of the Court of Appeals who is the administrator-in-chief and known as

the Chief Judge of New York, and is assisted by the Chief Administrative Judge and

numerous other agencies. The New York State Bar Association is the voluntary bar

association of New York.

In general, the judicial system is composed of the trial courts, consisting of the superior

courts and the inferior courts, and the appellate courts.

The appellate courts are the:

Court of Appeals

Appellate Division of the Supreme Court

Appellate Terms of the Supreme Court

Appellate Sessions of the County Courts


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The superior courts are the:

Supreme Court

County Courts

specialized courts (Courts of Claims, Family Courts, Surrogate's Courts)

And the inferior courts are the local courts:

New York City Courts

Justice Courts (Town and Village Courts)

District Courts

Code, Common Socialist or Islamic Law Country

USA is Worlds largest socialist state most US citizens would likely balk at the term

socialist to describe the land of the free. They would probably point to France or

Sweden as model socialist states, and they would have a point as far as those

countries social welfare systems. However, when we look at who are the largest

employers in the world,its easy to see that the United States stands head and

shoulders above even nominally-communist China as far as direct government control

of resources and labour. One part of the US Federal Government makes up the great

bulk of this wealth destruction. The US military employs more people andconsumes

more oil than anyone else on this planet. And in 2010 they accounted for42.8% of the

total worlds military spending (almost six times as much as China, the next closest

state). Its difficult for us to even imagine the level of wealth/resource consumption and

destructionthe United States and its military engage in. Of course, the big news of late is

that theUS DefenseDepartment is cutting 8,700 jobs.This may sound like a

substantial cut until you realise that many of the jobs cut in this reduction dont even

existthey are positions that the Federal Government hadplannedto create with the

tax payers money. And the 8,700 jobs have to be considered as not even a drop in the

bucket in light of the 3.2 million people employed by the US Defense Department,

easily the worlds largest employer. That makes the US military the largest socialist

force in the world, right? Take a look at the graphic below and consider that the United
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States used to be a fairly free market land. Yes, I know that was long ago. But still,

surely these numbers have to be somewhat shocking to that dwindling number of

people who still think they live in a free country.

Participation in Patent, Trademark and other Conventions

United States patent law is authorized byArticle One,Section 8(8) of the Constitution

which states:The Congress shall have power ... To promote the progress of science

and useful arts, by securing for limited times to authors and inventors the exclusive right

to their respective writings and discoveries;In the U.S., a patent is a right to exclude

others from making, using, selling, offering for sale, exporting components to be

assembled into an infringing device outside the U.S., importing the product of a

patented process practiced outside the U.S., inducing others to infringe, offering a

product specially adapted for practice of the patent, and a few other very carefully

defined categories. The distinctions between what patent rights include are complex.

For example, merely thinking about an invention or drawing a diagram is not an

infringement. Likewise, research for "purely philosophical" inquiry is not an infringement.

Sometimes, this analysis can be much more sophisticated and difficult: i.e., research

directed to commercial purposes may be an infringementbut may not be when

theresearch is directed toward obtaining approval of theFood and Drug

Administration for introduction of ageneric version of a patented drug.

Patents as Property

According toArticle One,Section 8(8) of theU.S. Constitution,Congress is granted the

power to secure for limited times to ... inventors the exclusive right to their ...

discoveries. Therefore, patents implementing that provision would have to grant

temporary rights residing only in the inventors. Nonetheless, patents are now treatedlike property rights, so that they may be sold, licensed,mortgaged,assigned,

transferred, given away, abandoned, actively developed, or held as investments without

being developed. Just as there is no legal requirement that owners of real property

develop their vacant land, there is likewise no legal requirement that patent owners

develop their inventions.
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United State Trademark Law

U.S. Trademark Law is mainly governed by theLanham Act."Common Law" trademark

rights are acquired automatically when a business uses a name or logo in commerce,

and are enforceable in state courts. Marks registered with theU.S. Patent andTrademark Office are given a higher degree of protection in federal courts than

unregistered marks - both registered and unregistered trademarks are granted some

degree of federal protection under the Lanham Act 43(a)

Trademark law protects a company's goodwill, and helps consumers easily identify the

source of the things they purchase.

Strength of trademarks

Some trademarks afford more potent rights than others. The closer the relationship

between the mark and the goods, the weaker the mark. Trademarks are often

separated into 4 categories of distinctiveness:

Arbitrary and Fanciful (strongest)

Suggestive (medium)

Descriptive (weak) Generic (no protection)

Purpose of United State Trademark Law

In principle, trademark law, by preventing others from copying a source-identifying

mark, reduces the customer's costs of shopping and making purchasing decisions, for it

quickly and easily assures a potential customer that this itemthe item with this mark

is made by the same producer as other similarly marked items that he or she liked (or

disliked) in the past. At the same time, the law helps assure a producer that it (and not

an imitating competitor) will reap the financial, reputation-related rewards associated

with a desirable product. The law thereby encourages the production of quality products
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and simultaneously discourages those who hope to sell inferior products by capitalizing

on a consumer's inability quickly to evaluate the quality of an item offered for

sale.[1][internal pun

V. Social Organization

a. Social Classes

Top Fifth

Upper Middle

Middle

Bottom Fifth

b. Race, Ethnicity, and Subcultures

According to the US Census Bureau, the 2010 racial makeup of New York State was as

follows:

White American65.7%

Black or African American15.9%

Asian American7.3% (3.0% Chinese, 1.6% Indian, 0.7% Korean, 0.5% Filipino, 0.3%

Pakistani, 0.3% Bangladeshi, 0.2% Japanese, 0.1% Vietnamese)

Multiracial Americans3.0%

Native American/American Indian0.6%

Some other race - 7.5%

c. Business Customs and practices

United State of America aims to have first-hand knowledge on business culture,

customs, business practices, etiquette and business protocol. To maintain business

values, goals and motivations, how to leave a good impression, proper use of names
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and titles in the USA. Get practical advice on successful business meetings, negotiating

tactics, decision-making process, business entertainment and much more.

VI. Language

Official Language

The most common American English accents spoken, besides General American

English, were the New York City area dialect (including New York Latino English and

North Jersey English,) Hudson Valley English (including the Western New England

accent around Albany,) and Inland Northern American English from the Buffalo and

upstate New York area.

As of 2010, 70.72% (12,788,233) of New York residents age 5 and older spoke English

at home as a primary language, while 14.44% (2,611,903) spoke Spanish, 2.61%

(472,955) Chinese (which includes Cantonese and Mandarin), 1.20% (216,468)

Russian, 1.18% (213,785) Italian, 0.79% (142,169) French Creole, 0.75% (135,789)

French, 0.67% (121,917) Yiddish, 0.63% (114,574) Korean, and Polish was spoken as

a main language by 0.53% (95,413) of the population over the age of five. In total,29.28% (5,295,016) of New York's population age 5 and older spoke a mother language

other than English.

Dialect

New York City English is a dialect of the English language that is spoken by many

people in New York City and much of its surrounding metropolitan area.

Pioneer variations sociolinguist Bill Labov describes it as the most recognizable variety

of American English


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Spoken Versus Written Language

Many languages are used, or historically have been used in theUnited States.

The most commonly used language isEnglish.There are also many languages

indigenous toNorth America or to U.S. states or holdings in the Pacific region.

Languages brought to the country by colonists or immigrants from Europe, Asia,

or other parts of the world make up a large portion of the languages currently

used; several languages, including creoles and sign languages, have also

developed in the United States. Approximately 337 languages are spoken or

signed by the population, of which 176 are indigenous to the area. Fifty-two

languages formerly spoken in the country's territory are now extinct.

The variety of English spoken in the United States is known as American. English

is thede factonational language of the United States, with 80% of the population

claiming it as a mother tongue, and some 95% claiming to speak it "well" or "very

well".

In 2009, theNational Governors Association Center for Best Practices (NGA

Center) and theCouncil of Chief State School Officers (CCSSO) assumed the

coordination of a state led effort called The Common Core State StandardsInitiative in which "Governors and state commissioners of education from 48

states, 2 territories and the District of Columbia committed to developing a

common core of state standards in English-language.

Dialect

New York City English is a dialect of the English language that is spoken by many

people in New York City and much of its surrounding metropolitan area.

Pioneer variations sociolinguist Bill Labov describes it as the most recognizable variety

of American English
http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Native_American_languageshttp://en.wikipedia.org/wiki/De_factohttp://en.wikipedia.org/wiki/De_factohttp://en.wikipedia.org/wiki/National_languagehttp://en.wikipedia.org/wiki/National_Governors_Associationhttp://en.wikipedia.org/wiki/Council_of_Chief_State_School_Officershttp://en.wikipedia.org/wiki/Council_of_Chief_State_School_Officershttp://en.wikipedia.org/wiki/National_Governors_Associationhttp://en.wikipedia.org/wiki/National_languagehttp://en.wikipedia.org/wiki/De_factohttp://en.wikipedia.org/wiki/Native_American_languageshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/United_States


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D. Economic Analysis

I. population

19,570,261 as of July 2012

92% of the population is living in urban area

New yours is a leading destination for international immigration.

The center of population of New York is located in Orange County, in the town of

Deerpark. New York City and its eight suburban counties (excluding those in New

Jersey, Connecticut, and Pennsylvania) have a combined population of 13,209,006

people, or 68.42% of the state's population.

II. International Trade Statistics

Major Exports

New York exports a wide variety of goods such as foodstuffs, commodities, minerals,

computers and electronics, cut diamonds, and automobile parts. In 2007, the state

exported a total of $71.1 billion worth of goods, with the five largest foreign export

markets being Canada ($15 billion), United Kingdom ($6 billion), Switzerland ($5.9

billion), Israel ($4.9 billion), and Hong Kong ($3.4 billion).

Major Imports

New York's largest imports are oil, gold, aluminum, natural gas, electricity, rough

diamonds, and lumber.


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Trade Restrictions

Import Taxes

Goods may be imported to the United States subject to import restrictions. Importers ofgoods may be subject to tax (customs duty or tariff) on the imported value of the

goods. Imported goods are not legally entered until after the shipment has arrived

within the port of entry, delivery of the merchandise has been authorized by CBP, and

estimated duties have been paid.[81]Importation and declaration and payment of

customs duties is done by the importer of record, which may be the owner of the goods,

the purchaser, or a licensed customs broker. Goods may be stored in a bonded

warehouse or a Foreign-Trade Zone in the United States for up to five years without

payment of duties. Goods must be declared for entry into the U.S. within 15 days of

arrival or prior to leaving a bonded warehouse or foreign trade zone. Many importers

participate in a voluntary self-assessment program with CBP. Special rules apply to

goods imported by mail. All goods imported into the United States are subject to

inspection by CBP. Some goods may be temporarily imported to the United States

under a system similar to the ATA Carnet system. Examples include laptop computers

used by persons traveling in the U.S. and samples used by salesmen.

Tariffs

In the Philippines, the simple average most favored nation (MFN) tariff applied to

imports is 6.1 percent. Five percent of applied tariffs are 20 percent or greater. All

agricultural tariffs and about 60 percent of non-agricultural tariff lines are bound

in the World Trade Organization (WTO). The simple average bound tariff in the

Philippines is 25.7 percent. Products with unbound tariffs include certain

automobiles, chemicals, plastics, vegetable textile fibers, footwear, headgear,

fish, and paper products. Applied tariffs on fresh fruit, including grapes, apples,

oranges, lemons, grapefruits, and strawberries are between 7 percent and 15

percent whereas bound rates are much higher at 40 percent and 45 percent.High


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in-quota tariffs for agricultural products under the Minimum Access Volume

(MAV) system range from 30 percent to 50 percent, significantly inhibiting U.S.

exports to the Philippines. Sugar has the highest in-quota tariff at 50 percent,

followed by rice, poultry products, and potatoes at 40 percent. The in-quota tariff

for corn is 35 percent, while pork and coffee have in-quota tariffs of 30 percent.

The Philippines has reduced tariffs to below MFN rates through preferential trade

agreements with trading partners such as China, Australia, and New Zealand.

The Philippines has eliminated tariffs on approximately 99 percent of all goods

from ASEAN trading partners

Customs Duties

The United States imposes tariffs or customs duties on imports of goods. The duty is

levied at the time of import and is paid by the importer of record. Customs duties

vary by country of origin and product. Goods from many countries are exempt from

duty under various trade agreements. Certain types of goods are exempt from duty

regardless of source. Customs rules differ from other import restrictions. Failure to

properly comply with customs rules can result in seizure of goods and criminal

penalties against involved parties. United States Customs and Border Protection

(CBP) enforces customs rules.

Reports of corruption and irregularities in customs processing persist, including

undue and costly delays, irregularities in the valuation process (e.g., use of

reference prices rather than declared transaction values, 100 percent inspection and

testing of some products, and customs officials seeking the payment of unrecorded

facilitation fees). Some exporters report, for instance, that the Bureau of Customs

arbitrarily will not accept the prices in the documentation provided to it and instead

apply a higher dutiable value that is based on information from unspecified sources .


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Retail Trade

Philippine law restricts foreign investment in small retail ventures to Philippine

nationals. Foreigners may own larger retail ventures subject to several requirements,

including paid-up capital of approximately $2.5 million or more, an $830,000

minimum investment per store (approximately), and parent company net worth of

over approximately $200 million. In addition, the retailer must either own at least five

retail stores elsewhere or have at least one outlet with capitalization of

approximately $25 million or more. For retailers of high-end or luxury products, the

minimum investment in each retail store is approximately $250,000 and the net

worth of the parent company must exceed approximately $50 million. Foreignretailers are prohibited from engaging in trade outside their accredited stores, such

as through the use of carts, sales representatives, or door-to-door selling. Retail

enterprises with foreign ownership exceeding 80 percent of equity must offer at least

30 percent of their shares to local investors within eight years of the start of

operations through public offering of stock.

Trade Summary

The U.S. goods trade deficit with the Philippines was $1.5 billion in 2012, up $81

million from 2010. U.S. goods exports in 2012 were $8.1 billion, up 4.6 percent from

the previous year. Corresponding U.S. imports from the Philippines were $9.6 billion,

up 4.8 percent. The Philippines is currently the 33rd largest export market for U.S.

goods. U.S. Exports of private commercial services (i.e., excluding military and

government) to the Philippines were $2.2 billion in 2011 (latest data available), and

U.S. imports were $3.0 billion. Sales of services in the Philippines by majority U.S.-

owned affiliates were $3.3 billion in 2010 (latest data available), while sales of

services in the United States by majority Philippines-owned firms were $37 million.

The stock of U.S. foreign direct investment (FDI) in Philippines was $5.3 billion in

2011 (latest data available), down from $5.4 billion in 2010. U.S. FDI in the

Philippines is mostly in the manufacturing sector.


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E. Competitive Market Analysis

Team Manila found its tipping point.

1. Market Situation

Team Manila has marking their name in Filipino Community as its costumer understand

the idea behind the unique and creative styles of product by Team Manila, Team Manila

represent the true identity of the Filipino, culture and their living style. As they see their

lifestyle in a creative way, Filipino is amazed about this idea. Everyone in the

community is familiar about the unique look of Jose Rizal (National Hero).

In United States Apparel salesare driven by economic conditions, demographic

trends, and pricing. Fashion, while important for an individual company, plays a limited

role in overall market demand. Sales of apparel at the retail level rose approximately4.7% in 1998, according to NPD Group, Inc., a market research firm located in Port

Washington, New York.

In 1998, Americans purchased approximately $215 billion of apparel and footwear.

According to NPD Group Inc., approximately $177 billion was spent on clothing in 1998.


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The remaining $38 billion was used to purchase more than 1.1 billion pairs of shoes,

based on data from Footwear Market Insights (FMI), a market research firm based in

Nashville, TN. With the U.S. population at 270 million, this works out to roughly $800 a

year per capita spent on apparel and footwear.

The apparel and footwear industries are highly competitive, and both have attempted to

lower manufacturing costs by moving production to such places as Mexico, Central

America, and Asia. As a result, employment levels for U.S. manufacturing industry

employees fell to 713,000 in February 1999, according to the Department of Labor. This

was down 10% from the year-earlier level and 52% from 1970. The number of domestic

non-rubber footwear employees declined 15%, year to year, in 1998, and 86% since

1968, according to the Footwear Industries of America, an industry trade group based

Arlington, Virginia, the dollar value of domestic apparel production was $39 billion at the

wholesale level in 1997 (latest available), which was less than the $46 billion (U.S.

wholesale value) of goods imported into the United States. In addition, $15 billion of

goods were produced in both the United States and other countries.

The U.S. apparel market can be divided into two tiers: national brands and other

apparel. National brands are produced by approximately 20 sizable companies and

currently account for some 30% of all U.S. wholesale apparel sales. The second tier,

accounting for 70% of all apparel distributed, comprises small brands and store (or

private-label) goods.

Apparel is sold at a variety of retail outlets. Based on data from NPD Group, discount

stores, off-price retailers, and factory outlets accounted for 30% of 1998 apparel sales,

while specialty stores and department stores accounted for 22% and 18%, respectively.

Another 17% were sold at major chains, and direct mail/catalogs accounted for 6%. The

remaining 7% of apparel sales occurred through other means of distribution.inWashington, D.C.


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The Apparel Industry

The U.S. apparel industry is large, mature, and highly fragmented. Apparel sold in the

United States is produced both domestically and in foreign locations. According to

estimates from the American Apparel Manufacturers Association (AAMA), an industrytrade group based in Arlington, Virginia, the dollar value of domestic apparel production

was $39 billion at the wholesale level in 1997 (latest available), which was less than the

$46 billion (U.S. wholesale value) of goods imported into the United States. In addition,

$15 billion of goods were produced in both the United States and other countries.

The U.S. apparel market can be divided into two tiers: national brands and other

apparel. National brands are produced by approximately 20 sizable companies and

currently account for some 30% of all U.S. wholesale apparel sales. The second tier,

accounting for 70% of all apparel distributed, comprises small brands and store (or

private-label) goods.

Apparel is sold at a variety of retail outlets. Based on data from NPD Group, discount

stores, off-price retailers, and factory outlets accounted for 30% of 1998 apparel sales,

while specialty stores and department stores accounted for 22% and 18%, respectively.

Another 17% were sold at major chains, and direct mail/catalogs accounted for 6%. The

remaining 7% of apparel sales occurred through other means of distribution.

Product Situation

In Philippine setting the product of Team Manila has marking their name in Filipino taste

and preferences; it has a unique idea about nationalism does it gathers attention in

public community and continuously expanding their market all over the Philippines.


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Competitive Situation

a. Product

Their product design will not stop on creating fashionable attire and design

for their customers and expect a quality made product. It is really a Filipino

Inspired product mixed with American inspired product with limited styles that

will be offer.

b. Place

Places to set their stores are in Time Square, Midtown Manhattan New

York City this place are most visited place in New York and also serves as

shopping place in New York.

c. Price

Team Manila Products will be priced at high end to replicate the quality

and exclusiveness of their product. They will mark there name with

nationalistic yet creative and quality made product.


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d. Promotion

Promotion will be implemented through sponsoring some special days in

New York like Independence day, Easter Bunny day etc. which they will apply

the theme of being nationalistic and the theme of the day that they celebrate.

Also sponsoring Concerts gigs of OPM celebrities in New York.

Distribution Situation

Team Manila has a great demand coming from its consumer because of their

product, in Philippines they are now place a store to different SM outlets nationwide for

their consumer and still Team Manila developing its distribution so they could satisfy all

the demand coming from there consumers all over the nation.

Macro Environment Situation

Political Factors

-Changes in taxation and laws

-Political Conditions

Economic Forces

-Changes in consumer preference in clothing

-Inflation

-Economic Crisis makes people to cut down their spending

Social

-Culture has a remarkable effect on peoples taste and preference


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2. Opportunity and Issue Analysis

Strength Analysis

- Easy to recognize, Team Manila is a brand that has logo of Rizal with

shades and it is the only brand in the Philippines which make a cool looks

to our culture.

- Primary target market of Team Manila are the OFW(Overseas Filipino

Workers)and since Philippines is a miles away from them and we all

know how hard it is to be separated to our family or to our homeland then

team manila product serves as the way to decrease the homesickness of

an OFW.

- Motivated by anything and everything iconic in the Manila Urban

scene,Team Manila has created a line of merchandise geared towards

depicting Philippine patriotism infused with a cool, assorted style that is

truly Pinoy.

- Team Manila always releases new productdesign or artistic design in

such way that its costumer has a wide variety of their preferred design.

- Whether it's a casual city errand or an out-of-town getaway, boys and girls

can sport these awesomely patriotic shirtswhile looking effortlessly

cool.

Weakness

- Quality over price. Consumer might be confused as Team Manila

Product is usual product, consumers will see it as a typical and normal

product from other.


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Opportunities

- Expansion of Retail Operations.Team Manila does not only manage

Clothing and apparels but also other type of product such as musical

instruments,

- Expansion to Emerging economies. There are great opportunities for

Nationalistic theme of clothing and apparel in USA, Saudi Arabia and

Canada it is because of the growing Filipino population on the said

country, yearly OFW are increasing in different countries and it is a major

Opportunities to Team Manila to Sell their products to Filipino or even to a

Foreigner(who visited Philippines).

- Increase Product Offering. They could create a more and wide variety of

creative clothing and items or collectibles for their Customer.

Threats

- Product Awareness.This might be threat that Team Manila Could face

when attempting internationally it is because it is their first time of going

international and it could be their hard time because people usually dont

know about this brand.

- Product Pricing.An attempt to international market is a risk, product

discrimination could occur while they are selling. Their price should be

dependent to its quality.

- Competitors.They could face large numbers of competitors in New York

and possible to decrease their sales


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Issue Analysis

-

Country Background.It will affect their sales and their brand image as itis from the 3rdworld country and possible that there confuse about the

quality of their product that they offer.

3. Objectives

Financial Objectives

Team Manilas Financial Objective as it goes United States is $10,000- $20,000 a

week and continuously increasing as it

Expand its store in other states in a lower rate of cost.

Team Manila is finding a extensive long term business loan for the purpose of

developing its Product Line. This funding will cover the overall operating expenses that

will be held in years that it started to market in United States.

Marketing Objectives

The Main goal of Team Manila is to completely promote nationalism from each

country, in a way that they reflect the nationalism through their items, clothing,

accessories etc. . It is also a way of promoting ItsMore Fun in the Philippineswhich

will help the economy of our country.


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4. Marketing Strategies

Target Market

Tweens Generation X

Generation Y

Positioning

Team Manila wants to position their products in such way as to distinguish

themselves from the competitors and give them the greatest strategic advantage in the

target market, through the idea behind Team Manila which is being nationalism inartistic way of clothing which is quality made, in such way they could differentiate their

product to other clothing and apparel brand. A clothing that promotes patriotism to self

country at the same time promotes eco friendly products at its high quality product.

Product Line

Bags:


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Clothing:

Wallets

Accessories:


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Art Work:


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Distribution Outlet

The Main store in United States will be places at Times Square New York.

Physical Store/ Store Boutique

Online Store


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Sales Force

In Each Store there will be 4 sales employee and a cashier, each of them will be

divided into different product line of Team Manila and they should have knowledge

about the product (price, quality, and any other related features about product) and

should posses a unique way of approaching there costumer (if the costumer will be

Filipino the employee must be friendly using poand opo.

Advertising

Print Advertisement in The New York Time Magazine


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Lamp post Banners

Big Screen TV Advertisement

Wrap Advertisement in Buses routed in the whole Manhattan.

Sales Promotion


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Couponing placement in The New York Time Magazine together with our Print

Advertisement

Sponsorship of some special days like Independence Day, Easter Bunny day etc.

and also we will also sponsor for priority the OPM bands that having concert,

gigs here in New York.

Sponsoring movement of Filipino for a cause to our Nation like Independence

Day or a movement for a change to our government like (Million March).

F

Action Program

- Team Manila has a great idea


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about patronizing there self country in a creative way by use of clothing and apparel,

thus it helps to get the attention of their customers. In an approach of International

marketing they dont have to change their theme instead extend it from them, a use of

their culture and lifestyle as a design could be a help to solve the problem of Team

Manila which is Limited Market, they can now offer its product to the American

community and has variety of styles and designs, but then it doesnt mean that the

styles in Philippines culture could be dominated, the approach on American consumer is

only an extension, the possible outcome of Team Manila Products in New York store is

80% are inspired from Filipino Culture and 20% are coming from there American

consumers culture.

- Sponsor or make a deal to OPM artist that visits New York to promote their productand wear their product as they perform. This alliance is valuable for Team Manila

because it will provide the needed exposure for its product line, and also Filipino

Celebrities.

Team Manila will continuously creating

products inspired by New York culture with

a unique and creative designs.


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Documents

Team Manila Final for Print