Team V Athlete

1gemba Sports & Entertainment Report © GEMBA GROUP

Teams rather than athletes are ‘top of mind’ for Australia & NZ consumers which differs from other nations such as China or India

16.8%17.3% 16.6%

91.6%95.1%

85.8%83.2%

14.2%

4.9%8.4%

83.4%82.7%

Australia New Zealand India China Korea Hong Kong

Team Athlete

Respondent Favourite Team or Athlete(Unprompted, first mention only)

Q. Thinking specifically about sports, which player or team is your favourite at the moment?

Source: gemba Sports & Entertainment Report 2009 (Australia, New Zealand, India, China, Korea & Hong Kong)

Focus on team/club rather than individual athlete’s

Focus on individual athlete rather than team/club


gemba’s Entertainment Insights department has significant expertise and experience in researching the sports & entertainment industry

gemba SPORTS AND ENTERTAINMENT REPORT © 2009 GEMBA GROUP 0

SPORTS ENTERTAINMENT

J AN 09 - DEC 09

gemba SPORTS AND ENTERTAINMENT REPORT january 2009 - december 2009 ©Gemba Group

gemba sports & entertainment reports

gemba customised research

gemba’s Sports & Entertainment Report provides a detailed understanding of the sports & entertainment landscape for 8 countries across the globe

Player Marketability RankingsResearch Proposal

April, 2008

CONFIDENTIAL & PROPRIETARY ©GEMBA GROUP

“gemba is on of the leading researcher of the sports and entertainment industry globally”

• Australia

• New Zealand

• India

• China

• Hong Kong

• South Korea

• USA

• United Kingdom

gemba’s also provides a full service research offer including customised quantitative and qualitative projects . Some of our customised clients include:

• Tennis Australia

• Cricket Australia

• Surfing Australia

• Coca Cola

• Oakley

• New Balance

• adidas

Research Offer


The gemba Sports & Entertainment report will roll out in the USA and UK in 2010

Australia

New Zealand

India

China

Korea

gSER – Current Markets

gSER – Planned Markets

USA

Europe

Documents

Team V Athlete