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BRAD WHITEHOUSEBroker [email protected]
KRISTIN STANLEYBroker [email protected]
MICHELLE HAIDERBroker [email protected]
GRACIE PARRISHCustomer Care
T E A M W H I T E H O U S E
Team Whitehouse has 38 years combined experience in the Colorado real estate industry. Our experience is very diverse, working in all segments of the industry including brokerage ownership, new home sales, residential resale, custom construction, title, and development. Our team boasts several Realtor designations including Graduate Real Estate Institute, Certified Residential Specialist, Certified Distressed Property Expert, Seniors Real Estate Specialist, and Certified Luxury Home Marketing Specialist. We are truly full-service agents and we love educating our clients about this fluid real estate market. We believe that the more knowledge a client has, the more confident they are in the transaction. Everyone knows that knowledge is power—we want our clients to feel that power!
TEAM |
BELIEVE |
PASSION |
ATTRACT |
CULTURE |
TRUST |
The power of ‘one’ results in a powerful team. Teamwork is expected at every level of our company
We believe in people who believe in themselves. We believe in people who want to grow personally and professionally
We have a passion for integrity, fairness and excellence. We succeed when we surpass our expectations.
We strive to attract the best agents and staff. We provide our Realtors and clients the right technology, tools, services and marketing advantages to help them meet their goals.
We believe in an environment of mutual respect and courtesy. We provide an environment of support and training.
We trust our leadership to make decisions that are best for every level of our company.
C O R E V A L U E S
B R I N G I N G V A L U E
T O T H E L I V E S W E
T O U C H A N D T H E
C O M M U N I T I E S
W E S E R V E
S E R V I C E S
E X P E R I E N C ERE/MAX Professionals agents average over 14 years of real estate experience, have obtained a dominant market share in our service areas, and our agents have sold 3 times more transactions than the average Denver metro agent.
B R A N D A N D M A R K E T I N GRE/MAX Professionals has an image of quality and prides itself on stellar branding, advertising and marketing of your property. We leverage the strength of the most powerful real estate brand in the world, and add a level of prestige you can’t find in other RE/MAX franchises.
T E C H N O L O G YRE/MAX Professionals is the leader in real estate technology services with consumer and agent mobile services. Our state-of-the-art and exclusive web marketing and syndication system at www.homesbythepros.com attracts over 800,000 page views per month.
L O C A L K N O W L E D G E / N A T I O N A L S T R E N G T HRE/MAX Professionals agents are experts of the local Denver real estate market are THE experts in their individual service areas. Our affiliation with nearly 100,000 RE/MAX Brokers worldwide gives your home an aggressive exposure that no other firm can offer.
C O M M U N I T Y O U T R E A C HRE/MAX Professionals is actively engaged in giving back to the community by supporting Professionals Miracles Foundation, Children’s Miracle Network Hospitals, Habitat for Humanity, Susan G. Komen Foundation and K-9 Companions.
There are three critical factors to consider
about the marketing and sale of your home.
RE/MAX Professionals are masters in all three:
E X P E R I E N C E
T H E M A R K E T I N GA N D S A L E
O F Y O U R H O M E
M Y R O L E A S Y O U R M A R K E T I N G P R O F E S S I O N A L
One of the most important choices you make in selling your home is your decision to obtain the services of a Realtor®; a professional that markets properties like yours for a living. At RE/MAX Professionals, all of our agents are Realtors®!
You have a choice in who represents you... and what your relationship with that person will be.
YOU
SELLER’S AGENT
TRANSACTIONBROKER
TRANSACTIONBROKER
BUYER’S AGENT
when selling my listing when selling my listing
E X P E R I E N C E
Realtor®
The term “REALTOR®” is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and abides by its strict Code of Ethics.
M Y C O M M I T M E N T T O Y O U I N R E P R E S E N T I N G Y O U R H O M E
TO COMMUNICATE WITH YOU REGULARLYI pride myself on keeping you well-informed about the progress of the sale of your home.
TO GET YOU TOP DOLLARI’ll focus all my efforts on obtaining the highest realistic price with the least amount of hurdles, while best representing your financial interests and defending your equity.
TO MEET YOUR TIMETABLEAs the saying goes, ‘timing is everything.’ My goal is to exceed your expectations with regard to price, terms and time.
TO PROVIDE YOU WITH ACCURATE MARKETING TRENDSMonthly market updates will give you a macro look at the real estate market in the Denver metro area. You and I will review your sub-market weekly.
E X P E R I E N C E
T H E D I F F E R E N C E . . .
# 1 I N M A R K E T S H A R E# 1 I N A G E N T P R O D U C T I V I T Y# 1 I N B R A N D N A M E A W A R E N E S S# 1 I N A D V E R T I S I N G# 1 I N L E A D G E N E R A T I O N# 1 I N P R O F E S S I O N A L E D U C A T I O N# 1 I N T H E M I N D S O F B U Y E R S A N D S E L L E R S
I wish to be your partner for your home selling and/or buying needs. I will spend time identifying your wants and needs while educating you about today’s real estate market.
If you are selling your home, I will work with you to put together a detailed marketing plan so that we can price properly and market to the right buyers.
If you are buying a home, I will investigate areas and provide you with everything you need to make a great buying decision.
My clients are like family and our relationship will last beyond the closing table.
I A M Y O U R P A R T N E R
I believe that we are all the average of the people we surround ourselves with. I am committed to growing a lifelong career in a business which is sometimes challenging and there is nothing more important than being surrounded by other committed agents.
I ’ M S U R R O U N D E D B Y T H E B E S T
E X P E R I E N C E
2014 RE/MAX National TV Advertisingcampaign made an estimated 1.07 Billionimpressions, and reached 85% of ourtarget market.
T H E R E / M A X B R A N D B R I N G S T H E M O S T M A R K E T S T R E N G T H
E X P E R I E N C E
U.S. RESIDENTIAL TRANSACTION
SIDES1
U.S. BRAND AWARENESS2
U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES
WORLDWIDEAGENTS
WORLDWIDE
907,785 28.1% 31.7% 97 6,481 93,228
725,058 16.0% 29.5% 41 3,100 84,900
644,297 4.2% 1.0% 7 700 94,906
410,543 20.9% 14.4% 61 7,100 103,800
118,160 1.6% 0.0% 32 2,300 31,200
78,841 0.7% 11.8% 41 700 14,500
55,712 0.7% 1.6% 2 260 8,400
Not released 1.5% 0.1% 1 370 14,000
Not released 0.4% 0.2% 1 360 7,800
Not released 0.1% 0.0% 1 330 14,000
RE/MAX vs. THE INDUSTRY2014
©2014 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.). 140331
RE/MAX agents sell the most homes, supported by a brand that more buyers and sellers think of than any other in real estate. Open Your Eyes to RE/MAX.
E X P E R I E N C E
W e s e l l 2 5 % o f o u r o w n l i s t i n g s o u r s e l v e s .
T H I S S H O W S T H E P O W E R O F O U R O W N A G E N T S .
My competitors will tell you that national brand recognition does not matter. They tell you that because they don’t have it. You know who realizes that brand is important?
Nike....McDonalds…RE/MAX….and now YOU!
I T C O M E S D O W N T O T H I S
D i d y o u k n o w . . . ?As Denver’s premier brokerage, we have achieved a dominant market share in our service areas. No one in the world sells more real estate than RE/MAX.
B R A N D A N D M A R K E T I N G
B r a n d i n g . . .
When people think real estate they think RE/MAX.
The RE/MAX balloon represents the amazing lift our organization has had for more than 40 years. It was built by great Realtors for Realtors, and we continue to remain on the forefront of every consumers mind when people think about buying or selling a home.
O U R B R A N D
B e n e f i t f r o m o u r b r a n d . . .
a n d s h a r e i n o u r s u c c e s s !
THE BEST YARD SIGNSRE/MAX is a the most recognizable brand name in real estate, locally and nationally. Our easily recognized signs, featuring the RE/MAX balloon, will direct traffic to your home.
INTERNET AND ONLINE EXPOSUREHome buyers use the Internet more than any other media to search for homes. Your listing is immediately syndicated and enhanced on some of the most heavily-trafficked real estate Web sites The RE/MAX Professionals Web site, www.homesbythepros.com, is a map-based property search engine. REMAX.com is the most visited brokerage site on the Web.
OTHER BROKERAGE FIRMS IN OUR AREAWe market your home to our local professionals via our intranet and sales meetings. We also aggressively market to other brokerage firms, and facilitate their agents’ ability to show your home. We maximize their awareness of your home through open houses, email distributions, special feature flyer distributions, neighborhood canvassing, online displays, broker marketing sessions and well-
placed advertisements.
ADVANTAGE ADVERTIS INGRE/MAX Professionals advertises an exclusive collection of traditional and luxury homes that drives buyers to us. Mass publications are distributed in the Sunday paper for maximum viewing and positioning of your home. Coupled with local advertising mediums that tie into our online exposure, we create a photo-centric scheme to draw the most buyers to your home.
C a p t u r i n g b u y e r s
B R A N D A N D M A R K E T I N G
OUT OF TOWN BUYERS / RELOCATIONRE/MAX Professionals has received national awards for client services. Our relocation team has
helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force
is recognized internationally through the Realtor® organization based upon their participation in
local, state and national positions in the National
Association of Realtors®. Katherine Gunner,
Relocation Director, has been relocating people in
and out of the Denver area since 1984. Katherine
has her GMS designation and is a member of the
Employee Relocation Council and the Relocation
Directors Council. Assisting families in making their
move as seamless as possible is her #1 priority.
RE/MAX Professionals receives hundreds of referrals
a year. Our relocation department also offers area
tours, rental assistance, temporary housing and van
line discounts to relocation families.
PAST CUSTOMERS AND CLIENTSWe have had the privilege of providing real estate
services to tens of thousands of clients in the Denver Metro Area since our inception. Our client
satisfaction ratings far exceed our clients’ expectations, and we are proud that these clients continue
to refer business to us for the excellent performance of our real estate professionals and systems.
B R A N D A N D M A R K E T I N G
T h e R E / M A X P r o f e s s i o n a l s i n t e g r a t e d m a r k e t i n g c a m p a i g n
The RE/MAX Professionals integrated marketing campaign is the most effective array of traditional and new media property marketing in Colorado, to capture the right buyer for your home.
T H E R E / M A X P R O F E S S I O N A L S P R I N T M A R K E T I N G
We’ve sought out the best print publications in our service areas, to ensure our ads - and your listing - are seen by the buyers looking in your area. Our creative team has also developed industry leading print brochures and personalized marketing materials to have on-site at your home.
A Traditional Gallery ad in the Denver Post, reaching over 1,000,000 each issueOur localized community advertising that reaches over 50,000 readersOne-of-a-kind personalized marketing brochures that buyers keep to compare homes, neighborhoods, schools & more
B R A N D A N D M A R K E T I N G
2013 NATIONAL AD CAMPAIGN
BEGINS AIRING
FEBRUARY 25TH
National Advertising
F E B R U A R Y 2 0 1 3
RE/MAX advertising builds your RE/MAX brand,
and delivers customers to you!
RISMedia’s Real Estate magazine
REALTOR magazine
1. They know The markeT inside and ouT
They understand their local market inside and out – what’s listed, what’s selling and
what’s happening at any given moment. They average more experience and education
than other agents, which can mean better results for you.
2. They’re really good aT whaT They do
The RE/MAX system is designed for productive, full-time professionals, not
part-timers. On average, RE/MAX agents sell more houses than other agents.
That’s why they’re the world’s No. 1 real estate sales force.
3. They make homes sTand ouT
If you’re selling, they market your home in traditional ways and in ways you’d
never think of. If you’re buying, they make sure you find exactly what you’re
looking for. They use remax.com – the No. 1 real estate franchise website,
with 2 million unique visitors a month – plus a full suite of mobile search
tools to help get the job done.
4. They have The Top brand behind Them
Being aligned with RE/MAX gives them – and you – unique competitive
advantages such as the promotional power of the RE/MAX Balloon,
a national TV campaign, and a global network of nearly 90,000 agents
working with potential buyers in over 80 countries, all backed by
nearly 40 years of brand trust and reputation.
5. They’re greaT people To work wiTh
They’re generous, fun and involved in their communities. They
teach classes, coach sports and approach life with the same
passion they bring to their business. You’ll enjoy spending time
with them as they guide you to the results you’re after.
visit remax.com
Top 5 reasons
to choose a re/maX sales associate
DS News
On
lin
e
Personal Real Estate Investor
© 2012 RE/MAX, LLC. All rights reserved.
Each office independently owned and operated.
FOR ALL THE THINGS THAT MOVE YOU.®
TODAY IS WHEN YOU INVEST FOR HER FUTURE.
Start now and help her shine down any path she takes. Your local RE/MAX
agent can help you find the right properties and get them into your portfolio.
Make your move now, because her big move will happen before you know it.
Visit remax.com/invest today.
INVEST NOW.
SHE’S JUST GETTING STARTED.
Pri
nt
Ad
vert
isin
g
Search The RE/MAX SEM and SEO programs optimize exposure of remax.com in online search results.
W e k n o w w h e r e t h e b u y e r s a r e .
Understanding buyers’ behavior is integral to the success of the real estate community. As technology’s influence has expanded, the top methods of finding buyers has shifted.
B R A N D A N D M A R K E T I N G
S O M E O F O U R M A N Y T E C H N O L O G I C A L S O U R C E S
Professionals Advanced Listing Service (PALS)
Realtor.com Showcase Listing
Unique Social Networking Campaign • Facebook.com/remaxprosdenver • [email protected] • Tagible - remax.tagible.com
RE/MAX Mainstreet • RE/MAX LeadStreet • RE/MAX University • RE/MAX Design Center
RE/MAX Professionals YouTube channel
Craigslist
Virtual Tours
Web View Sats
Property Websites
Mobile Apps
RREIN
RE/MAX Mainstreet If I need help from any of my 90,000 sales partners, I’ll log into my Virtual Business Center.
Exclusive Intranet Portal www. RMProConnect- Additional marketing materials.- Access to all Colorado Real Estate forms in case we have a hot buyer. - Access the RE/MAX Company Toolbox for resources to market and sell your property - Mobile Access and electronic signatures for all Colorado contracts. We are a green company.
Social MediaWe utilize the latest social media outlets like Facebook, Twitter, YouTube and Linkedin to market your home to the new generation of buyers.
RE/MAX UniversityNothing contributes to success more than professional education. Through RE/MAX University I have access to many of the designation courses 24/7.
T E C H N O L O G Y
T E C H N O L O G Y
T H E R E / M A X P R O F E S S I O N A L S A D V A N C E D L I S T I N G S E R V I C E ( P A L S )
At RE/MAX Professionals, we are committed to providing you with the best support services in the industry. Our PALS Team helps me maximize the visibility of your home to our target audiences in both traditional and new media spaces.
TRADIT IONAL TRANSACTION COORDINATOREnter listing into Prime AccessUpload property photosUpload virtual tourCreate brochuresPost property to online Collection of Homes/Buyers’ Guide - www.homesbythepros.com
MEDIA L IST ING COORDINATOREnhance listing on Realtor.com - 25 photos, longer description & virtual tour linkManage property syndication - Zillow, Trulia, Frontdoor, Metrolist, etc.Manage property social media syndication - Facebook, Twitter, YouTubePosts listing on the RE/MAX Professionals YouTube channel for even better visibilityEnhance listing on REMAX.com - 25 photos, longer description & virtual tour linkUpdate listing to RREIN - text and QR code access to mobile property websites Syndicate listing across the Web via Listings MagicUpdate additional Web sites with property virtual toursUpdate listing’s online presence with price changes, listing refreshes, etc.
E N H A N C E D L I S T I N G O NR E A L T O R . C O M
Our PALS will upload everything necessary to enhance your listing on Realtor.com. More buyers go to online listings that have enhanced national presence through virtual tours and video tours, meaning more buyers will see your listing and ultimately, you’ll get the highest realistic price.
S E A R C H E N G I N E O P T I M I Z E D T E X T • U P T O 3 5 P H O T O S
T E C H N O L O G Y
OPEN HOUSE - SUNDAY, APRIL 6, 2013 FROM 1-5
T E C H N O L O G Y
• Home buyers use the internet more than any other media
to search for homes; 90% of home buyers reported using the
internet for their search.
• 91% of home buyers who used the Internet to search for
homes purchased their home through an agent.
• 76% of home buyers who found a property of interest online
drove by the home, while 62% walked through a home they
had viewed online.
• 84% of home buyers found photos very useful on websites.
79% of buyers found detailed information about the property
very useful when searching for a home. 45% found virtual tours
very useful and 41% found interactive maps very useful.
SOURCE OF ALL DATA IS NAR PROFILE OF HOME BUYERS AND SELLERS 2012
I n t e r n e t e x p o s u r e i s c r i t i c a l .
You will have preferred placement on the results page when a user searches on our own Web site, www.homesbythepros.com.
Your home will also be featured on REMAX.com, one of the most heavily-used real estate Web sites:
2014 AVERAGE MONTHLY UNIQUE VISITORS IN REMAX.COM: 1,600,000
2014 AVERAGE MONTHLY L IST ING VIEWS IN REMAX.COM: 17,400,000
What is their mission statement?
Do they have a team, or is it just one agent?
Will other agents help sell the property, and if so what is the per agent productivity of that team?
Are they equipped with in house mortgage and title?
Who will all the sign and advertising calls go to?
Who handles the listing destiny as far as marketing and promotion?
Do they have their own Design Team?
Does a portion of their sale go to charity?
Do they have an in-house university?
Are they a top real estate firm when it comes to web searches?
Are their listings showcased on the #1 Real Estate website, Realtor.com?
Where does their company stand as far as getting important designations?
Are they a profit sharing firm or are they committed solely to your best interests in the transaction?
Does their firm help them generate business so that they can spend more of their day working on your listing?
Do they have access to a Peak Performance Center or Virtual Business Center for ease of accessing other experts and marketing information?
Are they spending more than $1 billion a year to remain first and foremost in the minds of consumers so that they are more likely to capture the interested buyer on your home?
W h e n I n t e r v i e w i n g O t h e r s , A s k
L O C A L K N O W L E D G E
R E / M A X a r o u n d t h e w o r l d . . .If you, or anyone you know is moving anywhere in the world,
I can help!
L O C A L K N O W L E D G E - W O R L D W I D E
I ’ m h e r e t o h e l p y o ua n d t h e p e o p l e y o u c a r e a b o u t m o s t .
RE/MAX Professionals and Professionals Miracles Foundation have contributed on average $125,000 annually to Denver metro families to help improve the lives of children diagnosed with a life-threatening illness, faced with a lifetime medical condition or are involved in tragic accidents. A portion of each closing I execute goes to Professionals Miracles Foundation and Children’s Miracle Network. The money I raise goes to our local Children’s Hospital and children in need.
C O M M U N I T Y O U T R E A C H
C O M M U N I T Y O U T R E A C H
RE/MAX is the only organization that reached over $100 million with donations from the workers, from agents, not from the consumer. I believe it’s important to work with companies that give back. That’s a big reason why I chose RE/MAX.
Since 1992, RE/MAX has been a proud supporter of Children’s Miracle Network Hospitals. Thanks to the collective efforts of tens of thousands of RE/MAX Associates who participate in the Miracle Home program by making donations with each real estate transaction, RE/MAX Associates have raised more than $115 million for kids across North America.
Custom designed for RE/MAX offices and Associates, the Miracle System is your one-stop gateway to participation in the Miracle Home program. From signing up, to making a donation, to requesting an Honor Card for your clients, using the Miracle System is faster, easier, and more accurate than ever.
RE/MAX has always been a big supporter of the Susan G. Komen program as well. Our CEO, Margaret Kelly is a breast cancer survivor. In 2009 RE/MAX became a national sponsor of SGK.
SUSAN G. KOMEN FOUNDATION
R e a d y . . .S e t . . . . . . .. . . . . . . . . . . . . . G O !
W E A R E G O I N G T O D I S C U S S
• Setting the Market Mindset with Sellers • Creating Expectations • How do we determine this? • Price, Price, Price & • Willingness to Adjust Price based on Market Feedback
T h e T r u t h A b o u t V a l u e
You don’t set the price… I don’t set the price… The market sets the price.
R E A D Y . . . S E T . . . G O !
Beautiful floorsNew RoofBig roomsFenced In yardQuiet streetTiled kitchenGranite countersLots of spaceGreat Neighborhood
V a l u e C a n C h a n g e D a i l y – U p o r D o w n – D e p e n d i n g o n t h e M a r k e t .
$ Your Neighbor’s house sold forNumber of bank owned properties in the areaTime of yearNumber of homes for sale in the areaInterest ratesNumber of home buyers shopping right now
How does the market calculate value?Common perception
W h o D e t e r m i n e s P r i c e ?
R E M E M B E R T H I S :We won’t know for seven to ten days whether the market is accepting our price. The price we list at today is not as important as how quickly we adjust it once the market has spoken.
T h e M a r k e t .
R E A D Y . . . S E T . . . G O !
Pos i t ion ing your home to get you top dol lar :
POOR POSIT IONING OF YOUR HOME• makes your competitors look better• reduces your showings• lowers your ability to negotiate• costs you time• strips your competitive advantage
[National Association of Realtors®]%
sold
to lis
t pric
e
time on market
G e t t i n g y o u t h e h i g h e s t r e a l i s t i c p r i c e
• Current data to understand relevant market trends happening right now• Negotiation via pricing strategies with interested buyers, so you get the highest realistic selling price• Creation of an image to highlight the aspects of your home your competition doesn’t have
R E A D Y . . . S E T . . . G O !
The three most critical factors to consider to maximize your proceeds from the sale are PRICE , CONDIT ION and T IME . To balance these, my experience, and RE/MAX Professionals’s experience in the Denver market give you:
M Y J O BIs to make sure your home is at the check out isle…and that could mean that we have to re-adjust pricing weekly.
I F W E H A V E N O S H O W I N G S I N T H E F I R S T 1 0 D A Y SWe are at the back of the store, on the bottom shelf.
I F W E H A V E S H O W I N G S B U T N O O F F E R SWe are being seen…but shoppers don’t feel we’re offering value.
I ’ M G O I N G T O D O E V E R Y T H I N Gin my power to make sure we are under contract quickly…and with a good buyer…your job each week will be to let me know if you are ready to move closer to the check out counter.
L e t ’ s t a l k g r o c e r i e s . . .
R E A D Y . . . S E T . . . G O !
A f t e r 7 - 1 0 D a y s
S T E P S T O A G R E A T C O N V E R S A T I O N . . . .
Are you happy so far with the level of commitment I’ve shown to your listing?
Do you still want to list your home at the Check Out line?
Are you ready to move it closer to the check out line?
We know the market is going to correct us even if we go too low, right?
H O W A G G R E S S I V E S H O U L D W E G E T ?
A 10% reduction is super aggressive…you decide.
It’s time to have a conversation about price.
R E A D Y . . . S E T . . . G O !
S E L L E R ’ S R E S P O N S I B I L I T I E S :•Weekly review of pricing
•Review and act upon agent feedback
•Minimum 1% price reduction monthly
•Make property available for 100% of showings
•Keep property neat and clean for showings
•Be candid when I ask for feedback
A G E N T ’ S R E S P O N S I B I L I T I E S :•Weekly review of pricing
•Review and act upon client feedback
•Prepare and email Market Feedback Report
•Market property where buyers are looking
•Hold open houses at initial listing & after each
price reduction (if seller desires)
•Lean on other agents in my firm and in the
market to get feedback on pricing and condition
•Make sure buyers are qualified
•Remain your trusted advisor
T o g e t h e r , w e m a k e a g r e a t t e a m .
R E A D Y . . . S E T . . . G O !
Thank youf o r c o n s i d e r i n g R E / M A X P r o f e s s i o n a l sa s y o u r p a r t n e r i n s e l l i n g y o u r h o m e .