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Teaming up for Simplicity
Meet up – Travel Tomorrow,Utrecht, 26 Maart 2018
2
Teaming up for Simplicity
Yesterday – Today
Tomorrow
So what?
3
Teaming up for Simplicity
Yesterday – Today
Tomorrow
So what?
4
From the rise of mass tourism tooverwhelming customers
Bringing travelto masses
Key players
Automating distribution
Travel to masses – before
1970s
Internet goes mainstream in the late
1990s
Advent of sharing
economy in 2000s
Introduction of electronic
distribution systems in
1970s
Driving commoditization
Social sharing
Today
5
OTA businesses are driving consolidationof market shares and cash
Consolidating OTA market –Acquisition over last 5 years
Comparison market cap[m USD]
Source: CB INSIGHTS, Think:Act HUB
Expedia
19.000
ctrip
25.000
Airbnb (valuation)
31.000
Priceline Group
94.00094
31
25
19
6
Commoditization of tech has made travel one of the most turbulent marketplaces
Uncertainty
Complexity
Speed
Producers and service providers
Customers
Intermediaries+
Searchers+
Source: Think:Act HUB
7
Singles' Day, the world's largestonline shopping day …
8
Teaming up for Simplicity
Yesterday – Today
Tomorrow
So what?
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Savvy customers playing center stage
Higher relevance of travel
Shift from material goods towards experiences
Simplicity
Responsibility and sustainability
Personalization
10
Artificial intelligence is maturing
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Decentralized ledger technology is still in its infancy – discussions still very (too!) technical
Classical databases
Blockchain – Benefits
Central database
Decentralized ledger
Efficient and resilient transactions
Shared workflows
Immutable records
Transparent decision-making
Secure content
Smart contracting
12
Teaming up for Simplicity
Yesterday – Today
Tomorrow
So what?
13
14
Harnessing new tech – Key questions
To what extend do we (have to) understand the technology?
What will be the business impact in our ecosystem?
How can the new technology support our business proposition and priorities?
How do we get tothe implementation roadmap?
?
15
Use cases have been specified down to qualitative business plans (1/2)Artificial Intelligence Challenges
• Shortage of talent
• Data availability and quality
• Privacy and data protection
• Acceptance by customers
Service robot
Operational robot
Customer chatbot
Personal travel assistant
Price/yield forecasting
Individualized recommendations
Individualized screens
Disruption management
ForecastingB
usi
nes
s
HighIT
High
Implementation effort – Indicative
Impact
16
Use cases have been specified down to qualitative business plans (2/2)Blockchain
Challenges
• Difficult to scale up• Full transparency not
always wanted• Missing regulation• Need for collaboration• Need for new governance
models• Customer acceptance B
usi
nes
s
HighIT
High
Implementation effort – Indicative
Impact
Luggage tracking
Reputation ManagementAutomatic insurance
Lifelongmaintenancerecord
Schiphol travel record
Universal travel record
Travel payment processingTravelinventoryManagement
Loyalty program
17
Public debates playing on the sideline
e.g.
• How to protect privacy?
• How will it impact the way and what we learn?
• How to ensure ethical AI?
e.g.
• Which level of regulation is sensible and possible?
• What does "commercialization" mean for fully public applications?
Artificial intelli-gence
Block-chain
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Key takes for business
Businesses should focus on solving specific problems for their customers – rather than being tempted by unlimited opportunities
As entry hurdles tumble, businesses have to reconsider their positioning within the travel ecosystem
Partnerships are becoming strategic key, rather than last resort solution. No room left for jacks-of-all-traits
Consolidation in the travel will continue. However, commoditized tech will drive the rise of new players with sharp proposition
The combination of blockchain and artificial intelligence is going to trigger even larger disruption
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Combining blockchain and artificial intelligence
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Simplify: Customer experience andoperating models
Focus
Partner
Spin-off
Activities
Let go
Relevance for simplified CX
Exce
llen
ce
high
highlow
Source: Think:Act HUB
21
Team up: Within organization and with partners
Adaptive organizations
Strategicnetworking
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Organizations running experiments on how to enhance collaboration
Source: Manut Cornet
24
25
26
"Blockchain" fuels the internet of value
Internet of …
… information
… value
27
New technologies are driving development towards increasingly public business models
Private Public
Public
Private
Accessibility
Owner-ship
Source: Think:Act HUB
28
New technologies are driving development towards increasingly public business models
Private Public
Public
Private
Accessibility
Owner-ship
Source: Think:Act HUB
29
Team up
Simplify
30
Krull Smart Solutions
Manuela Krull-Mancinelli
Blockchain Entrepeneur
Startup expert
Blockchain -A journey to a distributed world
31
Digital Transformation
Why?
32
Digital Transformation – Culture Aspect
33
Innovation @ # Horizons
34
Evolution Authority Model
Central Authority
& Monoculture
Distributed, Ecosystems
Decentralised Authorities
35
Evolution Technical Architecture
Centralised DistributedDedentralised
36
Blockchain, should we have one too?
37
Blockchain Hype Cycle
2017
38
Blockchain 2.0
In the beginning…
40
41
WALLET
Crypto Wallets
Android
Windows
iOS
Blackberry
42
Crypto Exchanges
43
Bitcoin ATM - Global
44
Bitcoin ATM – the Netherlands
45
Bitcoin usage
46
Bitcoin usage
47
Bitcoin usage
Blockchain? What is it?
2. Technical
1. Financial
3. User
Blockchain aka
Distributed Ledger Technology
Financial Perspective✓ All txs registered✓ All nodes same info
A Blockchain vs Blockchain Technology
Technical Perspective✓ Add data: Cryptography + Consensus✓ Data cannot be modified
51
Eliminating ‘the man in the middle’
✓ P2P✓ M2M✓ Smart Contracts User Perspective
TRUSTED SOURCE UNTRUSTED SOURCE
52
Some examples
53
Remittances
“Ripple connects banks, payment providers, digital asset exchanges and corporates via RippleNet to provide one frictionless experience to send money globally”
54
Land Registration
55
Real Estate
56
Entertainment
57
Entertainment
58
Charity
59
60
Double Booking
Fraud
Identification
Loyalty
61
Blockchain & …
AR/VR
Artificial Intelligence
62
Predicting Emergencies
63
SmartCity
64
SmartGate
65
Mobility as a Service
66
67
68
Krull Smart Solutions
Manuela Krull-Mancinelli
Blockchain Entrepeneur
Startup expert
Blockchain -A journey to a distributed world